Data provided by 60,000 families with kids aged 4-14 in UK, US and Spain
Test
4 months ago
Showing posts with label Spain. Show all posts
Showing posts with label Spain. Show all posts
Monday, 15 June 2020
Tuesday, 27 October 2015
Friday, 21 November 2014
Multi-Screening is now mainstream in Europe
"During peaktime viewing in the UK, 74 per cent claim to have picked up an internet connected device during TV ad breaks, with very little difference between age groups, social demographics or gender (Craft/Thinkbox ‘Screen Life: TV advertising everywhere’, 2014)
Most TV shows attract some social media commentary, but the shows which attract the most tend to be live sports and reality TV shows – the 2014 BRIT Awards in the UK saw a vast volume of Twitter conversation with 4.2 million Tweets about the show.
42 per cent of French viewers aged 15-60 say that they have engaged with a TV programme via a social network (OmnicomMediaGroup/ Mesagraph – Social Télévision)
37 per cent of Swiss say that it’s “normal” and “commonplace” to use the internet while watching TV (Publisuisse, ‘Media du Future 2017’)
In Spain, 62 per cent of people claimed in 2013 to use a second screen while watching TV – an increase of 11 percentage points compared to the previous year (Televidente 2.0, 2013)
In Sweden, 55 per cent viewers have used another screen (smartphone, tablet or computer) while watching TV (MMS Moving Images 2014:1)
33 per cent of people in Poland have multi-screened and almost half of multi-screening activity (49 per cent) is in order to look at content that is related to what is being watched (Millward Brown ‘AdReaction 2014’)."
Most TV shows attract some social media commentary, but the shows which attract the most tend to be live sports and reality TV shows – the 2014 BRIT Awards in the UK saw a vast volume of Twitter conversation with 4.2 million Tweets about the show.
42 per cent of French viewers aged 15-60 say that they have engaged with a TV programme via a social network (OmnicomMediaGroup/ Mesagraph – Social Télévision)
37 per cent of Swiss say that it’s “normal” and “commonplace” to use the internet while watching TV (Publisuisse, ‘Media du Future 2017’)
In Spain, 62 per cent of people claimed in 2013 to use a second screen while watching TV – an increase of 11 percentage points compared to the previous year (Televidente 2.0, 2013)
In Sweden, 55 per cent viewers have used another screen (smartphone, tablet or computer) while watching TV (MMS Moving Images 2014:1)
33 per cent of people in Poland have multi-screened and almost half of multi-screening activity (49 per cent) is in order to look at content that is related to what is being watched (Millward Brown ‘AdReaction 2014’)."
(Lots more stats in the full article)
Monday, 6 October 2014
More than 40% of broadband homes in Germany and Spain have a Smart TV device
Source: Data from Parks Associates, reported in a press release, 30th September 2014
Note - it seems that ChromeCast and other similar devices are included in the definition of 'Smart TV'
Tuesday, 8 July 2014
Tuesday, 8 April 2014
Friday, 3 January 2014
Daily and Monthly active Facebook users in several European markets
"Germany – 19 million daily active users, 25 million monthly active users (43% of German Internet users are on Facebook, 76% of monthly users return daily), 13 million mobile DAU, 18 million mobile MAU (27% of German mobile phone users)
France – 18 million DAU, 26 million MAU (63% of French Internet users are on Facebook, 69% of monthly users return daily), 11 million mobile DAU, 17 million mobile MAU (33% of French mobile phone users)
Spain – 12 million DAU, 18 million MAU (58% of Spanish Internet users are on Facebook, 67% of monthly users return daily), 8.1 million mobile DAU, 13 million mobile MAU (32% of Spanish mobile phone users)
Italy – 17 million DAU, 23 million MAU (71% of Italian Internet users are on Facebook, 74% of monthly users return daily, ), 10 million mobile DAU, 16 million mobile MAU (32% of Italian mobile phone users)
Sweden – 3.8 million DAU, 4.9 million MAU (57% of Swedish Internet users are on Facebook, 78% of monthly users return daily) , 3 million mobile DAU, 4 million mobile MAU (53% of Swedish mobile phone users)
Turkey – 19 million DAU, 33 million MAU, 9.5 million mobile DAU, 20 million mobile MAU
Israel – 2.7 million DAU, 3.8 million MAU (71% of monthly users return daily), 2 million mobile DAU, 2.9 million mobile MAU"
