Source: Parks Associates, 14th June 2018
Test
4 months ago
Showing posts with label mcommerce. Show all posts
Showing posts with label mcommerce. Show all posts
Monday, 18 June 2018
Monday, 26 February 2018
In-App transactions increased by 46% in 2017
"Marketers around the globe saw a 46% jump in in-app transactions last year, as shoppers continued to migrate toward mobile shopping platforms, according to a study by adtech firm Criteo.
North American retailers that offer a shopping app generate 67% of all e-commerce sales conducted on mobile devices, while in-app transactions make up two-thirds of mobile transactions for retailers that sell products in both an app and on a mobile site.
Shopping apps also had higher sales conversion rates of 21%, compared to the standard 6% on the mobile web. Retail categories with the highest share of mobile sales included sporting goods (44%), fashion/luxury (40%) and health/beauty (38%)."
North American retailers that offer a shopping app generate 67% of all e-commerce sales conducted on mobile devices, while in-app transactions make up two-thirds of mobile transactions for retailers that sell products in both an app and on a mobile site.
Shopping apps also had higher sales conversion rates of 21%, compared to the standard 6% on the mobile web. Retail categories with the highest share of mobile sales included sporting goods (44%), fashion/luxury (40%) and health/beauty (38%)."
Tuesday, 5 December 2017
Mobile had its first $2bn day in the US on Cyber Monday 2017
"Mobile had its first-ever $2bn shopping day in the US on Cyber Monday, helping drive online sales to its largest total in history of $6.59bn for the day.
According to Adobe estimates, smartphones alone accounted for $1.59bn of revenue on the day, representing an all-time high year-on-year (YoY) growth of 39.2 per cent. Smartphone traffic also saw growth of 22.2 per cent, helping overall web traffic to retail sites to increase by 11.9 per cent.
Overall mobile devices represented 47.4 per cent of retail site visits – 39.9 per cent smartphones, 7.6 per cent tablets – and 33.1 per cent of revenue – 24.1 per cent smartphone, nine per cent tablets. Mobile transactions were 12 per cent higher in value on average than Cyber Monday 2016."
According to Adobe estimates, smartphones alone accounted for $1.59bn of revenue on the day, representing an all-time high year-on-year (YoY) growth of 39.2 per cent. Smartphone traffic also saw growth of 22.2 per cent, helping overall web traffic to retail sites to increase by 11.9 per cent.
Overall mobile devices represented 47.4 per cent of retail site visits – 39.9 per cent smartphones, 7.6 per cent tablets – and 33.1 per cent of revenue – 24.1 per cent smartphone, nine per cent tablets. Mobile transactions were 12 per cent higher in value on average than Cyber Monday 2016."
Monday, 6 November 2017
Wednesday, 2 August 2017
In-App ordering accounts of 9% of Starbucks transactions
"Starbucks, the coffee chain with 27,000 stores in 75 countries, continues to ramp up mobile technology as a key part of its strategy to handle customer orders, payments and loyalty programs. The company plans to test a guest checkout feature for first-time users of its mobile application early in 2018, Matt Ryan, global chief strategy officer, said last week in a call with investors.
Payments made with a mobile device increased to 30% of transactions in the U.S. stores in fiscal Q3 2017, compared with 29% in the previous three-month period. The chain’s mobile order and pay feature that lets customers order with the Starbucks app and skip the line generated 9% of transactions. That’s nearly double the 5% from a year earlier.
While Starbucks’ mobile app has led to overwhelming foot traffic at some cafes, the company has added digital order managers to 1,000 stores to improve the ability to serve customers who order and pay through their phones."
Source: Mobile Marketer, 31st July 2017
Payments made with a mobile device increased to 30% of transactions in the U.S. stores in fiscal Q3 2017, compared with 29% in the previous three-month period. The chain’s mobile order and pay feature that lets customers order with the Starbucks app and skip the line generated 9% of transactions. That’s nearly double the 5% from a year earlier.
While Starbucks’ mobile app has led to overwhelming foot traffic at some cafes, the company has added digital order managers to 1,000 stores to improve the ability to serve customers who order and pay through their phones."
Source: Mobile Marketer, 31st July 2017
Monday, 16 May 2016
5,000 Shopify merchants are distributing order confirmations and shipping alerts via Messenger
"Despite gripes about the usefulness of Facebook chatbots, “tens of thousands” of developers are building them, Messenger’s head of product Stan Chudnovsky revealed onstage at TechCrunch Disrupt NY. And, 5,000 Shopify merchants are now distributing order confirmations and shipping alerts via Messenger, showing e-commerce companies are eager to reach the app’s nearly one billion users."
