Tuesday, 4 June 2019

Digital ad spend across Europe grew to €55bn in 2018

"IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference today in Warsaw that digital advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double in size since 2012.
The AdEx Benchmark study is the definitive guide to the state of the European digital advertising market, covering 28 markets, and is now in its thirteenth year. In 2018, a total of twenty-one markets saw double-digit year-on-year growth
Out-stream video and mobile both dominated results in 2018, as they both grew by double-digits in all twenty-eight markets in the study. Out-stream video grew by 44.7 percent on average, compared to in-stream at 19.7 percent. Overall, video grew by 30.9 percent, to €7.6bn, accounting for 33 percent of the display market.
Search remains the largest online advertising category in terms of revenue with a growth of 12.5 percent and a market value of €25bn.
Social is fueling display growth across Europe, growing 33.7 percent year-on-year and now accounts for 49 percent of display.
Total mobile ad spend grew by 31.4 percent in 2018, to €22.8bn, and now accounts for 41 percent of all digital ad spend across Europe.
The IAB Europe AdEx Benchmark study divides the digital ad market into three categories: Display, Search and Classifieds and Directories. Growth in these advertising formats has been underpinned by shifting uses in devices and changing consumption patterns. In 2018, Display has closed the gap with Search, growing by 17.5 percent to account for 42.2 percent of all spend.
In 2018, the top five largest growth markets all came from the CEE region:
Ukraine – 26.9 percent
Russia – 24.9 percent
Belarus – 23.6 percent
Czech Republic – 20.9 percent
Serbia – 20.1 percent
Norway entered the top 10 in 2018, with further gains by Spain and Sweden.
Top 10 rankings (by market size)
UK – €18.4bn
Germany – €7.2bn
France – €5.2bn
Russia – €4.1bn
Italy – €2.9bn
Netherlands – €2.2bn
Spain – €2.2bn
Sweden – €2.1bn
Switzerland – €2.0bn
Norway – €1.1bn"

Wednesday, 22 May 2019

Avengers: Endgame has generated over $1bn in 3D ticket sales

"Marvel Studios’ Avengers: Endgame, the  critically acclaimed epic conclusion to the historic 22 film superhero franchise, has now generated over $1 billion in 3D ticket sales worldwide since the film debuted on screens, according to data from ReadD.
The film is only the third in history to reach this milestone along with Avatar and Star Wars: The Force Awakens. To date, approximately 45 per cent of the film’s box office has been generated from 3D ticket sales. Avengers: Endgame is the fastest film to ever hit the $1 billion mark in 3D box office."

18.6m people in India watched an IPL game live on Hotstar

"Indian video streaming giant Hotstar, owned by Disney, today set a new global benchmark for the number of people an OTT service can draw to a live event.
Some 18.6 million users simultaneously tuned into Hotstar’s website and app to watch the deciding game of the 12th edition of the Indian Premier League (IPL) cricket tournament. The streaming giant, which competes with Netflix  and Amazon in India, broke its own “global best” 10.3 million concurrent views milestone that it set last year."

China accounts for over 50% of smart speaker shipments

"China has surpassed the United States to lead the smart speaker market.
According to new data from Canalys, China’s smart speaker shipments grew by 500 percent in Q1 2019 to achieve a 51 percent market share. The U.S. has dropped to a 24 percent market share in the same quarter, down from its 44 percent share in Q4 2018.
Baidu, for example, shipped 3.3 million speakers, bolstered by an exclusive sponsorship deal with China’s national TV channel, CCTV, on its New Year’s Gala on Chinese New Year’s Eve. The promotion prompted users to download the Baidu app, which handed out more than 100 million coupons. The company is now in third place in smart speaker shipments, behind Amazon at 4.6 million and Google at 3.5 million. Alibaba and Xiaomi each had 3.2 million shipments, with both benefiting from Chinese New Year promotions."

