42% of UK households with Samsung smart TVs watch 2 hours or less of linear TV a month

"The stats are these: 28% of Samsung smart TV households in the UK watch less than 2 hours of linear TV a month; and 14% watch none at all. All told then, 42% are light — very light — linear viewers.
Now the first caveat is that Samsung smart TV households are not representative of the nation as a whole. But there are 5m of them, and 44m across Europe. According to Ofcom, smart TV penetration in 2019 was 47%, and probably over 50% now. It’s unlikely that viewing habits in other smart TV households will vary much."
Source:  Presentation by Andy Jones of Samsung Ads, reported by MediaTel, 4th May 2020

More than half of US broadband homes watch at least one OTT TV service like Netflix

"For many, this transition to watching over-the-top (OTT) content began with a subscription to Netflix. While Netflix can claim much credit for spurring this transition to OTT, there are emerging signs that the medium is now growing well beyond its largest player, as other services are now capturing the attention of viewers and staking out their respective positions in the market.
In December 2016, according to comScore data, more than 49 million homes – 53 percent of U.S. Wi-Fi connected homes – accessed at least one OTT service. Moreover, these households were active in viewing OTT content, doing so an average of 19 separate days during the month, and for 2.2 hours per usage day. OTT viewing mirrors linear TV with the highest concentration of activity happening during traditional Primetime hours.
While Netflix remains the clear leader in the OTT market, it’s also clear that other services are now establishing their own presence. Netflix reached an impressive 75 percent of OTT homes as of  December 2016, but YouTube had a large OTT footprint being viewed in 53 percent of those homes. Amazon Video was third with 33 percent reach, and Hulu was fourth at 17 percent. In fact, there are now 11 OTT services that reach one million or more homes in a given month.
While some may find it difficult to think of Netflix as second in anything, in terms of engagement, it’s number two with 28 hours of average viewing time per home. Sling TV, which makes a “skinny bundle” option that  features content from multiple networks, leads on a “per household” basis with 47 viewing hours per month.
Although three out of every four OTT homes do watch Netflix, it’s important to recognize that the remaining 25 percent of these homes watch only competing services. More than 30 percent of YouTube’s and Twitch’s TV audiences, for example, do not watch Netflix on the TV. For Hulu, it’s 14 percent.
Netflix’s dominance is also being challenged by Amazon Video, which appears to be growing the OTT pie through its tie-in to Amazon Prime and the Fire TV platform. At the time of this writing, Netflix is the top OTT service on every viewing platform from Roku to game consoles to Blu-ray Disc players, with one big exception: Fire TV. On the Fire TV stick/box, Amazon is first, followed by YouTube. Netflix is third.
OTT is a growing an increasingly important segment of the video viewing landscape, and the popularity of multiple services beyond Netflix suggests the market is poised for more growth. With 50 percent of households still yet to engage with OTT as of December 2016, there is a major opportunity for a number of services to help fill this vacuum. The question is whether – or to what extent -- Netflix can retain its leadership position in this space as that happens."

Source:  Blog post from comScore, 10th April 2017

Note - I'm assuming that YouTube is just standard YouTube videos being watched on TV, rather than YouTube Red, the paid service.  

BBC iPlayer had nearly 300m requests in December 2016

"The week of New Year (December 26th – January 1st) saw 69.3 million requests, more than any other week in BBC iPlayer’s history. December was also BBC iPlayer’s best month ever, seeing 281 million requests across the month.
Half of the top 20 most popular shows on BBC iPlayer during the festive season were episodes of EastEnders, with the New Year’s Day episode the most popular, generating 1.3 million requests.
Of the top ten most-requested episodes per series, the first Mrs Brown’s Boys Christmas Special was second, the Outnumbered Christmas Special third and the return of Sherlock fourth. Other top performing programmes include the Call the Midwife Christmas special, the Doctor Who Christmas special and the first episode of Witness for the Prosecution.
Connected TVs continue to be the device people use most to watch BBC iPlayer content, growing 7 per cent on 2015 to reach a weekly average in December of 7.48 million unique browsers. This was followed by tablets at 4.19 million, mobiles at 3.6 million, and computers 3.55 million."

