Multi-Screening is now mainstream in Europe

"During peaktime viewing in the UK, 74 per cent claim to have picked up an internet connected device during TV ad breaks, with very little difference between age groups, social demographics or gender (Craft/Thinkbox ‘Screen Life: TV advertising everywhere’, 2014)
Most TV shows attract some social media commentary, but the shows which attract the most tend to be live sports and reality TV shows – the 2014 BRIT Awards in the UK saw a vast volume of Twitter conversation with 4.2 million Tweets about the show.
42 per cent of French viewers aged 15-60 say that they have engaged with a TV programme via a social network (OmnicomMediaGroup/ Mesagraph – Social Télévision)
37 per cent of Swiss say that it’s “normal” and “commonplace” to use the internet while watching TV (Publisuisse, ‘Media du Future 2017’)
In Spain, 62 per cent of people claimed in 2013 to use a second screen while watching TV – an increase of 11 percentage points compared to the previous year (Televidente 2.0, 2013)
In Sweden, 55 per cent viewers have used another screen (smartphone, tablet or computer) while watching TV (MMS Moving Images 2014:1)
33 per cent of people in Poland have multi-screened and almost half of multi-screening activity (49 per cent) is in order to look at content that is related to what is being watched (Millward Brown ‘AdReaction 2014’)."

Source:  Advanced Television, 21st November 2014

(Lots more stats in the full article)

Mobile & tablets as a percent of all internet access in 2012

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Source:  comScore data, reported in The Ofcom International Communications Report, December 2012

Facebook is the most popular social network in at least 15 European markets

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Source:  Data from comScore, reported by PR Daily, 10th March 2011

Mobile ad spend by market, 2005-2009

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Source:  Page 219 of Ofcom's International Communications Market Report, December 2010

Online ad spend as a proportion of total ad spend, multiple markets

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Source:  Page 214 of Ofcom International Communications Market Report, December 2010

The online & offline habits of teen and tween girls

"Media Habits & Relationships
'Being with friends' (in the real world) is what girls across all age groups (66%) enjoy doing, followed by 'shopping' and 'listening to music'. And when it comes to shortened attention spans, the research shows that a third (30%) of Gen Z girls regularly watch TV shows online for longer than 10 minutes.
Play & Games
Gaming has become a commonplace activity among a relatively new 'casual gamers' user group, but has the market now reached saturation? Not where girls are concerned. Half (49%) of older teens say they never spend time with portable gaming devices or console games. Gaming is more entrenched in younger girls lives, with 35% of 12 and under personally owning a portable gaming device. Social gaming habits, such as playing Farmville, CItyVille, Cafe World and Sims regularly, are prevalent, although vary depending on country: Brazil and Poland top the list (41% and 40%) for girls playing MMOGs (massive multiplayer online games) with Germany and France the lowest (21% and 22%). In the UK, 34% of girls play regularly and in the US the figure is 29%.
Spending Power
Girls like to shop - scoring it as their second favorite activity - but does their lack of plastic hamper their spending money online? It appears not. One in five girls aged 12 and under regularly visit online shopping sites, rising to one in four once they become teenagers. The majority of teenage girls are still buying products on the high street or at a shopping center rather than online, but this shopping medium is far from off limits - 13% of Generation Z girls regularly purchase products online regardless of age.
    Highlights:

    Under 12s
        - 64% use a gaming console
        - Only 35% put listening to music in their top 5 activities
        - More than 60% own a mobile phone
        - More than 60% never read a newspaper
        - Prefer instant messenger to social networks

    13-15 year olds
        - More than 45% say listening to music is one of their favorite
          activities
        - Almost 80% own a mobile
        - YouTube, followed by Facebook, are their favorite social networks
        - 25% regularly visit online shopping sites although only 13%
          Purchase products
        - Begin using mobile web and mobile social networks

    16-18 year olds
        - Most interested in music - nearly 50% list it in their top 5
          activities
        - Nearly 80% own a mobile
        - Are most likely to read newspapers
        - Are least likely to use a gaming console
        - The heaviest media users
        - More likely to use social networks rather than instant messages"
Source:  Press release from Stardoll and Carat, 27th January 2011
About the research
The research was conducted within the virtual world of Stardoll (http://www.stardoll.com), and the total number of respondents was 11,000. The study was conducted in August 2010 using Questback's advance survey tool EasyResearch. Respondents were recruited randomly on Stardoll.com by sending the survey to Stardoll members within the 11 markets (Brazil, France, Germany, Italy, Mexico, Poland, Russia, Spain, Sweden, UK and US).

