Source: Research from Forrester, reported in their blog, 29th August 2017
Amazon Alexa in your car & in your life
5 years ago
Showing posts with label ad-blockers. Show all posts
Showing posts with label ad-blockers. Show all posts
Monday, 18 September 2017
Thursday, 29 September 2016
Monday, 4 July 2016
Over 400m people are using mobile ad blocking browsers
"We explored the numbers of app downloads from over 100 Google and Apple app stores across the globe in partnership with Priori Data, and drew data from StatCounter’s network of over 3 million Web sites.
Here are the key findings of our research:
At least 419 million people (22% of the world’s 1.9 billion smartphone users) are blocking ads on the mobile web.
Both mobile web and in-app ads can now be blocked.
As of March 2016 an estimated 408 million people are actively using mobile adblocking browsers (i.e., a mobile browser that blocks ads by default).
As of March 2016 there are 159 million users of mobile adblocking browsers in China, 122 million in India, and 38 million in Indonesia.
As of March 2016 in Europe and North America, there were 14 million monthly active users of mobile adblocking browsers.
A further 4.9 million content blocking and in-app adblocking apps were downloaded from the app stores in Europe and North America since September 2014.
20% of the world’s smartphone users are using mobile adblocking browsers, which are mobile browsers that block ads by default. This is an order of magnitude greater than many had believed."
Here are the key findings of our research:
At least 419 million people (22% of the world’s 1.9 billion smartphone users) are blocking ads on the mobile web.
Both mobile web and in-app ads can now be blocked.
As of March 2016 an estimated 408 million people are actively using mobile adblocking browsers (i.e., a mobile browser that blocks ads by default).
As of March 2016 there are 159 million users of mobile adblocking browsers in China, 122 million in India, and 38 million in Indonesia.
As of March 2016 in Europe and North America, there were 14 million monthly active users of mobile adblocking browsers.
A further 4.9 million content blocking and in-app adblocking apps were downloaded from the app stores in Europe and North America since September 2014.
20% of the world’s smartphone users are using mobile adblocking browsers, which are mobile browsers that block ads by default. This is an order of magnitude greater than many had believed."
Note - Page Fair sell services that combat ad blocking, so while I'm not disputing these numbers, it's in their interests to say that ad blocking is on the rise
Wednesday, 1 June 2016
Monday, 16 May 2016
AdBlock Plus has 100m active installations
"Today, on stage at the TechCrunch Disrupt Conference in Brooklyn, our co-founder Till Faida announced that we now have more than 100 million active users (by “active users” we mean “active installations,” i.e. you may be counted as more than one “user” if you’ve got ABP active on multiple devices). These are our latest numbers, which we’ve been working for months on getting more accurate without breaking our strict privacy policy. Harder than it sounds … Happily, we’ve got some stupid smart data scientists who’ve figured out a way to get an accurate estimation.
While user numbers in countries where ad blocking is fairly well-known, like Germany and France, are pretty stable, in countries like the US and UK people are really coming on to the benefits of taking back control of their online experience."
While user numbers in countries where ad blocking is fairly well-known, like Germany and France, are pretty stable, in countries like the US and UK people are really coming on to the benefits of taking back control of their online experience."
Source: AdBlock Plus blog, 9th May 2016
Monday, 4 April 2016
10% of desktop internet users in the US use an ad blocker
"Ad blockers are now used by 10% of US desktop internet users, according to a new report from comScore (which we first spotted on The Wall Street Journal.)
The level of ad blocker usage has remained steady over the past six months, comScore says.
The research house, which provides the universally-accepted data used for website and advertising traffic, compiled its latest report from from a panel of around one million internet users in the US."
The level of ad blocker usage has remained steady over the past six months, comScore says.
The research house, which provides the universally-accepted data used for website and advertising traffic, compiled its latest report from from a panel of around one million internet users in the US."
Source: Business Insider, 1st April 2016
Wednesday, 2 March 2016
54% of British ad blocker users would turn them off if required to see content
"The latest wave of the IAB UK’s Ad Blocking Report, conducted online by YouGov, reveals that 22% of British adults online are currently using ad blocking software – a rise from 18% in October.
Rise from 18% to 22% of British adults online using ad blockers
Over half using ad blocking software would turn it off to access content they want
Industry committed to developing better advertising experience through IAB LEAN principles
Nearly two-thirds have been asked to turn blockers off
Nearly two-thirds (64%) of respondents who’ve downloaded the software have received a notice from a website asking them to turn off their ad blocker. Over half (54%) said, in certain situations, they would switch off their ad blocker if a website said it was the only way to access content – this rises to nearly three-quarters (73%) of 18-24 year olds.
