Wednesday, 2 September 2015

40% of comments on Instagram mention another user

"Why is Instagram ramping up messaging? Brina Lee, a software engineer for the app, told that it's in part because 40% of comments on Instagram posts are @mentions which name-check another member, showing that users already like to bring cool photos and videos to each others' attention. The new features will help them do so in a more efficient manner."
Source:  Fast Company, 1st September 2015

Tuesday, 1 September 2015

21.4m tweets were sent about the 2015 VMAs in the US

"In the United States alone, 21.4 million tweets were sent about the ceremony by 2.2 million individuals. In turn, 11.8 million people received those tweets, which resulted in the VMA tweets themselves potentially being seen 676 million times. This is a significant increase over last year's social media effect, when just 12.6 million tweets were sent.
Also, not surprising, the minute after West's presidential aspirations were announced, Twitter exploded. More than 247,500 tweets were sent at roughly 10:49 p.m. Eastern.
Sources were unclear as to how many of those tweets contained the identical joke, "West/Minaj 2020.""
Source:  LA Times, 31st August 2015

Mobile-only audience of UK news outlets as percentage of total UK audience

Source:  NRS, quoted in, 26th August 2015

8 companies from the Y Combinator accelerator programme are now worth more than $1bn

"Total "valuation" of all YC companies: >$65 billion
Total money raised by all YC companies: >$7 billion
Number of YC companies worth more than $1 billion: 8 [1]
Number of YC companies worth more than $100 million: >40
Number of companies funded by YC so far: ~940
Number of companies funded by YC that have dissolved: 177
Number of companies in the last batch: 107
Number of hardware + biotech + healthcare companies in the last batch: 32
Number of companies we offered to fund yesterday for the first YC Fellowship: 33
[1] This includes Twitch, which Amazon bought for ~970MM plus an earn-out."

450 million people use Facebook Events

"In the latest Facebook earnings call, CEO Mark Zuckerberg said that Facebook Events now has 450 million users, a big jump in numbers that he says is now of "global scale." Of course, any Facebook user can tell you that this momentum with Events has been building for a while now. After all, why use sites like Evite and Eventbrite to organize parties if you can do so on a site that your friends and family likely already use? But the company isn't stopping there. In the coming weeks and months, Facebook is about to add even more features to Events, with a big push toward creating a bigger separation between public and private occasions."
Source:  Engadget, 17th August 2015
Note - I'm assuming the 450m is monthly active users

A Digital Snapshot of India

Friday, 28 August 2015

90% of time American smartphone owners spend on mobile is in apps

(So Facebook is twice as big as the web...)
Source:  Flurry, 26th August 2015
Earlier - 86% of time spent is in apps, reported in April 2014
Note - Chrome is 4% and Safari is 6%, so maybe it would be more accurate to say that 20% of time is spent on browsers..?

One billion people used Facebook on Monday 24th August

"We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day.
On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.
When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it's just the beginning of connecting the whole world.
I'm so proud of our community for the progress we've made. Our community stands for giving every person a voice, for promoting understanding and for including everyone in the opportunities of our modern world.
A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values.
Thank you for being part of our community and for everything you've done to help us reach this milestone. I’m looking forward to seeing what we accomplish together."
Source:  Facebook post by Mark Zuckerberg, 27th August 2015

Wednesday, 26 August 2015

Nearly 70% of people opposed to the BBC licence fee changed their minds after being deprived of the service

"More than two-thirds of those originally opposed to paying the £145.50 licence fee changed their minds after being cut off from BBC services for a nine-day period, according to a study commissioned by the corporation.
Seventy families across the country agreed to have their access to the BBC’s television, radio and online services suspended, as part of a “deprivation study” designed to test the reactions of those who said they would prefer not to pay the licence fee.
Of the seventy households, 48 had initially said that they would prefer either to pay no licence fee and have no BBC access, or pay a reduced licence fee. After nine days without any access to the corporation, however, 33 of the 48 families, or 69 per cent, declared that they were now happy to pay.
Mike O’Donnell, a retired sales manager, and his wife, Pat, were among the families who were initially opposed to paying for the BBC. “I just thought the licence fee was another tax, and not good value for money,” said Mr O’Donnell, who admits to being a fan of EastEnders and 5 Live. “But being without the BBC was absolutely dreadful, just awful. I just didn’t realised how much we watched it.”
Many of those who took part in the trial said that they became frustrated by having to watch adverts on commercial TV channels, and the O’Donnells were no different. “The adverts just drove me nuts,” said Mr O’Donnell. “I lost track of what I was watching.”
A perceived lack of quality from the BBC’s rivals was also a common complaint. Mr O’Donnell said: “The weather on ITV is Mickey Mouse. You can tell that the person who’s reading it doesn’t understand it. Whereas when you watch it on the BBC they clearly know what they’re talking about and put the script together from the research they’ve done. It’s quite a profound difference. I now think the BBC is incredibly good value. I’d probably willingly pay even more. I’m actually quite a good ambassador for the BBC now.”
The BBC commissioned the study to dig deeper into existing research that suggests that around 30 per cent of people are opposed to paying the licence fee. It would appear to confirm suspicions held at a high level in the corporation that many viewers do not realise how much they depend on the broadcaster’s output."

Early Metrics for Advertising on Instagram

"Instagram has launched advertising in 6 markets including US, Canada, UK, France, Germany and Australia. Our early advertising index shows a global CPM of $6.29 (USD). While this is a very early indicator (and about 90% higher than Facebook’s overall global CPM in Q1), it does point to a brand’s value of Instagram as a premium channel to engage with customers. The CPC for these ads is is $0.42 which is only two cents higher than all Facebook ads.
Overall available ad impressions on Instagram is a lot lower than Facebook and carefully managed and tested by Instagram to continue an optimal user experience. However with 40% of all Instagram engagement being one way (i.e. consumers following brands), there is clearly an appetite from the Instagram audience to engage with high quality content."

Tuesday, 25 August 2015

Load times for news sites, with and without the Crystal mobile ad blocker

Source:  Blog post from Crystal ad blocker company MurphyApps, 22nd August 2015
Note - this ad blocker will work on the Safari browser with iOS9, due for release in September 2015

Monday, 24 August 2015

Facebook drives more traffic to news sites than Google

Source:  Data from, reported by Fortune, 18th August 2015
Note - "[]'s clients include more than 400 major news and media outlets, including traditional publishers such as Wired, The Atlantic, Reuters and The Daily Telegraph, as well as a large group of digital-only outlets such as Mashable, The Next Web, and Business Insider. Collectively, the network accounts for about 6 billion pageviews and more than one billion unique visitors per month."