Tuesday, 27 August 2019

The Boycott of The Sun in Merseyside 'has led to lower levels of Euroscepticism'

"The report, authored by London School of Economics behavioural political scientist Florian Foos and Zurich University’s Daniel Bischof, says the long-standing Sun boycott lowered Euroscepticism among the “unskilled” working class who “made up a large share of Sun readers before the disaster”.
The report said “attitudes towards the EU got significantly more positive in Merseyside during the boycott”.
Liverpool, The Wirral and Sefton in Merseyside all voted Remain.
The study, which used data from the annual British Social Attitudes survey and is available online, added: “…the boycott of the most important Eurosceptic newspaper – The Sun in Merseyside as a consequence of The Sun’s reporting on the Hillsborough sporting disaster – led to a decrease of Euroscepticism in Merseyside, which we estimate to amount to around 11 percentage points.
“Moreover, our results suggest that The Sun boycott in Merseyside might have decreased the Leave vote share in Merseyside in the 2016 EU referendum.”
The authors said the study showed “sustained media campaigns on emerging issues can have large, lasting, and ultimately, consequential effects on public opinion, and public policy”."
Source:  Press Gazette, 27th August 2019

Wednesday, 21 August 2019

Addressable TV advertising is more engaging and more effective

"To understand the impact of addressable TV on both consumer viewing and ad engagement, Sky Media partnered with BVA BDRC, Differentology and Affectiva to measure the impact of addressable TV campaigns using AdSmart. The extensive study included ground-breaking facial coding and emotional analytics. Findings are based on more than 130 campaign effectiveness projects, in which 300,000 Sky subscribers were interviewed. The research reveals:
Addressable drives ad engagement. Facial recognition analysis revealed that when addressable ads are on TV, viewers’ attentiveness to the screen can be as a third higher (35%) and on average 21% more engaged.
Addressable cuts channel switching during ads. An analysis using 52,000 ad breaks showed that channel switching was halved (reducing by 48%) when addressable ads were in the first three positions of a break, compared to standard linear TV ads.
Addressable increases spontaneous ad recall. Viewers of addressable TV ads are 10% more likely to spontaneously recall an ad compared to linear TV advertising.
Addressable is amplified when combined with linear. Combining linear with addressable TV advertising increases ad awareness by nearly a quarter (22%). When the frequency of addressable ads is equal or higher to linear exposure ad recall is boosted by half (49%).
Addressable works. Higher engagement and relevance have clear business results, increasing purchase intent by 7% overall and by as much as 20% for new to Tv advertisers who benefit more from the exposure and credibility TV delivers.
Tangible business results for new to TV brands. Local brands like Gasway (35%) and Richardson’s Garden Centre (17%) among 100s of businesses seeing significant business growth through the use of addressable TV advertising."
Source:  Data from Sky, reported in a press release, 15th August 2019

More than 500 hours of content are uploaded to YouTube each minute

"Your average person could spend their entire lifetime trying to watch all the content uploaded to YouTube in just one day.
The platform’s users upload more than 500 hours of fresh video per minute, YouTube revealed at recent press events. That works out to 30,000 hours of new content per hour, and 720,000 hours of new content per day.
Divide 720,000 out, and you’ll see that 82.2 years — yes, years — of new video are uploaded to YouTube each and every day.
This is the first per-minute upload amount we’ve gotten from YouTube since VidCon 2015, where CEO Susan Wojcicki revealed that 400 hours were being uploaded every minute. (That works out to 65.7 years’ worth each day, FYI.) In 2013, a third-party report from Tubular Labs estimated 300 hours were being uploaded.
While these upload amounts are staggering, they’re actually slim compared to the watch time stats YouTube’s also revealed recently. At the NewFronts last week, the platform said more than 250 million hours of content are watched just on TV screens each day. That works out to 173,611 hours being watched per minute — compared to the 500 being uploaded. And that 250 million hours doesn’t even include browser and mobile viewing, for which YouTube hasn’t broken out exact numbers."
Source:  TubeFilter, 7th May 2019

Monday, 5 August 2019

4.7m people in the UK work in the gig economy

"Last month, new data on the U.K.’s gig economy surfaced from the University of Hertfordshire, concluding that the number of gig workers in Britain has more than doubled in the last three years, now reaching 4.7 million professionals.
Experts say the explosion of technology platforms like Uber and Deliveroo ushered in waves of opportunity for professionals to have greater control over when, where and how they work. The U.K.’s Trades Union Congress, however, sees this surge in gig workers from a different angle."
Source:  PYMNTS, 1st August 2019

Over 2.1 billion people use Facebook's apps on a daily basis

"Facebook said over 2.1 billion people now use its family of applications—Facebook, Instagram, WhatsApp and Messenger—on a daily basis, and more than 2.7 billion do so on a monthly basis.
Facebook reported an average of 1.59 billion daily active users at the end of the second quarter, up 8% compared with the year-ago period. Wehner said gains in India, Indonesia and the Philippines helped drive growth."

The median age of golf fans is 64, EPL is 43, and eSports is 25

"The median age of golf fans is 64, for English Premier League football it is 43 and for eSports it’s 25. Fortnite skews even younger, for both fans and participants: the average age of the players on stage is 16."