Tuesday, 5 March 2019

There were 495 scripted series on TV in the US in 2018, one third from streaming services

"The number of scripted TV series on offer in the US edged up to 495 in 2018, according to estimates from FX Networks, with a big increase at streaming services offsetting declines at basic cable and broadcast networks.
The company’s annual survey of scripted series – everything from long-running hits like Game Of Thrones to new additions like Homecoming and Killing Eve – shows the overall total rising from 487 to 495, a little short of the 500 that FX Networks CEO John Landgraf had predicted at the start of 2018.
Streaming services, however, boosted their scripted offerings from 117 in 2017 to 160 this year, continuing a trend that has seen the streaming total escalate 385% since 2014.
Broadcast networks offered 146 scripted series this year, down from 153 last year, and pay cable networks expanded from 42 to 45, continuing a 32% increase over the past four years. The volume on basic cable networks dropped from 175 to 144.
Streamers now offer 32% of all the scripted series available to US viewers, according to the FX estimates, up from 24% last year and only 8% in 2014. Pay cable networks remained at 9%, while basic cable networks dropped from 36% to 29%."

National Geographic is the first brand to get to 100m followers on Instagram

"National Geographic ventured into uncharted territory last week, this time on Instagram, where it became the first brand to top 100 million followers. But the publisher’s success is more than organic. Its revenue from social advertising was up 80 percent in 2018 compared with the previous year."
Source:  AdWeek, 19th February 2019

Yelp's US restaurant booking service managed 5.6m diners in Valentine's week 2019

""Yelp Inc. (NYSE:YELP), the company that connects people with great local businesses, today announced strong growth and momentum in its restaurant services offerings, with a record-setting Valentine's Day week in which Yelp’s reservation and waitlist software handled 5.6 million diners. This comes on the heels of the company closing out 2018 by managing 22 million diners in December, driven in part by rapid growth in diners booking directly through the Yelp app, which tripled year over year in the fourth quarter compared to Q4 2017."
Note - this is number of diners, not number of bookings; a table for four is four, not one.  Still, big numbers!

The WWE Channel has 40m subscribers on YouTube

"WWE (World Wrestling Entertainment) has hit 40 million subscribers to its official YouTube channel, and exceeded 30 billion overall views, as they continue to expand and grow on the video streaming platform.
The WWE Youtube channel is ranked 7th (as of end of Jan 2019) on the channels with the most subscribers, above the likes of music artists Ed Sheeran and Eminem."

Music streaming revenues have overtaken physical sales in the UK

"New digital services are turning the UK into a country of subscribers rather than entertainment buyers as music follows video and games to become a majority ‘rental’ market for the first time, according to figures revealed in the Entertainment Retailers Association (ERA) Yearbook, published today (March 5).
Revenues for paid-for music subscription services rose 38% in 2018 to £829m with the result that subscription now accounts for 62% of total recorded music revenues. Ownership formats like CDs, vinyl LPs and downloads now only account for 38% of revenues.
Key to the growth in people paying for access to music rather than ownership in 2018 was the work of streaming retailers like Spotify, YouTube and Deezer who continued to convert their free-tier users into paying subscribers, while Amazon introduced many more of its customers to its music streaming service - not least through the success of the Amazon Echo smart speaker.
Games first became a majority access rather than ownership market in 2016.  Video followed suit in 2017 with the rise of Netflix, Amazon Prime and Sky’s NOW TV.  This Subscription-Video-On-Demand (SVOD) sector grew by 31% in 2018 and is now responsible for over 55% of total video revenues.
Now music has joined the party to become a majority rental market."

Monday, 25 February 2019

The number of homes with only one paid video subscription is falling

"The number of people with more than one online streaming service is continuing to grow according to the latest consumer research from Ampere Analysis. In a survey of 33,000 Internet users across 16 countries, more than half (50 per cent) of respondents in 13 of those countries had at least one SVoD service, while in 10 of the 16 markets, more than half of SVoD homes were SVoD Stackers – those taking more than one service.  As more major players – such as Disney – enter the SVoD marketplace in 2019 and beyond, the billion-dollar question is, just how many services will consumers pay for?
The Facts
Netflix continues to be the dominant service, leading in almost all countries surveyed in terms of the number of subscribers
Amazon Prime only beats Netflix adoption levels in Japan and Germany – and even here, Netflix is the second choice
This is not just a marketplace where just two global SVoD giants battle for supremacy. Local players perform well in Sweden, Turkey and the Netherlands, and elsewhere, others are eyeing the market opportunity."

