"The median age of golf fans is 64, for English Premier League football it is 43 and for eSports it’s 25. Fortnite skews even younger, for both fans and participants: the average age of the players on stage is 16."
Test
4 months ago
Showing posts with label teens. Show all posts
Showing posts with label teens. Show all posts
Monday, 5 August 2019
Monday, 8 July 2019
"2018/19 saw the steepest year-on-year drop in the amount of broadcast TV watched by under 35s [in the UK] on the TV set"
"Changes in how people consume media continue to be rapid and profound, especially so among younger audiences.
2018/19 saw the steepest year-on-year drop in the amount of broadcast TV watched by under 35s on the TV set – down around two hours per week in a year to ten-and-a-half hours. By contrast, the time they spent using the TV set for purposes that include SVOD, YouTube and gaming increased again – up an hour a week to eight hours weekly. Music streaming by young adults also rose by around an hour a week to almost six hours weekly. Around the same proportion of under 16s now use YouTube each week as use the BBC (81%).
While these changes have so far affected young audiences the most, increasingly they impact the media behaviours of older audiences. For example, in 2018/19 more than half of over 35s used the TV set for purposes such as SVOD, YouTube and gaming and one in six used music streaming services each week.
Within this changing landscape, the time people spend with the BBC is trending downward year-on-year for both BBC TV and BBC Radio. The BBC is still the media provider that UK adults overall use the most, and audience performance for the year was within the target range set out in the 2018/19 BBC Annual Plan*.
91% of online adults used the BBC each week in 2018/19, in line with the target of 88-93%. UK adults spent 18 hours on average per week consuming BBC services, down on the year but within the target range of 17:15-18:45. They rated the BBC at seven out of ten, on average, in terms of their general impression, scored the quality of programmes and services at seven out of ten and value for money at five out of ten, all within target."
Source: BBC Annual Report, July 2019
Thursday, 7 February 2019
The main social media site used by UK kids 12-15
Source: Ofcom's Children & Parents: Media Use and Attitudes Report 2018, 28th January 2019
PDF here
Long PDF with much more data here
Monday, 18 June 2018
Social media usage by American teens
Source: Pew Research Center's Teens, Social Media & Technology Report 2018, 31st May 2018
Note - YouTube should not be included in this list in my view. It's unlike the others in that you can use it without having an account
Monday, 23 April 2018
Teens in the US list Food, Beauty and Video Games as things they'd most like to spend money on
"Overall teen spending up 6% from fall and up 2% from a year ago.
Food, beauty and video games continue to dominate teen wallet.
Athletic cycle above historic average but streetwear cycle accelerates.
Teens opt for Snapchat and Instagram as Facebook stabilizes.
Spending & Shopping Behavior
Food reaccelerates as teens’ No. 1 spending category, returning to its 24% peak.
Male spending on video games reaches a new peak at 13%, closing in on fashion.
Beauty spending hit a new high for females at $368 per year led by skincare, up 18% year-over-year.
Department stores and legacy channels continue to shed share as online hits new highs.
Brand Preferences
Streetwear has seen the largest incremental gains led by Vans (No. 1 footwear brand) and Supreme (No. 7 apparel brand); 1990s revival underway with Champion and Tommy Hilfiger.
Nike mindshare declines; adidas is firmly No. 3 brand (14% share footwear, 6% apparel).
Ralph Lauren moves out of top-10 brand list for males, formerly a top-10 brand since 2002.
Intent to buy iPhone reaches a new high – 84% of Gen-Z will choose the iPhone next (compared to 82% last fall).
eBay mindshare declined to its lowest level recorded at 1.8%, compared to 3% in fall 2017."
Food, beauty and video games continue to dominate teen wallet.
Athletic cycle above historic average but streetwear cycle accelerates.
Teens opt for Snapchat and Instagram as Facebook stabilizes.
Spending & Shopping Behavior
Food reaccelerates as teens’ No. 1 spending category, returning to its 24% peak.
Male spending on video games reaches a new peak at 13%, closing in on fashion.
Beauty spending hit a new high for females at $368 per year led by skincare, up 18% year-over-year.
Department stores and legacy channels continue to shed share as online hits new highs.
Brand Preferences
Streetwear has seen the largest incremental gains led by Vans (No. 1 footwear brand) and Supreme (No. 7 apparel brand); 1990s revival underway with Champion and Tommy Hilfiger.
Nike mindshare declines; adidas is firmly No. 3 brand (14% share footwear, 6% apparel).
Ralph Lauren moves out of top-10 brand list for males, formerly a top-10 brand since 2002.
