Source: Data from Parsely, reported by Slate, 27th June 2018
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Showing posts with label referrals. Show all posts
Showing posts with label referrals. Show all posts
Tuesday, 3 July 2018
Wednesday, 3 May 2017
60% of the Guardian's Google mobile traffic is from AMP
"Many publishers have scrambled to adopt AMP, Google’s answer to Facebook Instant Articles. As the Guardian’s experience showed, Accelerated Mobile Pages can be a success if publishers put the work in.
AMP has gradually been taking over the Guardian’s mobile traffic; today, 60 percent of its Google mobile traffic is AMP, well above the 10 to 15 percent that publishers have been getting from AMP, according to a recent estimate by SEO consulting company Define Media.
AMP pages are 2 percent more likely to be clicked on and clickthrough rates on AMP pages to non-AMP pages is 8.6 percent higher than they are on regular mobile pages, according to Natalia Baltazar, a developer for the British newspaper, who presented at AMP Conf, a two-day conference hosted by Google taking place in New York City March 7-8."
AMP has gradually been taking over the Guardian’s mobile traffic; today, 60 percent of its Google mobile traffic is AMP, well above the 10 to 15 percent that publishers have been getting from AMP, according to a recent estimate by SEO consulting company Define Media.
AMP pages are 2 percent more likely to be clicked on and clickthrough rates on AMP pages to non-AMP pages is 8.6 percent higher than they are on regular mobile pages, according to Natalia Baltazar, a developer for the British newspaper, who presented at AMP Conf, a two-day conference hosted by Google taking place in New York City March 7-8."
Source: Digiday, 8th March 2017
Monday, 18 July 2016
Nearly 80% of traffic to US news sites comes from either Facebook or Google
"On Wednesday, Facebook caused quite a stir among journalists and news companies when it acknowledged that it was changing the mix of material Facebook users would see in their News Feeds. The company said it was going more back toward its roots, favoring updates from friends and families, and showing less news.
This chart from Statista shows why this is such a big deal. Facebook is now the number-one source of referrals to news sites, according to January-February 2016 data from Parse.ly, a digital media analytics provider. Google is right behind it, and the two of them together provide almost 80% of all traffic to news sites. If you broaden the categories beyond specific brands, 86% of traffic comes from social (including sources like Twitter) and search (Google, Bing, Yahoo, and others)."
This chart from Statista shows why this is such a big deal. Facebook is now the number-one source of referrals to news sites, according to January-February 2016 data from Parse.ly, a digital media analytics provider. Google is right behind it, and the two of them together provide almost 80% of all traffic to news sites. If you broaden the categories beyond specific brands, 86% of traffic comes from social (including sources like Twitter) and search (Google, Bing, Yahoo, and others)."
Tuesday, 18 February 2014
Mobile accounts for over 50% of all referrals from Facebook
"Facebook’s emphasis on becoming a mobile company is paying off in terms of referrals, as Shareaholic reported that referrals to its network of more than 200,000 sites from Facebook mobile skyrocketed 197 percent in January compared with last September.
Shareaholic also found that Facebook mobile drove 8.25 percent of visits to its network of sites in January, while Facebook overall was responsible for 16.21 percent, meaning that mobile accounted for more than one-half of referrals from the social network.
The content discovery and sharing company offered more details in a post on its blog:
Indeed, Facebook is very much the “mobile company” everyone suggests it is.
This is demonstrated not only by the fact that mobile made up 53 percent of its advertising revenue in the fourth quarter, but by its commitment to providing a better mobile browsing experience with the introduction of its Paper application.
Effectively, if your business or blog isn’t very usable on a mobile phone, you’ll want to invest more resources into building a mobile experience your visitors can’t get enough of — or at least one they won’t hate."
Shareaholic also found that Facebook mobile drove 8.25 percent of visits to its network of sites in January, while Facebook overall was responsible for 16.21 percent, meaning that mobile accounted for more than one-half of referrals from the social network.
The content discovery and sharing company offered more details in a post on its blog:
Indeed, Facebook is very much the “mobile company” everyone suggests it is.
This is demonstrated not only by the fact that mobile made up 53 percent of its advertising revenue in the fourth quarter, but by its commitment to providing a better mobile browsing experience with the introduction of its Paper application.
Effectively, if your business or blog isn’t very usable on a mobile phone, you’ll want to invest more resources into building a mobile experience your visitors can’t get enough of — or at least one they won’t hate."
