"AMC Entertainment broke its Labor Day weekend admissions record, thanks in large part to the $90 million raked in by Marvel’s “Shang-Chi and the Legend of the Ten Rings,” which drew the lion’s share of the two million moviegoers during the four-day weekend from Sept. 2-5, according to a CNBC report.
This is the first time since the start of the COVID-19 pandemic that 2021 attendance was higher than the same weekend in 2019.
“This encouraging surge in attendance at AMC signals that as Hollywood releases movies, Americans eagerly want to return to movie theatres again,” said CEO Adam Aron in a statement on Tuesday (Sept. 7).
“Shang-Chi” raked in $71.4 million in ticket sales from Sept. 3-5, the second-highest opening during the coronavirus outbreak, trailing only “Black Widow,” which saw $80 million in sales in July. The $90 million-plus brought in by the new Marvel hero movie is almost triple the previous Labor Day weekend record set by “Halloween” in 2007 ($30.6 million)."
Source: PYMNTS, 7th September 2021
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