Our new 2022 Trends report has been published - all about how we are transitioning to a 'new normal' as we move through the pandemic.
See the deck on Slideshare below -
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Showing posts with label video. Show all posts
Showing posts with label video. Show all posts
Saturday, 20 November 2021
Monday, 6 September 2021
2/3 of UK homes subscribe to paid video streaming services
"One element of the Establishment Survey results that is always of interest is the number of UK households with access to a subscription video-on-demand (SVOD) service. This update for Q2 2021 shows that access has continued to increase since our last release. The number of UK households with a subscription to any SVOD service is now 18.8 million homes (66%), up from 17.4 million in Q3 2020.
All of the main services have seen growth, with market-leader Netflix increasing to 16.8m households in Q2 2021, up more than 1.5m since Q3 2020. Amazon Prime Video saw a larger growth in households than Netflix, increasing over 2.3m homes to 12.5m. The largest percentage-change in the market was from Disney+, which is growing from a smaller subscriber base than Amazon and Netflix, having launched in March 2020. In Q2 2021, Disney+ was available in 4.8m households, up 24% since last time. NowTV also increased, to 2.3m homes.
With the overall growth of 1.5 million homes lower than the aggregate growth for individual services, it’s also clear that more homes have multiple SVOD subscriptions. The proportion of homes with an SVOD service that subscribe to two or more services has risen to 65.3%, up from 58.3% in Q3 2020."
Tuesday, 5 January 2021
176 songs received over 1 billion video views on TikTok in 2020
"The growth of TikTok in 2020 produced some staggering numbers. Over 176 different songs surpassed 1 billion video views as TikTok sounds. Earlier this month, "The Playlist" was revealed as part of the Year On TikTok: Top 100 retrospective, highlighting the most significant songs on TikTok in 2020. Together, those songs racked up over 50 billion video views on over 125 million creations, and 5 of them reached #1 on the Billboard Hot 100. Nearly 90 songs that trended on the platform in 2020 climbed onto the Top 100 charts in the U.S., with 15 of those reaching #1 on a Billboard chart. Just in the past year over 70 artists that have broken on the platform have received major label deals, including Claire Rosinkranz, Dixie D'Amelio, Powfu, Priscilla Block and Tai Verdes, and dozens more have charted on Rolling Stone's Breakthrough 25. To help take stock of music's massive year on TikTok, we're unveiling our first-ever U.S. music report."
Source: Tiktok's Year in Music, 16th December 2020
Thursday, 3 September 2020
TikTok has over 50m daily active users in the US
"TikTok, in its lawsuit challenging a ban by the President Donald Trump administration, revealed its monthly users have grown almost 800 percent since January 2018, CNBC reported.
Back then, the app was used by around 11 million Americans, according to CNBC. Then a year later, that number more than doubled as TikTok reported 27 million monthly users.
And finally, by this year, the app was averaging 91 million users per month, with over 100 million by the time the pandemic had set in and was keeping Americans at home, and over 50 million who use the app every day, according to CNBC.
Globally, the app has seen an equivalent spike, with 55 million in January 2018 increasing to 689 million by July 2020, CNBC reported."
Wednesday, 5 August 2020
Thursday, 26 September 2019
Netflix and Google (inc YouTube) collectively account for nearly 25% of all internet traffic
"Sandvine, a provider of network intelligence solutions, has released its 2019 Global Internet Phenomena Report.
[...]
Video is over 60 per cent of the total downstream volume of traffic on the Internet.
Netflix is 12.60 per cent of the total downstream volume of traffic across the entire internet and 11.44 per cent of all internet traffic.
Google is 12 per cent of overall internet traffic, driven by YouTube, search, and the Android ecosystem.
Gaming traffic and gaming-related bandwidth consumption is increasing as gaming downloads, Twitch streaming, and eSports go mainstream.
BitTorrent is over 27 per cent of total upstream volume of traffic, and over 44 per cent in EMEA alone.
Facebook applications make up over 15 per cent of the total internet traffic in APAC."
Source: Advanced Television, 12th September 2019
[...]
Video is over 60 per cent of the total downstream volume of traffic on the Internet.
Netflix is 12.60 per cent of the total downstream volume of traffic across the entire internet and 11.44 per cent of all internet traffic.
Google is 12 per cent of overall internet traffic, driven by YouTube, search, and the Android ecosystem.
Gaming traffic and gaming-related bandwidth consumption is increasing as gaming downloads, Twitch streaming, and eSports go mainstream.
BitTorrent is over 27 per cent of total upstream volume of traffic, and over 44 per cent in EMEA alone.
