Tuesday, 19 August 2014

The ALS Ice Bucket Challenge has raised $15.6m in donations

!As of Monday, August 18, The ALS Association has received $15.6 million in donations compared to $1.8 million during the same time period last year (July 29 to August 18). These donations have come from existing donors and 307,598 new donors to The Association.
The ALS Association’s mission includes providing care services to assist people with ALS and their families through a network of chapters working in communities across the nation and a global research program focused on the discovery of treatments and eventually a cure for the disease. In addition, The Association’s public policy efforts empower people to advance public policies in our nation’s Capital that respond to the needs of people with ALS."

Friday, 15 August 2014

WeChat has 438m monthly active users

"Chinese web giant Tencent (HKG:0700) has just released its Q2 earnings report. We’ll look at the financials later, but first the number that we all want to see – Tencent’s messaging app, WeChat, is now at 438.2 million monthly active users (MAUs).
Social gaming tied to WeChat and QQ (Tencent’s old MSN-style instant messaging service) generated RMB 3 billion (US$487.4 million) in revenue in Q2.
That newest WeChat MAU figure is up from 396 million in Q1; it’s risen from 236 million at the same period last year.
For a sense of scale, Facebook-owned WhatsApp has 500 million MAUs. However, Tencent is still not revealing how many active users it has outside of China."

Wednesday, 13 August 2014

63% of Ladbrokes' digital betting during the world cup came via mobile

"UK gambling operator Ladbrokes has identified mobile as “the engine of growth” in its H1 2014 results.
The amount staked on sportsbook betting via mobile grew 105 per cent year-on-year, and made up 46 per cent of digital. During the World Cup this spiked to 63 per cent, as mobile stakings grew over 1,100 per cent."

Global mobile ad spend nearly doubled to $19.3bn in 2013

"IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology revealed today their global figures for mobile advertising revenue which soared a massive 92% to €14.6bn ($19.3bn) in 2013 from €7.6bn ($10.1bn) in 2012, confirming the adoption of mobile as an essential element of the marketer’s toolkit.
Mobile display shows the highest growth at 123.4% and mobile search, up 92.1%, flourishes mainly driven by smartphone penetration as affordable data plans fuel location-based search-on-the-go. Messaging, itself up 19.4%, might not be sharing as much robust growth due to migration from operator-owned messaging services (e.g. SMS and MMS) to alternative platforms. Successful messaging innovation, particularly in Asia, reinforces the commonly held industry belief that mobile players need to be ahead of the curve.
Search remains the dominant segment representing 48.9% of the total global mobile advertising revenue in 2013 at €7.1bn ($9.5bn), while display approaches parity with a 41.5% share at €6bn ($8bn), and messaging takes a 9.6% share at €1.4bn ($1.9bn).
The share by region of the global figure of €14.6m ($19.3m) for 2013 is:
• North America: 41.9% (€6,099m / $8,100m)
• Asia-Pacific: 38.9% (€5,666m / $7,525m)
• Europe: 17.3% (€2,519m / $3,346m)
• Middle East & Africa: 1.2% (€170m / $225m)
• Latin America: 0.7% (€109m / $144m)
2013: Global mobile advertising revenue: share by region
Growth year-over-year was strong across the board, led by Latin America, which saw a massive 215% leap over the 2012 figures. North America and Europe also saw major increases
• Latin America – 215%
• North America – 122%
• Europe – 90%
• Asia-Pacific – 69%
• Middle-East and Africa – 45%"
Source:  Press release from IAB Europe, 13th August 2014

'Up to' 23 million active Twitter users are bots which tweet automatically

"Twitter has admitted that as much as 8.5 per cent of its userbase - some 23 million accounts - are bots which automatically ping the site with updates, but the company has also revealed that more human users are seeing ads served on the site than originally thought.
As many as 23 million of Twitter’s 271 million monthly active users are bots, the site has revealed.
In its 10-Q document filed with the US Securities Exchange Commission yesterday (11 August), Twitter revealed a new metric comprised of users that have used third party applications that automatically contact its servers without “any discernible additional user-initiated action”.
Those 23 million accounts could include useful news services, earthquake updates or retailers that automatically update followers of new items in stock, alongside spam accounts. However, Twitter estimates false or spam accounts represent fewer than 5 per cent of its monthly active users.
The new metric is a point of interest to marketers, as it means a large amount of the 271 million active monthly users Twitter reported last month are not real consumers that have the potential to view and interact with their advertising and organic content.
However, Twitter also used its filing to revise upwards the amount of users that can see its ads. In its second quarter earnings Twitter said as many as 14 per cent of its users were using third-party applications to access its service, meaning up to 38 million users were not being served with ads.
Twitter has updated that number to 11 per cent, saying it has now found after “reviewing and refining its processes” that some of those users had in fact accessed its service through owned and operated applications such as Tweetdeck. This means 89 per cent of its total active user base can see ads served on the platform."
Source:  Marketing Week, 12th August 2014

Monday, 11 August 2014

Dollar Shave Club 'is likely to make $60m in revenue in 2014'

"Dollar Shave Club is on pace to do $60 million in sales this year, up from $20 million last year, Mr. Dubin said. Its self-reported 600,000 users amount to around 2% of industry estimates of 36 million male razor cartridge users in the U.S. But Mr. Dubin said he believes Dollar Shave Club has captured 6.2% of the U.S. cartridge market by volume -- something that would give the two-year-old company around a third of the share of Gillette challenger Schick, owned by Energizer Holdings, in the $1.4 billion market for razor cartridges, according to Nielsen data from Deutsche Bank."
Source:  AdAge, 20th May 2014

Twitter users are limited to 2,400 tweets per day

"Current Twitter limits
The current technical limits for accounts are:
Direct messages: 250 per day.
Tweets: 2,400 per day. The daily update limit is further broken down into smaller limits for semi-hourly intervals. Retweets are counted as Tweets.
Changes to account email: Four per hour.
Following (daily): The technical follow limit is 1,000 per day. Please note that this is a technical account limit only, and there are additional rules prohibiting aggressive following behavior. Details about following limits and prohibited behavior are on the Follow Limits and Best Practices page.
Following (account-based): Once an account is following 2,000 other users, additional follow attempts are limited by account-specific ratios. The Follow Limits and Best Practices page has more information.
These limits include actions from all devices, including web, mobile, phone, API, etc. API requests from all third-party applications are tracked against the hourly API limit. People who use multiple third-party applications with their account will therefore reach the API limit more quickly. For more information on this topic, please see our API Rate Limiting page.
These limits may be temporarily reduced during periods of heavy site usage. In such cases, we will post an update on the Twitter Status blog."
Source:  Twitter Support, retrieved 11th August2014
Note - in Feb 2013 it was only 1,000 tweets per day