Source: The Guardian, 29th July 2019
dentsu 2022 Media Trends
2 years ago
Tuesday 30 July 2019
All of the top 100 players at the Twitch World Cup were male
"This weekend the best Fortnite players in the world gathered at Flushing Meadows in New York to compete in the game’s first ever World Cup Finals for $30m (£24m) in prize money. Tens of thousands of spectators packed the famed Arthur Ashe stadium to watch the action live, and many millions more viewed on Twitch and YouTube. Fortnite is, after all, one of the biggest entertainment brands on the planet, played by hundreds of millions. Amid all the hype and fanfare around the finals, however, one depressing fact remained unavoidable: not a single one of the 100 finalists was female."
Twitch accounts for 70% of US live-streamed video
"Twitch is the No. 1 platform for streaming live video, accounting for 70% of all livestreamed hours watched during Q2 2019, per a study by StreamElements. The Amazon-owned platform experienced its first decline in viewing time with a 2% drop to 2.72 billion hours in Q2 from Q1, but still had a greater share of the market than YouTube Live (20%), Facebook Gaming (5.3%) and Microsoft's Mixer (3%).
Most of Twitch's viewing time was centered on the platform's top 5,000 streamers, which collectively generated 2 billion hours of viewing time in Q2. Popular streamers Tfue, Shroud and Ninja were in the top five every month during the quarter, while LIRIK, Asmongold and xQcOW appeared in the top five for the first time in 2019, per the study.
Streamers generated 76% of the viewing time among the top 200 channels on Twitch, compared with 24% for esports events such as the Overwatch League, ESL and Riot Games. Most viewers tend to watch popular esports games like Overwatch and League of Legends outside of a professional setting like a tournament, StreamElements' study found."
Source: Mobile Marketer, 15th July 2019
Note - It doesn't specifically say US viewing, but I think that this is implied
Most of Twitch's viewing time was centered on the platform's top 5,000 streamers, which collectively generated 2 billion hours of viewing time in Q2. Popular streamers Tfue, Shroud and Ninja were in the top five every month during the quarter, while LIRIK, Asmongold and xQcOW appeared in the top five for the first time in 2019, per the study.
Streamers generated 76% of the viewing time among the top 200 channels on Twitch, compared with 24% for esports events such as the Overwatch League, ESL and Riot Games. Most viewers tend to watch popular esports games like Overwatch and League of Legends outside of a professional setting like a tournament, StreamElements' study found."
Source: Mobile Marketer, 15th July 2019
Note - It doesn't specifically say US viewing, but I think that this is implied
31% of US households don't have broadband
"Over the past several years, many have suggested that broadband internet should be regarded as a public utility, like water or gas. Staying connected has become an essential part of nearly every facet of life, but according to a new report, high-speed connections may not be as prevalent here in the States as you may think.
In its new Rural America and Technology study, NPD notes that 31% of U.S. households don’t have broadband (25Mbps downloads and up) internet connections. The number works out to roughly 100 million per the report. That figure, unsurprisingly, is highly concentrated in rural areas — less than one-fifth of that population has a broadband connection.
While broadband was considered something of a luxury in the not so distant past, it’s grown into an increasingly essential aspect of modern existence, from work to health to entertainment. The concentration of access to the technology in urban versus rural areas has been a major aspect in what analysts have referred to as the “digital divide.” Rural areas make up nearly 97% of the total U.S. land."
In its new Rural America and Technology study, NPD notes that 31% of U.S. households don’t have broadband (25Mbps downloads and up) internet connections. The number works out to roughly 100 million per the report. That figure, unsurprisingly, is highly concentrated in rural areas — less than one-fifth of that population has a broadband connection.
While broadband was considered something of a luxury in the not so distant past, it’s grown into an increasingly essential aspect of modern existence, from work to health to entertainment. The concentration of access to the technology in urban versus rural areas has been a major aspect in what analysts have referred to as the “digital divide.” Rural areas make up nearly 97% of the total U.S. land."