One fifth (20%) of people who’ve downloaded an ad blocker no longer use it: not being able to access content they want being the second most popular reason for doing this, after changing to a new device.
“The IAB believes that an ad funded internet is essential for providing revenue to publishers so they can continue to make their content, services and applications widely available at little, or no cost,” said IAB UK’s CEO, Guy Phillipson. “We believe ad blocking undermines this approach and could mean consumers have to pay for content they currently get for free.”
He continues: “Part of the solution to tackle ad blocking lies in making consumers more aware of the consequences, which seems like it’s starting to filter through. If they realise it means they can’t access content or that to do so requires paying for it, then they might stop using ad blockers. It requires reinforcing this “trade-off” message – ads help to fund the content they enjoy for free.”
Less interference and fewer ads key ways to stop ad blocking
The most common reason people would be less likely to block ads is if they didn’t interfere with what they were doing (cited by 45%), followed by having fewer ads on a page (29%) and if they were more relevant (12%).
Phillipson concludes: “As an industry we are committed to improving the user experience with the LEAN ads programme launched last October, which promotes a less invasive, lighter ad experience.”
Among those currently using ad blocking software, 72% are doing so on laptops, 41% on desktop PCs, compared to 26% on smartphones and 21% on tablets."
Rise from 18% to 22% of British adults online using ad blockers
Over half using ad blocking software would turn it off to access content they want
Industry committed to developing better advertising experience through IAB LEAN principles
Nearly two-thirds have been asked to turn blockers off
Nearly two-thirds (64%) of respondents who’ve downloaded the software have received a notice from a website asking them to turn off their ad blocker. Over half (54%) said, in certain situations, they would switch off their ad blocker if a website said it was the only way to access content – this rises to nearly three-quarters (73%) of 18-24 year olds.
One fifth (20%) of people who’ve downloaded an ad blocker no longer use it: not being able to access content they want being the second most popular reason for doing this, after changing to a new device.
“The IAB believes that an ad funded internet is essential for providing revenue to publishers so they can continue to make their content, services and applications widely available at little, or no cost,” said IAB UK’s CEO, Guy Phillipson. “We believe ad blocking undermines this approach and could mean consumers have to pay for content they currently get for free.”
He continues: “Part of the solution to tackle ad blocking lies in making consumers more aware of the consequences, which seems like it’s starting to filter through. If they realise it means they can’t access content or that to do so requires paying for it, then they might stop using ad blockers. It requires reinforcing this “trade-off” message – ads help to fund the content they enjoy for free.”
Less interference and fewer ads key ways to stop ad blocking
The most common reason people would be less likely to block ads is if they didn’t interfere with what they were doing (cited by 45%), followed by having fewer ads on a page (29%) and if they were more relevant (12%).
Phillipson concludes: “As an industry we are committed to improving the user experience with the LEAN ads programme launched last October, which promotes a less invasive, lighter ad experience.”
Among those currently using ad blocking software, 72% are doing so on laptops, 41% on desktop PCs, compared to 26% on smartphones and 21% on tablets."
Wednesday, 11 November 2015
18% of British internet users use ad blockers
"The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals that 18% of British adults online are currently using ad blocking software. This is a rise from 15% in early June.
Ad blocking is more prevalent among men surveyed (23%) than women (13%) and the propensity to block ads decreases with age – from 35% of 18-24 year olds to 13% of people 55+.
40%’s main motivation isn’t to block all ads
However, less than six in 10 (57%) people who’ve ever downloaded the software said their main motivation was to block all ads; 20% said the main reason was to block certain types of ads or ads from certain websites.
Less interference and fewer ads main ways to stop ad blocking
The most common reason people would be less likely to block ads is if they didn’t interfere with what they were doing (cited by 48%) followed by having fewer ads on a page (36%). One in seven (14%) would be less likely to block ads if they were more relevant.
“The small rise in people blocking ads is not unexpected considering the publicity it’s been receiving,” said IAB UK’s CEO, Guy Phillipson. “However, it does provide some perspective on the situation for those referring to an “adblockalypse.” More importantly, it also provides a clear message to the industry – a less invasive, lighter ad experience is absolutely vital to address the main cause of ad blocking. That’s why we're developing the L.E.A.N advertising principles for the online advertising supply chain."
Majority still prefer free content and ads vs having to pay
When told that ad blocking means some websites will have to stop providing free content or charge people to use them, 61% of British adults online said they would prefer to access content for free and see ads than pay to access content.
Phillipson explains: “The other key tactic to reduce ad blocking is making consumers more aware of the consequences – what we call the “value exchange.” If more people realise content is only free because ads pay for it, then fewer people will be inclined to block ads. Only 4% are willing to face the other option – paying for content with no ads.”