Intent to buy iPhone reaches a new high – 84% of Gen-Z will choose the iPhone next (compared to 82% last fall).
eBay mindshare declined to its lowest level recorded at 1.8%, compared to 3% in fall 2017."
Friday, 6 April 2018
Amazon 'isn't as appealing to Gen Z as to Millennials'
"Though Amazon’s retail stronghold continues to pose a threat to companies both large and small, there’s one demographic the e-commerce giant has yet to crack: Gen Z.
According to a report by Yes Lifecycle Marketing, Gen Z consumers, more than any other generation, choose to shop at other retailers besides Amazon, with 31 percent citing that they prefer the in-store shopping experience. Additionally, in a survey of whether individuals made a purchase on the platform in the last month, 79 percent of millennials reported they had, while just 62 percent of Gen Z said the same.
Ed Kennedy, senior director of commerce at Episerver, said Amazon isn’t appealing to experience-driven Gen Z shoppers, in large part because the platform’s main value proposition — namely convenience and cost — doesn’t speak to them. While older generations are busy managing careers and families, Gen Z has time and disposable income and is seeking unique retail experiences."
According to a report by Yes Lifecycle Marketing, Gen Z consumers, more than any other generation, choose to shop at other retailers besides Amazon, with 31 percent citing that they prefer the in-store shopping experience. Additionally, in a survey of whether individuals made a purchase on the platform in the last month, 79 percent of millennials reported they had, while just 62 percent of Gen Z said the same.
Ed Kennedy, senior director of commerce at Episerver, said Amazon isn’t appealing to experience-driven Gen Z shoppers, in large part because the platform’s main value proposition — namely convenience and cost — doesn’t speak to them. While older generations are busy managing careers and families, Gen Z has time and disposable income and is seeking unique retail experiences."
Source: Glossy, 2nd April 2018
Monday, 18 September 2017
BBC Three's audience share more than doubled after going online-only
"Damian Kavanagh, Controller, BBC Three, has declared that the service’s move to online from a linear channel has been a success, noting that BBC Three has more than doubled its total brand reach and seen phenomenal growth on social platforms, producing original content with true public purpose.
Speaking at a meeting of the Broadcasting Press Guild in London, Kavanagh noted that when the service moved online in February 2016, he said the transition would be a marathon not a sprint as the broadcaster learnt and adapted its behaviour to ensure it reached young audiences wherever they are.
“The growth has been amazing,” he said, paying tribute to what the BBC Three team and all the creative talent who work with it had achieved. “We’ve won over critics and audiences alike; winning numerous awards along the way including the prestigious RTS channel of the year award 2017. And we have done what we promised – we have backed the very best emerging talent in the UK, creating some household names along the way,” he noted.
According to Kavanagh, BBC Three’s audience share has increased from 3.2 per cent to 8.2 per cent, admitting that a target of 10 per cent was set for some four years down the line. “We’re well on the way to achieving that,” he noted.
He admitted that in the multi-channel, OTT era, there was a challenge for the service to make its content and brand known to its target 18-34 demographic. “I’ve got to yell: ‘Watch me!’,” he remarked. “But I’m not going to go for clickbait [programme] titles.”"
Speaking at a meeting of the Broadcasting Press Guild in London, Kavanagh noted that when the service moved online in February 2016, he said the transition would be a marathon not a sprint as the broadcaster learnt and adapted its behaviour to ensure it reached young audiences wherever they are.
“The growth has been amazing,” he said, paying tribute to what the BBC Three team and all the creative talent who work with it had achieved. “We’ve won over critics and audiences alike; winning numerous awards along the way including the prestigious RTS channel of the year award 2017. And we have done what we promised – we have backed the very best emerging talent in the UK, creating some household names along the way,” he noted.
According to Kavanagh, BBC Three’s audience share has increased from 3.2 per cent to 8.2 per cent, admitting that a target of 10 per cent was set for some four years down the line. “We’re well on the way to achieving that,” he noted.
He admitted that in the multi-channel, OTT era, there was a challenge for the service to make its content and brand known to its target 18-34 demographic. “I’ve got to yell: ‘Watch me!’,” he remarked. “But I’m not going to go for clickbait [programme] titles.”"
Note - I'd love to see a breakdown of some other measures like total reach, time spent etc.
Monday, 10 July 2017
Watching on-demand television is increasingly popular in the UK, especially among younger viewers
"Television viewing is changing, but the PSBs remain at the heart of the overall audience experience
The television landscape is changing; people are increasingly viewing content in a variety of different ways, both on the television set and on other devices. Young adults are watching a substantial amount of non-PSB content, and behavioural changes are happening not just in this group, but among those up to the age of 45.
