Apple App Store customers spent over $540m on apps on New Year's Day 2021

"[Apple] App Store customers [spent] $1.8 billion on digital goods and services over the week between Christmas Eve and New Year’s Eve, driven largely by spending on games. Customers ushered in 2021 by setting a new single-day spending record of over $540 million on New Year’s Day."

Source:  Press Release from Apple, 6th January 2021

515m people subscribe to Apple apps and services

"Sales of services such as streaming television content rose with billions of people locked in their homes, the company said. The segment, which includes iCloud storage as well as its streaming services for music and television shows, saw sales of $13.4bn, compared with analyst estimates of $12.9n, according to FactSet data. Cook said Apple had 515 million subscribers to apps and services, up by 125 million from one year earlier."
Source:  The Guardian, 30th April 2020
Note - I'm assuming that this is 'people' rather than devices

Smartphone payment services have 80% adoption rates in China but only 10% in the US

"According to new statistics from management consultancy Bain, some 80% of Chinese consumers used some form of smartphone payments service last year, far higher than a U.S. adoption rate of 10%, reports CNBC.
Broken down by service, the Chinese market is dominated by local systems like WeChat Pay and AliPay, both of which enjoyed over 80% adoption rates in 2018. Cash, bank cards, credit cards and bank apps follow, with Apple Pay listed as the most-used foreign service with 17% adoption.
Gerard du Toit, partner and head of Bain's banking and payments sector, notes countries like China and India are ripe for penetration due to their reliance on cash.
"China and India have been very cash-based economies — that has a pretty high hassle and friction factor," du Toit said. "Mobile payment is a dramatic improvement versus having to manage a whole bunch of cash."
Whereas Alibaba and Tencent offered attractive alternatives to traditional payments in a bid for Chinese consumer favor, India pushed the use of mobile payments to dissuade unrecorded cash transactions and thus reap consumption taxes.
The story is different in the U.S., where Apple Pay has a 9% adoption rate. By comparison, PayPal is used by 44% of American consumers, while credit card and cash boast respective adoption rates of 80% and 79%.
There is little incentive for consumers to ditch credit cards, the top form of payment in America, for a mobile payment alternative, du Toit notes. In some cases, swiping or inserting a credit card into a point of sale terminal is easier than pulling out an iPhone, unlocking it and tapping it on an NFC reader."

Source:  Apple Insider, 29th August 2019

$322m was spent in Apple's App Store on New Year's Day 2019

"Apple has revealed that App Store customers worldwide set new spending records over the holidays, wrapping up a record-breaking year. App Store spending topped $1.22 billion (€1.07bn) between Christmas Eve and New Year’s Eve. Customers also spent over $322 million on New Year’s Day 2019 alone, setting a new single-day record.
“The App Store had a record-breaking holiday week and New Year’s Day. The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world, the App Store finished off an outstanding 2018 and kicked off 2019 with a bang.”"

Source:  Advanced Television, 4th January 2019

13m ARKit apps have been downloaded in 6 months

"iPhone and iPad users worldwide have installed more than 13 million augmented reality apps built expressly using Apple’s ARKit framework since they debuted on September 19 of last year, Sensor Tower Store Intelligence data shows.
As the following charts reveal, these downloads have been heavily concentrated around a few key App Store categories, including Games, Utilities, and Lifestyle. In addition to this, we’ve put together top 10 rankings of the most downloaded free and paid ARKit-only apps and games, along with the highest grossing offerings so far in this growing space."
Source:  SensorTower, 28th March 2018

Apple's app store shrank for the first time ever in 2017

"The Apple App Store endured its first ever contraction in 2017 — dropping from 2.2 million published iOS apps in the beginning of the year to 2.1 million by year-end.
The news comes from a new report from Appfigures, according to TechCrunch. The App Store’s contraction was paired with the Google Play stores’ expansion — in 2017, it reportedly grew 30 percent to around 3.6 million apps.
The drop off, according to Appfigures, comes as a result of a few issues. Apple has begun pushing for stricter enforcement of app guidelines — meaning more apps were categorized as spam and removed. There were also technical changes to the App Store that required developers to adopt 64-bit architecture.
The change also reflects a purge of apps that were considered abandoned, outdated, or those that were out of step with current app-development guidelines. That clean-up began in 2016, but analysts suspect that purge may well have continued into 2017.
Other explanations for the great app thin-out include a temporary move to template-based apps, but that policy was relaxed over SMB complaints that the requirement made the App Store inaccessible for smaller businesses."