Source:  Advanced Television, 13th January  2017

70% of Hulu viewing is on connected TVs

"Hulu's subscriber base has grown more than 30 percent from last year, and will reach 12 million U.S. subscribers by this month. "Hulu is TV, and the fact that 70 percent of our viewing happens in a living room environment just reinforces that idea to the market," said Peter Naylor, svp of advertising sales with Hulu.
[...]
Seventy percent of Hulu's viewing now occurs on connected TVs. Just eight years ago, 100 percent of Hulu's content was viewed on desktop. That number is now at 15 percent and dropping. "Mobile-tablet is growing, but living room is growing the fastest. And that's taking share from the other two," said Naylor. "That's why all these innovations are happening in the living room, because that's where the viewing is. The easier I make it for people to buy in this space, it drives my business forward."!

Source:  AdWeek, 4th May 2016

There are more than 100 million subscriptions to IPTV

"Global IPTV subscriptions have topped the 100 million mark for the first time, according to Point Topic. The market grew by 4.8 per cent in the first quarter of 2014, which matched the growth rate  achieved in the last quarter of 2013. There were 4.6 million new subscriptions during the Q1 2014 period, taking the total number of subscriptions to 100.9 million.
Eastern Europe reported the highest level of IPTV growth in Q1 2014 with net additions of 0.63 million resulting in growth of 11.6 per cent. East Asia, predictably given the size of the market, leads the way for net additions with 2.58 million new subscriptions being added in the quarter, an increase of 5.7 per cent on the Q4 2013 number.
The top ten IPTV countries for Q1 2014 remains broadly static although the gap between the UK and the Netherlands is slightly larger than previously, with those two countries having swapped places a couple of times in recent times.
1. China – 32.7 million
2. France – 14.8 million
3. USA – 12.3 million
4. South Korea – 9.1 million
5. Japan – 4.5 million
6. Russian Federation – 3.6 million
7. Germany – 2.7 million
8. UK – 1.9 million
9. Netherlands – 1.8 million
10. Vietnam 1.6 million"
Source:  Advanced Television, 3rd July 2014

UK Smart TV sales & Penetration

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Source:  Ofcom Communications Market Report 2013, 1st August 2013

15% of homes in the UK connect their TVs to the internet through a games console

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Source:  Ofcom Communications Market Report 2013, 1st August 2013

Norway has the highest average penetration of new technology

"Within these 19 markets (see the following page for a complete list) we have tracked the adoption of three new media technologies – IPTV, smartphones and tablets – and forecast their penetration to 2015.
Across these markets smartphones are the most prevalent device, with an average 36% penetration in 2012. Smartphone penetration varies widely among our 19 markets, from 73% in Sweden to 18% in Brazil. In all markets penetration is rising rapidly, and we forecast it to double to 72% across all 19 markets by 2015, reaching 33% in Brazil and 93% in Sweden.
Tablet penetration averaged 5% in 2012, but exceeded 15% in five markets: Australia, France, Ireland, the Netherlands and the USA. By 2015 we expect penetration to average 13% across the 19 markets, but to range as high as 45% in France and 50% in Ireland.
IPTV is the slowest-growing of the three technologies; we expect its average penetration to rise by 36% between 2012 and 2015, from 6.6% to 9.0%. IPTV also has the widest range of adoption among our 19 markets; by 2015 we expect its penetration to reach 91% in the Netherlands, but remain at 1% in Russia.
Looking at the individual markets, Norway had the highest average penetration in 2012, thanks to its high take-up of smartphones (65%, compared to an average 44% in these 19 markets) and tablets (13%, compared to a 9% average). Sweden and Denmark also feature in the top five, reflecting Scandinavia’s traditional consumer enthusiasm for the internet and digital media. In fact, despite the continued economic troubles in the region, all of the top five markets were in Western Europe. The highest-ranked market from outside Western Europe was Canada, in sixth place. Australia, in seventh place, was the highest-placed market from Asia Pacific, while Hungary was the highest-placed from Central & Eastern Europe, at 16th. Brazil, at 17th, is the only Latin American market among our top 19.
By 2015, however, we expect the Netherlands to take the top position. This is thanks to its extremely rapid adoption of IPTV, which broadband providers are competing to offer as a value-added service to take advantage of the fast-paced build-out of new fibre-optic infrastructure. The swift growth of IPTV has already started eroding the number of subscribers to cable and satellite TV. We estimate that in 2012 27% of households in the Netherlands had IPTV, up from 10% in 2010. By 2015 we forecast IPTV to be in 91% of Dutch households. This is much higher than the penetration we forecast in the second-ranked market for IPTV – Canada, where we forecast 69% penetration in 2015."
Source:  ZenithOptimedia New Media Forescast, 11th February 2013
Note - the markets were:  Australia, Brazil, Canada, China, Denmark, France, Germany, Hungary, Ireland, Israel, Japan, Netherlands, Norway, Russia, South Korea, Spain, Sweden, UK, & USA

