Source: Ofcom's International Communications Market Report, 11th December 2014
Test
4 months ago
Showing posts with label Sweden. Show all posts
Showing posts with label Sweden. Show all posts
Wednesday, 17 December 2014
Friday, 3 January 2014
Daily and Monthly active Facebook users in several European markets
"Germany – 19 million daily active users, 25 million monthly active users (43% of German Internet users are on Facebook, 76% of monthly users return daily), 13 million mobile DAU, 18 million mobile MAU (27% of German mobile phone users)
France – 18 million DAU, 26 million MAU (63% of French Internet users are on Facebook, 69% of monthly users return daily), 11 million mobile DAU, 17 million mobile MAU (33% of French mobile phone users)
Spain – 12 million DAU, 18 million MAU (58% of Spanish Internet users are on Facebook, 67% of monthly users return daily), 8.1 million mobile DAU, 13 million mobile MAU (32% of Spanish mobile phone users)
Italy – 17 million DAU, 23 million MAU (71% of Italian Internet users are on Facebook, 74% of monthly users return daily, ), 10 million mobile DAU, 16 million mobile MAU (32% of Italian mobile phone users)
Sweden – 3.8 million DAU, 4.9 million MAU (57% of Swedish Internet users are on Facebook, 78% of monthly users return daily) , 3 million mobile DAU, 4 million mobile MAU (53% of Swedish mobile phone users)
Turkey – 19 million DAU, 33 million MAU, 9.5 million mobile DAU, 20 million mobile MAU
Israel – 2.7 million DAU, 3.8 million MAU (71% of monthly users return daily), 2 million mobile DAU, 2.9 million mobile MAU"
France – 18 million DAU, 26 million MAU (63% of French Internet users are on Facebook, 69% of monthly users return daily), 11 million mobile DAU, 17 million mobile MAU (33% of French mobile phone users)
Spain – 12 million DAU, 18 million MAU (58% of Spanish Internet users are on Facebook, 67% of monthly users return daily), 8.1 million mobile DAU, 13 million mobile MAU (32% of Spanish mobile phone users)
Italy – 17 million DAU, 23 million MAU (71% of Italian Internet users are on Facebook, 74% of monthly users return daily, ), 10 million mobile DAU, 16 million mobile MAU (32% of Italian mobile phone users)
Sweden – 3.8 million DAU, 4.9 million MAU (57% of Swedish Internet users are on Facebook, 78% of monthly users return daily) , 3 million mobile DAU, 4 million mobile MAU (53% of Swedish mobile phone users)
Turkey – 19 million DAU, 33 million MAU, 9.5 million mobile DAU, 20 million mobile MAU
Israel – 2.7 million DAU, 3.8 million MAU (71% of monthly users return daily), 2 million mobile DAU, 2.9 million mobile MAU"
Thursday, 20 December 2012
Thursday, 30 August 2012
62% of consumers across 12 markets use social media while watching TV
"The results of Ericsson ConsumerLab's annual study - presented in the TV & Video Consumer Trend Report 2012 - reveal that social TV is becoming a mass-market phenomenon.
Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it.
Niklas Rönnblom, Ericsson ConsumerLab Senior Advisor, says: "Mobile devices are an important part of the TV experience, as 67 percent of consumers use smartphones, tablets, or laptops for TV and video viewing. Furthermore, sixty percent of consumers say they use on-demand services on a weekly basis. Watching TV on the move is growing in popularity, and 50 percent of the time spent watching TV and video on the smartphone, is done outside the home, where mobile broadband connections are facilitating the increase."
Although viewing behaviors and demands are changing, only 7 percent of consumers say they will reduce their TV subscriptions in the future. In fact, instead of looking to cut costs, consumers are willing to pay more for an enhanced viewing experience: 41 percent of consumers say they are willing to pay for TV and video content in HD.
More than half of consumers want to be able to choose their own TV and video content. Rönnblom says: "As the number of screens and services increase, people are eagerly looking for an easy-to-use, aggregated service that can bring everything together. It should allow consumers to mix on-demand and linear TV including live content, facilitate content discovery, leverage the value of social TV and provide seamless access across devices.""
