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Showing posts with label time-spent. Show all posts
Showing posts with label time-spent. Show all posts
Wednesday, 5 August 2020
Thursday, 7 February 2019
'Unidentified viewing' - including streaming services like Netflix - accounts for nearly 20% of UK TV viewing
"In the 12 months to September 2018, time spent on unidentified viewing – where the TV set was being used to do something other than watch a BARB-reported channel or on-demand service – increased to 19 per cent of all TV set activity, up from 16 per cent in the preceding 12 months. In minute terms, that is a rise from 40 to 46 minutes a day on average."
Mobile accounts for 77% of time online in the UK
"Mobile devices (smartphones and tablets) now account for 77% of time online, up from 73% a year ago.
Females spend the greatest share of time on mobile devices at 84% compared to only 71% for males.
The ‘mobile only’ audience has grown by 7% points over the last year, up from 25% to 32% of the UK online adult population.
Platform share differs greatly by category. For example, smartphones account for over 85% share of time for instant messenger, coupons, maps, fitness trackers, books, social media, dating and online gaming categories. PCs and laptops account for over 50% of time spent on Education, Family and Automotive sites."
Source: UKOM, January 2019
Females spend the greatest share of time on mobile devices at 84% compared to only 71% for males.
The ‘mobile only’ audience has grown by 7% points over the last year, up from 25% to 32% of the UK online adult population.
Platform share differs greatly by category. For example, smartphones account for over 85% share of time for instant messenger, coupons, maps, fitness trackers, books, social media, dating and online gaming categories. PCs and laptops account for over 50% of time spent on Education, Family and Automotive sites."
Source: UKOM, January 2019
Monday, 6 August 2018
People in the UK check their smartphones every 12 minutes
"2008 was the year the smartphone took off in the UK. With the iPhone and Android fresh into the UK market, 17% of people owned a smartphone a decade ago. That has now reached 78%, and 95% among 16-24 year-olds. The smartphone is now the device people say they would miss the most, dominating many people’s lives in both positive and negative ways.
People in the UK now check their smartphones, on average, every 12 minutes of the waking day. Two in five adults (40%) first look at their phone within five minutes of waking up, climbing to 65% of those aged under 35. Similarly, 37% of adults check their phones five minutes before lights out, again rising to 60% of under-35s.
In contrast to a decade ago, most people now say they need and expect a constant internet connection, wherever they go. Two-thirds of adults (64%) say the internet is an essential part of their life. One in five adults (19%) say they spend more than 40 hours a week online, an increase from 5% just over ten years ago. For the first time this year, women spend more time online than men.
Over the last decade, better access to the internet has transformed how we interact with each other. Two-fifths of people (41%) say being online enables them to work more flexibly, and three-quarters (74%) say it keeps them close to friends and family.
The amount of time we spend making phone calls from our mobiles has fallen for the first time, as we increasingly use internet-based services such as WhatsApp and Facebook Messenger. Using a mobile for phone calls is only considered important by 75% of smartphone users, compared to 92% who consider web browsing to be important.
However, for many people, being online has negative effects. Fifteen per cent of people say it makes them feel they are always at work, and more than half (54%) admit that connected devices interrupt face-to-face conversations with friends and family. More than two in five (43%) also admit to spending too much time online."
People in the UK now check their smartphones, on average, every 12 minutes of the waking day. Two in five adults (40%) first look at their phone within five minutes of waking up, climbing to 65% of those aged under 35. Similarly, 37% of adults check their phones five minutes before lights out, again rising to 60% of under-35s.
In contrast to a decade ago, most people now say they need and expect a constant internet connection, wherever they go. Two-thirds of adults (64%) say the internet is an essential part of their life. One in five adults (19%) say they spend more than 40 hours a week online, an increase from 5% just over ten years ago. For the first time this year, women spend more time online than men.
Over the last decade, better access to the internet has transformed how we interact with each other. Two-fifths of people (41%) say being online enables them to work more flexibly, and three-quarters (74%) say it keeps them close to friends and family.
The amount of time we spend making phone calls from our mobiles has fallen for the first time, as we increasingly use internet-based services such as WhatsApp and Facebook Messenger. Using a mobile for phone calls is only considered important by 75% of smartphone users, compared to 92% who consider web browsing to be important.
