Wednesday, 17 September 2014

Ad revenues at Mail Online rose nearly 50% y-o-y in 2014

"Mail Online’s advertising revenues increased by nearly 50% to £53m in the 11 months to the end of August, offsetting a further decline in print advertising at the Daily Mail and Mail on Sunday.
The Daily Mail website, which had 180 million global monthly unique users in August, up 30% on the same month in 2013, had total ad revenues of £53m, up £17m (49%) year on year. It set a full-year target of £60m.
Print ad revenues were down £10m, a 5% fall, over the same period, to £172m according to the company’s trading update on Wednesday.
Parent company Daily Mail & General Trust said revenues at DMG Media, the umbrella division which houses the Mail business as well as Metro and daily deals service Wowcher, were down 4% over the 11-month period.
Underlying revenues, adjusting for currency fluctuations, disposals and other items, were flat, with a 5% fall in circulation cancelled out by a 5% rise in ad sales.
For the three weeks since 24 August, underlying ad revenues were up 7% on last year.
Overall, DMGT reported a 1% year-on-year rise in revenues for the 11-month period, with a 5% increase on a like-for-like basis."

Tuesday, 16 September 2014

In the first half of September 'Christmas' was the most popular search term on the John Lewis site

"According to John Lewis, since September 3 the most frequent term typed into the search box is not ‘iPad’ or ‘coffee machine’ but ‘Christmas’. As a result Christmas is now the first tab on the John Lewis home page."
Source:  The Telegraph, 15th September 2014

Apple's U2 album giveaway 'cost $100m'

"Lucky you. You may have downloaded that U2 album for free, but it cost Apple a lot of cash.
Right around $100 million, to be exact, according to multiple sources including The New York Times.
The band ‘s 13th album, Songs of Innocence, was available without charge to any and all iTunes subscribers — right around 500 million people –in celebration of Tuesday’s huge Apple event in Cupertino, Calif. (The one where they unveiled to the world “the best phones ever made.”)
But it wasn’t that easy to get one of the biggest rock bands in history to give out a freebie. Apple, according to The Times, struck a $100 million deal with the band and its label, Universal, that included an undisclosed fee and a marketing campaign."

Monday, 15 September 2014

Shop Direct reduced the number of catalogues it prints from 29 million to 4 million

"With a history rich in catalogue retailing, owner Shop Direct knows a thing or two about product presentation.
But in recent years, as the company has embarked on a digital-first strategy, the vast majority of the business's time and energy has been spent increasing customer engagement and maximising revenues of its five online brands, which also include,,, and
Having outsourced its customer service operations and reduced catalogue production from 29 million in 2005 to around four million this year, Shop Direct announced its first annual profit for a decade in the summer. And as it looks to maximise revenues over the next ten years, the retailer is pinning its hopes on virtual fitting rooms and other rich technologies to attract, retain and delight its customers, and present its products in a modern way."

Microsoft is buying the Minecraft maker Mojang for $2.5bn

"Microsoft will acquire the maker of the popular game Minecraft for $2.5 billion.
The technology company said it will buy Stockholm-based game maker Mojang. Minecraft, which lets users build in and explore a virtual world, has been downloaded 100 million times on PC alone since its launch in 2009. It is the most popular online game on Xbox, and the top paid app for Apple's iOS and Google's Android operating system in the U.S.
The deal is expected to close in late 2014. Microsoft expects the acquisition to be break-even in fiscal 2015."
Source:  NY Daily News,. 15th September 2014

Facebook has over 100M MAUs in Africa

"Facebook just keeps on growing. The number of people accessing its social network each month has reached 100 million in Africa, further highlighting the opportunity for expansion through emerging markets.
According to Facebook, more than 80 percent of its monthly active users in Africa are now accessing the platform from a mobile device. That’s a high attachment rate for feature phones, smartphones and tablets, suggesting usage on laptops and desktop PCs is slowly being left in the dust."

Over €2 billion was spent on programmatic advertising in Europe in 2013

"At its panel at dmexco 2014 today, IAB Europe announced that it has joined forces with IHS Technology to size the programmatic market at a European level.
Recognising the growing importance of programmatic within the digital advertising ecosystem, IAB Europe sees the need to deliver greater insight on this area. This is the first such initiative by a digital advertising industry body.
The research shows that the programmatic market in Europe leaped 111% from €0.98bn in 2012 to €2.08bn in 2013.
IAB Europe and IHS Technology took a holistic approach to aggregating the data to ensure all stakeholder perspectives were included. The numbers are based on ad spend reported by IABs, transactional data, statistical and econometric models to infer a European market size and knowledge from industry experts. This programmatic research will complement the IAB Europe AdEx Benchmark report, the definitive guide to the state of the European online advertising market. Further development of research into the Programmatic market will continue to be undertaken in consultation with the IABs across Europe.
The European figure released today includes online display and mobile display to ensure all corners of the ecosystem are captured."
Source:  Press release from IAB Europe, 11th September 2014

Monday, 8 September 2014

The Starbucks mobile app accounts for 15% of its transactions in the US

"The Starbucks app is on track to process over $1.5 billion in payment volume in the U.S. in 2014, according to our estimates. In the second quarter it accounted for 15% of the transactions in U.S. company-operated stores, averaging 6 million transactions per week."

