Netflix has roughly 75 brand partnerships for Stranger Things

"A limited supply of [New Coke] will be available starting on Thursday as part of a robust promotional campaign related to the coming season of “Stranger Things,” the supernatural thriller set in the 1980s. New Coke will also appear in several episodes of the show. Representatives of both companies said no money changed hands in that product-placement deal.
The return of the failed drink comes as Netflix ramps up its corporate partnerships and merchandising deals in an effort to recruit even more people to the streaming service, which has 149 million paid subscribers worldwide. Netflix said it had reached agreements with roughly 75 brands to spread the word about one of its biggest hits.
Because of the new push, which rivals the campaigns for summertime blockbusters, “Stranger Things” may be hard to avoid in the coming weeks. H&M and other retailers will sell clothes that replicate what the show’s characters wear. Baskin-Robbins will serve new flavors referencing the program’s Scoops Ahoy ice cream parlor."

Source:  New York Times, 21st May 2019