Showing posts with label WorldCup. Show all posts
Showing posts with label WorldCup. Show all posts

Thursday, 9 July 2015

13.3m people in the US watched the Women's World Cup Final

"The Women’s World Cup final which saw USA defeat Japan in an eventful 5-2 clash drew in a record 13.3 million viewers on ABC.
Featuring a hat-trick from US star Carli Lloyd, the figure was close to doubling the 8.6 million viewers drawn into the previous final in 2011 which aired on ESPN, showing a growing interest in the sport in the states.
On the ad front, Fox, which broadcasted 37 matches from the 52-game tournament, generated an impressive $26.8m in ad sales, AdAge quotes from iSpot.tv figures.
Nationwide, Fiat, Visa, Ford, Bud Light. Audi and Nike were among the biggest advertisers of the Women’s World Cup on Fox."

Wednesday, 9 July 2014

World Cup 2014 Stats

It's probably easier to do a catch up on one page.  Listed chronologically from publication date

Average age of players, and number who play in the Premier League - 4th June

More interactions on Facebook in the first week than Super Bowl, Oscars and Sochi combined - 20th June

Suarez Bite - 2m Tweets - 24th June

TV viewing records broken around the world - 27th June

300m Tweets during the group stage - 27th June

More Americans streamed the USA vs GER match than the Super Bowl - 29th June

1 billion interactions on Facebook so far - 30th June

Akamai stats on video streaming - 3rd July
Mobile app use much higher than normal during games - 9th July

Records broken at Eurosport.com - 10th July


There were 3 billion interactions on Facebook - lus a big round-up on top matches etc - 14th July

The World Cup final was the most talked about event ever on Facebook - 14th July

Facebook World Cup infographic - 14th July

Visible Measures' online video stats - 'The biggest video event of all time' - 14th July

adidas was the most mentioned brand on social media, with 1.59pm mentions on Twitter, Facebook, blogs and Tumblr - 14th July

Nike was the brand with the most online video views at 240m views across 8 different films - 14th July 2014

A full World Cup review from Twitter - 672m Tweets during the tournament - 14th July

Some TV viewing figures by market for the final day - inc an all-time high audience of 41.89m in Germany - 15th July

Brands that saw big digital lifts - adidas, Visa, Listerine and more - 15th July

Tumblr stats - 15th July

Stats from Weibo - 1.96bn World Cup interactions - 16th July

World Cup sponsors out-performed their competitors for recognition as an official sponsor - 21st July

Data on multi-screen usage & viewing from Conviva - 23rd July

20m illegal viewers on pirated streams - 25th July

Google's World Cup recap

Thursday, 3 July 2014

16.4m Tweets were posted during the Brazil vs. Chile World Cup match

"Last night’s World Cup match against Brazil and Chile broke Twitter records as it became the most tweeted about sports event ever.
The match was ultimately decided on during a penalty shoot-out and Gonzalo Jara’s missed penalty, which handed Brazil the win, generated 389,000 tweets per minute (TPM), eclipsing the record previously set by the Super Bowl where the peak was 382,000 TPM
A record total of 16.4 million tweets were also sent around the game, making it the most-discussed match of the World Cup so far."

Internet use in Brazil dropped when Brazil was playing World Cup games

"Soccer is religion in Brazil, some say. But don't take their word for it, just check the numbers.
When Brazil plays its World Cup games, available ad inventory in the country plummets 37%, according to ad-tech company Triggit, which serves nearly 2 million ads in the country each hour.
There are, of course, many websites without ads, so this is just a rough indicator. But it's a strong signal that far less web surfing occurs as the games get played.
"Normal ad data is pretty esoteric stuff and it's neat to see the real world playing out in our numbers," said Triggit CEO Zach Coelius.
When the games end, available ad inventory spikes to an average of over 27% above normal in the next two hours, meaning the country jumps back on the net in a hurry."