Source: Press release from Ericsson, 28th August 2012
Methodology: "Data was collected in Brazil, Chile, China, Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, UK and the US. In all, 14 qualitative and 12,000 quantitative online interviews were conducted representing more than 460 million consumers."
Full presentation here
Sixty-two percent of consumers use social media while watching TV on a weekly basis, an increase of 18 percentage points in one year. By gender, 66 percent of women engage in this behavior, compared to 58 percent of men. Twenty-five percent of consumers use social media to discuss what they are watching while they are watching it.
Niklas Rönnblom, Ericsson ConsumerLab Senior Advisor, says: "Mobile devices are an important part of the TV experience, as 67 percent of consumers use smartphones, tablets, or laptops for TV and video viewing. Furthermore, sixty percent of consumers say they use on-demand services on a weekly basis. Watching TV on the move is growing in popularity, and 50 percent of the time spent watching TV and video on the smartphone, is done outside the home, where mobile broadband connections are facilitating the increase."
Although viewing behaviors and demands are changing, only 7 percent of consumers say they will reduce their TV subscriptions in the future. In fact, instead of looking to cut costs, consumers are willing to pay more for an enhanced viewing experience: 41 percent of consumers say they are willing to pay for TV and video content in HD.
More than half of consumers want to be able to choose their own TV and video content. Rönnblom says: "As the number of screens and services increase, people are eagerly looking for an easy-to-use, aggregated service that can bring everything together. It should allow consumers to mix on-demand and linear TV including live content, facilitate content discovery, leverage the value of social TV and provide seamless access across devices.""
Source: Press release from Ericsson, 28th August 2012
Methodology: "Data was collected in Brazil, Chile, China, Germany, Italy, Mexico, South Korea, Spain, Sweden, Taiwan, UK and the US. In all, 14 qualitative and 12,000 quantitative online interviews were conducted representing more than 460 million consumers."
Full presentation here
Monday, 16 July 2012
Streaming accounts for 89% of digital music revenues in Sweden
"Streaming music now accounts for 89% of digital music sales in Sweden, according to figures released by GLF, the local arm of music industry body the IFPI.
In fact, the entire music market in Sweden is buoyant. Overall music sales increased by 30.1% year-on-year in the first half of 2012 to SEK 446m (around $63.5m), with digital music accounting for 63.5% of all music sales.
So, while physical revenues fell by 2.2% in the first six months of 2012, digital revenues were up 60.5%. Streaming revenues rose 79.4% to SEK 252.7m ($40m), while ‘other’ digital revenues (i.e. downloads) fell 14% to SEK 30.7m ($4.4m).
Or, to put it a different way, streaming is cannibalising downloads in Sweden, but the growth of the former is far outweighing the fall of the latter. And, in fact, streaming growth is also more-than compensating for the ongoing slump in physical music sales.
The popularity of Spotify – while other streaming services are available in Sweden, it’s really Spotify we’re talking about – might be bad news for Apple’s iTunes, but it looks like good news for labels, publishers AND artists. With the caveat that this relies on artists getting their fair cuts of these streaming revenues through their labels – an ongoing debate."
In fact, the entire music market in Sweden is buoyant. Overall music sales increased by 30.1% year-on-year in the first half of 2012 to SEK 446m (around $63.5m), with digital music accounting for 63.5% of all music sales.
So, while physical revenues fell by 2.2% in the first six months of 2012, digital revenues were up 60.5%. Streaming revenues rose 79.4% to SEK 252.7m ($40m), while ‘other’ digital revenues (i.e. downloads) fell 14% to SEK 30.7m ($4.4m).
Or, to put it a different way, streaming is cannibalising downloads in Sweden, but the growth of the former is far outweighing the fall of the latter. And, in fact, streaming growth is also more-than compensating for the ongoing slump in physical music sales.
