Monday, 18 June 2018

US Podcasting ad revenue exceeded $300m in 2017

"U.S. podcast ad revenue hit an estimated $314 million in 2017, an 86% increase from $169 million in 2016, according to findings from the Interactive Advertising Bureau (IAB) and PwC made available to Marketing Dive. The report, the IAB's second annual Podcast Revenue Study, forecasts that podcast revenue will reach $659 million by 2020, a 110% increase from 2017.
The preferred type of podcast ad was host-read, which made up two-thirds of podcast ads in 2017. Direct response ads accounted for 64.2% of campaign revenue, with brand awareness ads at 29.2%. Ads integrated or edited into programming made up 58% of the podcast ad inventory in 2017, up from 43.6% in the previous year."

Top activities performed on smart phones by American users

Source:  Parks Associates, 14th June 2018

Nearly 20% of Amazon merchants make more than $1m in sales per year

"A survey found that 19 percent of third-party merchants that sell goods on Amazon have made more than $1 million in sales this year, an increase from 10 percent in 2017. It also found that 3 percent made more than $10 million, an increase of 1 percent from last year.
Feedvisor, an eCommerce company that helps merchants price goods on Amazon and other online marketplaces, surveyed 1,200 Amazon merchants this year and 1,600 in 2017, and was distributed to the same sellers both years. Nearly 50 percent of the merchants surveyed sell almost exclusively with Amazon, with revenue from the eCommerce marketplace accounting for 81 percent to 100 percent of their sales."

Social media usage by American teens

Source:  Pew Research Center's Teens, Social Media & Technology Report 2018, 31st May 2018
Note - YouTube should not be included in this list in my view.  It's unlike the others in that you can use it without having an account

More UK households subscribe to Netflix than Sky

Source:  Data from BARB, reported by Measured Media Consulting, 7th June 2018

The Wish shopping app has 75m monthly users, and more than $1bn in revenues

"If you log onto the Wish app, you can buy dress shoes for $15, a watch for $3 or a 2-terabyte flash drive for $10.
Peter Szulczewski, CEO and co-founder of Wish, is hoping to turn those dirt-cheap prices into a sales empire to rival Walmart. And he has the numbers to suggest that's not such a crazy idea.
In an interview with CNET, he revealed a series of eye-popping figures about the discount online retailer. He said his San Francisco startup for the first time hit over $1 billion in revenue last year and has more than doubled revenue every year since its inception eight years ago. He added that "it looks like we will again" double revenue in 2018.
Szulczewski also said Wish hit 75 million monthly active users this April, has over 1 million merchants on its site and offers a selection of over 200 million items. The company expects to ship over 1 billion items this year. Plus, Wish is sitting on a war chest of over $1 billion in funding. In comparison, eBay has 171 million active buyers and Amazon has 2 million merchants, though both have staffs significantly larger than Wish's small team of about 500 employees."
Source:  CNET, 11th June 2018