Facebook applications make up over 15 per cent of the total internet traffic in APAC."
Source: Advanced Television, 12th September 2019
Wednesday, 4 September 2019
74% of US households subscribe to at least one SVOD service
"New consumer research from Leichtman Research Group, Inc. (LRG) finds that 74% of all U.S. households have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu – up from 64% in 2017, and 52% in 2015.
Among those that have an SVOD service, 69% have more than one of these services – up from 51% in 2017, and 38% in 2015. Overall, 51% of U.S. households now have more than one SVOD service, an increase from 33% in 2017, and 20% in 2015.
These findings are based on a survey of 1,116 households nationwide and are part of a new LRG study, Emerging Video Services 2019. This is LRG’s thirteenth annual study on this topic.
Other related findings include:
64% of all adults stream an SVOD service at least monthly, and 41% stream more than one SVOD service at least monthly
33% of adults stream an SVOD service daily – compared to 29% in 2017, and 16% in 2015
51% of ages 18-34 stream an SVOD service daily – compared to 34% of ages 35-54, and 15% of ages 55+
27% with Netflix agree that their subscription is shared with others outside their household – compared to 19% with Hulu, and 10% with Amazon Prime
51% of adults watch video on non-TV devices (including mobile phones, home computers, tablets, and eReaders) daily – up from 43% in 2017, and 31% in 2014."
Source: Press release from Leichtman Research Group, 27th August 2019
Among those that have an SVOD service, 69% have more than one of these services – up from 51% in 2017, and 38% in 2015. Overall, 51% of U.S. households now have more than one SVOD service, an increase from 33% in 2017, and 20% in 2015.
These findings are based on a survey of 1,116 households nationwide and are part of a new LRG study, Emerging Video Services 2019. This is LRG’s thirteenth annual study on this topic.
Other related findings include:
64% of all adults stream an SVOD service at least monthly, and 41% stream more than one SVOD service at least monthly
33% of adults stream an SVOD service daily – compared to 29% in 2017, and 16% in 2015
51% of ages 18-34 stream an SVOD service daily – compared to 34% of ages 35-54, and 15% of ages 55+
27% with Netflix agree that their subscription is shared with others outside their household – compared to 19% with Hulu, and 10% with Amazon Prime
51% of adults watch video on non-TV devices (including mobile phones, home computers, tablets, and eReaders) daily – up from 43% in 2017, and 31% in 2014."
Source: Press release from Leichtman Research Group, 27th August 2019
Wednesday, 21 August 2019
More than 500 hours of content are uploaded to YouTube each minute
"Your average person could spend their entire lifetime trying to watch all the content uploaded to YouTube in just one day.
The platform’s users upload more than 500 hours of fresh video per minute, YouTube revealed at recent press events. That works out to 30,000 hours of new content per hour, and 720,000 hours of new content per day.
Divide 720,000 out, and you’ll see that 82.2 years — yes, years — of new video are uploaded to YouTube each and every day.
This is the first per-minute upload amount we’ve gotten from YouTube since VidCon 2015, where CEO Susan Wojcicki revealed that 400 hours were being uploaded every minute. (That works out to 65.7 years’ worth each day, FYI.) In 2013, a third-party report from Tubular Labs estimated 300 hours were being uploaded.
While these upload amounts are staggering, they’re actually slim compared to the watch time stats YouTube’s also revealed recently. At the NewFronts last week, the platform said more than 250 million hours of content are watched just on TV screens each day. That works out to 173,611 hours being watched per minute — compared to the 500 being uploaded. And that 250 million hours doesn’t even include browser and mobile viewing, for which YouTube hasn’t broken out exact numbers."
Source: TubeFilter, 7th May 2019
The platform’s users upload more than 500 hours of fresh video per minute, YouTube revealed at recent press events. That works out to 30,000 hours of new content per hour, and 720,000 hours of new content per day.
Divide 720,000 out, and you’ll see that 82.2 years — yes, years — of new video are uploaded to YouTube each and every day.
This is the first per-minute upload amount we’ve gotten from YouTube since VidCon 2015, where CEO Susan Wojcicki revealed that 400 hours were being uploaded every minute. (That works out to 65.7 years’ worth each day, FYI.) In 2013, a third-party report from Tubular Labs estimated 300 hours were being uploaded.
While these upload amounts are staggering, they’re actually slim compared to the watch time stats YouTube’s also revealed recently. At the NewFronts last week, the platform said more than 250 million hours of content are watched just on TV screens each day. That works out to 173,611 hours being watched per minute — compared to the 500 being uploaded. And that 250 million hours doesn’t even include browser and mobile viewing, for which YouTube hasn’t broken out exact numbers."