The popularity of Spotify – while other streaming services are available in Sweden, it’s really Spotify we’re talking about – might be bad news for Apple’s iTunes, but it looks like good news for labels, publishers AND artists. With the caveat that this relies on artists getting their fair cuts of these streaming revenues through their labels – an ongoing debate."
Source: MusicAlly, 13th July 2012
Wednesday, 11 July 2012
One third of consumers use music streaming services
"Here are some of the key findings from the report (which of course, along with all of the opinions and interpretations are my own and are not, necessarily, EMI’s)
Streaming has a firm foothold. 32% of consumers across the globe are now using streaming services. However, adoption is far from uniform.
Nordics lead the way. Norway and Sweden (the home of Spotify) are respectively the 1st and 3rd most active streaming markets globally. Key to this trend is the relative sophistication of Internet users in these markets. 48% of Norwegians are now streaming music users, as are 43% of Swedes.
Streaming is a good fit for piracy riddled Spain. Spain is the 2nd most active market with 44% streaming penetration. But whereas consumer sophistication was key to Nordic adoption, in Spain piracy and the legacy of free were the most important drivers.
Free is a good fit for France too. The role of piracy and free have also been important in France. French authorities have pushed through the controversial Hadopi legislation but the carrot of Spotify and local streaming success Deezer has delivered immediate results. Translating streaming usage into purchases though is less successful: just 13%.
Purchase conversion rates are higher in lower penetration markets. The US, Canada, UK, Germany and Denmark have lower streaming penetration but these markets have much higher streaming-to-paid downloads conversion rates, averaging 23% of streaming users.
Streaming Drives Music Discovery and Consumption. Although it is still too early to draw definitive conclusions about exactly how much streaming impacts piracy and sales, the case for driving discovery and consumption is much clearer. 55% of global streaming music users state that they now discover new artists and new music as a result of streaming.
Usage is steady among existing users. Usage among existing streaming users is broadly steady with 19% using streaming more than 12 months previously and 20% more."
Streaming has a firm foothold. 32% of consumers across the globe are now using streaming services. However, adoption is far from uniform.
Nordics lead the way. Norway and Sweden (the home of Spotify) are respectively the 1st and 3rd most active streaming markets globally. Key to this trend is the relative sophistication of Internet users in these markets. 48% of Norwegians are now streaming music users, as are 43% of Swedes.
Streaming is a good fit for piracy riddled Spain. Spain is the 2nd most active market with 44% streaming penetration. But whereas consumer sophistication was key to Nordic adoption, in Spain piracy and the legacy of free were the most important drivers.
Free is a good fit for France too. The role of piracy and free have also been important in France. French authorities have pushed through the controversial Hadopi legislation but the carrot of Spotify and local streaming success Deezer has delivered immediate results. Translating streaming usage into purchases though is less successful: just 13%.
Purchase conversion rates are higher in lower penetration markets. The US, Canada, UK, Germany and Denmark have lower streaming penetration but these markets have much higher streaming-to-paid downloads conversion rates, averaging 23% of streaming users.
Streaming Drives Music Discovery and Consumption. Although it is still too early to draw definitive conclusions about exactly how much streaming impacts piracy and sales, the case for driving discovery and consumption is much clearer. 55% of global streaming music users state that they now discover new artists and new music as a result of streaming.
Usage is steady among existing users. Usage among existing streaming users is broadly steady with 19% using streaming more than 12 months previously and 20% more."
Methodology: "This July EMI’s Insight division launched an unprecedented initiative to share data from their 850,000 interview Global Consumer Insight data. This dataset covers 25 countries and over 7,400 artists, with twelve people being interviewed at any given moment, 24 hours a day, 7 days a week."
Monday, 2 July 2012
Friday, 22 June 2012
53% of smartphone users are buying with their phones
"The study found that over 71 per cent of smartphone users across all four countries (YK, France, Germany & Sweden) are researching potential purchases via mobile, and more than half (53 per cent) are buying goods and services other than downloads on their device.
Survey results for tablet owners demonstrate the immense power of this new platform, with 40 per cent of users researching a potential purchase and 33 per cent going on to complete a transaction. Tablet users are also among the highest mobile spenders, with the average highest amount spent quoted at £185 compared to £113 on mobile.