70% of European online sales come from just 3 countries

"Seventy per cent of European online sales are from just three countries, new research has found.
FACT-Finder, an ecommerce specialist, found that the big three are the UK, with €48bn in annual sales, Germany, with €39.2bn and France with €25bn.
At the same time, cross-border trading is a challenge for many online stores, said the report. Cultural differences mean that despite the physical closeness of countries such as France and Germany, advertising campaigns do not translate across borders and few of their online stores trade beyond national boundaries.
There’s also, said FACT-Finder, a lack of consumer confidence in buying from different countries, while complex VAT requirements make it difficult for smaller brands and retailers to sell across the European Union.
The fastest growing, though currently the smallest, online market in Europe is Poland, which generates €3.6bn in sales but has grown by 36%^ in 2010, compared to the same time in 2009. The FACT –Finder report singles this out as the market with the greatest potential since its retailers are more aware of the opportunities offered by the internet."

Source:  Research by FACT-Finder, reported by Internet Retailing, 3rd December 2010

The UK, Germany and France collectively account for 70% of all eCommerce spending in Europe

"UK consumers also topped the online retail spending tables in 2009 with an average annual spend of £1,102, compared to a European average of £774 on 20 items with an average cost per item of £39. The UK was followed by Denmark (£1,079) and Norway (£979). On average UK consumers purchased the greatest number of items in 2009 (37), whereas the Polish bought the least (10).
At £44, the average cost per item in France was 48% higher than in the UK, which at £30 was the lowest in Europe. Norway had the highest spend per item at £75.
The research also found that:
25% of UK shoppers are now prepared to spend £1,000 or more online in a single transaction
57% of UK consumers made online purchases — almost 20% higher than the European average of 38%
Poland, with a forecast growth rate of 36%, France (31%) and Spain (25%) will experience the fastest growth this year. As the most mature ecommerce market, the UK will grow the least (12.4%) to £42.7bn.
European online sales will grow by 20% to reach £153bn overall in 2010, accounting for 5.5% of overall European retail sales.
The UK, Germany (£29.7bn of sales in 2009) and France (£22bn) account for 70% of total online sales in Europe. The countries with the lowest overall online spend in 2009 were Poland (£2.2bn), Finland (£2.3bn) and Norway (£2.9bn).
The rankings of the ‘big online three’ (UK, Germany and France) have not changed since 2003, although during this period online sales in France have grown by 244%, compared to 171% in the UK and 183% in Germany"
Source: Research from the Centre for Retail Research, commissioned by Kelkoo, and reported by Internet Retailing, 2nd February 2010

More than 70% of European kids aged 8-14 say that gaming is their main use of the internet

"More than seven in 10 children said their most common use of the Internet was for gaming, while 59 percent said that they used the worldwide web in the course of doing their homework.
The youngsters from Britain, Germany, France, Spain, Italy and Poland also expressed a strong sense of social responsibility, with 90 percent saying it was important to look after the planet, and 74 percent saying they recycled regularly.
Traditional values shone through with 70 percent of respondents saying that saving pocket money was important to them and that the people they most admired were their parents."
Source: Survey of 3,020 children in Britain, Germany, France, Spain, Italy and Poland, commissioned by Disney, reported by Reuters, 11th January 2010

Comparative Figures - IPTV Subscribers & penetrations around the world, 2008

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IPTV is most popular in France, and least popular in the UK and Ireland. UK figures exclude BT Vision
Source: IDATE, as reported by in Figure 5.6 of Ofcom International Communications Market 2009, December 2009
Read more about this report at the Ofcom website

Comparative Figures - Mobile as a proportion of total mobile and fixed line revenues, and mobile and fixed line connections, 2003 & 2008

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In Poland 75% of mobile and fixed telephone revenue is generated by mobile, and 81% of connections are mobile

Source: IDATE/ Industry Data / Ofcom, reported in charts 4.7 & 4.10 of Ofcom International Communications Market 2009, December 2009
Read more about this report at the Ofcom website

Comparative Figures - Ad Spend by Media around the world 2008

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Of the markets examined, the UK has the highest percentage level of internet ad spend
Source: World Advertising Trends data, quoted in figure 2.12, Ofcom International Communications Market 2009, December 2009
Read more about this report at the Ofcom website

Online advertising accounts for more than 10% of all ad spend in 7 European markets

"Online advertising accounted for at least 10 percent of overall advertising spending in Denmark, Germany, the Netherlands, Norway, Poland, Sweden and the UK, the report said.
Norwegian Internet users were the most expensive to target, with advertisers spending 133.20 euros per consumer reached, compared with the European average of 80.60 euros. In the United States, the average was 91.90 euros per person.
The sectors investing most in online advertising were entertainment and leisure, telecoms, and finance and insurance."
Source: Reuters, 2nd June 2008, citing data from the IAB/PWC