Tuesday, 28 April 2015

The Edleman Trust Barometer 2015


Minecraft videos had 3.9 billion views on YouTube in March 2015

"Minecraft remains the most popular game franchise on YouTube by a considerable margin, with videos of the crafting game notching up 3.9 billion views in March 2015 alone according to a chart produced by research firms Newzoo and Octoly.
Minecraft was well ahead of second-placed Grand Theft Auto, with its videos attracting 1.4 billion views in March."

42% of American households use video streaming services

"" Streaming video services, now used by more than 42 percent of American households, are heavily changing media consumption habits across generations, according to the ninth edition of the Deloitte "Digital Democracy Survey" released today. The study reveals that streaming content has overtaken live programming as the viewing method-of-choice, with 56 percent of consumers now streaming movies and 53 percent streaming television on a monthly basis, as compared to 45 percent of consumers preferring to watch television programs live. Moreover, younger viewers have moved to watching TV shows on mobile devices rather than on television. Among Trailing Millennials (age 14-25), nearly 60 percent of time spent watching movies occurs on computers, tablets and smartphones, making movie viewing habits decidedly age-dependent.
The report also finds that the trend of binge-watching – viewing three or more program episodes at one sitting – is prevalent with 68 percent of consumers doing so today. In fact, 31 percent of Americans who binge-watch, do so at least once a week, led by Trailing Millennials, who binge watch more frequently than any other generation at 42 percent. The survey also notes that TV-dramas are the most popular television genre to binge-watch, commanding 54 percent of binge-watchers’ attention; a characteristic more pronounced among females. Additionally, 20 percent of Americans binge-watch comedies, with more being male.
Deloitte's "Digital Democracy Survey" compares and contrasts generational preferences of more than 2,000 consumers, ages 14 and older in the U.S., revealing significant technology, media, and telecommunications consumption trends, including attitudes and behavior toward advertising and social networks, mobile technologies, the Internet, and consumption preferences across platforms and devices."
PDF of summary report here

Mobile advertising made up 25% of total US digital ad spend in 2014

"Digital advertising revenues in the U.S. rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 percent increase over 2013’s record-setting total of $42.8 billion – and marks the fifth consecutive year of double-digit growth for the industry. The report additionally shows that 2014’s fourth quarter numbers reached $14.2 billion, a 17 percent uptick from $12.1 billion in the final quarter of 2014.
Other highlights include:
Mobile advertising in the United States brought in $12.5 billion during FY 2014, a 76 percent boost from the prior year total of $7.1 billion. As a result, it is the second largest format, accounting for 25 percent of FY 2014 revenues, a rise over 2013, when it accounted for 17 percent of that year’s total.
Digital video, a component of display-related advertising, totaled $3.3 billion in full year 2014, a 17 percent increase over revenues of $2.8 billion in 2013.
Social media advertising saw stellar returns, bringing in $7 billion in 2014, up by 57 percent over 2013’s total of $4.5 billion.
Search revenues totaled $19 billion in 2014, up 3 percent from 2013, when search totaled $18.4 billion.
Display-related advertising revenues in 2014 totaled $13.5 billion or 27 percent of the year’s revenues, an uptick of 5 percent over $12.8 billion in 2013.
Retail advertisers continue to represent the largest category of internet ad spending, responsible for 21 percent in 2014, followed by financial services and closely trailed by automotive which account for 13 and 12 percent of the year’s revenues respectively, and identical to their percentages in full year 2013.
“Marketers clearly recognize that consumers are leading mobile-first lives and are investing their ad dollars accordingly,” said Randall Rothenberg, President and CEO, IAB. “The news of digital video’s double-digit growth is also no surprise. Brands and agencies are clamoring to get into the upcoming Digital Content NewFronts, where they will experience the latest in storytelling in sight, sound and motion.”
“High double-digit growth in mobile advertising is a reflection of the continued shift in consumer behavior away from desktop and towards mobile devices,” said David Silverman, Partner, PwC US. “A prominent rise in social, a significant mobile activity, is driving growth in advertising revenue as consumers spend more time connected.”
“Interactive marketing has generated remarkable revenue growth, a testament to its power to reach today’s consumers with innovative formats at critical junctures in the path to purchase,” said Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB."

Source:  IAB US, 22nd April 2015

The median opt-in rates for push notifications by category



Source:  Urban Airship, reported by Venture Beat, 15th April 2015

Facebook Messenger accounts for 10% of global mobile VOIP calls

"Facebook Messenger wants to replace the telephone, not just SMS, and it’s on its way. Messenger now makes up 10% of global mobile Voice Over IP calls, CEO Mark Zuckerberg said during today’s Q1 2015 earnings call. And Zuckerberg said that because mobile VOIP can actually provide higher audio quality for calls than traditional phone calls, he expects that growth “is going to continue very quickly.”
Considering Facebook only fully rolled out free mobile VOIP calling to Messenger last April, it’s impressive that it’s already becoming a legitimate competitor to apps like Skype. And just yesterday it began rolling out free VOIP calls to WhatsApp on iOS after bringing the feature to Android last month."