The ‘portability’ of mobile devices encourages anytime, anywhere research and purchasing. Even when smartphone users are in-store, retailers cannot rest easy: with 42 per cent of users comparing prices and 13 per cent switching stores after spotting a more attractive offer elsewhere. Location-based offers or vouchers, however, help to secure the interest of a fifth of potential buyers. Overall, one in four mobile research sessions ends with a purchase being completed on the phone itself.
The research reveals that the lack of mobile-optimised sites – ones that are clear, tailored, quick and easy to navigate - is a headache for more than a third of European consumers. A quarter (26 per cent) of respondents said they would buy via mobile more frequently if websites were optimised.
The study shows that the UK has frequent but generally more frustrated mobile shoppers (50 per cent, compared with a European ‘frustration’ average of 33 per cent), while many users in France (38 per cent) believe mobile shopping saves them time. German consumers feel that buying over mobile is no different to purchasing via a computer (44 per cent) and Swedes are most likely to turn to their mobile phone in-store. These national differences have far-reaching implications for advertisers looking to develop internationally optimised mobile offerings and affiliate programmes."
Survey results for tablet owners demonstrate the immense power of this new platform, with 40 per cent of users researching a potential purchase and 33 per cent going on to complete a transaction. Tablet users are also among the highest mobile spenders, with the average highest amount spent quoted at £185 compared to £113 on mobile.
The ‘portability’ of mobile devices encourages anytime, anywhere research and purchasing. Even when smartphone users are in-store, retailers cannot rest easy: with 42 per cent of users comparing prices and 13 per cent switching stores after spotting a more attractive offer elsewhere. Location-based offers or vouchers, however, help to secure the interest of a fifth of potential buyers. Overall, one in four mobile research sessions ends with a purchase being completed on the phone itself.
The research reveals that the lack of mobile-optimised sites – ones that are clear, tailored, quick and easy to navigate - is a headache for more than a third of European consumers. A quarter (26 per cent) of respondents said they would buy via mobile more frequently if websites were optimised.
The study shows that the UK has frequent but generally more frustrated mobile shoppers (50 per cent, compared with a European ‘frustration’ average of 33 per cent), while many users in France (38 per cent) believe mobile shopping saves them time. German consumers feel that buying over mobile is no different to purchasing via a computer (44 per cent) and Swedes are most likely to turn to their mobile phone in-store. These national differences have far-reaching implications for advertisers looking to develop internationally optimised mobile offerings and affiliate programmes."
Source: Research by Forrester for Tradedoubler, reported in a press release, 19th June 2012
Methodology: "The research, commissioned by Tradedoubler and carried out by Forrester Consulting, involved more than 2,000 smartphone users in the UK, France, Germany and Sweden."
Thursday, 31 May 2012
3G penetration by market Q4 2011
Click to enlarge
Source: Data from Informa & WCIS+, taken from Mary Meeker & Liang Wu's Internet Trends presentation 2012, KPCB, May 2012
Tuesday, 24 January 2012
The number of people subscribing to legal music streaming services rose by 65% in 2011
"The number of consumers subscribing to legal music streaming services globally increased by nearly 65 per cent in 2011, according to new IFPI estimates.
Paying subscribers of streaming services hit 13.4 million in the year, according to the IFPI’s new Digital Music Report 2012 – up from 8.2 million in 2010.
Spotify reports it has 2.5 million paying subscribers worldwide, including over 400,000 in the US market since its launch there in July - and that it sees its expansion in the US as a springboard to international markets.
Ken Parks, chief content officer, says: “We were very focused on how Spotify, which had been a European service, would translate to the US. Now, having seen the acceptance in the biggest music market, it gives us a huge degree of confidence and optimism to expand elsewhere.”
Subscription streaming services have caught on "exceptionally well" in certain markets, says the report, particularly in Scandinavia.