Source: TechCrunch, 10th May 2016
Monday, 29 February 2016
Flipkart is the first Indian app to hit 50m installs on Android
"Flipkart has become the first Indian app to cross the 50 million installs landmark on Google Android Play Store. This landmark was crossed in the first week of February 2016.
The Flipkart app, which is also among the highest rated Indian shopping app on Google Play, is the first Indian app across all genres including popular ones like communication, social, entertainment, to cross the 50 million install benchmark. Android phones are the most dominant operating system in smartphones with over 85% of the total smartphone base in India."
The Flipkart app, which is also among the highest rated Indian shopping app on Google Play, is the first Indian app across all genres including popular ones like communication, social, entertainment, to cross the 50 million install benchmark. Android phones are the most dominant operating system in smartphones with over 85% of the total smartphone base in India."
Over half of UK online sales come through tablets or mobiles
"A major digital tipping point has been reached – with the percentage of UK online retail sales made through mobile devices (smartphones and tablets) exceeding 50% for the first time in Q4 2015/16*.
Smartphones and tablets accounted for 51% of UK online retail sales in Q4, which was a substantial increase on the 45% recorded in Q3 – and up from 40% in Q4 last year.
The percentage split of total UK online sales between the types of channel for Q4 2015/16 was as follows:
Desktop / laptop – 49%
Tablets - 33%
Smartphones - 18%
Visits to retail websites via mobile devices accounted for two-thirds (66%) of traffic in Q4, up from 63% in the previous quarter. This compares with 53% in Q4 last year.
This leap in mobile penetration appears to be being driven by increased confidence in using smartphones for online shopping. Sales growth through these devices rose sharply in 2015, while growth through tablets reached a record low in December 2015."
Source; IMRG, 24th February 2016
Smartphones and tablets accounted for 51% of UK online retail sales in Q4, which was a substantial increase on the 45% recorded in Q3 – and up from 40% in Q4 last year.
The percentage split of total UK online sales between the types of channel for Q4 2015/16 was as follows:
Desktop / laptop – 49%
Tablets - 33%
Smartphones - 18%
Visits to retail websites via mobile devices accounted for two-thirds (66%) of traffic in Q4, up from 63% in the previous quarter. This compares with 53% in Q4 last year.
This leap in mobile penetration appears to be being driven by increased confidence in using smartphones for online shopping. Sales growth through these devices rose sharply in 2015, while growth through tablets reached a record low in December 2015."
Source; IMRG, 24th February 2016
Tuesday, 16 February 2016
A third of US Pizza Hut orders during the Super Bowl were made on mobile [+ other stats]
""Pizza Hut enjoyed record-breaking sales on the day of the Super Bowl, with orders coming from mobile devices representing approximately one-third of total sales, underscoring consumer demand for on-the-go food purchases during major sporting events.
The quick service restaurant chain reaped the rewards of the growing shift toward mobile ordering during Sunday’s big game, with smartphone-enabled sales accounting for one-third of total sales. Pizza Hut’s single-day digital sales record bodes well for its competitors, especially if food and beverage brands are wise enough to market to consumers during significant cultural or sporting events that typically involve plenty of get-togethers."
The quick service restaurant chain reaped the rewards of the growing shift toward mobile ordering during Sunday’s big game, with smartphone-enabled sales accounting for one-third of total sales. Pizza Hut’s single-day digital sales record bodes well for its competitors, especially if food and beverage brands are wise enough to market to consumers during significant cultural or sporting events that typically involve plenty of get-togethers."
Other Super Bowl 2016 stats:
Monday, 11 January 2016
Alibaba set 9 Guinness world Records on Singles Day 2015
"How big can Alibaba’s annual Single’s Day shopping fest get? Guinness World Records big. This year the Chinese e-commerce giant set nine new records, to be exact, for facilitating the online sale of everything from mobile handsets and TVs to nuts, milk and honey."
Inc most handsets sold, most nuts, sold, most cars sold...
Inc most handsets sold, most nuts, sold, most cars sold...
Source: Alizila, 27th December 2015
Monday, 30 November 2015
Tuesday, 18 August 2015
Mobile accounts for more than 50% of Alibaba's Chinese sales
"More than half of all revenue generated in China for Alibaba Group Holding Ltd. came from mobile devices during its most recent quarter.