Among those currently using ad blocking software, 71% are doing so on laptops, 47% on desktop PCs. Just under a quarter (23%) are blocking ads on mobiles and less than one in five (19%) on tablets."
Ad blocking is more prevalent among men surveyed (23%) than women (13%) and the propensity to block ads decreases with age – from 35% of 18-24 year olds to 13% of people 55+.
40%’s main motivation isn’t to block all ads
However, less than six in 10 (57%) people who’ve ever downloaded the software said their main motivation was to block all ads; 20% said the main reason was to block certain types of ads or ads from certain websites.
Less interference and fewer ads main ways to stop ad blocking
The most common reason people would be less likely to block ads is if they didn’t interfere with what they were doing (cited by 48%) followed by having fewer ads on a page (36%). One in seven (14%) would be less likely to block ads if they were more relevant.
“The small rise in people blocking ads is not unexpected considering the publicity it’s been receiving,” said IAB UK’s CEO, Guy Phillipson. “However, it does provide some perspective on the situation for those referring to an “adblockalypse.” More importantly, it also provides a clear message to the industry – a less invasive, lighter ad experience is absolutely vital to address the main cause of ad blocking. That’s why we're developing the L.E.A.N advertising principles for the online advertising supply chain."
Majority still prefer free content and ads vs having to pay
When told that ad blocking means some websites will have to stop providing free content or charge people to use them, 61% of British adults online said they would prefer to access content for free and see ads than pay to access content.
Phillipson explains: “The other key tactic to reduce ad blocking is making consumers more aware of the consequences – what we call the “value exchange.” If more people realise content is only free because ads pay for it, then fewer people will be inclined to block ads. Only 4% are willing to face the other option – paying for content with no ads.”
Among those currently using ad blocking software, 71% are doing so on laptops, 47% on desktop PCs. Just under a quarter (23%) are blocking ads on mobiles and less than one in five (19%) on tablets."
Wednesday, 14 October 2015
Tuesday, 29 September 2015
More than 70 companies pay to let their ads be classified 'acceptable' by Adblock Pro
"After Marco Arment abruptly removed Peace, the first top-selling iOS 9 ad blocker, from the App Store, another app called Crystal has risen in its place. In fact, Crystal is now the number one paid app on Apple's mobile platform. The Wall Street Journal says reports that developer Dean Murphy has already earned around $75,000 (leaving out Apple's chunk) from sales of the 99 cent app. Not bad — but apparently it's also not enough. The Journal's piece also reveals that Murphy has entered into an agreement with Adblock Pro maker Eyeo GmbH that will allow other companies to pay so that their ads get through Crystal's filter.
Eyeo says its "acceptable ads" policy prohibits anything from being too intrusive or annoying. But over 70 companies (including Google and Microsoft) are already paying to be let through ad blocker technology — and there's potential for way more; Eyeo told the Journal that over 700 companies have ads that meet its criteria."
Source: The Verge, 24th September 2015
Eyeo says its "acceptable ads" policy prohibits anything from being too intrusive or annoying. But over 70 companies (including Google and Microsoft) are already paying to be let through ad blocker technology — and there's potential for way more; Eyeo told the Journal that over 700 companies have ads that meet its criteria."
Source: The Verge, 24th September 2015
Tuesday, 25 August 2015
Load times for news sites, with and without the Crystal mobile ad blocker
Source: Blog post from Crystal ad blocker company MurphyApps, 22nd August 2015
Note - this ad blocker will work on the Safari browser with iOS9, due for release in September 2015
Monday, 10 August 2015
Monday, 29 June 2015
39% of British internet users use ad blocking technology
"Four in ten (39 per cent) of UK Internet users use ad-blocking technology to curb the number of promotions they see while browsing as they become increasingly dissatisfied with the types of ads on show, according to a new study.
It’s not surprising then that many publishers are “abandoning the old models in favour of new ‘native’ advertising or sponsored content”, according to Reuters Digital News Report. Consumers are becoming more apathetic to online ads and increasingly searching for ways to screen them out of their experience, the report concluded, which is part of a fundamental shift in how they interact with brands online.
A third (39 per cent) of people in the UK say they ignore ads, while in the US the figure was slightly slower at 30 per cent. Around three in ten (31 per cent) consumers in the UK said they actively avoid sites where ads interfere with the content. In the US, one in two consumers do the same thing and nearly half (47 per cent) of them revealed they now use ad blocking software."
It’s not surprising then that many publishers are “abandoning the old models in favour of new ‘native’ advertising or sponsored content”, according to Reuters Digital News Report. Consumers are becoming more apathetic to online ads and increasingly searching for ways to screen them out of their experience, the report concluded, which is part of a fundamental shift in how they interact with brands online.
