Tuesday, 18 July 2017

Netflix has 104m members; over 50% are outside the US

"Our quarterly guidance is our internal forecast at the time we report and we strive for accuracy. In Q2, we underestimated the popularity of our strong slate of content which led to higher-than-expected acquisition across all major territories. As a result, global net adds totaled a Q2-record 5.2 million (vs. forecast of 3.2m) [to a total of 103.95m members] and increased 5% sequentially, bucking historical seasonal patterns. For the first six months of 2017, net adds are up 21% year-on-year to 10.2m. Our Q3 guidance assumes much of this momentum will continue but we are cognizant of the lessons of prior quarters when we over-forecasted and there was lumpiness in net adds, likely due to demand being pulled forward (into Q2 in this case).
Domestic net additions of 1.1m represented the highest level of Q2 net adds since the second quarter of 2011. For Q3’17, we project that we will add 0.75m US members, compared with 0.37m in Q3’16, which was impacted by un-grandfathering.
Our international segment now accounts for 50.1% of our total membership base. International revenue rose 57% year over year, excluding a -$23 million impact from foreign exchange, while international ASP grew 10% year over year on a F/X neutral basis. International contribution profit of -$13 million vs. -$69 million was better than our -$28 million forecast due primarily to higher-than-forecasted paid members."
Note - the figure of 104m is total members - paid members is 99.04m

Monday, 10 July 2017

Students and other 'pre family' adults in the UK watch nearly 3 hours of non-broadcast video per day



Source:  Ofcom's Public Service Broadcasting Annual Report 2017, 7th July 2017
Full pdf here

TV screen time in the UK is constant, but live viewing is falling



Source:  Ofcom's Public Service Broadcasting Annual Report 2017, 7th July 2017
Full pdf here

Watching on-demand television is increasingly popular in the UK, especially among younger viewers

"Television viewing is changing, but the PSBs remain at the heart of the overall audience experience
The television landscape is changing; people are increasingly viewing content in a variety of different ways, both on the television set and on other devices. Young adults are watching a substantial amount of non-PSB content, and behavioural changes are happening not just in this group, but among those up to the age of 45.
Despite the changes in the ways in which people watch television, overall viewing on the TV set is resilient; each week 85% of people in the UK who have a TV in their household watch PSB channels. Public service broadcasters remain at the heart of the UK’s television viewing experience.
There is a widening gap between the viewing habits of the youngest and oldest audiences
Individuals in the UK watched 3 hours 32 minutes of measured broadcast TV on a TV set in 2016. This is 4 minutes a day (2%) less than in 2015. However, there are big differences between age groups, and these gaps are widening. Viewers aged 65+ watched an average of 5 hours 44 minutes in 2016, just three minutes less than in 2012; in contrast, 16-24 year olds watched an average of 1 hour 54 minutes in 2016, 43 minutes less than in 2012.
Between 2015 and 2016, average daily viewing among children and 16-24 year olds each fell by 10 minutes, whereas viewing by over-64s increased by 2 minutes.
Watching on-demand television is increasingly popular, especially among younger viewers
Measurements of broadcast television viewing and reach are based on the official industry BARB data, which measures the viewing of scheduled TV programmes on TV sets, and includes time-shifted viewing of these programmes. However, a substantial amount of viewing is not covered by BARB, and this type of viewing is highest among younger people. GfK survey data estimate that there are large daily amounts of time of non-broadcast viewing of video/TV content, especially among viewers in the pre-family life stage, who watch an average of about 2.5 hours per day of non-broadcast content, on any device."
Source:  Ofcom's Public Service Broadcasting Annual Report 2017, 7th July 2017
Full pdf here

Thursday, 6 July 2017

Netflix gets more viewing time in the US than Amazon, hulu and YouTube combined

"A ComScore report has revealed that Netflix gets more viewing time in the US than rivals Amazon, Hulu and YouTube combined.
The data shows Netflix holds a 40 per cent share of total viewing hours of an OTT service, with YouTube ranking second place with 18 per cent, Hulu third with 14 per cent and Amazon Video at 7 per cent – a combined 39 per cent.
The report also notes that Netflix’s prime viewing hours are in-line with what many expect from traditional TV consumption — 8pm to 11pm. Additionally, people watch Netflix for an average of one hour and forty minutes a day per household. Netflix is the standard TV choiec in 54 per cent of US homes."

Monday, 3 July 2017

Google Home is 6x more likely to be able to answer a question that Amazon Alexa

"New York-based 360i has developed software to determine how well Google Home and Amazon Alexa execute exchanges with human beings. The initial results from the agency, which is part of Dentsu Aegis Network, are intriguing.
So far, Google Home is six times more likely to answer your question than Amazon Alexa. It’s relatively surprising, considering that RBC Capital Markets projects Alexa will drive $10 billion of revenue to Amazon by 2020—not to mention the artificial intelligence-based system currently owns 70 percent of the voice market.
360i’s proprietary software asked both devices 3,000 questions to come to the figure. While Amazon Alexa has shown considerable strength in retail search during the agency’s research, Google won the day thanks to its unmatched search abilities."

The most missed media device in the UK by age, 2017



Source:  Ofcom's Media Use & Attitudes survey, June 2017
Pdf here