Wednesday, 2 July 2014

The first week of the World Cup generated more Facebook interactions than The Super Bowl, Sochi and The Oscars combined

"In the lead up to the World Cup, Facebook launched ‘Trending World Cup’ and ‘Facebook Ref’ to keep fans informed and engaged throughout the world’s most popular sports event. We’re just one week into the tournament, and even Facebook must be surprised by the results so far: Between June 12 and June 18 more people have talked about the World Cup on Facebook than the number of people who talked about this year’s Super Bowl, Oscars and Sochi Games, combined.
With three weeks left of games, the World Cup will surely set the bar (and an extremely high one at that) for event-based social engagement. Here’s how the first week of World Cup Facebook chatter stacks up to the aforementioned events:
World Cup Week 1 (June 12 – June 18): 141M people – 459M interactions (posts, comments and likes)
Super Bowl XVIII on Feb. 2:  50M people – 185M interactions (posts, comments and likes)
Sochi Games, Feb. 6-23:  45M people – 120M interactions (posts, comments and likes)
86th Academy Awards on Mar. 2:  11.3M people – 25.4M interactions (posts, comments and likes)"

World Cup TV viewing figures around the world

"The audited global figures will not be known for some time but broadcasters are already optimistic that the viewing numbers for the final on 13 July may approach or even surpass the 909 million who watched the Spain v Netherlands final in 2010.
A total of 11.5 million Dutch viewers (88.4%) watched their national team’s victory over Chili: 10.2 million at home and 1.3 million in public places.
A record number of 42.9 million Brazilians tuned in to see their team’s win over Croatia. 81.3% of Croatians watched the game (1.5 million).
Brazil-Croatia was also the most watched opening match in at least 12 years in the UK, with 11.2 million UK viewers (records going back to 2002).
The match Belgium – South Korea was the most watched football game in the history of Belgian television, reaching 3 million Flemish fans (82.8% of TV viewers) and 2.1 million of French-speaking Belgians (82.1%).
Viewing records were reported also in the UK: a peak of 20 million (71% share) watched England v Uruguay, the highest peak audience on any channel since the 2012 London Olympics.
27.3 million (84.2%) viewers in Germany tuned in to watch Germany defeat the US.
15.3 million Italians (82%) watched the game between England and Italy.
Greek viewership peaked at 81.3% audience share for Greece’s win over Ivory Coast.
68.5% of Spanish viewers (11.2 million) caught the game in which their national team was defeated by Holland.
The French victory over Honduras scored 56.3% audience share in France or 15.9 million viewers, amongst whom 1 million saw the game on digital platforms
Even in countries such as Sweden, where the national team didn’t qualify, the World Cup gathered up to 2.64 Mio viewers (48% audience share) for the game of Brazil against Mexico, also with impressive figures online, TV4 reporting up to 130 077 streams on their platform for the game of Spain against Chile.
The US’s first game drew more than 11 million viewers – the highest-rated football match ever shown on ESPN – and nearly 5 million on a Spanish-language network.
Even an 8 am broadcast of Australia’s match against Chile didn’t discourage 2.3 million Australians from watching the game."
Source:  Broadband TV News, 27th June 2014