Source: All Facebook, 14th February 2014
Tuesday, 22 January 2013
Social media only drove 2% of American Christmas eCommerce traffic
Click to enlarge
Source: Adobe's 2012 U.S. Holiday Shopping Recap, 16th January 2013
Note - clearly this is just looking at where traffic comes from; social may have played a role in the decision making process
Friday, 2 November 2012
53 Percent of Visitors to Enthusiast Communities Make Purchase Decisions Based on Research on these Sites
"Huddler, a digital media company that powers millions of daily interactions on the world's most influential enthusiast communities, today released new research into the impact of enthusiast communities on consumer purchasing behavior for both community participants and the casual internet searcher. Huddler surveyed more than 25,000 members who participate in the 31 communities it powers, such AVSForum.com, Mothering.com, StyleForum.net and MakeupTalk.com. According to Huddler data, more than 53 percent of visitors to enthusiast communities directly attribute their purchase choices to research conducted on these sites."
Thursday, 30 August 2012
Users referred by Facebook spend more on Zappos than those from Pinterest
"Zappos already lets users share what they buy through Facebook Inc. (FB), Twitter Inc. and Pinterest. While consumers share more often on Pinterest than on the other two social networks, sales from Pinterest posts contribute the smallest amount of revenue, Young said.
Zappos users were 13 times more likely to share a purchase on Pinterest than on Twitter and 8 times more likely to share on Facebook than Twitter, Young said. Even so, posts on Twitter brought in the most revenue -- an average of $33.66 an order -- while Facebook posts garnered $2.08 per order and sales from Pinterest were 75 cents on average, he said.
“Even if a person has 100,000 followers on Pinterest and she pins something to a board called ‘Stuff I Love,’ that’s not as big a deal as an endorsement tweeted to 10,000 followers,” Young said."
Zappos users were 13 times more likely to share a purchase on Pinterest than on Twitter and 8 times more likely to share on Facebook than Twitter, Young said. Even so, posts on Twitter brought in the most revenue -- an average of $33.66 an order -- while Facebook posts garnered $2.08 per order and sales from Pinterest were 75 cents on average, he said.
“Even if a person has 100,000 followers on Pinterest and she pins something to a board called ‘Stuff I Love,’ that’s not as big a deal as an endorsement tweeted to 10,000 followers,” Young said."
Source: Bloomberg, 29th August 2012
Tuesday, 21 August 2012
Play.com customers who engaged with Facebook ads spent 24% more than those who did not
"Customers who engaged with one or more Facebook campaign spent 24 per cent more on the website than those who did not engage with a Facebook campaign, research from Play.com has found, with £2m of gross merchandise sales being attributed to Facebook.
The Rakuten owned company also found that shoppers who were referred through Facebook to make their first purchase on Rakuten’s Play.com spent 30 per cent more than an average customer in their first year of using the website.
Adam Stewart, director of marketing at Rakuten’s Play.com, said: “We know that there is a lot of discussion at the moment about how to quantify the value of social fans. Our results show that through intelligent engagement, social fans, particularly on Facebook, are massively valuable to online retailers. In fact, Facebook fans can be more valuable to online retailers than those gained through paid-for channels. Our approach has helped Rakuten’s Play.com attract over two million pounds of sales in 2011 that can be directly attributed to Facebook."
The Rakuten owned company also found that shoppers who were referred through Facebook to make their first purchase on Rakuten’s Play.com spent 30 per cent more than an average customer in their first year of using the website.
Adam Stewart, director of marketing at Rakuten’s Play.com, said: “We know that there is a lot of discussion at the moment about how to quantify the value of social fans. Our results show that through intelligent engagement, social fans, particularly on Facebook, are massively valuable to online retailers. In fact, Facebook fans can be more valuable to online retailers than those gained through paid-for channels. Our approach has helped Rakuten’s Play.com attract over two million pounds of sales in 2011 that can be directly attributed to Facebook."
Source: The Drum, 21st August 2012
Friday, 17 August 2012
Friday, 10 August 2012
In the past 30 days Facebook referred people to mobile app stores 146 million times
"Facebook has increasingly become a way for iOS and Android developers to grow their apps. In the past 30 days, we have sent people to the Apple App Store and Google Play 146 million times, via clicks from channels such as news feed, timeline, bookmarks and App Center.
Mobile ads are an additional way to drive people to apps. When a person clicks on one of these ads, if they do not have the app installed they will be sent to the App Store or Google Play to get it."
Mobile ads are an additional way to drive people to apps. When a person clicks on one of these ads, if they do not have the app installed they will be sent to the App Store or Google Play to get it."
Wednesday, 4 April 2012
Visitors arriving from Pinterest are more likely to spend than those arriving from other social channels
"Pinterest isn’t just driving record levels of traffic to the websites of retailers and publishers — it’s also driving sales, some early data indicates.
