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Source: Ofcom's International Communications Market Report, December 2013
Amazon Alexa in your car & in your life
5 years ago
Showing posts with label PVR. Show all posts
Showing posts with label PVR. Show all posts
Thursday, 19 December 2013
Wednesday, 14 August 2013
Wednesday, 17 April 2013
Thursday, 20 December 2012
Tuesday, 21 August 2012
90% of UK TV viewing is 'live'
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Source: Data from Barb, Jan-Jun 2012, reported by Thinkbox in their Half Year Review 2012, August 2012
Note - DTR = Digital Television Recorder = DVR = DVR
Wednesday, 4 January 2012
Ownership & usage of mobile & consumer electronics devices in Europe, US & Australia
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Source: Ofcom Consumer Research, October 2011. Taken from the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here
Monday, 15 August 2011
British TV viewing rose to its highest ever level in H1 2011
"The average amount of television watched by UK viewers each day hit a new high in the first half of 2011, driven by factors including people watching more live TV to avoid online spoilers.
Viewers are also watching more non-live TV on personal video recorders such as Sky+.
UK viewers notched up an average of four hours and three minutes a day of TV watching in the six months to the end of June, an increase of 51 seconds a day year-on-year, according to a report published on Monday by TV marketing body Thinkbox.
Viewers were exposed to an average of 47 ads a day – up from 45 in the same period last year.
Thinkbox, which uses figures from TV audience measurement organisation Barb, said that a number of factors had fuelled the rise in overall viewing."
Source: Analysis from Thinkbox, taken from BARB data, reported by The Guardian, 15th August 2011
Viewers are also watching more non-live TV on personal video recorders such as Sky+.
UK viewers notched up an average of four hours and three minutes a day of TV watching in the six months to the end of June, an increase of 51 seconds a day year-on-year, according to a report published on Monday by TV marketing body Thinkbox.
Viewers were exposed to an average of 47 ads a day – up from 45 in the same period last year.
Thinkbox, which uses figures from TV audience measurement organisation Barb, said that a number of factors had fuelled the rise in overall viewing."
Source: Analysis from Thinkbox, taken from BARB data, reported by The Guardian, 15th August 2011
Friday, 7 January 2011
More affluent US viewers time-shift their viewing more
"Comparing the demographic household makeup of prime-time US TV viewers who watch live TV, who have a DVR but watch live TV, and watch time-shifted TV within seven days after live broadcast, it is clear that households which delay the viewing of TV shows with a DVR are more likely to be wealthy.
For example, 30% of households engaging in DVR playback have an annual income of $100,000 or more, compared to about 25% of DVR households watching a prime-time show live and only 15% of all households watching live TV. Conversely, 22% of all live TV households have an annual income of less than $25,000, compared to 10% of DVR households watching live TV and 7% of households watching time-shifted TV."
For example, 30% of households engaging in DVR playback have an annual income of $100,000 or more, compared to about 25% of DVR households watching a prime-time show live and only 15% of all households watching live TV. Conversely, 22% of all live TV households have an annual income of less than $25,000, compared to 10% of DVR households watching live TV and 7% of households watching time-shifted TV."
Source: Data from Nielsen, reported by MarketingCharts, 29th December 2010
Note - lots more DVP/PVR data in the full article
Tuesday, 18 May 2010
PVRs have no effect on US household purchase habits
"No matter how the researchers looked at it, DVRs did not affect what people bought. This conclusion astonished the researchers.
“Our initial goal was to simply measure how bad DVRs were for advertisers,” Mela says. “We tried a vast array of methodological approaches to find a DVR effect. And we just couldn’t.”
Mela offers these factors to account for the lack of a TiVo effect:
- To fast-forward a commercial, users must record a show to watch later. But TiVo households still watch the huge majority (95 percent) of their TV live, meaning few commercials can be skipped.
- Households without a TiVo can still avoid commercials. They can take a kitchen break, flip to a different channel, or find other ways to divert attention during commercials. This means the DVR might not increase ad avoidance as much as feared.
- Even though consumers fast-forwarded through about 70 percent of commercials in shows they recorded, they don't actually "skip" them. By concentrating on the screen to know when to press play and resume their show, those who forward are often exposed to the advertising they supposedly "skip." "
Source: Professor Carl L. Mela of Duke University’s Fuqua School of Business, reported by Physorg,com, 3rd May 2010
Methodology: In partnership with Information Resources Inc. (IRI) and TiVo, Mela and colleagues from The University of Chicago and Tilburg University conducted a multimillion-dollar, three-year field study in which some households were given a DVR and their shopping behavior was compared to those without one. The authors tracked purchases of new products, advertised products and store brands across 50 categories as well as the viewing behavior of those with the DVRs.
“Our initial goal was to simply measure how bad DVRs were for advertisers,” Mela says. “We tried a vast array of methodological approaches to find a DVR effect. And we just couldn’t.”
Mela offers these factors to account for the lack of a TiVo effect:
- To fast-forward a commercial, users must record a show to watch later. But TiVo households still watch the huge majority (95 percent) of their TV live, meaning few commercials can be skipped.
- Households without a TiVo can still avoid commercials. They can take a kitchen break, flip to a different channel, or find other ways to divert attention during commercials. This means the DVR might not increase ad avoidance as much as feared.