Apple sold over 61m iPhones in Q1 2015

"Apple’s iPhone 6 and 6 Plus continue their hit parade, building on a massive first quarter of 2015 with a very strong second quarter total of 61.2 million handsets sold. This isn’t an all-time quarterly record, but it’s normal to see a slight decrease quarter-over-quarter coming out of a launch sales period, and this is a huge increase year-over-year compared to the 43.7 million iPhone sales sold during Q2 2014. This is the second highest total for quarterly iPhone sales from Apple of all time, besting the 51 million from Q1 2014 it beat with Q1 2015’s 74.5 million sales by a wide margin.
The iPhone may have seen big gains year-over-year, but in what’s becoming a common refrain, iPad sales continued to be less than impressive. The iPad saw only 12.6 million sales during Q2 2015, compared to 16 million in the year-ago quarter, and 21.4 million during Q1 2015. The iPad was expected to sell around 14 million units according to consensus analyst estimates, while the iPhone predictions pegged total sales at around 58 million units for the quarter, so Apple handily blew those away.
The Q2 2015 iPhone sales represent 40 percent growth year-over-year, while the iPad’s sales slid over 21 percent compared to the year-ago, three-month period."

Tuesday, 21 April 2015

One third of American adults owns a smart TV or device to stream video to their TV


"The Interactive Advertising Bureau (IAB) today released “The Changing TV Experience: Attitudes and Usage Across Multiple Screens,” an in-depth study that explores new ground in the ongoing dramatic shift in consumers’ television viewing habits, and offers marketers insights into reaching audiences as connected TV ownership and multiscreening become more prevalent.
Connected TV Versus Traditional TV:
The study revealed that one in three Americans over the age of 18 owns either a smart TV or a device that streams video to their TVs, with two in five (38%) of those individuals spending at least 50 percent of their TV viewing time streaming video to their television.
Half of connected TV owners say they are more likely to stream content than watch traditional TV because there are fewer commercials, while 40 percent considered commercials on these platforms to be less intrusive than standard TV ads. In addition, they are quite satisfied with their new viewing experience, with 76 percent saying it is just as good or better than traditional TV (“as good” 51%, “better” 25%). They also cite a preference for streaming since it gives them greater control (33%) and better selection/more content of interest (29%).
In the connected TV universe, people watch a range of programming at least once a month:
Over three-quarters stream Netflix and YouTube video content
About half stream traditional TV shows, Amazon Prime programming, and videos from portals such as AOL, Google and Yahoo
Two out of five stream videos from Hulu Plus

Over a third (35%) of connected TV owners are streaming more video to their TV than a year ago. One in four smartphone and tablet owners, and one in five computer owners say the same. Meanwhile, 19 percent of adults 18 and older state that they are watching less traditional TV year-over-year.
Traditional TV Undergoes Multiscreen Transformation:
According to the report, 78 percent of U.S. adults simultaneously use another device while watching traditional TV, with browsing the internet being the most popular activity across devices and smartphones serving as the predominant second screen. More than two-thirds (69%) of smartphone users regularly conduct activities on their mobile phone during TV viewing, and 84 percent do so daily. In addition, more than half of computer and tablet owners multiscreen during TV viewing, with 79 percent of computer users doing so daily, and 65 percent of tablet owners doing so with the same frequency.
A significant portion of smartphone, tablet, and computers user perform tasks related to the TV shows or commercials they are watching, including:
Email/IM/text with friends about the show/movie (54% smartphones, 37% tablets, 38% computers)
Search for information about show/movie/actor (49%, smartphones, 43% tablets, 44% computers)
Read/post on social media pages of the show/movie/actor (42% smartphones, 31% tablets, 33% computers)
Search for reviews of a product/service shown in a commercial (37% smartphones, 40% tablets, 40% computers)
Post on social media about a commercial (34% smartphones, 28% tablets, 26% computers)

The study’s results confirm that multiscreening is on the upswing overall, with 40 percent of smartphone users saying that they have increased multiscreening activity over the past year. The rise year-over-year is similar for tablet users (39%), with a solid increase among computer users (28%) as well."
Full report 'The Changing TV Experience' here

There are more than 20,000 Uber drivers in San Francisco

"At Uber we are thrilled to be playing a role in unlocking economic opportunity and empowering entrepreneurs across the Bay Area, and we are even more excited to be able to accomplish this at such a large scale.
Today we’re proud to announce that we reached a new milestone: The number of Bay Area driver-partners on the Uber platform exceeded 20,000 for the first time… and we were not even halfway there just one year ago."

Spotify is worth more than the entire US recording industry



"Sources: Spotify valuation ($8.4 billion) calculated by Wall Street Journal, based on an upcoming, $400 million+ capital round led by Goldman Sachs..  US-based recording valuation for 2014 ($6.972 billion) published this month by recording trade group RIAA."
From the comments:
"The valuation of a company is based on expected future profits. In the case of an established business, these are estimated on the basis of current profits adjusted upwards or downwards according to the market’s judgement of future trends, and discounted for time and risk (which means that possible earnings far in the future have little present value). Current earnings (profits) are usually only a small proportion (maybe 10%) of current revenue. So expected future earnings over, say, a 10 year period might well be of the same order of magnitude as current revenue.
In the case of a speculative start-up venture like Spotify, where there are no current profits, the valuation is little more than guesswork. A valuation of $8 billion implies that the market is expecting future profits of the order of $800 million a year over a substantial period in the future."
Also - note that it's comparing a global valuation to a US one.