Fun fact from Visa’s Oliver Jenkyn: Contactless payments = 91% transactions 🇦🇺, 45% 🇬🇧, 5% 🇺🇸 #money2020— Chloe Cornish (@ChloeNCornish) October 23, 2017
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4 months ago
Showing posts with label Australia. Show all posts
Showing posts with label Australia. Show all posts
Monday, 6 November 2017
Contactless payments account for 45% of Visa's transactions in the UK
Monday, 12 December 2016
Abandonment rates for smart watches and fitness trackers are about 30%
"The abandonment rate of smartwatches is 29 percent, and 30 percent for fitness trackers, because people do not find them useful, they get bored of them or they break, according to a survey by Gartner, Inc.
"Dropout from device usage is a serious problem for the industry," said Angela McIntyre, research director at Gartner. "The abandonment rate is quite high relative to the usage rate. To offer a compelling enough value proposition, the uses for wearable devices need to be distinct from what smartphones typically provide. Wearables makers need to engage users with incentives and gamification."
The 2016 Gartner Personal Technologies Study surveyed 9,592 online respondents from Australia, the U.S. and the U.K. between June and August 2016, to gain a better understanding of consumers' attitudes toward wearables, particularly their buying behavior for smartwatches, fitness trackers and virtual reality (VR) glasses.
According to the survey, smartwatch adoption is still in the early adopter stage (10 percent), while fitness trackers have reached early mainstream (19 percent). Only 8 percent of consumers have used VR glasses/head-mounted displays (excluding cardboard types)."
Source: Gartner, 7th December 2016
"Dropout from device usage is a serious problem for the industry," said Angela McIntyre, research director at Gartner. "The abandonment rate is quite high relative to the usage rate. To offer a compelling enough value proposition, the uses for wearable devices need to be distinct from what smartphones typically provide. Wearables makers need to engage users with incentives and gamification."
The 2016 Gartner Personal Technologies Study surveyed 9,592 online respondents from Australia, the U.S. and the U.K. between June and August 2016, to gain a better understanding of consumers' attitudes toward wearables, particularly their buying behavior for smartwatches, fitness trackers and virtual reality (VR) glasses.
According to the survey, smartwatch adoption is still in the early adopter stage (10 percent), while fitness trackers have reached early mainstream (19 percent). Only 8 percent of consumers have used VR glasses/head-mounted displays (excluding cardboard types)."
Source: Gartner, 7th December 2016
Thursday, 11 February 2016
1 in 7 Australians watch no commercial TV on a typical weekday
"Over one in seven Australians now watch no commercial television on a normal weekday – over twice as many as in 2008. The audience is fast getting older and SVoD looks set to make a bigger dent in the medium’s reach in 2016, the latest media data from Roy Morgan Research shows.
Seven years ago, only 6.9 per cent of Australians (14+) wouldn’t watch any Commercial TV on a normal weekday, and there was little difference between age groups. Nearly everyone, regardless of age, would watch at least some show (and advertising) during the day. It was simply a matter of which show reached which people.
Since then, the proportion of Australians who don’t watch any Commercial TV has more than doubled to 14.9 per cent—and the gap is widening between age groups, with 14-34 year-olds making the fastest exodus from the medium. In 2015, over one in five 25-34 year-olds (20.7 per cent) watched no Commercial TV, up nearly threefold from the 7.6 per cent who couldn’t be reached by the channel in 2008. 18.8 per cent of 14-24 year-olds now don’t watch any Commercial TV, up from 7.0 per cent in 2008.
Commercial TV also has less reach among older people, but their abandonment has been slower: 14.1 per cent of 35-49 year-olds and 11.0 per cent of Australians 50+ reported watching no Commercial TV on a normal weekday in 2015 (up from 6.5 per cent and 6.9 per cent respectively)."
Source; Advanced Television, 1st February 2016
Seven years ago, only 6.9 per cent of Australians (14+) wouldn’t watch any Commercial TV on a normal weekday, and there was little difference between age groups. Nearly everyone, regardless of age, would watch at least some show (and advertising) during the day. It was simply a matter of which show reached which people.
Since then, the proportion of Australians who don’t watch any Commercial TV has more than doubled to 14.9 per cent—and the gap is widening between age groups, with 14-34 year-olds making the fastest exodus from the medium. In 2015, over one in five 25-34 year-olds (20.7 per cent) watched no Commercial TV, up nearly threefold from the 7.6 per cent who couldn’t be reached by the channel in 2008. 18.8 per cent of 14-24 year-olds now don’t watch any Commercial TV, up from 7.0 per cent in 2008.