Source: TubeFilter, 7th May 2019
Friday, 28 June 2019
Facebook Watch has 140m DAUs & 742m MAUs
"Facebook says bigger audiences are revving up revenues for publishers and creators on Watch, its rival to YouTube.
On Wednesday, Facebook revealed updated audience stats on Watch, the video platform it launched in 2017 to drive viewers to longer video programs where they would be more inclined to watch commercials, and it now has 140 million daily active viewers and 720 million monthly active viewers. Facebook, like YouTube, splits ad revenue with video creators; Facebook gives them 55 percent of the haul.
At the end of last year, Facebook said that 75 million people viewed Watch shows daily and 400 million each month. Viewers are counted if they only spend one minute watching videos, so Facebook is not measuring the audience in the same way as, say, a TV network would."
Source: AdAge, 12th June 2019
On Wednesday, Facebook revealed updated audience stats on Watch, the video platform it launched in 2017 to drive viewers to longer video programs where they would be more inclined to watch commercials, and it now has 140 million daily active viewers and 720 million monthly active viewers. Facebook, like YouTube, splits ad revenue with video creators; Facebook gives them 55 percent of the haul.
At the end of last year, Facebook said that 75 million people viewed Watch shows daily and 400 million each month. Viewers are counted if they only spend one minute watching videos, so Facebook is not measuring the audience in the same way as, say, a TV network would."
Source: AdAge, 12th June 2019
Wednesday, 24 April 2019
Mobile accounted for 51% of UK digital ad spend in 2018
"IAB UK, the trade association for digital advertising, has today announced the results of the latest IAB UK and PwC Digital Adspend study, which reveals UK advertisers spent £13.44billion on digital advertising in 2018.
The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising.
For the first time ever, ad spend on smartphones has exceeded desktop accounting for 51 percent of the total spend, up from 45 percent in 2017. This is a year-on-year increase of £1.65bn.
These latest figures show that advertising spend now better reflects consumer behaviour, with recent UKOM audience data showing that people spend two thirds of their online time on smartphone1.
Beyond mobile, an additional driver of growth continues to be video, which accounts for 44 percent of the total display market. For the second year running, outstream (which includes social in-feed video) has exceeded pre-roll video2, accounting for 57 percent of all video advertising."
Source: Press release from IAB UK, using data from the IAB & PwC, 24th April 2019
The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising.
For the first time ever, ad spend on smartphones has exceeded desktop accounting for 51 percent of the total spend, up from 45 percent in 2017. This is a year-on-year increase of £1.65bn.
These latest figures show that advertising spend now better reflects consumer behaviour, with recent UKOM audience data showing that people spend two thirds of their online time on smartphone1.
Beyond mobile, an additional driver of growth continues to be video, which accounts for 44 percent of the total display market. For the second year running, outstream (which includes social in-feed video) has exceeded pre-roll video2, accounting for 57 percent of all video advertising."
Source: Press release from IAB UK, using data from the IAB & PwC, 24th April 2019
Tuesday, 5 March 2019
The WWE Channel has 40m subscribers on YouTube
"WWE (World Wrestling Entertainment) has hit 40 million subscribers to its official YouTube channel, and exceeded 30 billion overall views, as they continue to expand and grow on the video streaming platform.
The WWE Youtube channel is ranked 7th (as of end of Jan 2019) on the channels with the most subscribers, above the likes of music artists Ed Sheeran and Eminem."
The WWE Youtube channel is ranked 7th (as of end of Jan 2019) on the channels with the most subscribers, above the likes of music artists Ed Sheeran and Eminem."
Monday, 25 February 2019
The number of homes with only one paid video subscription is falling
"The number of people with more than one online streaming service is continuing to grow according to the latest consumer research from Ampere Analysis. In a survey of 33,000 Internet users across 16 countries, more than half (50 per cent) of respondents in 13 of those countries had at least one SVoD service, while in 10 of the 16 markets, more than half of SVoD homes were SVoD Stackers – those taking more than one service. As more major players – such as Disney – enter the SVoD marketplace in 2019 and beyond, the billion-dollar question is, just how many services will consumers pay for?
The Facts
Netflix continues to be the dominant service, leading in almost all countries surveyed in terms of the number of subscribers
Amazon Prime only beats Netflix adoption levels in Japan and Germany – and even here, Netflix is the second choice
This is not just a marketplace where just two global SVoD giants battle for supremacy. Local players perform well in Sweden, Turkey and the Netherlands, and elsewhere, others are eyeing the market opportunity."