The Super Bowl caused Netflix viewing to drop by 30%

"Super Bowl 53, which saw the New England Patriots defeat the LA Rams in a poorly received contest, had a profound effect on Netflix usage on Sunday evening – with data surprisingly being released by Netflix themselves.
During the game, Netflix posted on its Twitter account: “So apparently this Super Bowl thing is kind of a big deal … looks like Netflix viewing in the US is down about 32% compared to a normal Sunday.”"
Original Tweet here

Amazon spent $8.2bn on marketing in 2018

"Amazon hiked its marketing spend by 30% to $8.2bn (£6.3bn) last year, making it a serious challenger to Procter & Gamble and Unilever as the world’s biggest advertiser.
The tech giant said in its annual report that its marketing costs "primarily consist of targeted online advertising, payroll and related expenses for personnel engaged in marketing and selling activities, and television advertising".
Amazon added that its marketing spend also includes promotional costs such as "commissions to third parties when their customer referrals result in sales" and "co-operative advertising arrangements with certain of our vendors and other third parties"."

450m people played a CNY game on Alipay in February 2019

"Chinese tech giants reported more user participation in the digital "red envelopes" during the Spring Festival holiday as Chinese zealously snatched lucky money for good fortune.
Some 450 million people participated in the game of collecting "five blessings" on payment platform Alipay to receive lucky money offered by Internet giant Alibaba, up 40 percent year on year, according to Ant Financial, Alibaba's finance arm.
WeChat, a popular instant messaging app by Tencent, another prominent player in the mobile payment realm, saw the number of red envelopes sent or received increase by 7.12 percent year on year to 823 million from Feb. 4 to Feb. 9, a report carried by the Economic Information Daily.
Giving cash in red envelopes (hongbao) is a traditional practice during the Spring Festival, which has been shifting online thanks to the increasing popularity of mobile payments in which people use apps to send, collect and draw virtual hongbaos on their smartphones."

Burger King's 'Whopper Detour' campaign drove 1.5m app downloads

"Burger King boosted downloads of its mobile app by 1.5 million with its "Whopper Detour" stunt campaign that offered 1-cent Whoppers to smartphone users who were near rival McDonald's locations. José Cil, CEO of Burger King's parent company Restaurant Brands International (RBI), revealed the results as part of a quarterly earnings call with analysts on Feb. 11.
Customers had to download the upgraded Burger King app and get within 600 feet of a McDonald's restaurant to activate the offer. After customers placed an order, the app navigated them away from McDonald's and toward the nearest Burger King to pick up their food within an hour.
The campaign made the Burger King app the most downloaded app in Apple's App Store for several days in a row and the most downloaded QSR app in the U.S. among direct competitors in December, Cil said. RBI also owns Popeyes and Tim Hortons."

Spotify spent nearly $340m to buy podcasting companies Gimlet and Anchor

"Spotify  doubled down on podcasts last week with a double deal to buy podcast networks Gimlet and Anchor. Those acquisitions were initially undisclosed, but Spotify has quietly confirmed that it spent €300 million, just shy of $340 million, to capture the companies.
That’s according to an SEC filing — hat-tip Recode’s Peter Kafka — which reveals that the transactions were “primarily in cash,” Spotify said. Kafka previously reported that Spotify paid around $200 million for Gimlet, which, if correct, would mean Anchor fetched the remaining $140 million."

Peppa Pig 'is teaching American kids to speak with an English accent'

"A British show for children is allegedly warping American toddlers’ speech toward “Mummy” and “to-mah-to,” according to several parents who have recorded their children speaking with an English inflection. But according to linguistic experts, the Peppa Pig effect, first reported by the parenting website Romper, is less a soft-power victory for anglophilia than a normal toddler tendency to mimic new words.
Peppa Pig, which first aired in 2004, features a town of animals speaking in Britishisms such as “zeh-bra” or “straightaway”. In the Romper post, Janet Manley reported that her two-year-old daughter started calling her Mummy after binge-watching Peppa Pig on a 21-hour trip to Australia.
Other parents have shared similar observations online: “The most entertaining aspect of my life right now is that my toddler has been watching Peppa Pig and now speaks with a British accent,” wrote Twitter user Jess Steinbrenner. NBC Charlotte posted a video of a young girl calling a car “wei-ard” instead of “weird”. Several parents said their kids were pronouncing “tomato” as Peppa would."
Source:  The Guardian, 14th February 2019
Note - The article partly denies the story later one - saying that you learn accepts through interaction, but that the kids may be imitating some words.