Friday, 27 June 2014

World Cup Checkins on Facebook

Data from Facebook




Or, as a summary


Wednesday, 18 June 2014

Misattribution of World Cup Sponsorship

"Two-fifths (38%) of UK, US and Brazilian consumers mistakenly think MasterCard is a World Cup sponsor, with rival credit card brands Visa scoring just 4% higher recognition at 42%, according to research from GlobalWebIndex.
Other brands not officially linked to the tournament but which scored high recognition as "sponsors", included Carlsberg in the UK. Budweiser is the official World Cup beer sponsor.
Non-sponsor Pepsi, which has been running football-themed advertising, scored the highest awareness as a World Cup "sponsor" among US consumers.
Nike, which last week launched a humorous five-minute animated epic, was selected as a sponsor by nearly a third of UK and US consumers. Meanwhile, a fifth of UK consumers also thought that Samsung is a FIFA sponsor.
MasterCard has not sponsored the World Cup since 2006, when it discontinued its 16-year association with the tournament.
On a more positive note for those brands forking out millions of pounds on sponsorship of the Brazil World Cup, Coca-Cola, a sponsor since 1978, and Adidas, a sponsor since 1970, gained the highest recognition as World Cup commercial partners.
Coke’s association proved the most resonant for consumers, with two-thirds of UK and US consumers selecting the brand.
Overall World Cup sponsor recognition levels were at their highest to date, particularly in the host nation, according to GlobalWebIndex.
The research project involved the firm asking members of its real-time panels in the UK, US and Brazil to identify sponsors. Respondents were asked to pick official World Cup sponsors from a list of 38 brands, both official sponsors and their non-sponsor rivals.
The research also examined respondents' media consumption, and found that 91% of real-time fans second-screen while watching TV, with mobiles the most popular device.
Other findings were that 87% of UK Twitter users will be watching the World Cup live on TV, with a sixth of them saying they have previously retweeted football-related content from brands."

Thursday, 8 May 2014

Tencent had more than 120 people at The World Cup by early May

"China isn't known as a hotbed of soccer super fans. But Chinese internet giant Tencent is betting that people nonetheless want to keep up-to-speed on the World Cup. So it's planning a continuous blast of live match broadcasts; news and commentary; scores via app and instant messenger; social games; and interactive commentary on WeChat, the company's hot social app.
To put things in perspective, Tencent already has more than 120 journalists, editors and photographers on the ground in Brazil. And the company has lined up sponsors including Nike, Toyota, Budweiser, Head & Shoulders and local beer brand Tsingtao, said Sophia Ong, Tencent's GM for planning and implementation, in an interview."

Wednesday, 11 January 2012

The 2010 World Cup Final had an estimated TV audience of 700m

"Spanish broadcasters said Ole! to record ratings as nearly 17 million fans watched the country's one-nil victory over the Netherlands in the finals of football's World Cup, part of about 700 million viewers estimated to have caught the match on small screens worldwide.
Some 16.8 million Spaniards -- 91 percent of the TV audience -- caught the highlight of the match, when Andres Iniesta rocketed in the winning goal in extra time giving Spain its first-ever World Cup win. On average 15.6 million people in Spain, 86 percent of the audience, watched on the three channels broadcasting the match, an all-time average record, according to ratings agency Barlovento Comunicacion.
Similarly in the Netherlands, 91 percent of the TV audience tuned into public broadcaster NOS as their Orange-mantled team failed in its third World Cup final. An average of 8.5 million Dutch caught the match, with millions more watching in pubs and public squares across the country. (Spain's population is 46 million vs. 17 million for the Netherlands.)
Though final figures aren't available, soccer's governing body FIFA estimates around 700 million people watched the final live. If that is correct, the match would beat out the estimated 600 million that caught the opening ceremony at the 2008 Beijing Olympics and would be on par, or slightly above, the 700 million that watched the World Cup final four years ago."

Thursday, 12 August 2010

Friday, 6 August 2010

adidas was the most mentioned World Cup sponsor in blog posts relating to the tournament


Click to enlarge
"Which sponsor benefited the most from its involvement with the World Cup?
To get a handle who prevailed within the blogging landscape, we used MAP (our flagship analytics service) to compare activity between FIFA’s sponsorship “partners” – Sony, Visa, Hyundai, Kia, Emirates, Coca-Cola and Adidas.
Using the query “company name” AND “World Cup”, the winner by a wide margin was Adidas, which captured 42.2% of total blog activity. Sony was second with 20.2%, while Coca-Cola was third with 12.2%."
Source:   Sysomos blog, 13th July 2010

Monday, 26 July 2010

During the World Cup final people from 172 countries tweeted in 27 different languages

"The World Cup final represented the largest period of sustained activity for an event in Twitter’s history.
Throughout the match, Tweets-per-second (TPS) were much higher than average; during the game’s final 15 minutes, this jumped to more than 2,000 TPS. (Spain’s winning goal in the final scored a 3,051 TPS.)
During the final, people from 172 countries tweeted in 27 different languages.
At the moment of the winning goal, people from 81 countries tweeted in 23 different languages. This moment is represented on this Wordle infographic."
Source:  Twitter blog, 15th July 2010

Tuesday, 20 July 2010

Next Generation Media Quarterly - July 2010

My new Next Generation Media Quarterly presentation is now online. Lots of cool stats and examples, many of which will be familiar to readers of this, and my 'examples' blog, but this time with a couple of new features:

1 - a 'quiz' slide at the end of each section

2 - a special section on sport in honour of the World Cup



Have a look!