Wayfair (formerly CSN Stores), the second largest home goods retailer by revenue, has found that Pinterest referrals are more likely to make a purchase and spend more on average than visitors from other social channels.
Wayfair CEO Niraj Shah says that shoppers referred by Pinterest are more 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average.
The statistics are in some respects even more impressive when non-social channels are added in. On average, Pinterest referrals spend 70% more than visitors referred from non-social channels, including search. They are not, however, as likely to make a purchase as those referred by other channels.
Those statistics are averaged among Wayfair’s three home goods websites: wayfair.com, allmodern.com and jossandmain.com, the latter of which is a daily deals site. Collectively, the three sites brought in $500 million in revenue last year. (Williams-Sonoma, the number one player in the category, posted revenues of $3.7 billion for fiscal 2011.)"
Wayfair (formerly CSN Stores), the second largest home goods retailer by revenue, has found that Pinterest referrals are more likely to make a purchase and spend more on average than visitors from other social channels.
Wayfair CEO Niraj Shah says that shoppers referred by Pinterest are more 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average.
The statistics are in some respects even more impressive when non-social channels are added in. On average, Pinterest referrals spend 70% more than visitors referred from non-social channels, including search. They are not, however, as likely to make a purchase as those referred by other channels.
Those statistics are averaged among Wayfair’s three home goods websites: wayfair.com, allmodern.com and jossandmain.com, the latter of which is a daily deals site. Collectively, the three sites brought in $500 million in revenue last year. (Williams-Sonoma, the number one player in the category, posted revenues of $3.7 billion for fiscal 2011.)"
Source: Mashable, 3rd April 2012
Monday, 26 March 2012
Facebook refers nearly as much traffic to The Guardian as Google does
Click to enlarge
Source: A chart used during a speech by Tanya Cordrey of The Guardian, reported by Journalism.co.uk, 21st March 2012
Note - see the full article for more stats & background
Monday, 12 March 2012
Thursday, 2 February 2012
Pinterest drives nearly as much referral traffic as Twitter
Click to enlarge
Source: Data from Shareaholic, reported in their blog, 1st February 2012
Methodology: "based on aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month"
Friday, 7 October 2011
The BBC news sites send over 6 million click-throughs to other sites per month
"Last year we were tasked with doubling the number of click-throughs to external sites from the BBC News website by 2013, as part of the BBC's Strategy Review.
This was something I discussed at a panel session I was taking part in at yesterday's News:Rewired conference, organised by Journalism.co.uk, and I wanted to write briefly here about our ongoing efforts to improve the ways in which we link externally from our news articles.
Having asked for the figures from our research team for my presentation, it was great to hear that we appear to be well on track to achieve the goal set for us.
Looking back at the third quarter of 2010, we had an average of around 2.9m external click-throughs per month from UK users. That period - last year's July, August & September - was around the time of the redesign of the News website. That meant, among other changes, that the 'From other news sites' and 'Related internet links' sections moved from the right-hand side to the bottom of news stories. And we have also been doing more linking to external sources from within the text of story pages.
The figures for the third quarter of this year show that all this has had an effect, and it looks as though we've been getting something right. The monthly average is now around 6.1m click-throughs i.e. more than double what it was last year. One caveat is that there have been some big news stories over this period, including the August riots, Norway shootings and Amy Winehouse's death. Another caveat is that we are using a different method to measure the figures now, so whilst the comparison should be pretty accurate, there's a small margin for error."
This was something I discussed at a panel session I was taking part in at yesterday's News:Rewired conference, organised by Journalism.co.uk, and I wanted to write briefly here about our ongoing efforts to improve the ways in which we link externally from our news articles.
Having asked for the figures from our research team for my presentation, it was great to hear that we appear to be well on track to achieve the goal set for us.
Looking back at the third quarter of 2010, we had an average of around 2.9m external click-throughs per month from UK users. That period - last year's July, August & September - was around the time of the redesign of the News website. That meant, among other changes, that the 'From other news sites' and 'Related internet links' sections moved from the right-hand side to the bottom of news stories. And we have also been doing more linking to external sources from within the text of story pages.
The figures for the third quarter of this year show that all this has had an effect, and it looks as though we've been getting something right. The monthly average is now around 6.1m click-throughs i.e. more than double what it was last year. One caveat is that there have been some big news stories over this period, including the August riots, Norway shootings and Amy Winehouse's death. Another caveat is that we are using a different method to measure the figures now, so whilst the comparison should be pretty accurate, there's a small margin for error."
Source: BBC News blog, 7th October 2011
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