Thursday, 18 May 2017

More than half US schoolchildren use Google education apps

"Today, more than half the nation’s primary- and secondary-school students — more than 30 million children — use Google education apps like Gmail and Docs, the company said. And Chromebooks, Google-powered laptops that initially struggled to find a purpose, are now a powerhouse in America’s schools. Today they account for more than half the mobile devices shipped to schools.
“Between the fall of 2012 and now, Google went from an interesting possibility to the dominant way that schools around the country” teach students to find information, create documents and turn them in, said Hal Friedlander, former chief information officer for the New York City Department of Education, the nation’s largest school district. “Google established itself as a fact in schools.”"
Source:  NYT, 13th May 2017

#NuggsForCarter is the most Retweeted Tweet of all time

"It’s official. Carter Wilkerson’s (@carterjwm) call for a year’s supply of free nuggets from @Wendys has become the Tweet heard around the world. With 3.42M Retweets, it has officially surpassed Ellen’s infamous selfie as the most Retweeted Tweet of all time."
Source:  Twitter blog, 9th May 2017
Top 3 - 
Nuggs For Carter - 3.6m
Ellen Selfie - 3.4m
Louis Tomlinson - 2.5m

A person with a million Instagram followers can get £3,000 per post

"“It’s the Kardashians who have trail-blazed, really. Everything they do is monetised,” Nicholls says, referring to the “royal family” of the reality television/social media kingdom. The result is a steady and largely effortless stream of cash for those with enough online “disciples”, as he calls them. A person with a million Instagram followers can get £3,000 per post, he explains, and another £2,000 to wear an outfit to an event. “Very quickly you’ve earned £5,000 just by going out,” he says.
Make-up bloggers Nic and Sam Chapman at a beauty and fashion festival in New York © Getty
The prices rocket as the number of followers increases. According to Captiv8, a US social media analytics company, payment for posts on Instagram can range from $800 for people with fewer than 250,000 followers up to $150,000 for those with 7m or more. The rates for Snapchat posts are broadly similar, Facebook carries a moderate premium and YouTube is the most expensive of all, with 7m or more followers resulting in an average fee of $300,000. And that is before you count the other branding opportunities available to social media celebrities. The new and old worlds are effectively one and the same, with fame in one spilling into the other."
Source:  FT, 4th May 2017

Snap has sold approximately 60,000 Spectacles

Thursday, 4 May 2017

Estimated ARPU from advertising for Google, Facebook, Twitter & Snapchat

"Following our recent analysis that Facebook is closing the gap on TV advertising, Ampere research also suggests that Facebook is also approaching Google. Across the various global online advertising players, Google is closest to TV on the ARPU measure, currently making about $7 each quarter for each monthly active user (MAU) from advertising on its sites. Thus, it really isn't far behind TV, where the average viewer is responsible for between $10 and $11 of advertising revenue per quarter.
In contrast, Twitter has been struggling to grow its revenue per MAU, which is fairly stable at about $2. Snapchat has been the big success story of recent quarters. Although it lags other players in terms of revenue per MAU, Snapchat been very active in beginning to monetise its customer base more aggressively. It has increased revenue from practically $0 per quarter per MAU to $0.70 in less than two years.
It may be in second position now, but when it comes to ARPU, Facebook advertising has been rapidly closing the gap on Google’s lead. In Q1 2015, Facebook made $2.3 per MAU. Google made about $5. By the end of 2016, Facebook had more than doubled its number to nearly $5 per MAU in advertising revenue."
Source:  Blog post from Ampere Analysis, 4th May 2017

Facebook has 1.94bn Monthly and 1.28bn Daily Active Users

"First Quarter 2017 Operational and Other Financial Highlights
Daily active users (DAUs) – DAUs were 1.28 billion on average for March 2017, an increase of 18% year-over-year.
Monthly active users (MAUs) – MAUs were 1.94 billion as of March 31, 2017, an increase of 17% year-over-year.
Mobile advertising revenue – Mobile advertising revenue represented approximately 85% of advertising revenue for the first quarter of 2017, up from approximately 82% of advertising revenue in the first quarter of 2016.
Capital expenditures – Capital expenditures for the first quarter of 2017 were $1.27 billion.
Cash and cash equivalents and marketable securities – Cash and cash equivalents and marketable securities were $32.31 billion at the end of the first quarter of 2017.
Headcount – Headcount was 18,770 as of March 31, 2017, an increase of 38% year-over-year."
Source:  Press release from Facebook, 3rd May 2017