Comparative Figures - IPTV Subscribers & penetrations around the world, 2008

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IPTV is most popular in France, and least popular in the UK and Ireland. UK figures exclude BT Vision
Source: IDATE, as reported by in Figure 5.6 of Ofcom International Communications Market 2009, December 2009
Read more about this report at the Ofcom website

44% of American digital video recorder (DVR) owners record five or fewer programs per week

"65% of DVR owners, and 54% of digital cable VOD users, agree (8-10 on a 10 point scale) that they usually watch recorded DVR or on-Demand programs when there is nothing on regularly scheduled TV that they want to watch
In households that have both a DVR and are VOD users, 57% start by watching live TV -- in households that just have a DVR, 68% start with live TV
44% of DVR owners record five or fewer programs per week
85% would recommend their DVR service to a friend (8-10), and 77% highly rate their DVR (8-10)
68% of VOD users who also have a DVR agree (8-10) that their TV service is better because they have both services"
Source: Press release from Leichtman Research Inc, 10th September 2009

36% of American homes own at least one digital video recorder (DVR)

"New consumer research from Leichtman Research Group, Inc. (LRG) found that 36% of TV households in the United States have at least one Digital Video Recorder (DVR) -- an increase from just 8% four years ago.
In addition, 63% of all digital cable subscribers have ever used Video on-Demand (VOD), with 88% of this group having watched an on-Demand program or movie in the past month. Overall, about twice as many cable subscribers have used VOD as four years ago"
Source: Press release from Leichtman Research Group Inc, 10th September 2009

Hulu has a greater monthly reach than Time Warner Cable

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"In July, some 38 million people watched a video on Hulu, according to comScore.
Meanwhile, we estimate that Comcast has approximately 62 million viewers, while Time Warner Cable has 34 million. (To calculate cable viewers, we multiplied their end-of-June video subscribers by 2.59, the U.S. Census Bureau's most recent stat for average persons per household.)"
Source: Business Insider, 28th August 2009

900,000 American homes relied solely on the web for TV in 2008

"Some 900,000 U.S. homes didn't pay for TV and relied solely on Web TV last year, according to estimates from consulting firm Parks Associates, which projects that the number will grow this year. And 8% of adults now view television shows online at least once a week, up from 6% who did so in 2008, according to a survey by the Leichtman Research Group. The same survey found that 8% of adults who watch video online now watch TV less often."
Source: Parks Associates, cited by the Wall Street Journal, 28th May 2009

Nearly one quarter of UK households use the internet to watch catch-up TV

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Source: Page 267 of Ofcom Communications Market report, August 2009
More information here

BBC iPlayer now gets more traffic than MySpace in the UK

"BBC iPlayer has overtaken MySpace to become the 20th most visited website in the UK. The online video service has been ahead of the social network for three consecutive weeks now, and last week (w/e 11/07/09) it received 26% more UK Internet visits. iPlayer was joined in the top 20 last week by three other BBC properties: the BBC Homepage (8th), BBC News (11th) and BBC Sport (16th). iPlayer was also the second most popular video website in the UK last week, picking up 13.3% of visits to our online video category (which remains dominated by YouTube, with a 65.1% share)."
Source: Hitwise Intelligence blog, 16th July 2009

The BBC iPlayer now gets more traffic than ITV.com

From the latest comScore figures for the UK in November 2008:
BBC iPlayer - 5,026,423 unique visitors (13.7% reach)
ITV.com - 4,872,570 unique visitors (13.3% reach)
The BBC iPlayer is blocked for users outside the UK.
Source: comScore MediaMetrix, November 2008 data, measured on all adults aged 15+