Despite the changes in the ways in which people watch television, overall viewing on the TV set is resilient; each week 85% of people in the UK who have a TV in their household watch PSB channels. Public service broadcasters remain at the heart of the UK’s television viewing experience.
There is a widening gap between the viewing habits of the youngest and oldest audiences
Individuals in the UK watched 3 hours 32 minutes of measured broadcast TV on a TV set in 2016. This is 4 minutes a day (2%) less than in 2015. However, there are big differences between age groups, and these gaps are widening. Viewers aged 65+ watched an average of 5 hours 44 minutes in 2016, just three minutes less than in 2012; in contrast, 16-24 year olds watched an average of 1 hour 54 minutes in 2016, 43 minutes less than in 2012.
Between 2015 and 2016, average daily viewing among children and 16-24 year olds each fell by 10 minutes, whereas viewing by over-64s increased by 2 minutes.
Watching on-demand television is increasingly popular, especially among younger viewers
Measurements of broadcast television viewing and reach are based on the official industry BARB data, which measures the viewing of scheduled TV programmes on TV sets, and includes time-shifted viewing of these programmes. However, a substantial amount of viewing is not covered by BARB, and this type of viewing is highest among younger people. GfK survey data estimate that there are large daily amounts of time of non-broadcast viewing of video/TV content, especially among viewers in the pre-family life stage, who watch an average of about 2.5 hours per day of non-broadcast content, on any device."
Source: Ofcom's Public Service Broadcasting Annual Report 2017, 7th July 2017
Full pdf here
The television landscape is changing; people are increasingly viewing content in a variety of different ways, both on the television set and on other devices. Young adults are watching a substantial amount of non-PSB content, and behavioural changes are happening not just in this group, but among those up to the age of 45.
Despite the changes in the ways in which people watch television, overall viewing on the TV set is resilient; each week 85% of people in the UK who have a TV in their household watch PSB channels. Public service broadcasters remain at the heart of the UK’s television viewing experience.
There is a widening gap between the viewing habits of the youngest and oldest audiences
Individuals in the UK watched 3 hours 32 minutes of measured broadcast TV on a TV set in 2016. This is 4 minutes a day (2%) less than in 2015. However, there are big differences between age groups, and these gaps are widening. Viewers aged 65+ watched an average of 5 hours 44 minutes in 2016, just three minutes less than in 2012; in contrast, 16-24 year olds watched an average of 1 hour 54 minutes in 2016, 43 minutes less than in 2012.
Between 2015 and 2016, average daily viewing among children and 16-24 year olds each fell by 10 minutes, whereas viewing by over-64s increased by 2 minutes.
Watching on-demand television is increasingly popular, especially among younger viewers
Measurements of broadcast television viewing and reach are based on the official industry BARB data, which measures the viewing of scheduled TV programmes on TV sets, and includes time-shifted viewing of these programmes. However, a substantial amount of viewing is not covered by BARB, and this type of viewing is highest among younger people. GfK survey data estimate that there are large daily amounts of time of non-broadcast viewing of video/TV content, especially among viewers in the pre-family life stage, who watch an average of about 2.5 hours per day of non-broadcast content, on any device."
Source: Ofcom's Public Service Broadcasting Annual Report 2017, 7th July 2017
Full pdf here
Tuesday, 30 August 2016
The BBC saw a drop of 18% in viewing from 16-34s after making BBC3 online only
"The BBC saw a drop of almost 20% in younger viewers to its TV channels in the months after shutting the youth-focused BBC3, according to commercial rivals.
TV marketing body Thinkbox, which has shareholders including ITV, Sky, Channel 4 and UKTV, conducted an analysis of total viewing in the period from March to May.
This time period was chosen to reflect TV viewing after the BBC3 TV channel was closed in February but before the start of Euro 2016 in June, to keep a reasonable year-on-year comparison.
According to the figures viewing across all the BBC’s broadcast TV channels – including viewing up to a week from first broadcast on catch-up services but not devices such as tablets and mobiles – showed that the 16- to 34-year-old audience declined by 18%.
This younger audience was BBC3’s core audience; the BBC Trust had warned the corporation before it moved to take the channel online-only that as many as 750,000 viewers who use no other BBC TV service could be lost.
Commercial TV companies say they have benefited from TV viewing since BBC3’s closure with more youth-focused rivals ITV2 and E4 experiencing uplifts.
ITV2 has been boosted by snapping up shows such as former BBC3 programmes Family Guy and American Dad, and having a strong second series of Love Island."
Source: The Guardian, 22nd August 2016
Related - BBC3 content is over 10% of iPlayer requests
TV marketing body Thinkbox, which has shareholders including ITV, Sky, Channel 4 and UKTV, conducted an analysis of total viewing in the period from March to May.