Source:  PYMTS, 5th April 2018

Apple had more new device activations than any other manufacturer in the week leading up to Christmas 2017

Source: Flurry, 27th December 2017

Apple shipped an estimated 322m devices in 2017

"It's easy to think of Apple as just an iPhone maker. More than 210M iPhones are sold per year, and no other Apple product comes close to surpassing iPhone in terms of unit sales. However, iPhone is only one piece of Apple's hardware story.
According to my estimates, Apple sold 322M gadgets in FY2017. This total includes unit sales from every major product category and accessory powered by Apple software (iPhones, iPads, Macs, Apple Watches, AirPods, iPods, Apple Pencils, Beats headphones, and Apple TVs). After a down year in 2016, when Apple shipped 8% fewer devices than in 2015, the company returned to unit sales growth in 2017. In fact, Apple shipped 7% more devices in 2017 than in 2016."
Source:  Above Avalon, 20th December 2017

The most popular emoji on iPhones & other iOS devices

Source:  Apple's Differential Privacy Overview, November 2017

Apple users take a trillion photos a year

Apple users take a trillion photos a year. Peak for film was around 80bn, in 1999

— Benedict Evans (@BenedictEvans) June 5, 2017

Source:  Stat announced at Apple's WWDC, June 2017

Apple paid more than £20bn to app developers in 2016

"Apple customers’ App Store spending jumped 40 per cent in 2016 — fuelled by games such as Pokémon Go and Super Mario Run — to provide a much-needed boost to services revenues, at a time when iPhone growth remains sluggish.
Payments to app developers, after Apple took its cut, rose to more than $20bn last year, the company said on Thursday, with growth accelerating in China.
“2016 was a record-shattering year for the App Store,” said Phil Schiller, Apple’s senior vice-president of worldwide marketing."
Source:  FT, 5th January 2016

Apple's revenues have declined for the first time in 15 years

"For the first time in 15 years Apple's revenues have declined, the latest earnings figures from the Silicon Valley giant show.
Financial details from Tim Cook's company show at the end of the 2016 fiscal year it earned $217 billion (£178bn).
While the year on year $217bn figure is more than most companies would dream of, it represented a nine percent drop from $233.7bn (£191bn) at the end of 2015.
The cause of the $16bn decline? A continued drop in iPhone sales. During the previous three months Apple sold 45.5 million iPhones, which was a decrease of 5 percent on the 48m handsets it sold during the same period last year.
Its overall revenue for the fourth quarter was $46.9bn (£38bn) and Apple also posted a quarterly net income of $9bn (£7.3bn).
Despite the slightly gloomy figures Apple has little to worry about going forward. The most recent quarter doesn't take into account most of the iPhone 7 and 7 Plus reviews, which were released towards the end of the period. "“We’re thrilled with the customer response to iPhone 7, iPhone 7 Plus and Apple Watch Series 2, as well as the incredible momentum of our Services business, where revenue grew 24 percent to set another all-time record,” Tim Cook said in a statement."

Source:  Wired, 26th October 2016

Apple has sold 1 billion iPhones

"At an employee meeting in Cupertino this morning, CEO Tim Cook announced that Apple recently sold the billionth iPhone.
"iPhone has become one of the most important, world-changing and successful products in history. It's become more than a constant companion. iPhone is truly an essential part of our daily life and enables much of what we do throughout the day," said Cook. “Last week we passed another major milestone when we sold the billionth iPhone. We never set out to make the most, but we’ve always set out to make the best products that make a difference. Thank you to everyone at Apple for helping change the world every day.""