The e-commerce giant reported revenue generated from mobile devices of 7.987 billion yuan ($1.250 billion), a figure that represents 50.8% of the company’s overall revenue generated by its China commerce retail business of 15.712 billion yuan ($2.459 billion) during the quarter. Mobile sales for the quarter also represent growth of 225.5% from 2.454 billion yuan ($384.032 million) during the same period last year. Mobile accounted for 39.5% of Alibaba’s overall 20.245 billion yuan ($3.168 billion) during the quarter."
The e-commerce giant reported revenue generated from mobile devices of 7.987 billion yuan ($1.250 billion), a figure that represents 50.8% of the company’s overall revenue generated by its China commerce retail business of 15.712 billion yuan ($2.459 billion) during the quarter. Mobile sales for the quarter also represent growth of 225.5% from 2.454 billion yuan ($384.032 million) during the same period last year. Mobile accounted for 39.5% of Alibaba’s overall 20.245 billion yuan ($3.168 billion) during the quarter."
Source: Alizila, 14th August 2015
Monday, 29 June 2015
Thursday, 14 May 2015
Mobile accounts for 42% of purchases by value on Alibaba in China
"Major e-commerce players are quickly joining the revolution, particularly in emerging markets where lower penetration of PCs and fixed-line broadband has led many consumers to skip desktop shopping and leap straight to mobile commerce. In April, India’s leading online retailer, Flipkart, signaled its intention to shut down its conventional desktop-oriented site and concentrate solely on mobile sales within a year, having seen mobile traffic increase tenfold in 18 months.
Meanwhle in China, the country’s largest e-commerce company, Alibaba Group, is also moving quickly as shoppers shift to smartphones. Mobile purchases made up 42 percent of gross merchandise volume (GMV) on Alibaba’s China shopping platforms in the company’s fiscal third quarter ended Dec. 31—that's up from just 20 percent in the quarter ended Dec. 31, 2013.
Alibaba’s online marketplaces host millions of large and small merchants, so it's challenge is helping retailers serve the rapidly expanding ranks of mobile shoppers. The company recently launched a tool within its popular Taobao Mobile shopping app that allows merchants on Taobao Marketplace, China’s largest online marketplace, to set up and run a store using only their smartphones, while connecting with mobile consumers through social media."
Meanwhle in China, the country’s largest e-commerce company, Alibaba Group, is also moving quickly as shoppers shift to smartphones. Mobile purchases made up 42 percent of gross merchandise volume (GMV) on Alibaba’s China shopping platforms in the company’s fiscal third quarter ended Dec. 31—that's up from just 20 percent in the quarter ended Dec. 31, 2013.
Alibaba’s online marketplaces host millions of large and small merchants, so it's challenge is helping retailers serve the rapidly expanding ranks of mobile shoppers. The company recently launched a tool within its popular Taobao Mobile shopping app that allows merchants on Taobao Marketplace, China’s largest online marketplace, to set up and run a store using only their smartphones, while connecting with mobile consumers through social media."
Source: Alizila, 5th May 2015
Tuesday, 7 April 2015
Wednesday, 24 December 2014
More than 50% of Papa John's sales come from mobile
"Papa John’s continues to be a force to reckon with in mobile ordering with its digital and mobile channels recently reaching a new milestone to account for more than 50 percent of sales in the United States.
Papa John’s claims to be the first brand in its industry to surpass the digital and mobile sales milestone. The company, which was the first U.S.-based pizza chain to introduce digital ordering to its delivery restaurants in 2001, continues to streamline the payment process by accepting Google Wallet Instant Buy for delivery and take-out orders placed via its Android mobile application."
Papa John’s claims to be the first brand in its industry to surpass the digital and mobile sales milestone. The company, which was the first U.S.-based pizza chain to introduce digital ordering to its delivery restaurants in 2001, continues to streamline the payment process by accepting Google Wallet Instant Buy for delivery and take-out orders placed via its Android mobile application."
Monday, 15 December 2014
Monday, 2 June 2014
42% of European mobile shoppers say that they buy 'on impulse'
"More than 139.5 million Europeans now shop via mobile phone on a regular basis, with 42 per cent saying that they buy 'on impulse' compared to 25 per cent of non-mobile shoppers.
