Showing posts with label purchase-journey. Show all posts
Showing posts with label purchase-journey. Show all posts

Monday, 17 March 2014

42% of adults in the UK start activities on one device and finish on another

"Facebook research has found that 42 per cent of adults start activities on one device and finish on another, suggesting device-switching has become mainstream among adults in the UK.
The research into device use found that 63 per cent of people use two or more devices every day, while more than a fifth (21 per cent) use three or more devices a day.
The study surveyed 2,018 adults. It was commissioned by Facebook and carried out by market research company GfK between November and December 2013.
It found that the more devices people own, the more they move between them to complete tasks.
Of people who own two devices, 54 per cent switch between them mid-activity, rising to 73 per cent of people with three devices.
Mark Bulling, the EMEA measurement lead for Facebook, said switching between devices was now "commonplace".
Bulling said: "From our own personal lives, we know that five years ago we were just using laptops to browse the web. But we can see from this research that this behaviour is commonplace. We’re not just talking about early tech adopters.
"Businesses need to consider how any consumer’s going to interact with your brand between those devices."
The research revealed smartphones are considered the "go-to" device. Of adults who owned one, 77 per cent use it while they are "out and about", meaning physically moving around.
It also found that using email and Facebook were the activities most likely to be carried out across more than one device, out of a list of other sites and activities."

Monday, 11 February 2013

66% of internet users buy products online

"In the latest GWI report, we’ve stepped back from social media to analyse the vast amount of research data that we have on e-Commerce behaviour across our 31 markets.  Digging into the data revealed some very interesting finds. The foremost of these is that 90% of internet users around the world use the internet at some point in their purchase journey.  In addition, 66% of global internet users are buying products online in some form or another.
Other key finds include:
China is the largest and most active online retail market in the world. As the Social Engagement Benchmark (SEB) highlighted, social also plays a key role in Chinese e-commerce.
South Korea, UK, China, Germany and Japan make up the top 5 online markets for purchasing online via a PC.
On a global basis, there is a clear positive correlation between more affluent demographic groups and higher levels of online purchase behaviour. This is consistent across PC buying, mobile and post-purchase influence."

Monday, 20 February 2012

Thursday, 15 September 2011

How email and social media influence purchase decisions

"Kantar Media Compete's study also found that nearly one in three consumers receive more than 20 emails from retailers in a week. And in good news for retailers relying on email, 89 percent of respondents at least occasionally click through to a retail site from an email or visit a retail site immediately after reading an email.
SMS, on the other hand, is still a largely untapped channel for brands to reach shoppers. During a typical week, three out of four consumers (72.2 percent) don't receive any text messages from retailers.
Do social networking sites influence purchase decisions? Yes. In fact, 35 percent of respondents say that Twitter feeds have been influential or extremely influential on purchase decisions, while 23.5 percent say that Facebook has been influential or extremely influential on purchase decisions."
Source:  Data from Kantar Compete, published in a press release, 13th September 2011
Note - All data is for the US only

Friday, 12 August 2011

92% of UK Travel purchasers use search in their purchase journey



Click to enlarge

Source:  Data from Google, reported on Google UK's Barometer blog, 8th August 2011
Full report (PDF) here