Source:  Press release from Apple, 27th July 2016

Pokemon Go had more downloads from the iTunes App Store in its first week than any other app

"iPhone is so popular and mature the narrative has been switching from how to build up the device as a platform to all the platforms that can be built on the device — and the iOS software that powers it.
Look no further than Pokemon Go, which Apple recently told me had set a new App Store record, scoring more downloads in its first week than any other app in store history."

Source:  iMore, 22nd July 2016

Apple Pay drives better performance in commerce apps

"That mobile apps are adopting the service at a fast rate makes sense: Getting Apple Pay into a store requires pricey new terminals, but app developers only need to insert some code.
The ease of use in an app—consumers only have to scan their fingerprint into their phone—could spur more frequent buying and larger purchases, says Ben Bajarin of Creative Strategies, a technology research firm.
For example, Domino Go, an interior design app, is running exclusive deals for purchases made with Apple Pay, and says it’s seen a 436% boost in average daily revenue after adding the option.
Staples told Quartz that checkout times are 35 seconds less than traditional methods like credit and debit cards, and Instacart, an on-demand grocery app, said customers checkout 58% faster with Apple Pay than other payment methods, saving them about a minute on average.
Apple Pay is also helping with cart abandonment—when consumers get frustrated plugging in their payment and shipping information, and just give up. JackThreads, a popular men’s fashion site, says customers who use Apple Pay are 92% more likely to finish a transaction than those who don’t."

Source:  Quartz, 9th February 2016

Apple's Q1 2016 profit was the largest of any public company in history

"Apple just reported the largest quarterly profit of any public company in history, again.
With profits of $18.4 billion for its first fiscal quarter of 2016, Apple beat the record it set last year by $400 million.
Apple’s profits largely hinge on iPhone sales. The company sold 74.8 million iPhones during the quarter, fewer than analysts expected — predictions had ranged between 75.4 million and 77 million iPhones, depending on who you asked.
Apple missed analysts’ estimates on revenue this quarter, but exceeded expectations on earnings. The company reported $75.9 billion in revenue, on the lower end of its own estimated range of between $75.5 billion and $77.5 billion. On average, Analysts thought Apple would report $76.59 billion in revenue. Analysts also said Apple would report $3.23 in earnings per share for the quarter; it reported earnings of $3.28 per share."

Source:  Venturebeat, 26th January 2016
Plus - Best ever quarter in China

iPhones in use in the US by model number

Source:  Apple Insider, 19th November 2015
Note - This means that there are over 60m iPhone 6 or above, that could use Apple Pay

Apple shipped 48m iPhones and 10m iPads in its Q4 2015

Source:  Apple financial docs, published 27th October 2015
Units are in thousands, revenues in millions
Note that Apple's Q4 2015 ended 26th Sept 2015

Apple's app store revenues hit $5bn in Q2 2015

"Apple announced iPhone sales of 47 million for the fiscal third quarter, falling slightly short of analyst expectations of 48.8 million.
Still, this is up from the 35.2 million iPhones sold in the year-ago quarter, no doubt owing to the popularity of the iPhone 6 and iPhone 6 Plus.
Cook also said during the earnings call that "Android switchers are at an all-time high", following reports that a third of iPhone buyers in Europe switched from Google's rival operating system.
Mac sales were also up, coming in at 4.7 million for the three-month period compared with 4.4 million in the year-ago quarter, and 4.5 million in Q2, adding weight to IDC's recent report placing Apple as the world's fourth largest PC maker.
Apple Macbook Pro with Retina display 2014
Apple's Q3 results don't paint such a pretty picture for the iPad, which sold 10.9 million units during the quarter, down from 13.27 million this time last year and 12.6 million in the previous quarter.
However, Cook seemed pretty pleased with the numbers, and lauded the fact that App Store revenues grew 24 percent during the three-month period to $5bn.
"We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch," he said."

Source:  The Inquirer, 22nd July 2015

Note - They didn't reveal any figures for the Apple Watch - it's their 'other' category

The Play store gets more app downloads, the iOS app store gets more revenue

Source:  Data from App Annie, reported by Next Big What, 17th July 2015