Mobile-first video accounted for more than 50% of video revenue for the company, Sandberg said. Brands are working to develop "thumb-stopping" creative that hooks mobile viewers faster than 30-second TV ads. "The best mobile-first ad or ad on Facebook gets to the main point or gets to the product in the first three seconds," she said.
Facebook's "blue" app, its oldest and biggest product, boosted its user base by 8% to 2.41 billion in Q2 from a year earlier, making it the largest social media platform worldwide. Daily active users (DAUs) rose 6% to 1.59 billion from a year earlier. The figures generally don't include users of Instagram, WhatsApp or Oculus, per Facebook's report."
Source: Facebook Q2 2019 Results, reported by Mobile Marketer, 25th July 2019
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