The Boycott of The Sun in Merseyside 'has led to lower levels of Euroscepticism'

"The report, authored by London School of Economics behavioural political scientist Florian Foos and Zurich University’s Daniel Bischof, says the long-standing Sun boycott lowered Euroscepticism among the “unskilled” working class who “made up a large share of Sun readers before the disaster”.
The report said “attitudes towards the EU got significantly more positive in Merseyside during the boycott”.
Liverpool, The Wirral and Sefton in Merseyside all voted Remain.
The study, which used data from the annual British Social Attitudes survey and is available online, added: “…the boycott of the most important Eurosceptic newspaper – The Sun in Merseyside as a consequence of The Sun’s reporting on the Hillsborough sporting disaster – led to a decrease of Euroscepticism in Merseyside, which we estimate to amount to around 11 percentage points.
“Moreover, our results suggest that The Sun boycott in Merseyside might have decreased the Leave vote share in Merseyside in the 2016 EU referendum.”
The authors said the study showed “sustained media campaigns on emerging issues can have large, lasting, and ultimately, consequential effects on public opinion, and public policy”."
Source:  Press Gazette, 27th August 2019