Source: Techcrunch, 25th July 2019
8.3m people in the UK watched England win the Cricket World Cup
"Sky and Channel 4’s shared FTA coverage of the Cricket World Cup final on July 14th – which saw England beat New Zealand in the competition’s first ever ‘super over’ – drew a combined TV audience of 8.3 million.
Sky’s Chief Executive UK and Ireland Stephen van Rooyen said: “Congratulations to England and everyone who has been part of the journey at the ECB. The ICC put on a terrific tournament. We’ve been proud host broadcasters of a home cricket World Cup, dedicating a channel and showing every single minute, which has been absorbing from the first ball to the unforgettable final delivery. Sunday saw a peak across Sky and Channel 4 of 8.3 million – a huge audience for a huge moment for British sport. On Sky’s channels our peak was 3.5 million alone, a fitting way to cap a terrific tournament.”"
Source: Advanced Television, 15th July 2019
Sky’s Chief Executive UK and Ireland Stephen van Rooyen said: “Congratulations to England and everyone who has been part of the journey at the ECB. The ICC put on a terrific tournament. We’ve been proud host broadcasters of a home cricket World Cup, dedicating a channel and showing every single minute, which has been absorbing from the first ball to the unforgettable final delivery. Sunday saw a peak across Sky and Channel 4 of 8.3 million – a huge audience for a huge moment for British sport. On Sky’s channels our peak was 3.5 million alone, a fitting way to cap a terrific tournament.”"
Source: Advanced Television, 15th July 2019
WhatsApp has 400m MAUs in India
"Messaging service WhatsApp has been in the middle of a number of controversies since last year, ranging from the proliferation of fake news to storing data locally, even as it looks to expand into digital payments.
These controversies come at a time when its parent company Facebook, which also owns Instagram and Messenger, has been under scrutiny across the world over privacy of user data, and also agreed to pay a $5-billion fine to US regulators earlier this week. But even as it tackles these challenges, WhatsApp is bullish on prospects in India as it revealed that it has 400 million monthly active users here out of a global base of 1.5 billion."
These controversies come at a time when its parent company Facebook, which also owns Instagram and Messenger, has been under scrutiny across the world over privacy of user data, and also agreed to pay a $5-billion fine to US regulators earlier this week. But even as it tackles these challenges, WhatsApp is bullish on prospects in India as it revealed that it has 400 million monthly active users here out of a global base of 1.5 billion."
Source: Economic Times, 26th July 2019
Facebook's revenues grew 28% year on year in Q2 2019
"Facebook reported a 28% revenue gain to $16.9 billion in Q2 from a year earlier, as the social media giant shook off negative headlines and a record-setting fine for its data-sharing practices this week. Mobile ad revenue hit $15.6 billion, or about 94% of total ad revenue, COO Sheryl Sandberg said in the Wednesday conference call with analysts. The figure was 12% higher than the $13.9 billion reported in Q1, highlighting the importance of mobile ads for Facebook.
Mobile-first video accounted for more than 50% of video revenue for the company, Sandberg said. Brands are working to develop "thumb-stopping" creative that hooks mobile viewers faster than 30-second TV ads. "The best mobile-first ad or ad on Facebook gets to the main point or gets to the product in the first three seconds," she said.
Facebook's "blue" app, its oldest and biggest product, boosted its user base by 8% to 2.41 billion in Q2 from a year earlier, making it the largest social media platform worldwide. Daily active users (DAUs) rose 6% to 1.59 billion from a year earlier. The figures generally don't include users of Instagram, WhatsApp or Oculus, per Facebook's report."
Source: Facebook Q2 2019 Results, reported by Mobile Marketer, 25th July 2019
Mobile-first video accounted for more than 50% of video revenue for the company, Sandberg said. Brands are working to develop "thumb-stopping" creative that hooks mobile viewers faster than 30-second TV ads. "The best mobile-first ad or ad on Facebook gets to the main point or gets to the product in the first three seconds," she said.
