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Source: Press release from comScore, 2nd July 2012
Test
4 months ago
Showing posts with label Switzerland. Show all posts
Showing posts with label Switzerland. Show all posts
Monday, 2 July 2012
Wednesday, 6 June 2012
51% of European internet users say that helps them choose better products and services
"The internet has become an essential way for brands to communicate and engage with consumers:
51% say the internet helps them choose better products/services
47% are inclined to find out more about products they see advertised online
46% of internet users say they often visit the website of their favourite brands
41% of European internet users agree that the way a brand communicates online is important
30% of internet users are more likely to buy a product of a brand they follow on a social networking site.
96% of European internet users research online for purchases, 87% shop online and almost one fifth (19%) of all their shopping is done via the internet. In a six month period Europeans spent €188 billion buying goods and services online – an average of €544 per European online shopper. Norwegian internet shoppers averaged the highest spend online (€1,162) followed by Swiss (€919) and Danish (€894) online shoppers. UK internet users devote the greatest share of total shopping spend to online (32.0%) followed by German (25.4%)."
51% say the internet helps them choose better products/services
47% are inclined to find out more about products they see advertised online
46% of internet users say they often visit the website of their favourite brands
41% of European internet users agree that the way a brand communicates online is important
30% of internet users are more likely to buy a product of a brand they follow on a social networking site.
96% of European internet users research online for purchases, 87% shop online and almost one fifth (19%) of all their shopping is done via the internet. In a six month period Europeans spent €188 billion buying goods and services online – an average of €544 per European online shopper. Norwegian internet shoppers averaged the highest spend online (€1,162) followed by Swiss (€919) and Danish (€894) online shoppers. UK internet users devote the greatest share of total shopping spend to online (32.0%) followed by German (25.4%)."
139m Europeans access the internet using mobile phones each week
"426.9 million Europeans go online every week (65%) with than one third (37%) accessing the internet using more than one device. 64% of people access the web via a computer – that’s 415.7 million people – and 21% use the internet on their mobile phone (139.2m). Using the internet via a computer is most popular in Norway and Switzerland (89%) and users are most likely to be aged between 25-44 years old (44%). Mobile internet users are most likely to be 16-24 years old (30%) and using the internet via a mobile phone is most popular in the UK, Norway and Sweden where more than 4 in 10 access the internet via this device.
Time spent on the web differs by the device used – European’s spend a total of 14.8 hours online each week – those using a computer spend 13.3 hours, compared to 9.4 hours amongst those using mobile phones and 9.3 hours for those using tablets. The figure is 6.8 hours via games console."
Source: Press release from IAB Europe, 6th June 2012
Methodology: "Conducted using a combination of online, telephone and face-to-face methodologies totalling over 50,000 interviews across 28 markets Mediascope Europe now ranks as one of the leading sources of data on European consumer use of media and online shopping habits."
Time spent on the web differs by the device used – European’s spend a total of 14.8 hours online each week – those using a computer spend 13.3 hours, compared to 9.4 hours amongst those using mobile phones and 9.3 hours for those using tablets. The figure is 6.8 hours via games console."
Source: Press release from IAB Europe, 6th June 2012
Methodology: "Conducted using a combination of online, telephone and face-to-face methodologies totalling over 50,000 interviews across 28 markets Mediascope Europe now ranks as one of the leading sources of data on European consumer use of media and online shopping habits."
Tuesday, 15 November 2011
Monday, 10 October 2011
Smartphone penetration in Europe by market
I created this chart with Google's new online mobile data too. Data comes from Google and Ipsos.
There are lots of other markets & measures. Create your own here.
Source: Google, Ipsos & MMA 2011. Full info here
Click to Enlarge
There are lots of other markets & measures. Create your own here.
Source: Google, Ipsos & MMA 2011. Full info here
Wednesday, 6 July 2011
Thursday, 5 May 2011
Sunday, 25 October 2009
Nokia's Comes With Music service has 107,000 subscribers worldwide
"CWM ACTIVE VOUCHERS– JULY 2009
UK – 32,728 (launch date: Oct 08)
Singapore – 19,318 (Feb 09)
Australia – 23,003 (Mar 09)
Brazil – 10,809 (Apr 09)
Sweden – 1,101 (Apr 09)
Italy – 691 (Apr 09)
Mexico – 16,344 (May 09)
Germany – 2,673 (May 09)
Switzerland – 560 (Jun 09)"
Source: Musically, 16th October 2009
UK – 32,728 (launch date: Oct 08)
Singapore – 19,318 (Feb 09)
Australia – 23,003 (Mar 09)
Brazil – 10,809 (Apr 09)
Sweden – 1,101 (Apr 09)
Italy – 691 (Apr 09)
Mexico – 16,344 (May 09)
Germany – 2,673 (May 09)
Switzerland – 560 (Jun 09)"
Source: Musically, 16th October 2009
Thursday, 11 December 2008
YouTube was the top search result for 2008 in 11 major countries
YouTube was the top search result in Google for 11 major countries in 2008 - Austria, Finland, France, Hong Kong (OK, not a country), Italy, Malaysia, Mexico, Spain, Sweden, Switzerland, & Taiwan. This is 11, out of a total of 34 countries reported on by Google.
This shows two things - that YouTube is incredibly popular globally, and that people use search for navigational purposes - that is to find specific things that they already know (rather than type in a term like 'video site')
Source: Google Zeitgeist 2008
This shows two things - that YouTube is incredibly popular globally, and that people use search for navigational purposes - that is to find specific things that they already know (rather than type in a term like 'video site')
Source: Google Zeitgeist 2008
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