WPP will spend $70m wth Snapchat in 2016

"On behalf of its clients, ad giant WPP is spending about $70 million (£56 million) with Snapchat, the company's chief executive Martin Sorrell said on Tuesday at the UBS Media and Communications Conference, The Wall Street Journal reports.
The figure is just a pinch of the money it spends on other digital platforms — in October Sorrell said WPP will spend $5 billion (£4 billion) with Google this year, up from $4 billion (£3.2 billion) in 2015. That year the company spent $1 billion (£800 million) with Facebook."

Source:  Business Insider, 7th December 2016

WPP spent nearly $3bn on Google ads in 2014

"WPP, the world's largest advertising company, has just revealed Google is its biggest partner, in terms of where it plugs its clients' advertising money. And it's WPP's biggest media partner by quite some way.
Speaking on the company's fourth quarter earnings call, WPP chief executive Sir Martin Sorrell gave some interesting nuggets about the company's media outlay last year.
"Google has become our biggest media partner," he said. Last year WPP invested $2.9 billion of its $75 billion media bookings into Google ads."

Source:  Business Insider, 9th March 2015

Publicis bought Sapient for $3.7bn

"Global ad giant Publicis is spending big to position itself as the top agency for brands riding the digital wave, after it announced a deal that sees it acquire Sapient for $3.7 billion.
Publicis is paying $25.00 per share in an all-cash transaction at a total valuation that is a 44% premium to Nasdaq-listed Sapient’s most recent share price, as of October 31. The deal, which is described as a merger, will see Sapient become a wholly-owned subsidiary of Publicis Groupe.
The deal has been approved by both companies’ boards, but remains subject to the usual regulatory approval and other red tape. Once complete, Publicis intends to create ‘Publicis.Sapient,’ a new venture that will unite Sapient’s three arms — SapientNitro, Sapient Global Markets, Sapient Government Services — with Publicis’ existing digital services — DigitasLBi, Razorfish Global and Rosetta — and focus on “digital transformation at the convergence of communication, marketing, commerce and technology.”"

Source:  Techcrunch, 3rd November 2014

A combined Publicis & Omnicom would have revenues of $35bn and 130,000 employees

"Publicis and Omnicom have confirmed that they are to merge to form a partnership of equals to create Publicis Omnicom Group, which will initially be led by John Wren and Maurice Levy as joint CEO’s, with Levy set to step back to a non-executive role following a 30 month period.
The new entity will merge revenue of $22.7bn and €17.7bn (Publicis) and $35.1bn / €26.5bn (Omnicom) and see it overtake WPP as the world’s largest advertising network group, although the overlap is still uncertain, however Wren revealed a figure of $6bn in Omnicom billings from shared clients during the press conference.
The resulting entity will move forward with a combined revenue of around $35.1 billion / €26.5 billion.
Shared clients include Procter & Gamble, L'oreal and McDonalds, while potential conflicts may transpire between Coca-Cola and Pepsi, Microsoft and Google and Verizon and AT&T. The deal was unanimously approved by the board of directors with shareholders from each company holding exactly 50 per cent each.
The new entity will employ around 130,000 people and will include agencies such as BBDO, Saatchi & Saatchi, DDB, Leo Burnett, TBWA, Razorfish, Publicis Worldwide, Fleishman-Hillard, DigitasLBi, Ketchum, StarcomMediaVest, OMD, BBH, Interbrand, MSLGROUP, RAPP, Publicis Healthcare Communications Group (PHCG), Proximity, Rosetta, CDM, ZenithOptimedia and Goodby, Silverstein & Partners, with no mergers between these having yet been announced."

Source:  The Drum, 28th July 2013

Digital accounts for 36% of Aegis Media's revenues

"Digital made up 36% of Aegis revenues in the first half of 2012, up from 34% the year previous."

Source:  Media Week, 23rd August 2012

WPP agencies spend $1.5bn a year with Google

"Sorrell says WPP agencies now spend $1.5 billion (£930 million) a year with Google globally, roughly double what they spend with Rupert Murdoch's News Corp.
Google's UK revenues - a good paradigm for digital advertising as a whole given the internet search giant's dominance - surged 21% in the last three months. Contrast that with Britain's TV ad market where growth has been anaemic since the spring and is likely to end the year close to flat.
France's Publicis Groupe, owner of agencies such as Saatchi & Saatchi and Starcom MediaVest in the UK, says that globally, 56% of its revenues from financial services clients are now spent on digital media. Only 44% goes to what it calls "analogue" media.
Other clients remain more committed to traditional media such as TV, press, radio and outdoor because of its effectiveness at brand-building. Consumer goods firms only spend 20% on digital and 80% on analogue.
For now, the big marketing and communications holding groups are coping. "What you lose on the TV roundabout, you gain on the swings with digital," says Sorrell."
Source:  The Evening Standard, 31st October 2011