The final episode of Game of Thrones had 19.3m live viewers on HBO in the US

"Despite the lukewarm reception to the eighth and final season, the last ever episode of Game of Thrones drew19.3 million viewers for HBO in the US on May 19th, making it the most-watched live broadcast in the network’s history
Season eight of the fantasy behemoth averaged 44.2 million viewers per episode when accounting for catch-up viewing.
Prior to Game of Thrones, HBO’s record audience belonged to the finale of The Sopranos which aired way back in 2007."
Source:  Advanced TV, 21st May 2019

Thursday, 2 May 2019

The Guardian has 655,000 regular monthly supporters

"The Guardian and the Observer have broken even for the first time in recent history aided by record online traffic, reduced costs and increased financial contributions from readers.
Guardian News & Media recorded an £800,000 operating profit for the 2018-19 financial year – compared with a £57m loss three years previously – ensuring the business is existing on a sustainable basis following the culmination of a turnaround programme put in place following years of substantial losses.
The company said it had 655,000 regular monthly supporters across both print and digital, with a further 300,000 people making one-off contributions in the last year alone.
The Guardian has taken the decision to keep its journalism outside a paywall, while asking readers to contribute in order to subsidise its reporting into topics such as Cambridge Analytica, the Windrush scandal, and the Paradise Papers.
Total monthly page views increased over the last three years from 790m in January 2016 to 1.35bn in March 2019."
Note - it's not clear whether the 'regular monthly supporters' includes subscribers - I assume that it does.

Tuesday, 30 April 2019

Spotify has over 100m paying subscribers

"More than 100 million users worldwide now pay for Spotify Premium, the company has announced. Spotify reached the milestone by growing paid subscribers by 32-percent year-on-year. Including free subscribers, Spotify now has a total of 217 million monthly active users worldwide. That includes two million Indian users who joined after the company launched its service there in February.
Globally, the numbers put Spotify well ahead of Apple Music, its closest competitor, who reportedly had 50 million paid users worldwide at the beginning of April. However, in the US Apple’s music streaming service in winning, according to the Wall Street Journal, with 28 million subscribers compared to Spotify’s 26 million."
Source:  The Verge, 29th April 2019

Earlier - 70m announced in January 2018
Earlier - 60m in July 2017
Earlier - 50m in March 2017
Earlier - 37m (estimated) in July 2016

Friday, 26 April 2019

A Global Digital Snapshot April 2019

Over 400,000 homes 'cut the cord' in the UK in 2018

"Declining pay-TV subscriptions in the UK suggest that cord-cutting, which is well established in the US, is now beginning to affect the European market, according to findings from research firm Strategy Analytics.
Its report, European Pay TV Index, found that the UK saw a net decline in pay-TV households of 424,000 in 2018, the largest decline of any European country. Other countries with falling subscriptions include Denmark, Switzerland and Germany, although the rates of decline are less significant."
Source:  Advanced Television, 26th April 2019

Wednesday, 24 April 2019

Mobile accounted for 51% of UK digital ad spend in 2018

"IAB UK, the trade association for digital advertising, has today announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018.
The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising.
For the first time ever, ad spend on smartphones has exceeded desktop accounting for 51 percent of the total spend, up from 45 percent in 2017. This is a year-on-year increase of £1.65bn.
These latest figures show that advertising spend now better reflects consumer behaviour, with recent UKOM audience data showing that people spend two thirds of their online time on smartphone1.
Beyond mobile, an additional driver of growth continues to be video, which accounts for 44 percent of the total display market. For the second year running, outstream (which includes social in-feed video) has exceeded pre-roll video2, accounting for 57 percent of all video advertising."
Source:  Press release from IAB UK, using data from the IAB & PwC, 24th April 2019

Tuesday, 9 April 2019

Apple Music has more paid subscribers than Spotify in the US

"Apple Music has reportedly surpassed Spotify in terms of paid subscribers in the US, holding around 2m more paying users. According to the Wall Street Journal, citing people familiar with the matter, Apple Music had 28m paid subscribers at the end of February compared to Spotify’s 26m.
Spotify is said to be adding subscribers at a monthly growth rate of between 1.5 and two per cent in the US, while Apple Music is growing at between 2.6 and three per cent.
Though Apple Music has captured the lead in paid subscribers, Spotify still more overall users than Apple in the US, due to offering a free, ad-supported tier in addition to its premium tier.
It’s also reported that Apple Music is also outpacing Spotify’s paid subscriber growth globally – with Apple growing at a rate of between 2.4 and 2.8 per cent versus Spotify’s between two and 2.3 per cent."

Wednesday, 27 March 2019

There are 25m businesses on Instagram; half don't have a website

"We have 25 million businesses on the platform, half of whom don’t list a website. So Instagram is their digital platform. And so they’re already engaging with their customers in Feed and in Stories and through Direct (messaging). And so being able to turn that discovery and consideration mechanism into an actual purchase is something that I think is great for businesses, great for people, and truly could be good for our business."
Source:  Interview with Vishal Shah, Instagram's Head of Product, on Chaddar's Medium blog, 21st March 2019