Monday, 25 July 2016

Pokemon Go had more downloads from the iTunes App Store in its first week than any other app

"iPhone is so popular and mature the narrative has been switching from how to build up the device as a platform to all the platforms that can be built on the device — and the iOS software that powers it.
Look no further than Pokemon Go, which Apple recently told me had set a new App Store record, scoring more downloads in its first week than any other app in store history."

Selena Gomez 'can get paid $550,000 for a social media post'

"Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz. According to measurement company D'Marie Analytics, the top six social influencers are either female pop stars like Gomez, Rihanna, Beyoncé and Taylor Swift—or their last name is Jenner, and first name is either Kendall or Kylie.
Gomez currently stands in the No. 1 slot and, per D'Marie, is worth $550,000 per social media post when the messaging appears across Facebook, Twitter and Instagram. That's $300,000 more than the analytics company said Kendall Jenner, Gomez, Swift and Cara Delevingne could probably charge last December.
Frank Spadafora, CEO of D'Marie Group, described the methodology behind Gomez's $550,000 figure: "The rate-per-post is her 'ad equivalent' value per post across Facebook, Twitter and Instagram. This may be different than how much she is actually getting paid when participating in social media campaigns. That is up to negotiations between her agents and the brands. This valuation is based on D'Marie's algorithm which measures 56 metrics including followers, post frequency, engagement, quality of post, click-thru and potential to create sales conversions from her social content."
Note - Caveat emptor - D'Marie doesn't actually know and is 'estimating' based on goodness knows what

The average app loses 77% of its daily active users in 3 days

Based on Quettra’s data, we can see that the average app loses 77% of its DAUs within the first 3 days after the install. Within 30 days, it’s lost 90% of DAUs.2 Within 90 days, it’s over 95%. Stunning. The other way to say this is that the average app mostly loses its entire userbase within a few months, which is why of the >1.5 million apps in the Google Play store, only a few thousand sustain meaningful traffic.
Source:  Data from Quettra, reported by Andrew Chen, July 2016

Thursday, 21 July 2016

Facebook Messenger has over 1 billion active users

"Community milestone: 1 billion people now use Messenger every month!
Thanks to everyone in our community who has been a part of this. And thanks to everyone on the Messenger team -- celebrating in the video below.
There's a lot more to do -- and a lot more coming soon -- but this is another step on the journey to connect the world."
Source:  Post from Mark Zuckerberg, 20th July 2016

Selena Gomez' 'Coke' picture is the most liked picture on Instagram

A photo posted by Selena Gomez (@selenagomez) on

4.6m likes as at 21st July 2016
Earlier - Kendal Jenner's 'Hair' pic was previously the most liked, I think

Monday, 18 July 2016

Nearly 80% of traffic to US news sites comes from either Facebook or Google

"On Wednesday, Facebook caused quite a stir among journalists and news companies when it acknowledged that it was changing the mix of material Facebook users would see in their News Feeds. The company said it was going more back toward its roots, favoring updates from friends and families, and showing less news.
This chart from Statista shows why this is such a big deal. Facebook is now the number-one source of referrals to news sites, according to January-February 2016 data from Parse.ly, a digital media analytics provider. Google is right behind it, and the two of them together provide almost 80% of all traffic to news sites. If you broaden the categories beyond specific brands, 86% of traffic comes from social (including sources like Twitter) and search (Google, Bing, Yahoo, and others)."

A quarter of US households are cord cutters

"Findings from market and consumer information firm GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25 per cent) of all US TV households now going without cable and satellite reception.
The research, from GfK’s 2016 Ownership and Trend Report from The Home Technology Monitor, shows that 17 per cent of US TV households now rely on broadcast-only (a.k.a. ‘over-the-air’ or OTA) reception, up from 15 per cent in 2015. Another 6 per cent say they only use Internet services such as Netflix, Amazon Prime, Hulu, or YouTube and do not have traditional broadcast or pay-TV reception at all; this compares with 4 per cent a year ago.
TV households with a resident between 18 and 34 years old are much more likely to be opting for alternatives to cable and satellite; 22 per cent of these homes are using broadcast-only reception (versus 17 per cent of all US households), and 13 per cent are only watching an Internet service on their TV sets (versus 6 per cent of all TV homes). Overall, 38 per cent of 18-to-34 households rely on some kind of alternative TV reception or video source, versus 25 per cent of all homes."