Wednesday, 3 May 2017

Amazon is getting more than 4 orders from Dash Buttons a minute

""Just a year ago, orders via Dash Button were occurring more than once a minute, now that rate has increased to more than 4x a minute," Amazon said a statement. For some items, like Folgers coffee grounds and Glad garbage bags, Amazon says "more than half" of their orders are made via Dash Button."
Source:  Engadget, 25th April 2017

US digital ad spend rose to $72.5bn in 2016; >50% was mobile

"Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US. The total represents a 22 percent increase, up from $59.6 billion in 2015. Mobile experienced a 77 percent upswing from $20.7 billion the previous year, hitting $36.6 billion in 2016.
Other highlights from the report include:
Digital video hit a record $9.1 billion in 2016, a 53 percent year-over-year rise from $5.9 billion in 2015
On mobile devices, video revenue skyrocketed, more than doubling—up 145 percent year-over-year—to nearly $4.2 billion
Social media advertising generated $16.3 billion last year, climbing 50 percent over 2015’s $10.9 billion
Search revenues reached nearly $35 billion in 2016, up 19 percent from $29.5 billion in 2015
Digital audio, measured for the first time in this report, brought in revenues of $1.1 billion in 2016
Retail, representing 21.3 percent of internet ad spend in 2016, Financial Services at 13.3 percent, and automotive at 12.5 percent, continue to have the largest category share, with Media (5.2%) picking up speed, up 13 percent over 2015
“Mobile fueled the internet economy in 2016, with advertisers showing their confidence in digital to achieve their marketing goals,” said Randall Rothenberg, President and CEO, IAB. “This increasing commitment is a reflection of brands’ ongoing marketing shift from ‘mobile-first’ to ‘mobile-only’ in order to keep pace with today’s on-the-go consumers.”
“In a mobile world, it is no surprise that mobile ad revenues now take more than half of the digital market share,” said David Doty, Executive Vice President and CMO, IAB. “Digital video’s powerful ability to attract engaged audiences is naturally attracting greater investments. Next week’s NewFronts presentations will showcase the latest in original digital video content, certain to spark even greater interest from marketers and media buyers.”
“Mobile, social, video, and programmatic trends combine to redefine the digital landscape, providing unprecedented access for advertisers to reach consumers,” said David Silverman, partner, PwC US. “Digital audio, generating $1.1 billion in 2016 speaks to the continued evolution of new formats that enable marketers to find audiences at home, behind their desks, or wherever they are.”"
Source:  IAB / PwC, 26th April 2017

Instagram has 700m monthly active users

"Instagram has doubled its user base, to 700 million monthly actives in two years, fueled by Stories, web signups and better onboarding on low-end Android phones. Instagram’s growth rate is actually speeding up. It took just four months to add the last 100 million users since hitting 600 million in December, while it took six months to go from 500 million to 600 million.
Here’s a breakdown of how long it took Instagram to add each 100 million users:
October 6, 2010 – Launch
February 26, 2013 – 100 million;  28 months
March 25, 2014 – 200 million; 13 months
December 10, 2014 – 300 million; 9 months
September 22, 2015 – 400 million; 9 months
June 21, 2016 – 500 million; 9 months
December 15, 2016 – 600 million; 6 months
April 26, 2017 – 700 million; 4 months
For reference, this makes Instagram more than twice the size of Twitter. Soon it might join Facebook’s other properties in the billion-user club, since WhatsApp and Messenger have 1.2 billion users and Facebook 1.8 billion."

60% of the Guardian's Google mobile traffic is from AMP

"Many publishers have scrambled to adopt AMP, Google’s answer to Facebook Instant Articles. As the Guardian’s experience showed, Accelerated Mobile Pages can be a success if publishers put the work in.
AMP has gradually been taking over the Guardian’s mobile traffic; today, 60 percent of its Google mobile traffic is AMP, well above the 10 to 15 percent that publishers have been getting from AMP, according to a recent estimate by SEO consulting company Define Media.
AMP pages are 2 percent more likely to be clicked on and clickthrough rates on AMP pages to non-AMP pages is 8.6 percent higher than they are on regular mobile pages, according to Natalia Baltazar, a developer for the British newspaper, who presented at AMP Conf, a two-day conference hosted by Google taking place in New York City March 7-8."