Commercial TV also has less reach among older people, but their abandonment has been slower: 14.1 per cent of 35-49 year-olds and 11.0 per cent of Australians 50+ reported watching no Commercial TV on a normal weekday in 2015 (up from 6.5 per cent and 6.9 per cent respectively)."
Source; Advanced Television, 1st February 2016
Thursday, 30 October 2014
Friday, 7 March 2014
An estimated 200,000 homes in Australia subscribe to Netflix illegally
"TV networks in Australia are expressing fresh concern that local viewers are 'pirating' Netflix with help from VPN services. Officially unavailable Down Under, Netflix reportedly has up to 200,000 Aussie subscribers who evade geo-blocking mechanisms to happily pay for the service.
While Netflix is without doubt a hit service credited for doing something positive in the battle against piracy, it needs to spread its wings even more widely. There is one region in particular that would love to see it arrive on its shores, but probably won’t for some time."
While Netflix is without doubt a hit service credited for doing something positive in the battle against piracy, it needs to spread its wings even more widely. There is one region in particular that would love to see it arrive on its shores, but probably won’t for some time."
Source: TorrentFreak, 3rd March h2014
Monday, 25 February 2013
Pre-Pay vs Pay-As-You-Go mobile contracts by market
Click to enlarge
Source: NielsenWire, 19th February 2013
Note - the UK figures seem wrong (only 17% of UK smartphone owners on pre-pay) - & the second chart seems to contradict it - "50% paid for data using a fixed monthly charge" - see below
Monday, 18 February 2013
Zeebox has 3.7 million users
"The first automated platform to deliver targeted mobile ads sychronised with TV commercials has been launched in the US and UK by zeebox, which currently has 3.7m users worldwide."
Source: Mobile Marketing Magazine, 13th February 2013
Source: Mobile Marketing Magazine, 13th February 2013
Note - Zeebox is currently only available in the US, the UK and Australia (Feb 2013)
Thursday, 14 February 2013
Norway has the highest average penetration of new technology
"Within these 19 markets (see the following page for a complete list) we have tracked the adoption of three new media technologies – IPTV, smartphones and tablets – and forecast their penetration to 2015.
Across these markets smartphones are the most prevalent device, with an average 36% penetration in 2012. Smartphone penetration varies widely among our 19 markets, from 73% in Sweden to 18% in Brazil. In all markets penetration is rising rapidly, and we forecast it to double to 72% across all 19 markets by 2015, reaching 33% in Brazil and 93% in Sweden.
Tablet penetration averaged 5% in 2012, but exceeded 15% in five markets: Australia, France, Ireland, the Netherlands and the USA. By 2015 we expect penetration to average 13% across the 19 markets, but to range as high as 45% in France and 50% in Ireland.
IPTV is the slowest-growing of the three technologies; we expect its average penetration to rise by 36% between 2012 and 2015, from 6.6% to 9.0%. IPTV also has the widest range of adoption among our 19 markets; by 2015 we expect its penetration to reach 91% in the Netherlands, but remain at 1% in Russia.
Looking at the individual markets, Norway had the highest average penetration in 2012, thanks to its high take-up of smartphones (65%, compared to an average 44% in these 19 markets) and tablets (13%, compared to a 9% average). Sweden and Denmark also feature in the top five, reflecting Scandinavia’s traditional consumer enthusiasm for the internet and digital media. In fact, despite the continued economic troubles in the region, all of the top five markets were in Western Europe. The highest-ranked market from outside Western Europe was Canada, in sixth place. Australia, in seventh place, was the highest-placed market from Asia Pacific, while Hungary was the highest-placed from Central & Eastern Europe, at 16th. Brazil, at 17th, is the only Latin American market among our top 19.
By 2015, however, we expect the Netherlands to take the top position. This is thanks to its extremely rapid adoption of IPTV, which broadband providers are competing to offer as a value-added service to take advantage of the fast-paced build-out of new fibre-optic infrastructure. The swift growth of IPTV has already started eroding the number of subscribers to cable and satellite TV. We estimate that in 2012 27% of households in the Netherlands had IPTV, up from 10% in 2010. By 2015 we forecast IPTV to be in 91% of Dutch households. This is much higher than the penetration we forecast in the second-ranked market for IPTV – Canada, where we forecast 69% penetration in 2015."
Source: ZenithOptimedia New Media Forescast, 11th February 2013
Note - the markets were: Australia, Brazil, Canada, China, Denmark, France, Germany, Hungary, Ireland, Israel, Japan, Netherlands, Norway, Russia, South Korea, Spain, Sweden, UK, & USA
Across these markets smartphones are the most prevalent device, with an average 36% penetration in 2012. Smartphone penetration varies widely among our 19 markets, from 73% in Sweden to 18% in Brazil. In all markets penetration is rising rapidly, and we forecast it to double to 72% across all 19 markets by 2015, reaching 33% in Brazil and 93% in Sweden.