This time period was chosen to reflect TV viewing after the BBC3 TV channel was closed in February but before the start of Euro 2016 in June, to keep a reasonable year-on-year comparison.
According to the figures viewing across all the BBC’s broadcast TV channels – including viewing up to a week from first broadcast on catch-up services but not devices such as tablets and mobiles – showed that the 16- to 34-year-old audience declined by 18%.
This younger audience was BBC3’s core audience; the BBC Trust had warned the corporation before it moved to take the channel online-only that as many as 750,000 viewers who use no other BBC TV service could be lost.
Commercial TV companies say they have benefited from TV viewing since BBC3’s closure with more youth-focused rivals ITV2 and E4 experiencing uplifts.
ITV2 has been boosted by snapping up shows such as former BBC3 programmes Family Guy and American Dad, and having a strong second series of Love Island."
Source: The Guardian, 22nd August 2016
Related - BBC3 content is over 10% of iPlayer requests
Thursday, 28 April 2016
Live TV accounts for 43.5% of video viewing among 16-24s in the UK
"Thinkbox started by looking at viewing of all video. Live TV accounts for just 43.5 per cent of video viewing among 16- to 24-year-olds. Add in playback catch-up and broadcaster video-on-demand, and that rises to 57.5 per cent. YouTube has 10.3 per cent of video viewing – a not insignificant amount. Facebook has 5.7 per cent. Other online sites, including XXX-rated video, have 13 per cent. Subscription VoD, such as Netflix, and DVDs account for 12.4 per cent.
However, the picture changed when Thinkbox looked at time spent watching video advertising. Even though TV accounts for 57.5 per cent of video viewing, it makes up 87.6 per cent of video advertising, in-cluding playback of linear TV and broadcaster VoD. Conversely, although YouTube represents 10.3 per cent of all viewing, it accounts for just 1.4 per cent of time spent watching video advertising."
However, the picture changed when Thinkbox looked at time spent watching video advertising. Even though TV accounts for 57.5 per cent of video viewing, it makes up 87.6 per cent of video advertising, in-cluding playback of linear TV and broadcaster VoD. Conversely, although YouTube represents 10.3 per cent of all viewing, it accounts for just 1.4 per cent of time spent watching video advertising."
Source: Brand Republic, 14th April 2016
Tuesday, 27 October 2015
About 3m people a day look at Cosmopolitan's channel on Snapchat Discover
"Most millennials probably don’t know who Helen Gurley Brown is, but the Cosmopolitan brand Brown built is resonating with the young set — on Snapchat, at least.
Cosmopolitan says it’s averaging 3 million viewers a day on Snapchat Discover, a milestone that could appeal to some advertisers who wonder whether these media channels on the messaging app are desirable places to run their spots. Cosmo, which has been a Discover partner since the service launched in January, has seen traffic go from about 1.8 million a day to 3 million viewers since the summer, according to Kate Lewis, vp and editorial director of digital at Hearst Magazines, which owns Cosmo.
When asked whether the app is worth the editorial effort, she replied: “Oh my god yes. It’s been amazing, and we have about 3 million people a day on the Discover platform.”"
Cosmopolitan says it’s averaging 3 million viewers a day on Snapchat Discover, a milestone that could appeal to some advertisers who wonder whether these media channels on the messaging app are desirable places to run their spots. Cosmo, which has been a Discover partner since the service launched in January, has seen traffic go from about 1.8 million a day to 3 million viewers since the summer, according to Kate Lewis, vp and editorial director of digital at Hearst Magazines, which owns Cosmo.
When asked whether the app is worth the editorial effort, she replied: “Oh my god yes. It’s been amazing, and we have about 3 million people a day on the Discover platform.”"
Source: Digiday, 16th October 2015
Monday, 17 August 2015
Monday, 27 July 2015
Online video sources in the US account for as much share of viewing as live TV & DVR
"The latest wave of Hub’s “Decoding the Default” study reveals important shifts in consumers’ go-to source for TV content. Among those who watch at least some online TV content…
Live TV is still the single most common default source. 34% say Live TV is the first thing they turn on when they want to watch—higher than any other platform.
However: that share is dropping significantly. In 2013, 50% of viewers named live TV as their default – 16 points higher than this year
Online sources now account for as much share-of viewing as live TV and DVR, combined. Across users of all TV platforms, viewers allocate 32% of their total TV viewing to live TV (down from 41% in 2013) and 15% to shows on their DVR (down from 21% in 2013). Online platforms now account for 46% of all viewing time (up from 34% in 2013)
Among young viewers, online sources have replaced live shows as the “home base” for TV.
