Wednesday, 30 July 2014

Google's paid clicks went up 25% Y-o-Y in Q2 2014

"Paid Clicks - Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 25% over the second quarter of 2013 and increased approximately 2% over the first quarter of 2014. Sites paid clicks, which include clicks related to ads we serve on Google owned and operated properties across different geographies and form factors including search, YouTube engagement ads like TrueView, and other owned and operated properties like Maps and Finance, increased approximately 33% over the second quarter of 2013 and increased approximately 6% over the first quarter of 2014. Network paid clicks, which include clicks related to ads served on non-Google properties participating in our AdSense for Search, AdSense for Content, and AdMob businesses, increased approximately 9% over the second quarter of 2013 and decreased approximately 5% over the first quarter of 2014.
Cost-Per-Click - Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 6% over the second quarter of 2013 and remained constant from the first quarter of 2014. Cost-per-click for Google sites decreased approximately 7% over the second quarter of 2013 and decreased approximately 2% over the first quarter of 2014. Network cost-per-click decreased approximately 13% over the second quarter of 2013 and increased approximately 3% over the first quarter of 2014."

The typical online media order process



Source:  Bionic Ads, May 2011, retrieved July 2014
Note - the point it's making is that it's very complicated, and that since a dozen roles carry out 42 stages, there is a benefit to more automated or 'programmatic' trading

Mobile ad revenue is 81% of Twitter's total ad revenue

"Revenue – Revenue for the second quarter of 2014 totaled $312 million, an increase of 124% compared to $139 million in the same period last year.
Advertising revenue totaled $277 million, an increase of 129% year-over-year.
Mobile advertising revenue was 81% of total advertising revenue.
Data licensing and other revenue totaled $35 million, an increase of 90% year-over-year.
International revenue totalled $102 million, an increase of 168% year-over-year.
International revenue was 33% of total revenue."
Source:  Twitter's Q2 2014 Results, 29th July 2014

Twitter has 271m monthly active users, and 211m mobile monthly active users

"Average Monthly Active Users (MAUs) were 271 million as of June 30, 2014, an increase of 24% year-over-year.
Mobile MAUs reached 211 million in the second quarter of 2014, an increase of 29% year-over-year, representing 78% of total MAUs.
Timeline views reached 173 billion for the second quarter of 2014, an increase of 15% year-over-year.
Advertising revenue per thousand timeline views reached $1.60 in the second quarter of 2014, an increase of 100% year-over-year."
Source:  Twitter's Q2 2014 Results, 29th July 2014

Monday, 28 July 2014

The number of cinema screens in China grew by nearly 9,000 in 18 months

"Hollywood’s fascination with China is only just beginning. In the past year and a half since the end of 2012, the number of movie screens in China increased by more than the total number of screens in France, growing from 13,185 to 22,000, according to a report of the China Film Industry. Crucially, for the moment Chinese audiences are not too choosy. “The film market in China is like an experimental supermarket – with more and more racks but only one product” says Zhang Xiaobei, founder of a review programme on CCTV. “The viewers don’t care what they see as long as it’s a film. They’ll watch whatever is put in front of them.”"

Facebook ad prices more than doubled last quarter

"The News Feed is becoming expensive territory as more users spend time on mobile devices where that’s the only advertising space. (no right-hand rail advertising on the small screen.)
The more than doubling of the cost of ad units was “driven by the shift toward mobile usage where people are shown fewer ads compared to desktop,” David Wehner, Facebook’s chief financial officer, told analysts in a call today following results.
Facebook showed 25 percent fewer ads last quarter, so the boom in revenue comes even as the number of ads decline.
Facebook has more than 1 billion mobile users and 62 percent of ad spending falls under that category—$1.66 billion last quarter."

Shakira is the first person to reach 100 million 'Likes' on Facebook

"Shakira has become the first person to attract more than 100 million fans on Facebook, becoming the most "liked" celebrity on the social network in the process.
The Colombian singer, who recently performed at the closing ceremony of the 2014 World Cup in Brazil, stands ahead of Eminem and Rihanna, who have amassed 91.9 million and 89 million fans respectively.
The number of fans a person has on Facebook is measured by how many people have chosen to "like" their page and follow updates from it."
Source:  The Guardian, 20th July 2014
See her page here