France – 18 million DAU, 26 million MAU (63% of French Internet users are on Facebook, 69% of monthly users return daily), 11 million mobile DAU, 17 million mobile MAU (33% of French mobile phone users)
Spain – 12 million DAU, 18 million MAU (58% of Spanish Internet users are on Facebook, 67% of monthly users return daily), 8.1 million mobile DAU, 13 million mobile MAU (32% of Spanish mobile phone users)
Italy – 17 million DAU, 23 million MAU (71% of Italian Internet users are on Facebook, 74% of monthly users return daily, ), 10 million mobile DAU, 16 million mobile MAU (32% of Italian mobile phone users)
Sweden – 3.8 million DAU, 4.9 million MAU (57% of Swedish Internet users are on Facebook, 78% of monthly users return daily) , 3 million mobile DAU, 4 million mobile MAU (53% of Swedish mobile phone users)
Turkey – 19 million DAU, 33 million MAU, 9.5 million mobile DAU, 20 million mobile MAU
Israel – 2.7 million DAU, 3.8 million MAU (71% of monthly users return daily), 2 million mobile DAU, 2.9 million mobile MAU"
Monday, 4 November 2013
Windows Phones accounted for 10% of smartphones sold in EU5 in Q3 2013
"The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to September 2013, shows Windows Phone now makes up one in 10 smartphone sales across the five major European markets, has overtaken iOS in Italy, and is gaining momentum in emerging markets. Android remains the dominant operating system across Europe with 71.9%, an increase of 4.2 percentage points compared with the same period last year.
Windows Phone, driven almost entirely by Nokia sales, continues to make rapid progress in Europe and has also shown signs of growth in emerging markets such as Latin America.
[...]
In Britain, Windows accounts for 11.4% of the market. Android is still the number one operating system with 58.4% while BlackBerry now only has 3.1%. Apple’s iOS has dipped by 1.0 percentage point to 27.0%, although it is expected to strengthen at Christmas.
[...]
Compared with August Windows Phone made significant gains in Italy, where its once again above 10% market share, and in Spain, where it rose from 2.2 to 3.7% share. There was also strong progress in Australia, where it went from 6.5 to 9.3% of the market, while there was a slight rebound in USA from 3% to 4.6% market share. In other markets Windows Phone generally remained generally static, which is good news given the iPhone 5S and 5C launch. Overall it grew from 9.2 to 9.8% of the EU5 countries, less than 7% away from iOS market share in the region.
Note - Full tables in the original article
Thursday, 20 December 2012
Percent of internet users who access via mobile devices
Click to enlarge
Source: Research by Ofcom, conducted in September 2012, reported in The Ofcom International Communications Report, December 2012
Note - This is based on 'generally' accessing the internet, so not 'ever' or 'in the last month' but 'regularly'
Tuesday, 18 December 2012
Monday, 3 September 2012
Countries with the greatest number of active iOS & Android devices
Click to enlarge
Source: Blog post from Flurry, 27th August 2012
Note - Flurry calculate these figures by looking at app downloads
Thursday, 30 August 2012
62% of consumers across 12 markets use social media while watching TV
"The results of Ericsson ConsumerLab's annual study - presented in the TV & Video Consumer Trend Report 2012 - reveal that social TV is becoming a mass-market phenomenon.
Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it.
Niklas Rönnblom, Ericsson ConsumerLab Senior Advisor, says: "Mobile devices are an important part of the TV experience, as 67 percent of consumers use smartphones, tablets, or laptops for TV and video viewing. Furthermore, sixty percent of consumers say they use on-demand services on a weekly basis. Watching TV on the move is growing in popularity, and 50 percent of the time spent watching TV and video on the smartphone, is done outside the home, where mobile broadband connections are facilitating the increase."
Although viewing behaviors and demands are changing, only 7 percent of consumers say they will reduce their TV subscriptions in the future. In fact, instead of looking to cut costs, consumers are willing to pay more for an enhanced viewing experience: 41 percent of consumers say they are willing to pay for TV and video content in HD.