40% of viewers age 16-24 use Netflix as their home base. Only 26% default to live TV.
Millennials (age 18-34) are equally likely to default to live TV (33%) and Netflix (31%)"
Live TV is still the single most common default source. 34% say Live TV is the first thing they turn on when they want to watch—higher than any other platform.
However: that share is dropping significantly. In 2013, 50% of viewers named live TV as their default – 16 points higher than this year
Online sources now account for as much share-of viewing as live TV and DVR, combined. Across users of all TV platforms, viewers allocate 32% of their total TV viewing to live TV (down from 41% in 2013) and 15% to shows on their DVR (down from 21% in 2013). Online platforms now account for 46% of all viewing time (up from 34% in 2013)
Among young viewers, online sources have replaced live shows as the “home base” for TV.
40% of viewers age 16-24 use Netflix as their home base. Only 26% default to live TV.
Millennials (age 18-34) are equally likely to default to live TV (33%) and Netflix (31%)"
Thursday, 28 May 2015
Snapchat users watch 2 billion videos a day
"In a 23-page sales pitch it’s sending to ad agencies this month, the company says more than 60 percent of 13- to 34-year-old smartphone users in the U.S. are active on the service and together view more than 2 billion videos a day. That’s already about half the number of videos people watch on Facebook, which is seven years older and has 10 times as many members."
Source; Bloomberg, 26th May 2015
Tuesday, 27 January 2015
Data from KPMG's UK Media Tracker, January 2015
"Key data from Media Tracker revealed:
Almost eight out of ten (77%) respondents had watched catch-up TV over the past month, with 18-24 year olds leading this trend (86% for the group)
Viewing behaviour is becoming dominated by a desire to control broadcasts, with 42% claiming they watch catch-up TV compared to 24% who watch programmes as they are broadcast
Televisions are the most common device for catch-up viewing at 53%, followed by desktops/laptops (33%), tablets (22%) and smartphones (10%)
Among 18-24 year olds, more than 50% opted to stream their favourite TV shows on their personal computers rather than watching it through a television set
One in five (21%) went further, claiming they do not have access to a television set."
Almost eight out of ten (77%) respondents had watched catch-up TV over the past month, with 18-24 year olds leading this trend (86% for the group)
Viewing behaviour is becoming dominated by a desire to control broadcasts, with 42% claiming they watch catch-up TV compared to 24% who watch programmes as they are broadcast
Televisions are the most common device for catch-up viewing at 53%, followed by desktops/laptops (33%), tablets (22%) and smartphones (10%)
Among 18-24 year olds, more than 50% opted to stream their favourite TV shows on their personal computers rather than watching it through a television set
One in five (21%) went further, claiming they do not have access to a television set."
Thursday, 22 January 2015
Americans aged 13-17 spend more time listening to a streaming service than FM radio
"It’s official: according to data just released by Edison Research, more American teenagers listen to Spotify, Pandora, and other streaming music services than traditional, FM broadcast radio. The finding comes from Edison’s ‘Share of Ear’ report, which measures all forms of music listening, including downloads, streaming services, online radio, and traditional AM/FM broadcast channels.
Most major radio stations also simulcast their streams online, but according to Edison, that isn’t really helping. Instead, web-born platforms are easily commanding greater share. Edison also tallied time spent with Pandora and Spotify rivals like Beats Music, iTunes Radio, and Rhapsody, though those contributions are mostly marginal. Indeed, Pandora and Spotify have emerged as the 800,000 lb. gorillas in the streaming space, and are now taking over a jungle once ruled by big, broadcast beasts (alongside stuff like CDs and downloads).
In total, Edison found that the average American teenager (between the ages of 13 and 17) listens to just over 4 hours of audio a day. Overall, Edison polled more than 2,000 Americans aged 13 or older for the finding."
Source: Digital Music News, 21st January 2015
Most major radio stations also simulcast their streams online, but according to Edison, that isn’t really helping. Instead, web-born platforms are easily commanding greater share. Edison also tallied time spent with Pandora and Spotify rivals like Beats Music, iTunes Radio, and Rhapsody, though those contributions are mostly marginal. Indeed, Pandora and Spotify have emerged as the 800,000 lb. gorillas in the streaming space, and are now taking over a jungle once ruled by big, broadcast beasts (alongside stuff like CDs and downloads).
In total, Edison found that the average American teenager (between the ages of 13 and 17) listens to just over 4 hours of audio a day. Overall, Edison polled more than 2,000 Americans aged 13 or older for the finding."
Source: Digital Music News, 21st January 2015
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