AMP has gradually been taking over the Guardian’s mobile traffic; today, 60 percent of its Google mobile traffic is AMP, well above the 10 to 15 percent that publishers have been getting from AMP, according to a recent estimate by SEO consulting company Define Media.
AMP pages are 2 percent more likely to be clicked on and clickthrough rates on AMP pages to non-AMP pages is 8.6 percent higher than they are on regular mobile pages, according to Natalia Baltazar, a developer for the British newspaper, who presented at AMP Conf, a two-day conference hosted by Google taking place in New York City March 7-8."
Source: Digiday, 8th March 2017
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