However, for many people, being online has negative effects. Fifteen per cent of people say it makes them feel they are always at work, and more than half (54%) admit that connected devices interrupt face-to-face conversations with friends and family. More than two in five (43%) also admit to spending too much time online."
Full PDF of the 2018 Communications Market Report is here
Monday, 10 July 2017
Watching on-demand television is increasingly popular in the UK, especially among younger viewers
"Television viewing is changing, but the PSBs remain at the heart of the overall audience experience
The television landscape is changing; people are increasingly viewing content in a variety of different ways, both on the television set and on other devices. Young adults are watching a substantial amount of non-PSB content, and behavioural changes are happening not just in this group, but among those up to the age of 45.
Despite the changes in the ways in which people watch television, overall viewing on the TV set is resilient; each week 85% of people in the UK who have a TV in their household watch PSB channels. Public service broadcasters remain at the heart of the UK’s television viewing experience.
There is a widening gap between the viewing habits of the youngest and oldest audiences
Individuals in the UK watched 3 hours 32 minutes of measured broadcast TV on a TV set in 2016. This is 4 minutes a day (2%) less than in 2015. However, there are big differences between age groups, and these gaps are widening. Viewers aged 65+ watched an average of 5 hours 44 minutes in 2016, just three minutes less than in 2012; in contrast, 16-24 year olds watched an average of 1 hour 54 minutes in 2016, 43 minutes less than in 2012.
Between 2015 and 2016, average daily viewing among children and 16-24 year olds each fell by 10 minutes, whereas viewing by over-64s increased by 2 minutes.
Watching on-demand television is increasingly popular, especially among younger viewers
Measurements of broadcast television viewing and reach are based on the official industry BARB data, which measures the viewing of scheduled TV programmes on TV sets, and includes time-shifted viewing of these programmes. However, a substantial amount of viewing is not covered by BARB, and this type of viewing is highest among younger people. GfK survey data estimate that there are large daily amounts of time of non-broadcast viewing of video/TV content, especially among viewers in the pre-family life stage, who watch an average of about 2.5 hours per day of non-broadcast content, on any device."
Source: Ofcom's Public Service Broadcasting Annual Report 2017, 7th July 2017
Full pdf here
The television landscape is changing; people are increasingly viewing content in a variety of different ways, both on the television set and on other devices. Young adults are watching a substantial amount of non-PSB content, and behavioural changes are happening not just in this group, but among those up to the age of 45.
Despite the changes in the ways in which people watch television, overall viewing on the TV set is resilient; each week 85% of people in the UK who have a TV in their household watch PSB channels. Public service broadcasters remain at the heart of the UK’s television viewing experience.
There is a widening gap between the viewing habits of the youngest and oldest audiences
Individuals in the UK watched 3 hours 32 minutes of measured broadcast TV on a TV set in 2016. This is 4 minutes a day (2%) less than in 2015. However, there are big differences between age groups, and these gaps are widening. Viewers aged 65+ watched an average of 5 hours 44 minutes in 2016, just three minutes less than in 2012; in contrast, 16-24 year olds watched an average of 1 hour 54 minutes in 2016, 43 minutes less than in 2012.
Between 2015 and 2016, average daily viewing among children and 16-24 year olds each fell by 10 minutes, whereas viewing by over-64s increased by 2 minutes.
Watching on-demand television is increasingly popular, especially among younger viewers
Measurements of broadcast television viewing and reach are based on the official industry BARB data, which measures the viewing of scheduled TV programmes on TV sets, and includes time-shifted viewing of these programmes. However, a substantial amount of viewing is not covered by BARB, and this type of viewing is highest among younger people. GfK survey data estimate that there are large daily amounts of time of non-broadcast viewing of video/TV content, especially among viewers in the pre-family life stage, who watch an average of about 2.5 hours per day of non-broadcast content, on any device."
Source: Ofcom's Public Service Broadcasting Annual Report 2017, 7th July 2017
Full pdf here
Thursday, 6 July 2017
Netflix gets more viewing time in the US than Amazon, hulu and YouTube combined
"A ComScore report has revealed that Netflix gets more viewing time in the US than rivals Amazon, Hulu and YouTube combined.
