Thursday, 13 October 2016

Instagram Stories has 100m Daily Active Users

"Instagram Stories is benefitting from the large active user base Instagram itself enjoys, and now has 100 million daily active viewers. That’s two-thirds of the daily active user population for Snapchat, which reported 150 million global active users across its entire platform in late September. Even with a built-in audience to build from, and prime real estate positioning at the very top of Instagram’s user interface, the rapid pace of its adoption is impressive.
The new stat comes from a Buzzfeed report that also reiterated the total of monthly active users across Instagram at a high of 500 million (a number it first released in June), halfway to that coveted 1 billion mark Facebook Messenger passed earlier this year."

Wednesday, 12 October 2016

Mobile ad spend has overtaken desktop ad spend in the UK

"Driven by mobile, digital advertising continues to prove its worth to advertisers who increased spend 16.4%¹ in the first half of 2016 to £4.78 billion – the highest first half growth rate for two years.
·       Overall 16.4% rise in digital spend is highest first half growth rate for two years
·       Mobile spend up 56.1%
·       Video the fastest growing ad format, up 67%
The PwC / Internet Advertising Bureau UK Digital Adspend report also shows the amount spent on mobile display ads (£802 million) overtook that of PC and tablet display (£762 million) for the first time. This significant development reflects the rapid growth of time spent on smartphones.
Total mobile ad spend, including search and classifieds, increased by 56.1% in the first half of 2016. Consequently, 36p in every £1 spent on digital advertising now goes to mobile, up from 4p just five years ago.
“Mobile use today is more akin to a computer than merely a phone, as people increasingly rely on them as their information, entertainment and communications hub,” said the IAB UK’s Chief Strategy Officer, Tim Elkington. “People now spend more time online on their mobile than they do on a computer. Consequently, marketers devote more ad spend to mobile as they increasingly cotton on to the fact that people essentially carry an ad platform with them wherever they are.”
Accompanying online YouGov consumer data shows that 82% of smartphone owners check their phone within an hour of waking up, while 86% of 18-34s do so within half an hour. For 1 in 5 of those looking at their phone soon after waking up, checking social media is the first thing they do, rising to 29% of 18-34s. The smartphone is now the primary source of news for 30% of owners, rising to 42% among 25-34s².
Video, social and native are fastest-growing formats
Spend on video ads overall grew 67% to hit £474 million during the front half of 2016. Driven by rising video, TV and film viewing on smartphones, mobile video spend alone grew 129%. Consequently, video accounts for 30% of all display advertising but 37% of mobile display.
Outstream and in-read video ads (those appearing anywhere on the page, not before video content) saw a massive 440% rise and now account for 40% of video spend, whilst ‘traditional’ video ads (which play before, during or after an online video) grew 17%.
Ad spend on social media sites grew 43% to £745 million, meaning nearly half (48%) of display spend now goes on social. Social media spend on mobile alone grew 64%, so mobile now accounts for 80% of spend allocated to social.
Content and native advertising spend – which includes ‘advertorials’ and ads in social media news feeds – increased 29% to £451 million.
Consumer goods are biggest display advertisers
Consumer goods brands – such as food, toiletries and clothing – spent the most on display ads (e.g. banners and video), responsible for 18.3% of spend, followed by travel & transport (16.4%) and automotive (11.7%).
Driven by mobile, which grew 61%, paid-for search overall grew 18.1% to £2.49bn – a 52% share of digital ad spend. Classifieds, including recruitment, property and automotive listings, grew 3.6% to £699 million (15% share).
“The phenomenal rise of mobile search reinforces the idea of mobile as the ever-present ad medium,” says Dan Bunyan, Senior Manager at PwC. “It means advertisers no longer have to wait to target people at specific ‘touchpoints’ during the day. Instead they can deliver highly relevant, localised ads with unprecedented immediacy, such as reacting to people reaching a specific place, looking for a particular product or even the weather changing.”"