The Facts
Netflix continues to be the dominant service, leading in almost all countries surveyed in terms of the number of subscribers
Amazon Prime only beats Netflix adoption levels in Japan and Germany – and even here, Netflix is the second choice
This is not just a marketplace where just two global SVoD giants battle for supremacy. Local players perform well in Sweden, Turkey and the Netherlands, and elsewhere, others are eyeing the market opportunity."
Thursday, 7 February 2019
'Unidentified viewing' - including streaming services like Netflix - accounts for nearly 20% of UK TV viewing
"In the 12 months to September 2018, time spent on unidentified viewing – where the TV set was being used to do something other than watch a BARB-reported channel or on-demand service – increased to 19 per cent of all TV set activity, up from 16 per cent in the preceding 12 months. In minute terms, that is a rise from 40 to 46 minutes a day on average."
Wednesday, 16 January 2019
Netflix won five awards at the 2019 Golden Globes
"Streaming giant Netflix came away with a leading five Golden Globe Awards at the Beverly Hilton ceremony on January 6th.
Netflix original Roma won best foreign language movie, and its Mexican-born filmmaker Alfonso Cuaron took the prize for best director. Its series The Kominsky Method won the award for best comedy while star performer Michael Douglas won best actor in a comedy series. British thriller series Bodyguard, which aired on Netflix outside the UK, also earned a nod with Richard Madden winning best actor in a drama series."
Source: Advanced Television, 7th January 2019
Netflix original Roma won best foreign language movie, and its Mexican-born filmmaker Alfonso Cuaron took the prize for best director. Its series The Kominsky Method won the award for best comedy while star performer Michael Douglas won best actor in a comedy series. British thriller series Bodyguard, which aired on Netflix outside the UK, also earned a nod with Richard Madden winning best actor in a drama series."
Source: Advanced Television, 7th January 2019
Thursday, 18 October 2018
UK online ad spend rose to £6.4bn in H1 2018
"UK advertisers spent £6.4bn on digital advertising in the first half of 2018, according to the latest results of the IAB UK and PwC Digital AdSpend report.
In the first six months of 2018, there has been year-on-year growth of total digital advertising spend of 15%.
The overall display market remains healthy, with H1 year-on-year growth of 20%, taking it to £2.3bn. This growth was driven by Video, which saw the largest year-on-year increase of 40%, taking spend in the first six months to £967m. Non-video display inventory accounted for £1.3bn of spend in the first six months of 2018.
Search has grown 15% to £3.3bn, commanding 52% of total digital adspend, whilst classified remained flat at £726m.
With the maturation of the market, the half year figures are now reported for combined mobile and desktop adspend and the methodology has been updated accordingly. The 2018 full year report, due for publication in April 2019, will continue to provide a detailed analysis of formats and spends."
Source: Press release from !AB UK using data from IAB & PwC, 10th October 2018
Monday, 1 October 2018
Video viewing on mobile in the US grew nearly 55% from 2015-2017
"Parks Associates today released a new whitepaper ahead of IBC, “Video’s Critical Path: Success at Web Speed,” that reports by the end of 2017, U.S. broadband households were spending nearly three hours per week watching video on a mobile phone, an increase of nearly 55% from 2015. This shift comes as households are watching less live broadcast video on their televisions, which dropped from over 60% of video consumption in early 2012 to 44% at the end of 2017. The whitepaper, sponsored by MediaKind, addresses these shifting trends and the impact of OTT video on the pay-TV ecosystem and the new opportunities available for pay-TV providers in this environment."
The final episode of BBC 1's 'Bodyguard' had 11m viewers
"BBC One’s political thriller Bodyguard ended with its highest overnight audience of the series, concluding with an average of 10.4 million viewers/47.8 per cent share, and a peak of 11.0 million viewers.
This makes Bodyguard the #1 non-World Cup programme of the year across all channels. It also means the episode is the biggest drama across all channels since 2011, and the biggest BBC drama since 2008.
Bodyguard, written and created by Jed Mercurio, and made by World Productions for BBC One, additionally attracted the highest young audience for any drama on any channel during 2018, with the finale attracting 1.3 million 16-34 year olds (42.3 per cent share).
On BBC iPlayer, Bodyguard has broken records with episode one being the biggest episode of any programme ever on iPlayer with 7.3 million requests so far. The series currently has over 24.2 million requests across all six episodes, while the series finale helped drive BBC iPlayer’s biggest ever day of over 12.6 million requests on Sunday 23 September. Bodyguard will remain on BBC iPlayer exclusively in the UK as a box set for the next six months."
