Source: Data from the Advertising Association & Warc, published by Mediatel, 28th July 2015
Amazon Alexa in your car & in your life
5 years ago
Showing posts with label outdoor. Show all posts
Showing posts with label outdoor. Show all posts
Tuesday, 4 August 2015
Friday, 27 September 2013
Forms of advertising that people trust
Click to enlarge
Source: Data from Nielsen, reported on their blog, 17th Sept 2013
Based on 58 countries
Friday, 10 May 2013
Clear Channel has 10,000 NFC-enabled poster sites in the UK
"Clear Channel, the outstanding out of home media partner, has launched a nationwide campaign to raise consumer awareness of their new Mobile Platform, which launched on 10,000 Adshel and roadside panels in March.
From this morning (22nd April), consumers who tap or scan their smartphone on interactive tags next to posters featuring ADi, the robot quiz master, will have a chance to win £1000 of technology vouchers in a free-to-enter competition. Anybody who answers all three questions correctly will be able to enter a prize draw and share their success with friends on social media."
From this morning (22nd April), consumers who tap or scan their smartphone on interactive tags next to posters featuring ADi, the robot quiz master, will have a chance to win £1000 of technology vouchers in a free-to-enter competition. Anybody who answers all three questions correctly will be able to enter a prize draw and share their success with friends on social media."
Monday, 22 April 2013
TV accounted for 63% of global advertising spend in 2012
"Global ad spend reached $350 billion in 2012 - representing a 4.3% year-on-year increase - with TV accounting for almost two thirds of the overall revenue.
According to Nielsen's quarterly Global AdView Pulse report, TV accounted for 62.8% of global ad revenue last year, demonstrating the medium's efficiency and effectiveness when it comes to advertising.
Though newspaper and magazine spend decreased - down -1.6% and -0.2%, respectively - they maintained second and third places based on a share of overall ad spend. Newspapers accounted for almost 20% and magazines accounted for 8%, proving that they remain major platforms in which advertisers choose to communicate with consumers.
Display Internet advertising experienced the fastest growth across all mediums at almost 10%, followed by outdoor advertising, which saw a 7.7% growth.
Cinema ad spend also experienced an increase in revenue - up 6% over the year - though overall, accounted for just 0.3% of the 2012 global spend.
"With 63% of ad revenue being spent to advertise on TV, it's clear that the medium is widely regarded as the most efficient and effective way to reach consumers, continuing to grow especially in emerging markets," said Randall Beard, Global Head, Advertiser Solutions for Nielsen."
According to Nielsen's quarterly Global AdView Pulse report, TV accounted for 62.8% of global ad revenue last year, demonstrating the medium's efficiency and effectiveness when it comes to advertising.
Though newspaper and magazine spend decreased - down -1.6% and -0.2%, respectively - they maintained second and third places based on a share of overall ad spend. Newspapers accounted for almost 20% and magazines accounted for 8%, proving that they remain major platforms in which advertisers choose to communicate with consumers.
Display Internet advertising experienced the fastest growth across all mediums at almost 10%, followed by outdoor advertising, which saw a 7.7% growth.
Cinema ad spend also experienced an increase in revenue - up 6% over the year - though overall, accounted for just 0.3% of the 2012 global spend.
"With 63% of ad revenue being spent to advertise on TV, it's clear that the medium is widely regarded as the most efficient and effective way to reach consumers, continuing to grow especially in emerging markets," said Randall Beard, Global Head, Advertiser Solutions for Nielsen."
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