Tuesday, 28 June 2016

Instagram has 500m monthly and 300m daily active users

"Instagram passed 500 million users, and growth is accelerating as the photo sharing app clears a hurdle that has stalled competitors.
The most recent 100 million users joined up faster than the previous 100 million, indicating the app owned by Facebook Inc. won't be hindered any time soon by the growth plateau that plagues competitor Twitter Inc. Instagram said daily active users have reached 300 million. That's about double what Snapchat Inc. and Twitter see.
Facebook bought Instagram in 2012 for about $750 million. Since then, the photo network has grown exponentially due to the ease of sharing images—a medium that can cross language barriers and create connections between people even without formal social ties. About 80 percent of Instagram's users come from outside of the U.S.
Instagram was able to rely on the world's largest social network to assist growth, while tapping into Facebook's advertisers to start ramping up its business. In the last year, Instagram started focusing on being a destination for photos and video from events."

Tuesday, 14 June 2016

US Smart phone users use an average of 27 apps each month



Source:  Nielsen, 18th May 2016

Apple Music has 15m paying subscribers

"The news was revealed by Apple executive Eddy Cue, who announced the new number during a keynote at WWDC.
What’s surprising about this milestone is just how quickly the service has managed to rack up millions of users.  It was only in February of this year that DMN announced Apple Music hitting 11 million subscribers.  To put Apple Music’s growth into perspective, Spotify took 6 years to hit 10 million paying users.
Apple Music has added another two million users in just two months.
The platform entered the music streaming market last year, and has managed to hit 15 million subscribers one year from launch."

35% of the ads on the top 100 podcasts were for 5 companies

"Midroll sells ads for over 200 podcasts, including some of the most popular ones like WTF with Marc Maron and the Bill Simmons Podcast. The not-so-secret reality about podcast ads, though, are that advertisers are quite concentrated: a FiveThirtyEight intern heroically listened to the top 100 shows on the iTunes chart and counted 186 ads; 35 percent of them were from five companies. More tellingly, nearly all of the ads were of the direct marketing variety."

Monday, 13 June 2016

App downloads are falling



Source:  Recode, 8th June 2016
Note - what i wonder about this is whether people actually download apps to new devices any more.  When I got a new phone I tapped it to my old one, and then it replicated the apps.  But I'm not sure whether it downloaded these apps again from the app store, or just transferred them across.  If it just transferred them across then app downloads will fall, as the number of people getting smartphones for the first time falls.

Friday, 3 June 2016

Snapchat 'has more daily active users than Twitter'

"Roughly 150 million people use Snapchat each day, making the messaging app more popular than Twitter, according to a Bloomberg report Thursday.
Twitter, by comparison, is estimated to have less than 140 million active daily users, the report said. Bloomberg used an average of analysts' estimates to make the comparison.
Snapchat, which had 110 million daily users in December, is seeing its user base rise because of its popularity with young people, according to Bloomberg, which cited people familiar with the matter.
Snapchat didn't immediately respond to requests for comment. Twitter declined to comment on the report."

Tuesday, 31 May 2016

800m Facebook users use 'translate' each month

"Machine learning is accomplishing Facebook’s mission of connecting the world across language barriers. Facebook is now serving 2 billion text translations per day. Facebook can translate across 40 languages in 1,800 directions, like French to English. And 800 million users, almost half of all Facebook users, see translations each month.
That’s all based on Facebook’s own machine learning translation system. In 2011 it started working with Microsoft Bing to power translations, but has since bene working to transition to its own system. In December 2015, Facebook finally completed the shift, and now exclusively uses its own translation tech."

130m visual searches are done each month on Pinterest

2.3m American households own a virtual reality headset

"Parks Associates announced new consumer research today showing that 2% of U.S. broadband households, or 2.3 million households, own a virtual reality headset. The research firm will host CONNECTIONS™: The Premier Connected Home Conference May 24-26 in San Francisco, where its analysts will discuss findings from 360 View: CE Adoption and Trends, a survey of 10,000 U.S. broadband households, which reveals 5% of U.S. broadband households plan to buy a VR headset in 2016, an increase from only 1% who made a purchase the year prior."
Note - This figure seems high, until you realised that it includes Google Cardboard.  

'As much as' 85% of Facebook video is watched without sound

"Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence.
As much as 85 percent of video views happen with the sound off, according to multiple publishers. Take, for instance, feel-good site LittleThings, which is averaging 150 million monthly views on Facebook so far this year. Eighty-five percent of its viewership is occurring without users turning the sound on. Similarly, millennial news site Mic, which is also averaging 150 million monthly Facebook views, said 85 percent of its 30-second views are without sound. PopSugar said its silent video views range between 50 and 80 percent.
The news shouldn’t come as much of a surprise, as Facebook has built a video ecosystem that does not require users to turn the volume up — and publishers have been more than happy to play ball. Most users’ news feeds are now inundated with short videos that feature text or captions narrating what’s being shown on screen. While most of these videos feature narration or some form of background music, the intent is to make it easy for people to consume the information presented in the videos without needing to turn the sound on."
Source:  Digiday, 17th May 2016
Note - So keep it visual, and use subtitles!

More than 300,000 a week log on to Google's free wifi in Indian railway stations

"Guwahati station, the gateway to India’s easternmost states, has just became the 15th train station in India to offer our free, high-speed Wi-Fi service. The other stations that have just come online include Allahabad, Jaipur, Patna and Ujjain Junction, following quickly on the heels of the nine stations announced last month.
 As the network has expanded, the number of people logging in has as well – we’re thrilled that more than 300,000 people are now using this high-speed Wi-Fi each week."