A third (39 per cent) of people in the UK say they ignore ads, while in the US the figure was slightly slower at 30 per cent. Around three in ten (31 per cent) consumers in the UK said they actively avoid sites where ads interfere with the content. In the US, one in two consumers do the same thing and nearly half (47 per cent) of them revealed they now use ad blocking software."
Source: The Drum, 20th June 2015
Also - The IAB & YouGov put the figure at 15% of UK internet users; 22% of men, and 9% of women, with penetration highest among 18-24 (34%) and 25-34 year olds (19%)
Also - Over 1m Australians
Also - 20% in Europe & US, according to Sourcepoint
Also - 24% in US on PC, but only 3% on mobile, according to Genesis Media
Also - The IAB & YouGov put the figure at 15% of UK internet users; 22% of men, and 9% of women, with penetration highest among 18-24 (34%) and 25-34 year olds (19%)
Also - Over 1m Australians
Also - 20% in Europe & US, according to Sourcepoint
Also - 24% in US on PC, but only 3% on mobile, according to Genesis Media
Wednesday, 10 June 2015
Google loses an estimated $1bn a year in the US through consumers' use of ad blockers
"Ad blocking remains a controversial topic. Based on a variety of data, one company attempts to estimate the financial loss to Google. Of the estimated $41 billion in revenue Google reported in 2014, PageFair estimates that $17.6 billion came from the U.S. Some $1.9 billion represents the estimated U.S. revenue available to Google on google.com that the company did not generate as a result of the 10% of visitors having ad-blocking technology installed in their browser.
Google recovered about $942 million -- a portion of the $1.9 billion in the U.S -- by being white listed, estimates Sean Blanchfield, technology entrepreneur and CEO at PageFair, which wants to "save the free Web" by allowing publishers to serve ads blocked by browser plug-ins like Adblock Plus from Eyeo. Adblock allows people to block annoying ads, while some "acceptable ads" from Google and Microsoft filter through. The industry calls being "white listed," a hush-hush practice that insiders say requires the engines to pay a fee. The German media estimates the fee at $25 million, he said.
Ad blocking also costs brands billions in lost revenue because they lose opportunities to connect with consumers. Blanchfield believes that Google cofounder Larry Page glossed over a critical question during the company's shareholder meeting last week when an investor asked how ad-blocking technology will influence the company's main revenue stream. Page chocked it up to the industry's need to make more "useful" ads."
Google recovered about $942 million -- a portion of the $1.9 billion in the U.S -- by being white listed, estimates Sean Blanchfield, technology entrepreneur and CEO at PageFair, which wants to "save the free Web" by allowing publishers to serve ads blocked by browser plug-ins like Adblock Plus from Eyeo. Adblock allows people to block annoying ads, while some "acceptable ads" from Google and Microsoft filter through. The industry calls being "white listed," a hush-hush practice that insiders say requires the engines to pay a fee. The German media estimates the fee at $25 million, he said.
Ad blocking also costs brands billions in lost revenue because they lose opportunities to connect with consumers. Blanchfield believes that Google cofounder Larry Page glossed over a critical question during the company's shareholder meeting last week when an investor asked how ad-blocking technology will influence the company's main revenue stream. Page chocked it up to the industry's need to make more "useful" ads."
Monday, 8 June 2015
Ad blocking cost German publisher ProSiebenSat.1 €9.2m in ad revenues in 2014
"By some estimates, more than 200m people worldwide are now regular users of ad-blocking programs (Adobe, PageFair). Eyeo, the maker of Adblock Plus, the most widely used such software, says it has been downloaded more than 400m times. Until fairly recently, ads were mostly being blocked on desktop and laptop computers but now people are installing the software on their mobile devices, which are expected to account for a growing share of their time online.
[...]
Not many publishers put a figure on their losses from ad-blocking, but ProSiebenSat.1, a German media group, has said that in 2014 the practice cost it €9.2m ($10.4m)—about a fifth of its web revenues. Publishers with a male, technophile audience are worst hit, says Sean Blanchfield of PageFair, an Irish startup that helps publishers quantify and manage ad-blocking. At some online video-game sites more than half of ads get blocked."
[...]
Not many publishers put a figure on their losses from ad-blocking, but ProSiebenSat.1, a German media group, has said that in 2014 the practice cost it €9.2m ($10.4m)—about a fifth of its web revenues. Publishers with a male, technophile audience are worst hit, says Sean Blanchfield of PageFair, an Irish startup that helps publishers quantify and manage ad-blocking. At some online video-game sites more than half of ads get blocked."
Source: The Economist, 6th June 2015
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