This makes Bodyguard the #1 non-World Cup programme of the year across all channels. It also means the episode is the biggest drama across all channels since 2011, and the biggest BBC drama since 2008.
Bodyguard, written and created by Jed Mercurio, and made by World Productions for BBC One, additionally attracted the highest young audience for any drama on any channel during 2018, with the finale attracting 1.3 million 16-34 year olds (42.3 per cent share).
On BBC iPlayer, Bodyguard has broken records with episode one being the biggest episode of any programme ever on iPlayer with 7.3 million requests so far. The series currently has over 24.2 million requests across all six episodes, while the series finale helped drive BBC iPlayer’s biggest ever day of over 12.6 million requests on Sunday 23 September. Bodyguard will remain on BBC iPlayer exclusively in the UK as a box set for the next six months."
Wednesday, 29 August 2018
Over 850,000 people paid to watch the Logan Paul / KSI fight on YouTube
"At its peak, more than 860,000 people paid $10 to watch Logan Paul and KSI’s months-in-the-making fight, but that was nothing.
A number of illegal streams on Twitch gathered more than 1.2 million viewers. These were people interested in watching the YouTubers pummel each other, but didn’t want to spend $10 to do so. In the realm of streaming and YouTube, a few hundred thousand people may not seem like a big deal, but at $10 a person, that works out to $4 million.
It’s a huge loss — not just for KSI, but for YouTube. The company is taking an unannounced percentage of the proceeds as a hosting fee. Even lowballing an estimate of 30 percent, which is just under the company’s normal 40 percent cut it takes from creators’ AdSense revenue on videos, that’s approximately $1.2 million in losses."
Source: Polygon, 26th August 2018
Note - not too sure of their maths - the 1.2m people watching on Twitch are independent of the 800,000 paying on YouTube, so the potential loss of revenue is 1.2m x $10, not 400,000 x $10.
A number of illegal streams on Twitch gathered more than 1.2 million viewers. These were people interested in watching the YouTubers pummel each other, but didn’t want to spend $10 to do so. In the realm of streaming and YouTube, a few hundred thousand people may not seem like a big deal, but at $10 a person, that works out to $4 million.
It’s a huge loss — not just for KSI, but for YouTube. The company is taking an unannounced percentage of the proceeds as a hosting fee. Even lowballing an estimate of 30 percent, which is just under the company’s normal 40 percent cut it takes from creators’ AdSense revenue on videos, that’s approximately $1.2 million in losses."
Source: Polygon, 26th August 2018
Note - not too sure of their maths - the 1.2m people watching on Twitch are independent of the 800,000 paying on YouTube, so the potential loss of revenue is 1.2m x $10, not 400,000 x $10.
Wednesday, 18 July 2018
Netflix pays an estimated $100 to get a new subscriber in the US
"Netflix’s cost of adding new subscribers on its home soil in the US has rocketed in recent years, reaching $100 (€86) per net new subscriber, according to Ampere Analysis. Acquisition costs for domestic subscribers have increased significantly in recent years; from 2013-2015 the cost of a net new domestic subscriber stood at a stable figure of around $60.
In contrast, Netflix’s cost of adding international subscribers has remained relatively flat at $40-$45 for each new customer it adds. So, while headlines about content spend dominate, this report focuses on Netflix’s significant investment in marketing."
In contrast, Netflix’s cost of adding international subscribers has remained relatively flat at $40-$45 for each new customer it adds. So, while headlines about content spend dominate, this report focuses on Netflix’s significant investment in marketing."
World Cup Stats - TV viewing, live streaming and more
The World Cup set streaming records early on - Conviva, 19th June 2018
World Cup viewing boost for the BBC - Advanced TV, 2nd July 2018
24m watched England win the penalty shoot-out against Colombia - Advanced TV, 4th July 2018
The total streams from the group stage were larger than the streams for the full tournament in 2014 - Advanced TV, 5th July 2018
England fans watching on both TV and mobile - EE, 6th July 2018
England vs Sweden set the BBC's live streaming record (3.8m) - Advanced TV, 9th July 2018
26.5m watched England Vs Croatia on TV (not including pubs etc) - Advanced TV, 12th July 2018
App downloads grew 15%, driven by the World Cup - App Annie, 23rd July 2018
The World Cup increased loyalty for gambling companies - Advanced TV, 9th August 2018
There were over 40,000 links to illegal streams over the course of the tournament - Advanced TV, 7th September 2018
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