Facebook's "blue" app, its oldest and biggest product, boosted its user base by 8% to 2.41 billion in Q2 from a year earlier, making it the largest social media platform worldwide. Daily active users (DAUs) rose 6% to 1.59 billion from a year earlier. The figures generally don't include users of Instagram, WhatsApp or Oculus, per Facebook's report."
Source: Facebook Q2 2019 Results, reported by Mobile Marketer, 25th July 2019
Friday 12 July 2019
Stranger Things season 3 broke records on Netflix
.@Stranger_Things 3 is breaking Netflix records!— Netflix US (@netflix) July 8, 2019
40.7 million household accounts have been watching the show since its July 4 global launch — more than any other film or series in its first four days. And 18.2 million have already finished the entire season.
Monday 8 July 2019
Netflix has roughly 75 brand partnerships for Stranger Things
"A limited supply of [New Coke] will be available starting on Thursday as part of a robust promotional campaign related to the coming season of “Stranger Things,” the supernatural thriller set in the 1980s. New Coke will also appear in several episodes of the show. Representatives of both companies said no money changed hands in that product-placement deal.
The return of the failed drink comes as Netflix ramps up its corporate partnerships and merchandising deals in an effort to recruit even more people to the streaming service, which has 149 million paid subscribers worldwide. Netflix said it had reached agreements with roughly 75 brands to spread the word about one of its biggest hits.
Because of the new push, which rivals the campaigns for summertime blockbusters, “Stranger Things” may be hard to avoid in the coming weeks. H&M and other retailers will sell clothes that replicate what the show’s characters wear. Baskin-Robbins will serve new flavors referencing the program’s Scoops Ahoy ice cream parlor."
The return of the failed drink comes as Netflix ramps up its corporate partnerships and merchandising deals in an effort to recruit even more people to the streaming service, which has 149 million paid subscribers worldwide. Netflix said it had reached agreements with roughly 75 brands to spread the word about one of its biggest hits.
Because of the new push, which rivals the campaigns for summertime blockbusters, “Stranger Things” may be hard to avoid in the coming weeks. H&M and other retailers will sell clothes that replicate what the show’s characters wear. Baskin-Robbins will serve new flavors referencing the program’s Scoops Ahoy ice cream parlor."
Source: New York Times, 21st May 2019
"2018/19 saw the steepest year-on-year drop in the amount of broadcast TV watched by under 35s [in the UK] on the TV set"
"Changes in how people consume media continue to be rapid and profound, especially so among younger audiences.
2018/19 saw the steepest year-on-year drop in the amount of broadcast TV watched by under 35s on the TV set – down around two hours per week in a year to ten-and-a-half hours. By contrast, the time they spent using the TV set for purposes that include SVOD, YouTube and gaming increased again – up an hour a week to eight hours weekly. Music streaming by young adults also rose by around an hour a week to almost six hours weekly. Around the same proportion of under 16s now use YouTube each week as use the BBC (81%).
While these changes have so far affected young audiences the most, increasingly they impact the media behaviours of older audiences. For example, in 2018/19 more than half of over 35s used the TV set for purposes such as SVOD, YouTube and gaming and one in six used music streaming services each week.
Within this changing landscape, the time people spend with the BBC is trending downward year-on-year for both BBC TV and BBC Radio. The BBC is still the media provider that UK adults overall use the most, and audience performance for the year was within the target range set out in the 2018/19 BBC Annual Plan*.
91% of online adults used the BBC each week in 2018/19, in line with the target of 88-93%. UK adults spent 18 hours on average per week consuming BBC services, down on the year but within the target range of 17:15-18:45. They rated the BBC at seven out of ten, on average, in terms of their general impression, scored the quality of programmes and services at seven out of ten and value for money at five out of ten, all within target."
Source: BBC Annual Report, July 2019
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