Tablet penetration averaged 5% in 2012, but exceeded 15% in five markets: Australia, France, Ireland, the Netherlands and the USA. By 2015 we expect penetration to average 13% across the 19 markets, but to range as high as 45% in France and 50% in Ireland.
IPTV is the slowest-growing of the three technologies; we expect its average penetration to rise by 36% between 2012 and 2015, from 6.6% to 9.0%. IPTV also has the widest range of adoption among our 19 markets; by 2015 we expect its penetration to reach 91% in the Netherlands, but remain at 1% in Russia.
Looking at the individual markets, Norway had the highest average penetration in 2012, thanks to its high take-up of smartphones (65%, compared to an average 44% in these 19 markets) and tablets (13%, compared to a 9% average). Sweden and Denmark also feature in the top five, reflecting Scandinavia’s traditional consumer enthusiasm for the internet and digital media. In fact, despite the continued economic troubles in the region, all of the top five markets were in Western Europe. The highest-ranked market from outside Western Europe was Canada, in sixth place. Australia, in seventh place, was the highest-placed market from Asia Pacific, while Hungary was the highest-placed from Central & Eastern Europe, at 16th. Brazil, at 17th, is the only Latin American market among our top 19.
By 2015, however, we expect the Netherlands to take the top position. This is thanks to its extremely rapid adoption of IPTV, which broadband providers are competing to offer as a value-added service to take advantage of the fast-paced build-out of new fibre-optic infrastructure. The swift growth of IPTV has already started eroding the number of subscribers to cable and satellite TV. We estimate that in 2012 27% of households in the Netherlands had IPTV, up from 10% in 2010. By 2015 we forecast IPTV to be in 91% of Dutch households. This is much higher than the penetration we forecast in the second-ranked market for IPTV – Canada, where we forecast 69% penetration in 2015."
Source: ZenithOptimedia New Media Forescast, 11th February 2013
Note - the markets were: Australia, Brazil, Canada, China, Denmark, France, Germany, Hungary, Ireland, Israel, Japan, Netherlands, Norway, Russia, South Korea, Spain, Sweden, UK, & USA
Thursday, 20 December 2012
Percent of internet users who access via mobile devices
Click to enlarge
Source: Research by Ofcom, conducted in September 2012, reported in The Ofcom International Communications Report, December 2012
Note - This is based on 'generally' accessing the internet, so not 'ever' or 'in the last month' but 'regularly'
Wednesday, 8 August 2012
Mobile Search and the Olympic Games
Google have looked at some stats across the world, combining tablet and mobile to create this chart.
Source: Google Mobile blog, 6th August 2012
Note - lots more background at the original link
Click to enlarge
Source: Google Mobile blog, 6th August 2012
Note - lots more background at the original link
Thursday, 12 July 2012
Android accounts for over half of smartphone sales in EU5, US & Australia
"The latest data from Kantar Worldpanel ComTech shows that for the first time Android has taken at least half of smartphone sales in Great Britain, Germany, France, Italy, Spain, US and Australia.* Android's share now ranges from 49.6% in Italy to a massive 84.1% in Spain.
Dominic Sunnebo, consumer insight director, explains: “We are seeing much of the Android sales growth being driven by consumers trading up from feature phones to smartphones. Android handsets currently offer an easier platform to enable these consumers to upgrade, as many first time smartphone consumers state ‘price of handset’ and ‘multimedia capabilities’ as their main reason for choosing an Android device. Our data shows that Android has a higher share of those consumers spending under £50 on buying their handset across the vast majority of countries we cover.”
In markets like the UK, smartphone penetration in the prepay market is increasing, with Android handsets such as the Samsung Galaxy Ace and Y performing well. These models are attracting younger first time owners, a group who have traditionally been loyal to BlackBerry.
Dominic adds: “It’s important to understand the added value that these first time smartphone consumers bring to carriers and brands. When consumers trade-up from a feature phone, they spend significantly more on their bills and on buying their device. The increase in monthly bill becomes even more important to the carriers, when we consider that most mobile contracts have a 24 month minimum term.
“Smartphone consumers are much more loyal to their brand of handset and carrier than feature phone consumers, highlighting the importance of capturing feature phone owners when they are starting to look to change their handset.
“It’s also interesting to note that although Android’s share is high in the USA market, it has decreased by 6.8% points over the year. This trend contrasts Apple’s growth, which is a reflection of a successful iPhone 4S release and the first time availability of the iPhone 4 and 4S on Sprint.”"