Wednesday, 14 July 2010

Four of the six biggest levels of internet usage occurred at the 2010 World Cup

The highest recorded internet usage of 20.7m visitors to news sites per minute was on 24th June 2010, when Denmark played Japan, and Cameroon played the Netherlands, while the longest running tennis game was taking place at Wimbledon.

The top 6 events are shown below


Click to enlarge

Source: Akamai Net Usage Index, retrieved 14th July 2010
From their notes:
"The highest peaks since inception of the Net Usage Index for News (August 18, 2005), based on total visitors per minutes. The following data ranks the top peaks, and the corresponding events that were taking place in the world at the time."

Friday, 25 June 2010

Coca Cola's World Cup 'promoted trend' on twitter generated 86 million impressions with a 6% engagement rate

"Coca-Cola saw “phenomenal” results from its first experiment with paid advertising on Twitter, the drinks company’s digital marketing chief told the Financial Times.
The US soft drinks company is only the second brand to sponsor a “trending topic”, using Twitter’s “promoted tweets” to tap into online discussion about the World Cup this week.
It saw 86m “impressions” or views of the ads in 24 hours, said Carol Kruse, vice-president for global interactive marketing at Coca-Cola, which is an official sponsor of the football tournament.
Coke also saw an “engagement rate” of 6 per cent, compared with the approximately 0.02 per cent of people who click on a regular online advertisement."
Source: Carol Kruse of Coca Cola, reported by the Financial Times, 25th June 2010
Note - 6% x 86m = 5,160,000 engagements

Friday, 18 June 2010

The England Vs. USA World Cup match had 19m viewers in the UK and 17m in the USA

"TV1's coverage of England's 1-1 World Cup draw with the USA peaked with nearly 20 million viewers on Saturday, 12 June.
ITV1 HD's coverage of the match suffered an embarrassing fault after it cut to an ad break just as Steven Gerrard scored England's goal. There was no interruption to ITV1.
World Cup Live averaged 13.160 million viewers and a 56% share of the audience, between 6.15pm and 9.45pm, according to unofficial overnight figures.
The game itself, which kicked off at 7.30pm, averaged 17.65 million, with a 15-minute peak of 19.415 million – a 69.8% share – between 9pm and 9.15pm."
Source: BARB data, reported by The Guardian, 14th June 2010

"Viewership for the 2010 FIFA World Cup is up significantly on ESPN/ABC and Univision.
Through Sunday, the World Cup is averaging a 2.6 U.S. rating and 4.2 million viewers on ESPN and ABC, up 63% in ratings and 80% in viewership from the comparable point in 2006 (1.6, 2.3 mil).
ABC drew a 2.8 rating and 4.7 million viewers for Sunday's Germany/Australia match, according to Nielsen fast-nationals, up 27% in ratings and 40% in viewership from Mexico/Iran on the first Sunday of the 2006 World Cup (2.2, 3.3 mil).
Also on Sunday, ESPN drew a 2.0 and 3.0 million for Serbia/Ghana.
Not surprisingly, Saturday's USA/England match on ABC stands as the top telecast of the World Cup, with a 7.3 and 13.0 million viewers.
Over on Univision, the World Cup averaged 3.2 million viewers for the first two days, up 49% from 2006.
Saturday's USA/England match drew 4.1 million viewers on Univision, the second-largest audience ever for a USA match on the network. USA/England is not the network's top telecast of this year's World Cup, however; the Mexico/South Africa opener drew 5.4 million viewers."
Source: SportsMediaWatch, 14th June 2010