- Even though consumers fast-forwarded through about 70 percent of commercials in shows they recorded, they don't actually "skip" them. By concentrating on the screen to know when to press play and resume their show, those who forward are often exposed to the advertising they supposedly "skip." "
Source: Professor Carl L. Mela of Duke University’s Fuqua School of Business, reported by Physorg,com, 3rd May 2010
Methodology: In partnership with Information Resources Inc. (IRI) and TiVo, Mela and colleagues from The University of Chicago and Tilburg University conducted a multimillion-dollar, three-year field study in which some households were given a DVR and their shopping behavior was compared to those without one. The authors tracked purchases of new products, advertised products and store brands across 50 categories as well as the viewing behavior of those with the DVRs.
Tuesday, 4 May 2010
94% of UK households have digital TV; 44% have digital TV recorders
"93.9% of households now had digital television - which meant viewers had a greater choice of channels - and almost half (44%) now had digital TV recorders."
Source: the Broadcasters' Audience Research Board (Barb), reported by BBC News, 4th May 2010
Source: the Broadcasters' Audience Research Board (Barb), reported by BBC News, 4th May 2010
Monday, 1 February 2010
6.5 million homes in the UK have Sky+
"The satellite broadcaster is within touching distance of reaching its long-held target of 10m households after adding 172,000 net new customers in the three months to the end of December, to hit 9.7m.
BSkyB managed to sign up 482,000 households to its Sky+ HD service in the same period, a 156% year-on-year increase, to take the total number of households to 2.08m.
The company's share price rose by 13.5p, or 2.44%, to 567.5p by 8.45am on the back of the strong results.
"It has been another good quarter in what remains a tough environment, with more customers joining Sky and strong demand across our entire product range," said the BSkyB chief executive, Jeremy Darroch, who today announced a further increase in the company's dividend on the back of a solid financial performance.
"The standout performance came in high definition TV with almost half a million [more] customers choosing Sky+HD."
The company admitted it had spent an extra £70m in the six months to the end of December on marketing its HD service.
BSkyB increased the number of customers using its Sky+ personal video recorder set-top boxes by 553,000 in the three months to the end of December. The total Sky+ customer base now stands at 6.5 million."
Source: Sky financial results, reported by The Guardian, 28th January 2010
BSkyB managed to sign up 482,000 households to its Sky+ HD service in the same period, a 156% year-on-year increase, to take the total number of households to 2.08m.
The company's share price rose by 13.5p, or 2.44%, to 567.5p by 8.45am on the back of the strong results.
"It has been another good quarter in what remains a tough environment, with more customers joining Sky and strong demand across our entire product range," said the BSkyB chief executive, Jeremy Darroch, who today announced a further increase in the company's dividend on the back of a solid financial performance.
"The standout performance came in high definition TV with almost half a million [more] customers choosing Sky+HD."
The company admitted it had spent an extra £70m in the six months to the end of December on marketing its HD service.
BSkyB increased the number of customers using its Sky+ personal video recorder set-top boxes by 553,000 in the three months to the end of December. The total Sky+ customer base now stands at 6.5 million."
Source: Sky financial results, reported by The Guardian, 28th January 2010
Tuesday, 26 January 2010
US TV viewing by type of device
"Over the last 6 months, U.S. consumers have watched their favorite TV programs on the following platforms:
-- 77% watched them live on their home television system
-- 30% watched them via their DVR on their home television system
-- 17% watched them via a free online video service (Hulu, TV.com)
-- 18% have watched via the show’s Internet site – up from 13% last year
-- 10% viewed them from a video-sharing site (like YouTube)
-- 3% watched them on a portable MP3 video player
-- 2% watched them on their mobile/smart phone"
Source: State of the Media Democracy US 4th Edition, Deloittes, December 2009
-- 77% watched them live on their home television system
-- 30% watched them via their DVR on their home television system
-- 17% watched them via a free online video service (Hulu, TV.com)
-- 18% have watched via the show’s Internet site – up from 13% last year
-- 10% viewed them from a video-sharing site (like YouTube)
-- 3% watched them on a portable MP3 video player
-- 2% watched them on their mobile/smart phone"
Source: State of the Media Democracy US 4th Edition, Deloittes, December 2009
Tuesday, 15 December 2009
American PVR (DVR) viewing rose by 21% and online video viewing rose by 35% y-o-y in Q3 2009
"Nielsen’s third quarter A2/M2™ Three Screen Report – a regular analysis from Nielsen’s Anytime Anywhere Media Measurement™ initiative – reveals that DVR and online video continue to show considerable growth from the previous year: up 21.1% and 34.9%, respectively, in time spent for 3Q09. Given the consistent spike we’ve seen in usage among the three screens of television, Internet and mobile, consumers are clearly adding video platforms to their weekly schedule, rather than replacing them.
[...]
In 3Q09, the average American watched 31 hours of TV per week, with 31 minutes spent in playback mode with their DVR
In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video
The average consumer spent 3 minutes watching mobile video each week"
Source: A2/M2 Three Screen Report, The Nielsen Company, December 2009
[...]
In 3Q09, the average American watched 31 hours of TV per week, with 31 minutes spent in playback mode with their DVR
In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video
The average consumer spent 3 minutes watching mobile video each week"
Source: A2/M2 Three Screen Report, The Nielsen Company, December 2009
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