The data shows Netflix holds a 40 per cent share of total viewing hours of an OTT service, with YouTube ranking second place with 18 per cent, Hulu third with 14 per cent and Amazon Video at 7 per cent – a combined 39 per cent.
The report also notes that Netflix’s prime viewing hours are in-line with what many expect from traditional TV consumption — 8pm to 11pm. Additionally, people watch Netflix for an average of one hour and forty minutes a day per household. Netflix is the standard TV choiec in 54 per cent of US homes."
The data shows Netflix holds a 40 per cent share of total viewing hours of an OTT service, with YouTube ranking second place with 18 per cent, Hulu third with 14 per cent and Amazon Video at 7 per cent – a combined 39 per cent.
The report also notes that Netflix’s prime viewing hours are in-line with what many expect from traditional TV consumption — 8pm to 11pm. Additionally, people watch Netflix for an average of one hour and forty minutes a day per household. Netflix is the standard TV choiec in 54 per cent of US homes."
Thursday, 22 June 2017
Thursday, 16 March 2017
100m hours of video are watched per day on Facebook
Latest Facebook metrics #OCPSummit pic.twitter.com/Al36elmzl9— Jim Carroll (@ConvergeDigest) March 8, 2017
Friday, 3 March 2017
Monday, 16 January 2017
Monday, 12 December 2016
Wednesday, 26 October 2016
Viewing of user generated by broadband users in the US, by age
Source: Parks Associates, 6th October 2016
Note - 21+ days per month means they watch user generated video on 21 days a month or more
Monday, 8 August 2016
A third of online Britons have had a 'Digital Detox'
"Ofcom’s Communications Market Report 2016 reveals how our reliance on the internet is affecting people’s personal and working lives, leading many to seek time away from the web to spend time with friends and family.
It finds that one in three adult internet users (34%), equivalent to 15 million people in the UK, has sought a period of time offline, with one in ten (11%) doing so in the last week alone.
Of these digital down-timers, 25% spent up to a day internet-free; 20% took up to a week off; and 5% went web-free for up to a whole month.
Many people found their time offline to be a positive experience: a third (33%) said they felt more productive, 27% found it liberating, while a quarter (25%) enjoyed life more. However, 16% experienced a ‘fear of missing out’ (‘FOMO’) while on the web wagon, 15% felt lost and 14% ‘cut-off’.
Ofcom’s report shows that faster internet access is more widely available than ever before, with take-up of superfast broadband2 and 4G on the increase.
With people better connected than ever before, they can spend more time doing what they love online – such as watching the latest on-demand series, or chatting with friends and family via instant messaging services, both of which have seen a recent surge in popularity.
Three in four internet users (75%) consider the web ‘important’ to their daily lives. Nearly eight in 10 (78%) agree it helps keep them up-to-date about current affairs and social issues, while almost two thirds (63%) credit it with inspiring them to try new things such as travel destinations, restaurants, recipes or entertainment.
As a result of the internet’s importance in many people’s daily lives, adult users in the UK currently spend an average of one day per week (25 hours) online; 42% say they go online or check apps more than 10 times a day, while around one in 10 (11%) access the internet more than 50 times daily.
Most internet users (59%) even consider themselves ‘hooked’ on their connected device – while a third (34%) admit they find it difficult to disconnect."
It finds that one in three adult internet users (34%), equivalent to 15 million people in the UK, has sought a period of time offline, with one in ten (11%) doing so in the last week alone.
Of these digital down-timers, 25% spent up to a day internet-free; 20% took up to a week off; and 5% went web-free for up to a whole month.
Many people found their time offline to be a positive experience: a third (33%) said they felt more productive, 27% found it liberating, while a quarter (25%) enjoyed life more. However, 16% experienced a ‘fear of missing out’ (‘FOMO’) while on the web wagon, 15% felt lost and 14% ‘cut-off’.
Ofcom’s report shows that faster internet access is more widely available than ever before, with take-up of superfast broadband2 and 4G on the increase.
With people better connected than ever before, they can spend more time doing what they love online – such as watching the latest on-demand series, or chatting with friends and family via instant messaging services, both of which have seen a recent surge in popularity.