Dominic Sunnebo, consumer insight director, explains: “We are seeing much of the Android sales growth being driven by consumers trading up from feature phones to smartphones. Android handsets currently offer an easier platform to enable these consumers to upgrade, as many first time smartphone consumers state ‘price of handset’ and ‘multimedia capabilities’ as their main reason for choosing an Android device. Our data shows that Android has a higher share of those consumers spending under £50 on buying their handset across the vast majority of countries we cover.”
In markets like the UK, smartphone penetration in the prepay market is increasing, with Android handsets such as the Samsung Galaxy Ace and Y performing well. These models are attracting younger first time owners, a group who have traditionally been loyal to BlackBerry.
Dominic adds: “It’s important to understand the added value that these first time smartphone consumers bring to carriers and brands. When consumers trade-up from a feature phone, they spend significantly more on their bills and on buying their device. The increase in monthly bill becomes even more important to the carriers, when we consider that most mobile contracts have a 24 month minimum term.
“Smartphone consumers are much more loyal to their brand of handset and carrier than feature phone consumers, highlighting the importance of capturing feature phone owners when they are starting to look to change their handset.
“It’s also interesting to note that although Android’s share is high in the USA market, it has decreased by 6.8% points over the year. This trend contrasts Apple’s growth, which is a reflection of a successful iPhone 4S release and the first time availability of the iPhone 4 and 4S on Sprint.”"
Wednesday, 4 January 2012
The percentage of mobile subscribers with 2 or more handsets, by market
Click to enlarge
Source: Forrester Research Q2/Q3 2011, in the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here
The percentage of people who access TV content online in Europe, the US and Australia
Click to enlarge
Source: Ofcom Consumer Research, October 2011. Taken from the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here
Devices used to access social networks in Europe, US and Australia
Click to enlarge
Source: Ofcom Consumer Research, October 2011. Taken from the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here
Monday, 21 November 2011
A quarter of Christmas shopping-related searches in Australia come from mobile devices
"While Christmas Day may be 6 weeks away, the Christmas shopping season is already in full swing, and everyone wants to know what’s in store for the millions of businesses, shops, and retailers looking forward to a very busy Christmas. We may not have a crystal ball, but we do have a good sense of what Australia’s Christmas shoppers are searching for online. So we started crunching the numbers to see what we could learn about how people are searching and shopping this year.
We discovered some interesting facts. First of all, 2011 is retail’s biggest year yet online--even bigger than the record-setting online shopping season driven by the strong Aussie dollar last year. Year over year, shopping-related searches are up 29%, making it more important than ever for businesses who want a piece of the action to get online.
However, it looks as though this year’s true Christmas miracle is mobile. While retail has posted impressive gains over last year’s season, the number of shopping queries coming from mobile devices increased 220% year on year. In fact, one quarter of all Christmas shopping-related Google searches this year now come from mobile devices.
This growth may be dramatic, but it probably shouldn’t come as a surprise. As we revealed in September, Australia has the second-highest smartphone penetration in the world. And by the end of this year, more than 50% of Australian adults will own a smartphone--just in time for Christmas. They’re using those smartphones to research gifts and contact local businesses. 1 in 5 sometimes even bypass the PC to make online purchases directly via their mobile phones.
So what does this mean for retail? To start with, it means that more people are looking for them, in more ways, and in more places: on the bus, from the train, even from the sofa while watching TV. At the same time, it means Australian businesses can’t afford to ignore mobile--without mobile-friendly websites, they’re invisible to the shoppers who’re trying to find them."
We discovered some interesting facts. First of all, 2011 is retail’s biggest year yet online--even bigger than the record-setting online shopping season driven by the strong Aussie dollar last year. Year over year, shopping-related searches are up 29%, making it more important than ever for businesses who want a piece of the action to get online.
However, it looks as though this year’s true Christmas miracle is mobile. While retail has posted impressive gains over last year’s season, the number of shopping queries coming from mobile devices increased 220% year on year. In fact, one quarter of all Christmas shopping-related Google searches this year now come from mobile devices.
This growth may be dramatic, but it probably shouldn’t come as a surprise. As we revealed in September, Australia has the second-highest smartphone penetration in the world. And by the end of this year, more than 50% of Australian adults will own a smartphone--just in time for Christmas. They’re using those smartphones to research gifts and contact local businesses. 1 in 5 sometimes even bypass the PC to make online purchases directly via their mobile phones.
So what does this mean for retail? To start with, it means that more people are looking for them, in more ways, and in more places: on the bus, from the train, even from the sofa while watching TV. At the same time, it means Australian businesses can’t afford to ignore mobile--without mobile-friendly websites, they’re invisible to the shoppers who’re trying to find them."
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