Monday, 3 October 2016

Facebook has more than 4 million active advertisers

"Facebook announced Tuesday that more than 4 million businesses worldwide are active advertisers on the social network, with more than 70 percent of them based outside of the U.S.
More than 60 million businesses globally are using Facebook pages."
Source;  AdWeek, 27th September 2016
Earlier - 3m declared in March 2016

Thursday, 29 September 2016

The first Clinton-Trump Debate was seen by a record 84m TV viewers in the US

"The first televised skirmish between Hillary Clinton and Donald Trump broke the all-time TV audience record for a presidential debate, averaging 84 million viewers across a dozen ad-supported broadcast and cable networks and PBS.
Monday night's showdown between the former Secretary of State, U.S. Senator and First Lady and her opponent, the real estate mogul, steak wrangler and reality TV star, surpassed the 80.6 million viewers who tuned in for the lone debate between President Jimmy Carter and former California Gov. Ronald Reagan in 1980. That event aired on the three extant broadcast networks: ABC, CBS and NBC.
The total Nielsen turnout does not include viewers who streamed the debate online or watched from a bar, restaurant, hotel or other out-of-home venue. Also not included in the final debate tally was C-Span, which is not officially measured by Nielsen.
NBC boasted the largest debate audience, drawing 18.2 million viewers, or 22% of the overall viewership for the 99-minute event. ABC scared up the second-largest crowd, averaging 13.5 million viewers, while CBS took third with 12.1 million. Fox News Channel claimed the biggest debate crowd among the cable news outlets, drawing 11.4 million viewers, while its rival CNN averaged 9.94 million. MSNBC finished near the back of the pack with an average delivery of 4.91 million viewers.
NBC also won the night among the core news demographic, averaging 8.3 million adults 25 to 54 to CBS's 4.8 million and ABC's 4.75 million. CNN's coverage drew 4.51 million members of the demo, topping the much older-skewing Fox News Channel's 3.55 million and eclipsing MSNBC's average delivery of 1.59 million demographically apposite viewers.
As has been the case with every presidential debate since the first televised joust (Nixon-Kennedy, Sept. 26, 1960), Monday night's proceedings were uninterrupted by commercial messages. Pre- and post-debate ads on the Big Three broadcast networks went for as much as $250,000 per 30-second spot."
Source:  AdAge, 27th September 2016

Adobe's Digital Insights Report 2016

Some interesting stats on traffic soutces, and ad blocking

Monday, 19 September 2016

India has overtaken the US to become the world's second largest online population

"India has overtaken the United States to become the world's second largest Internet market, with 333 million users, trailing China's 721 million. But a new report released today by the UN Broadband Commission for Sustainable Development also confirms that just six nations – including China and India – together account for 55% of the total global population still offline, because of the sheer size of their populations.
While Internet access is approaching saturation in richer nations, connectivity is still not advancing fast enough to help bridge development gaps in areas like education and health care for those in poorer parts of the world, according to the 2016 edition of The State of Broadband report.
Globally, an estimated 3.9 billion people are not using the Internet. But the Commission's new report estimates that, between them, China, India, Indonesia, Pakistan, Bangladesh and Nigeria account for 55% of all unconnected people, while 20 countries – including the US – account for a full 75% of those not using the Internet. These findings suggest that targeted efforts in just a few key markets could help enormously in redressing the gaping 'digital divide' between those who are online and those still offline."
Source:  Press release from the ITU, 15th September 2016

Snapchat has 150m daily users, inc 50m in Europe

More than 2m people watched the first live NFL Twitter stream

"The NFL just released numbers on last night’s debut of NFL’s Thursday Night Football on Twitter, and they are pretty damn good.
More than 2M people watched the game on Twitter, compared to 48M who watched it on TV. The average user also spent 22 minutes watching on Twitter, compared to 25 minutes watching on TV (which is the only stat that is almost identical).
More specifically, an average of 243,000 people were watching on Twitter at any given time, compared to an average of 15.4M watching at once on CBS and NFL Network (the two networks showing the game on cable).
While the numbers seem low compared to cable, it’s actually a pretty big win for the network, which was able to show investors and the rest of the industry that at least some people will actually watch a live streamed game on Twitter.
But perhaps even more important than the numbers was the very positive reaction almost anyone had that watched the game. Thousands of people (including myself) took to Twitter to share how impressed they were with the quality of the stream – even over LTE or 4G. At certain points Twitter’s stream was even more current than cable, which can lag behind 10 – 15 seconds. Many also commented that the Apple TV viewing experience (which put a timeline next to the stream) was a great way to watch the game."
Source:  Techcrunch, 16th September 2016