The study from ING looked at the shopping, lifestyle and saving habits of mobile bankers. It involved over 12,403 people using internet-based polling across Europe, with 990 respondents coming from the UK specifically.
Looking at what they are spending on, 23 per cent of items purchased on mobile were clothes, followed by electronics (21 per cent), games (12 per cent), holidays (11 per cent), music (11 per cent) and groceries (11 per cent).
Examining the rise of alternative payment methods, ING found that nearly half (49 per cent) of Europeans use physical cash less often than they did 12 months ago and 40 per cent claim they rarely use it.
A further 45 per cent of consumers predicted that they will use less cash in the next 12 months.
In the UK, 31 per cent of Britons now bank via a smartphone."
The study from ING looked at the shopping, lifestyle and saving habits of mobile bankers. It involved over 12,403 people using internet-based polling across Europe, with 990 respondents coming from the UK specifically.
Looking at what they are spending on, 23 per cent of items purchased on mobile were clothes, followed by electronics (21 per cent), games (12 per cent), holidays (11 per cent), music (11 per cent) and groceries (11 per cent).
Examining the rise of alternative payment methods, ING found that nearly half (49 per cent) of Europeans use physical cash less often than they did 12 months ago and 40 per cent claim they rarely use it.
A further 45 per cent of consumers predicted that they will use less cash in the next 12 months.
In the UK, 31 per cent of Britons now bank via a smartphone."
Source: The Drum, 29th May 2014
Friday, 30 May 2014
Target's Cartwheel Facebook-connected discounts app has 7 million users
"Target’s Cartwheel has surpassed 7 million users and was recently updated with enhanced social features as the shopping application celebrates its one-year anniversary.
The app has proven to be a bigger success than expected and a much-needed one, at that, following Target’s massive data breach late last year that has kept away some shoppers. Key results for Cartwheel include that most users continue to use the app after their first redemption, with active users on average increasing their trips and spend at Target by nearly 30 percent, driving hundreds of millions of incremental sales from these households."
The app has proven to be a bigger success than expected and a much-needed one, at that, following Target’s massive data breach late last year that has kept away some shoppers. Key results for Cartwheel include that most users continue to use the app after their first redemption, with active users on average increasing their trips and spend at Target by nearly 30 percent, driving hundreds of millions of incremental sales from these households."
Source: Mobile Marketer, 28th May 2014
Monday, 14 April 2014
Britons spent £4.9 billion online using mobiles & tablets in 2013
"In 2013 alone, eager British spenders also accounted for a £4.9 billion spend online using mobile devices – over ten per cent of Europe’s total splurge online of £38.8 billion that year.
However, Britain was topped globally by the US, who had the most people purchasing items using mobile devices. Shoppers in France and Italy, in contrast, are the least likely to visit retail stores on their mobile devices.
Computers still currently remain the most popular choice for browsing online, accounting for 85 per cent of last year’s web activity in the UK and seven other EU countries analysed during the research.
Still, mobile shopping in Europe is forecasted to increase by 85 per cent over the next year – demonstrating that people may soon start using computers to browse the web less and less.
Giulio Montemango, Senior VP of International at RetailMeNot Inc, who commissioned the study, said: “As smart phones and tablets have become increasingly sophisticated, more consumers are using mobile devices to shop.”
“The study shows that mobile is now the key driver behind the growth of e-commerce. To take advantage of this shift, retailers must adapt by optimising their websites to mobile devices and ensuring payments are secure.”"
However, Britain was topped globally by the US, who had the most people purchasing items using mobile devices. Shoppers in France and Italy, in contrast, are the least likely to visit retail stores on their mobile devices.
Computers still currently remain the most popular choice for browsing online, accounting for 85 per cent of last year’s web activity in the UK and seven other EU countries analysed during the research.
Still, mobile shopping in Europe is forecasted to increase by 85 per cent over the next year – demonstrating that people may soon start using computers to browse the web less and less.
Giulio Montemango, Senior VP of International at RetailMeNot Inc, who commissioned the study, said: “As smart phones and tablets have become increasingly sophisticated, more consumers are using mobile devices to shop.”
“The study shows that mobile is now the key driver behind the growth of e-commerce. To take advantage of this shift, retailers must adapt by optimising their websites to mobile devices and ensuring payments are secure.”"
Source: Daily Telegraph, 10th April 2014
Note - Not too sure RetailMeNot is the most authoritative source... #CaveatEmptor
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