More than half of consumers want to be able to choose their own TV and video content. Rönnblom says: "As the number of screens and services increase, people are eagerly looking for an easy-to-use, aggregated service that can bring everything together. It should allow consumers to mix on-demand and linear TV including live content, facilitate content discovery, leverage the value of social TV and provide seamless access across devices.""
Source: Press release from Ericsson, 28th August 2012
Methodology: "Data was collected in Brazil, Chile, China, Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, UK and the US. In all, 14 qualitative and 12,000 quantitative online interviews were conducted representing more than 460 million consumers."
Full presentation here
Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it.
Niklas Rönnblom, Ericsson ConsumerLab Senior Advisor, says: "Mobile devices are an important part of the TV experience, as 67 percent of consumers use smartphones, tablets, or laptops for TV and video viewing. Furthermore, sixty percent of consumers say they use on-demand services on a weekly basis. Watching TV on the move is growing in popularity, and 50 percent of the time spent watching TV and video on the smartphone, is done outside the home, where mobile broadband connections are facilitating the increase."
Although viewing behaviors and demands are changing, only 7 percent of consumers say they will reduce their TV subscriptions in the future. In fact, instead of looking to cut costs, consumers are willing to pay more for an enhanced viewing experience: 41 percent of consumers say they are willing to pay for TV and video content in HD.
More than half of consumers want to be able to choose their own TV and video content. Rönnblom says: "As the number of screens and services increase, people are eagerly looking for an easy-to-use, aggregated service that can bring everything together. It should allow consumers to mix on-demand and linear TV including live content, facilitate content discovery, leverage the value of social TV and provide seamless access across devices.""
Source: Press release from Ericsson, 28th August 2012
Methodology: "Data was collected in Brazil, Chile, China, Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, UK and the US. In all, 14 qualitative and 12,000 quantitative online interviews were conducted representing more than 460 million consumers."
Full presentation here
Tuesday, 7 August 2012
45% of smartphones sold in EU5 are made by Samsung
"The latest smartphone sales data from Kantar Worldpanel ComTech shows that Samsung, buoyed by the release of the Samsung S3, is now the top selling brand across Europe with 45% share.
Samsung’s success has hugely benefited Android, with its share of the big five countries growing from 42.7% in July 2011 to 65.7% in July 2012. Android has also retained its number one position in Great Britain in the latest 12 weeks of sales (12 w/e 8th July 2012) with 59.5% share, up from 47% a year ago.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: “While the majority of noise is focused on big-name products such as the S3 or S2, it’s easy to forget that Samsung is selling smartphones across all tiers. As a result it now makes up five out of the top ten best selling smartphones in Great Britain – with even the smartphone/tablet hybrid Samsung Galaxy Note making it into the top ten.”
Elsewhere, Apple continues its strong performance in the US with share up 9.5% over the past year to 38.2%. Dominic Sunnebo explains further: “As the iPhone 4S nears the end of its lifecycle, and rivals such as Samsung & HTC bring out new flagship products, we inevitably see big changes in share. However, Kantar Worldpanel ComTech data clearly shows that the proportion of Apple consumers who have owned their device for at least 18 months and not upgraded has increased markedly over the last quarter, indicating current owners are holding off upgrading until the release of the iPhone 5."
Samsung’s success has hugely benefited Android, with its share of the big five countries growing from 42.7% in July 2011 to 65.7% in July 2012. Android has also retained its number one position in Great Britain in the latest 12 weeks of sales (12 w/e 8th July 2012) with 59.5% share, up from 47% a year ago.
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: “While the majority of noise is focused on big-name products such as the S3 or S2, it’s easy to forget that Samsung is selling smartphones across all tiers. As a result it now makes up five out of the top ten best selling smartphones in Great Britain – with even the smartphone/tablet hybrid Samsung Galaxy Note making it into the top ten.”
Elsewhere, Apple continues its strong performance in the US with share up 9.5% over the past year to 38.2%. Dominic Sunnebo explains further: “As the iPhone 4S nears the end of its lifecycle, and rivals such as Samsung & HTC bring out new flagship products, we inevitably see big changes in share. However, Kantar Worldpanel ComTech data clearly shows that the proportion of Apple consumers who have owned their device for at least 18 months and not upgraded has increased markedly over the last quarter, indicating current owners are holding off upgrading until the release of the iPhone 5."
Subscribe to:
Comments (Atom)