About 3m people a day look at Cosmopolitan's channel on Snapchat Discover

"Most millennials probably don’t know who Helen Gurley Brown is, but the Cosmopolitan brand Brown built is resonating with the young set — on Snapchat, at least.
Cosmopolitan says it’s averaging 3 million viewers a day on Snapchat Discover, a milestone that could appeal to some advertisers who wonder whether these media channels on the messaging app are desirable places to run their spots. Cosmo, which has been a Discover partner since the service launched in January, has seen traffic go from about 1.8 million a day to 3 million viewers since the summer, according to Kate Lewis, vp and editorial director of digital at Hearst Magazines, which owns Cosmo.
When asked whether the app is worth the editorial effort, she replied: “Oh my god yes. It’s been amazing, and we have about 3 million people a day on the Discover platform.”"

Source:  Digiday, 16th October 2015

Monocle is valued at appriximately $115m

"Tyler Brûlé, the FT columnist known for his luxurious lifestyle, has sold a minority stake in his global affairs magazine Monocle to Japanese newspaper publisher Nikkei Inc.
The deal values Monocle, which was launched in 2007, at about $115m. The size of Nikkei’s investment was not disclosed, but was below $10m.
“This says we’re in a very good place,” Mr Brûlé said. “We started with €10m-ish of capital in 2007.”
Partnering with Nikkei is intended to allow Monocle to develop its media franchise, while giving Nikkei an English-language platform to expand its presence in Asia.
[...]
Mr Brûlé said Monocle was profitable mainly thanks to its monthly magazine. The title’s print circulation rose 4 per cent year on year in the first half of 2014 to 77,030, mostly outside the UK – and now sells about half as many copies as Condé Nast’s GQ. The upcoming October edition has attracted more than $1m in print advertising, he said."

Source:  FT, 1st September 2014

Digital accounts for more than 50% of Future Publishing's ad revenues

"Future Publishing, owner of magazines including Metal Hammer and Total Film, has reported that digital accounted for more than 50% of total advertising revenues for the first time in the final three months of 2012.
In an interim management statement published on Monday, Future revealed that digital made up 54% of its total ad revenue, from 45% in the same quarter in 2011.
Future also reported a 24% increase in digital revenues year on year in the final quarter of 2012 following its prediction of a surge in e-edition sales thanks to a "tablet Christmas"."
Source:  The Guardian, 4th February 2013

Digital magazine subscriptions represent about 1% of total magazine subscriptions in the US

"Magazines more than doubled their paid digital circulation in the most recent reporting period, but print remains the overwhelming majority of their business, according to a new analysis by the Audit Bureau of Circulations.
Despite all that growth, however, digital remains about 1% of magazines' total paid and verified circulation."

Source:  AdAge, 29th March 2012

Cosmopolitan magazine has 100,000 paid digital subscriptions

"Cosmopolitan magazine has reached what appears to be a milestone: 100,000 paid digital subscriptions.
The Hearst Magazines title seems to have beaten other brands to the mark, reinforcing the idea that digital will be a big platform for Cosmopolitan. But it's also a good sign for magazines' digital ambitions in general.
"A couple of years ago, the big question was what's going to happen to magazines like Cosmo in the future," Kate White, the magazine's editor-in-chief, told Ad Age. "There was a little bit of anxiety. What this has done is say that our content will rule and will thrive. Women want our content, and they'll get it on a variety of platforms."
Cosmopolitan has been available on the Zinio platform since 2005 but has seen its digital circulation rise particularly since the advent of the iPad, Nook and Kindle Fire.
Cosmopolitan is also getting more money for digital subscriptions than it gets in print. Cosmo's website offers print-only subscriptions for $15 per year, or $12 a year for a three-year commitment. Its digital-only subscriptions for the iPad and Zinio, by comparison, command $19.99 per year. IPad subscriptions are also available monthly for $1.99 -- equivalent to $23.88 annually. Fire and Nook subscriptions are available monthly only, at $1.99 a month.
The magazine says it has 100,000 individually paid digital subscriptions from individual subscribers and is not counting sponsored digital subscriptions toward the milestone."

Source:  AdAge, 7th March 2012

Nuts magazine saw over 200,000 interactions with its augmented reality issue in one week

"Nuts magazine clocked up over 200,000 interactions with its recent augmented-reality (AR) issue in just a week, according to its publisher IPC Media.
The lad’s mag’s first print issue of 2012 contained over 20 pieces of editorial content that readers could interact with when scanned with popular AR app Blippar.
Statistics released today by the publisher claimed that over 15,000 unique users generated more than 200,000 interactions, or “blipps”, with the issue using their smartphones.
This meant that on average, each user that interacted with the content did so 13 times."

Source:  NMA, 24th January 2012

The Economist's apps are accessed by 650,000 devices each month

"The Economist apps are currently available on iPhone, iPad and Android Smartphone.
- Since our launch in November 2010, the apps have been downloaded to over 2m iPhones and iPads.
- Every month over 650,000 unique devices access The Economist app content."

Source:  The Economist Group, retrieved 28th November 2011

Crowdfunding site Kickstarter is effectively the 3rd largest funder of Indie comics in the US

"In May, Kickstarter funded ten books and five additional projects in single-issue format. Vertigo solicited 7 books and 10 single issues for May. Kickstarter has the edge in books (10-7), Vertigo has the edge in overall items (17-15). There’s not a lot difference in output volume.
The comparison highlights the way that Kickstarter has become a much larger source of funding for comic book projects—larger than some established indie publishers. Even with a slow January, Kickstarter averaged just over $81,000 per month in funding for various comics-related projects. In May, the funding broke six figures with $102,110 split over 15 projects.
What gets funded on Kickstarter? In 2011, an average of 13.8 projects per month. Projects are split fairly evenly between books (graphic novels, reprint collections, hardcovers, etc) and the monthly issue format (including multiple issue mini-series and newspaper formats) with 7 books per month to 6.8 issue projects per month. Add in a comics app for tablets and a newspaper comic strip archival project and you have over $400,000 worth of funding in the first 5 months of 2011.
Charitable and not-for-profit works seem to have particular success with projects like “Girls Making Comics: A Midsummer Night’s Dream” taking in $7,292 from 196 backers for a print edition of work from a comics workshop for teenage girls and “The TRANSMETROPOLITAN Art Book” taking in $46,690 from 638 backers for the Comic Book Legal Defense Fund and the Heroes Initiative.
Where would Kickstarter fall in terms of content production when compared to the independent publishers of the Direct Market? Not that high up for single issue projects, but higher than you might think for books.
If you make a list of how many books were solicited for May by the top direct market publishers that follow DC and Marvel on the sale charts and insert Kickerstarter into that list, this is what you get:
Dark Horse: 15 Books
IDW: 15 Books
Kickstarter: 10 Books
Image: 6 Books
Boom: 5 Books
Dynamite: 5 Books.
The number of projects funded by Kickstarter in a given month does vary quite a bit, as does the format of the projects. And some of those same funded projects are eventually published someplace else, often at a publisher like Image."
Source:  Publishers Weekly, 7th June 2011

35% of all games revenues are generated online

Industry - Share of Revenues
Games - 35%
Recorded Music - 20%
Newspapers - 4%
Films - 4%
Magazines - 1%
Source: PWC Global Entertainment and Media Report (2008), cited in IFPI Digital Music Report 2009