Thursday, 4 September 2014

More than 2.4 million Ice Bucket Challenge related videos have been posted on Facebook

"There have been in excess of 2.4 million ice bucket-related videos posted on Facebook, and 28 million people have uploaded, commented on or liked ice bucket-related posts.
On image sharing website Instagram there have been 3.7 million videos uploaded with the hashtags #ALSicebucketchallenge and #icebucketchallenge. Justin Bieber's has been the most popular - with about one million "likes".
The stunt is typically intended to raise money and awareness for the Amyotrophic Lateral Sclerosis (ALS) Association. Its British equivalent, the Motor Neurone Disease Association, has also benefited.
From 29 July to 28 August this year ALS received $98.2m - compared with $2.7m donated during the same period last year.
Pre-ice bucket, the MND Association would receive on average £200,000 a week in donations. From 22 to 29 August, it received £2.7m.
In the UK, other charities have benefited with Macmillan Cancer Support raising £3m from challenges. Water Aid has seen a spike in donations, including £47,000 in one day - 50% higher than it ever received in a single day before. The money came in part from people bemoaning the water wasted in the challenges."
Note - The full post looks at how interest grew and was shared

Monocle is valued at appriximately $115m

"Tyler Brûlé, the FT columnist known for his luxurious lifestyle, has sold a minority stake in his global affairs magazine Monocle to Japanese newspaper publisher Nikkei Inc.
The deal values Monocle, which was launched in 2007, at about $115m. The size of Nikkei’s investment was not disclosed, but was below $10m.
“This says we’re in a very good place,” Mr Brûlé said. “We started with €10m-ish of capital in 2007.”
Partnering with Nikkei is intended to allow Monocle to develop its media franchise, while giving Nikkei an English-language platform to expand its presence in Asia.
Mr Brûlé said Monocle was profitable mainly thanks to its monthly magazine. The title’s print circulation rose 4 per cent year on year in the first half of 2014 to 77,030, mostly outside the UK – and now sells about half as many copies as Condé Nast’s GQ. The upcoming October edition has attracted more than $1m in print advertising, he said."

Tuesday, 26 August 2014

Over 6 billion hours of video are watched on YouTube each month - Full Stats

More than 1 billion unique users visit YouTube each month
Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth
100 hours of video are uploaded to YouTube every minute
80% of YouTube traffic comes from outside the US
YouTube is localized in 61 countries and across 61 languages
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year
YouTube Partner Program
Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
Thousands of channels are making six figures a year
Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
We have more than a million advertisers using Google ad platforms, the majority of which are small businesses
Mobile and Devices
Mobile makes up almost 40% of YouTube's global watch time
YouTube is available on hundreds of millions of devices
Content ID
Content ID scans over 400 years of video every day
More than 5,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
We have more than 25 million reference files in our Content ID database; it's among the most comprehensive in the world
Content ID has generated hundreds of millions of dollars for partners"
Source:  YouTube Press Statistics, retrieved 26th August 2014

1.6% of app developers make more revenue than the other 98.4% combined

"A study last month of more than 10,000 app makers by market analysts VisionMobile found that 1.6 per cent of developers make more than the other 98.4 per cent combined. While the research estimates there are almost 3m mobile developers in the world today, more than half make less than $500 per app per month.
“It seems extremely unlikely that the market can sustain anything like the current level of developers for many more years,” it concluded."
From the VisionMobile report, August 2014
"The figures in our Q3 2014 State of the Developer Nation report are once again crystal clear: the vast majority of app developers struggle to make a living. 7 out of 10 don’t earn enough to sustain full-time development (we call them the Have Nothings and Poverty Stricken). That would be over 2 million people, roughly the population of Slovenia. Almost 90% of that record app store revenue will go to just 12% of developers.
While more app store revenues are clearly a good thing for developers, the money is peanuts compared to what Apple makes. In Mobile Megatrends 2014, we showed that Apple captures 80% of the total iOS “ecosystem GDP”, while developers capture less than 15% (including commissioned apps released without any revenue model).
The situation on Android is even worse. Whereas 50% of iOS developers live below the poverty line, the number for Android is 64%. Also for Android, hardware makers capture 80% of ecosystem GDP, while developers are scrambling over the left-overs. Other ecosystems like Windows Phone or Blackberry don’t have the scale to provide viable escape routes.
Ecosystems can sustain this situation as long as there is supply of developers hoping to get rich. Only 1.6% of developers have an app that earns >$500K per month, but those few big wins will make all the difference for the motivation of the Have Nothings, the Poverty Stricken and the Struggling to keep creating (source). Asking whether developer ecosystems are sustainable is like asking for how long casinos will exist given that most participants lose money. “Indefinitely” would be a safe bet."