Fewer than one third of online American consumers use digital wallets

"A surprisingly high number of U.S. consumers recognize digital wallets as an alternative to cash-based transactions however usage remains at less than one-third, according to a new study from Thrive Analytics, a local search and digital marketing research and customer engagement strategy consulting firm. The 2014 Digital Wallet Usage Study revealed that despite nearly 80 percent of consumers being aware of digital wallets—including major players like PayPal, Google Wallet, Apple Passbook—security concerns remain the main barrier to adoption, followed by lack of usability vs. credit cards/cash (37 percent) and not being top of mind as a form of payment at the time of purchase (32 percent).
Results of the 2014 Digital Wallet Usage Study were compiled by Thrive Analytics from an online survey of more than 2,000 U.S. smartphone, tablet and desktop users in June 2014.
“An overwhelming majority of consumers acknowledge the presence of digital wallets, however a minority have actually used them despite fewer shoppers carrying cash today,” said Jason Peaslee, managing partner, Thrive Analytics. “This paradox presents a vast opportunity for both digital wallet providers and retailers to educate consumers on the unique benefits of the digital wallet shopping experience. The key to increasing consumer and overall market adoption is understanding and operationalizing critical demographic usage profiles and purchase patterns.”
Demographics Matter; Consumers Carry Less Cash than Ever Before
Looking further into digital wallet usage, demographics matter. Key findings from the survey indicate consumers are carrying less cash today, especially on-the-go females, with 50 percent of all consumers carrying less than $20 on a regular basis. Of the survey respondents who carry no cash at all, three out of four are under the age of 40. Also, nearly 60 percent of all digital wallet users are male despite carrying more cash than females. Females (18-29) tend to use merchant digital wallet apps such as Target, Macy’s and Home Depot more often than males to look for discounts/coupons (72 percent) and price shop (56 percent). When males use merchant apps, they tend to browse and engage in service related activities like paying bills and looking up retailers’ product and contact information.
Device Usage and Vendor Platforms Matter
Other critical study findings showed that the majority of digital wallet transactions are conducted on mobile devices (60 percent) and 3 out of 4 transactions under $10 are done weekly via a mobile phone. Typical products purchased with digital wallets include coffee/drinks, retail items, games and books, as well as groceries.
The top digital wallets used are PayPal (79 percent) Google Wallet (40 percent) and Apple Passbook (17 percent) with Google Wallet leading the large transaction pack with purchases of $30 or more (35 percent). Further, 70 percent of digital wallet users take advantage of one or more digital wallets at least monthly, and daily digital wallet users tend to use more types of digital wallets (3) than infrequent users (1).
Added Peaslee, “Retailers need to expand payment acceptance options via leading digital wallets to capture all possible sales and show customers their commitment in investing in a variety of secure mobile payment types.”"

Sky has 5.7m connected TV homes in the UK

"Sky connected three million Sky+HD boxes to broadband between June 2013 and 2014, more than doubling the base of connected homes to 5.7 million.
This means more than half of all Sky TV subscribers can now stream content over the web to their main television set.
"Our focus in the last 12 months has been on driving take-up and usage of connected TV services to enable more customers to benefit from a much richer entertainment experience," Sky stated.
"The investment we have made to put Sky at the heart of the ‘connected home’ has delivered results."
Sky said the rapid roll-out of connected TV has driven a threefold increase in on-demand viewing.
The service provider claimed its expanded Box Sets offering has proved "particularly popular".
"Box Set usage grew rapidly throughout the year to hit 86 million downloads in Q4 2014, a fourfold increase year-on-year," Sky noted.
"With more than 250 Box Sets now available on Sky and more of the latest titles than anyone else in the market, titles like '24' and 'Grey’s Anatomy' achieved over ten million downloads each.""

Thursday, 24 July 2014

American Facebook users spend around 40 minutes a day using the service

"American Facebook users spend way more time on the social network than exercising. Mark Zuckerberg said today on Facebook’s Q2 earnings call that “people on Facebook in the US spend around 40 minutes each day using our service”, while the CDC recommends Americans exercise 21 minutes a day but only 20% of people meet that goal.
Zuckerberg said that the 40 minutes a day on Facebook account for one in five minutes spent on mobile in the US. Yet Facebook’s CEO sees plenty of room to grow, as he said “overall people in the US spend nine hours per day engaging with digital media with TV, phones and computers” and called this a “Big opportunity to improve the way people can share”. With 204 million monthly users on Facebook in the US and Canada, it could earn a lot of money by inching up that engagement time per day."

Facebook's revenue per user by region in Q2 2014


Source:  Charts from Facebook's Q2 2014 Results, 23rd July 2014