Orders taken during Amazon Prime Day 2016 were 60% up year on year

"The second annual Prime Day was the biggest day ever for Amazon. Amazon today announced customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S. It was also the biggest day ever for Amazon devices globally and record Prime Day for each Amazon device category including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices. Prime Day was a great savings day too – members globally saved more than double on deals over Prime Day 2015.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160713005901/en/
“Prime itself is the best deal in the history of shopping, and Prime Day was created as a special benefit exclusively for our Prime members,” said Greg Greeley, Vice President, Amazon Prime. “We want to thank our tens of millions of members around the world for making this the biggest day in the history of Amazon. We hope you had as much fun as we did. After yesterday’s results, we’ll definitely be doing this again.”
Prime Day 2016 highlights globally:
Sold over 2.5x more Amazon Fire TV devices compared to Prime Day last year – Fire TV Stick was the best-selling Amazon device.
More than two million toys and more than one million pairs of shoes were purchased by customers on Prime Day 2016.
More than 90,000 TVs were purchased on Prime Day 2016.
Hundreds of thousands of Kindle e-readers sold on Prime Day.
Prime member orders on the Amazon app surpassed Prime Day 2015 mobile app orders by more than 2x.
More than a million customers used the Amazon app for the first time on Prime Day to shop and to watch-a-deal.
The Prime Photos sweepstakes had two million submissions worldwide during the lead-up to Prime Day, the winner will be randomly selected on or about July 14.
Prime Day 2016 highlights from the U.S.:
Amazon devices were up over 3x compared to Prime Day last year.
Biggest day ever for Amazon Echo – up over 2.5x compared to previous record day.
The most popular Amazon Dash Button brands purchased on Prime Day were Cascade, Charmin and Tide.
Members purchased over 215,000 Instant Pot 7-in-1 Multi-Functional Pressure Cookers.
Members purchased over 200,000 headphones.
Members purchased over 24,000 Double Hammocks by Vivere.
Members purchased over 23,000 iRobot Roomba 614 Vacuum Cleaning Robots.
Members purchased over 14,000 Lenovo laptops.
Members purchased on average one Alexa-exclusive deal per second during Prime Day using their voice.
Prime members had exclusive access to deals on top rated TV series and blockbuster movies to rent or purchase and instantly stream on the Amazon Video app on TVs, mobile devices, Amazon Fire TV, Fire TV Stick, and Fire tablets, or online – the top three Prime Day deal titles purchased or rented were: Deadpool, Kung Fu Panda 3 and 13 Hours: The Secret Soldiers of Benghazi.
The most selected Audible audiobook on Prime Day was A Game of Thrones: A Song of Ice and Fire, Book 1."
Source:  Press release from Amazon, 13th July 2016

The Amazon Echo has sold an estimated 3m units in the US

"Many products seem fascinating to geeks and techies but fail to catch on with wider audiences, from dual-booting smartphones to smart blowdryers. However, the Amazon Echo seems to be a real hit, with a new report from Consumer Intelligence Research Partners estimating the retail giant has sold 3 million of the smart speakers.
The Amazon Echo, which uses the cloud-based AI Alexa to answer queries, control smart home devices and play games with users, has seen plenty of support from Amazon, with new abilities added almost every week. But consumers seem to have seen the value as well."

US Smartphone users have 76 sessions per day on average, over 2.4 hours, with 2,617 touches

Key points -
“The average user engaged in 76 separate phone sessions a day. Heavy users (the top 10%) averaged 132 sessions a day.
Phone screen time was 2.42 hours for the average user, and 3.75 hours for the heavy user. That was time spent on everything from typing texts, swiping on Tinder, turning Kindle pages, and scrolling in Facebook.
People tapped, swiped and clicked a whopping 2,617 times each day, on average.
Nearly half of touches were guided by apps made by Alphabet and Zuckerberg. The other half were split among the other 700+ apps.”
Source - Analysis from dscout, 16th June 2016
Methodology:
"dscout’s web-based research platform pairs with a smartphone app to capture in-the-moment behaviors. For this study, we recruited a demographically diverse sample of 94 Android users from our pool of more than 100,000 participants. Then we built a supplementary smartphone tool to track every user’s interaction across 5 days, 24 hours a day.
And by every interaction, we mean every tap, type, swipe and click. We’re calling them touches."

Monday, 4 July 2016

Spotify has 100m active users

"Swedish music streaming service Spotify said on Monday its user base had grown to 100 million, up from 75 million previously, as it pushed into new markets and despite competition from the likes of Apple Music.
Spotify has the music streaming industry's biggest paid subscriber base, with 30 million users paying to listen, but the vast majority still tune in for free with commercial breaks.
Competition is fierce with Apple Music launched just last year and already claiming 13 million paid users while Alphabet's Google competes with Google Music and Youtube.
Sources have told Reuters that Amazon.com Inc is preparing its own standalone service.
Spotify, founded in 2006, pays more than 80 percent of its revenue to record labels and artists and has not yet shown a profit as it spends to grow internationally.
Last year, it made an operating loss of 184.5 million euros ($209 million), widening from 165.1 million in 2014."