Three in four internet users (75%) consider the web ‘important’ to their daily lives. Nearly eight in 10 (78%) agree it helps keep them up-to-date about current affairs and social issues, while almost two thirds (63%) credit it with inspiring them to try new things such as travel destinations, restaurants, recipes or entertainment.
As a result of the internet’s importance in many people’s daily lives, adult users in the UK currently spend an average of one day per week (25 hours) online; 42% say they go online or check apps more than 10 times a day, while around one in 10 (11%) access the internet more than 50 times daily.
Most internet users (59%) even consider themselves ‘hooked’ on their connected device – while a third (34%) admit they find it difficult to disconnect."
Full report here
Report Charts here
Wednesday, 27 July 2016
Monday, 18 July 2016
US Smartphone users have 76 sessions per day on average, over 2.4 hours, with 2,617 touches
Key points -
“The average user engaged in 76 separate phone sessions a day. Heavy users (the top 10%) averaged 132 sessions a day.
Phone screen time was 2.42 hours for the average user, and 3.75 hours for the heavy user. That was time spent on everything from typing texts, swiping on Tinder, turning Kindle pages, and scrolling in Facebook.
People tapped, swiped and clicked a whopping 2,617 times each day, on average.
Nearly half of touches were guided by apps made by Alphabet and Zuckerberg. The other half were split among the other 700+ apps.”
“The average user engaged in 76 separate phone sessions a day. Heavy users (the top 10%) averaged 132 sessions a day.
Phone screen time was 2.42 hours for the average user, and 3.75 hours for the heavy user. That was time spent on everything from typing texts, swiping on Tinder, turning Kindle pages, and scrolling in Facebook.
People tapped, swiped and clicked a whopping 2,617 times each day, on average.
Nearly half of touches were guided by apps made by Alphabet and Zuckerberg. The other half were split among the other 700+ apps.”
Source - Analysis from dscout, 16th June 2016
Methodology:
"dscout’s web-based research platform pairs with a smartphone app to capture in-the-moment behaviors. For this study, we recruited a demographically diverse sample of 94 Android users from our pool of more than 100,000 participants. Then we built a supplementary smartphone tool to track every user’s interaction across 5 days, 24 hours a day.
And by every interaction, we mean every tap, type, swipe and click. We’re calling them touches."
Methodology:
"dscout’s web-based research platform pairs with a smartphone app to capture in-the-moment behaviors. For this study, we recruited a demographically diverse sample of 94 Android users from our pool of more than 100,000 participants. Then we built a supplementary smartphone tool to track every user’s interaction across 5 days, 24 hours a day.
And by every interaction, we mean every tap, type, swipe and click. We’re calling them touches."
Tuesday, 14 June 2016
Monday, 4 April 2016
Time spent with digital media in the US by screen, 2013-15
Source: comScore data, reported by Social Media Today, 31st March 2016
Lots more stats in the full report, and in the link above
Monday, 14 March 2016
68% of American smartphone owners stream music every day
"Parks Associates has released new data which shows that 68% of US-based smartphone owners listen to music via streaming outlets on a daily basis, a stunning stat that further reaffirms the mobility of music fans today.
Within this group, Parks also found users listening to streaming music approximately 45 minutes per day, on average. The finding underscored the strong preference for mobile-based streaming consumption, with two-thirds of US smartphone users listening to music via a streaming service of some sort.
Desktop is starting to look like a totally different terrain. Indeed, the rankings change drastically when you compare the popularity of music subscription services between fixed-line broadband and mobile broadband. According to Harry Wang, Director, Health & Mobile Product Research of Parks Associates, “Amazon Prime Music is the most popular paid music subscription service among U.S. broadband households, thanks to its inclusion in Amazon Prime,” a service that is way down the smartphone list."
Within this group, Parks also found users listening to streaming music approximately 45 minutes per day, on average. The finding underscored the strong preference for mobile-based streaming consumption, with two-thirds of US smartphone users listening to music via a streaming service of some sort.
Desktop is starting to look like a totally different terrain. Indeed, the rankings change drastically when you compare the popularity of music subscription services between fixed-line broadband and mobile broadband. According to Harry Wang, Director, Health & Mobile Product Research of Parks Associates, “Amazon Prime Music is the most popular paid music subscription service among U.S. broadband households, thanks to its inclusion in Amazon Prime,” a service that is way down the smartphone list."
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