In Sweden, says the report, subscription accounted for 84 per cent of digital revenues in the first 11 months of 2011, boosted by its national champion Spotify. Other markets saw sharp growth in subscription revenues, including France which saw an increase of more than 90 per cent in the first 11 months of 2011 (SNEP)."
Source: Data from the IFPI's Digital Music Report 2012, reported by Music Week, 23rd January 2012
See the full report here
Paying subscribers of streaming services hit 13.4 million in the year, according to the IFPI’s new Digital Music Report 2012 – up from 8.2 million in 2010.
Spotify reports it has 2.5 million paying subscribers worldwide, including over 400,000 in the US market since its launch there in July - and that it sees its expansion in the US as a springboard to international markets.
Ken Parks, chief content officer, says: “We were very focused on how Spotify, which had been a European service, would translate to the US. Now, having seen the acceptance in the biggest music market, it gives us a huge degree of confidence and optimism to expand elsewhere.”
Subscription streaming services have caught on "exceptionally well" in certain markets, says the report, particularly in Scandinavia.
In Sweden, says the report, subscription accounted for 84 per cent of digital revenues in the first 11 months of 2011, boosted by its national champion Spotify. Other markets saw sharp growth in subscription revenues, including France which saw an increase of more than 90 per cent in the first 11 months of 2011 (SNEP)."
Source: Data from the IFPI's Digital Music Report 2012, reported by Music Week, 23rd January 2012
See the full report here
Wednesday, 4 January 2012
The percentage of mobile subscribers with 2 or more handsets, by market
Click to enlarge
Source: Forrester Research Q2/Q3 2011, in the Ofcom International Communications Market Report, December 2011
Lots more data and charts in the full report here
Thursday, 17 November 2011
Tuesday, 15 November 2011
Tuesday, 25 October 2011
3G penetration by market, Q2 2011
Click to enlarge
Source: Data from Informa & WCIS+, taken from Mary Meeker's Internet Trends presentation 2011, KPCB, October 2011
Monday, 10 October 2011
Smartphone penetration in Europe by market
I created this chart with Google's new online mobile data too. Data comes from Google and Ipsos.
There are lots of other markets & measures. Create your own here.
Source: Google, Ipsos & MMA 2011. Full info here
Click to Enlarge
There are lots of other markets & measures. Create your own here.
Source: Google, Ipsos & MMA 2011. Full info here
Monday, 3 October 2011
Music piracy has fallen in Sweden as a result of streaming services like Spotify
"Copyright and download blog TorrentFreak says that the latest quarterly report from Media Vision (in Swedish) prepared for the industry association Musiksverige (Music Sweden) shows a 25% fall in piracy in the country since 2009.
Streaming services such as Spotify are now the most popular way to consume music. More than 40 percent of the participants in the survey now use a music streaming service, compared to less than 10 percent who say they download music legally. About 23 percent continue to pirate music, but this number is dwindling.
The report also examines why listeners say they are moving away from pirate downloads:
Looking at the motivations for people to switch to legal services, participants in the survey cited “the range of music that’s released” as the primary reason (40%). Other explanations were the absolute increase in available music (30%), and the fact that legal services have become cheaper (24%) and simpler (24%)."
Source: Wall Street Journal blog, 30th September 2011
Streaming services such as Spotify are now the most popular way to consume music. More than 40 percent of the participants in the survey now use a music streaming service, compared to less than 10 percent who say they download music legally. About 23 percent continue to pirate music, but this number is dwindling.
The report also examines why listeners say they are moving away from pirate downloads:
Looking at the motivations for people to switch to legal services, participants in the survey cited “the range of music that’s released” as the primary reason (40%). Other explanations were the absolute increase in available music (30%), and the fact that legal services have become cheaper (24%) and simpler (24%)."
Source: Wall Street Journal blog, 30th September 2011
Tuesday, 16 August 2011
Wednesday, 6 July 2011
Wednesday, 18 May 2011
Spotify has 46% reach among Swedes under 35; radio has just 38% reach
"More than one in five Swedes listens to the much-hyped Swedish-Anglo music streaming service Spotify, according to a new report. Among younger listeners, that more than doubles to almost one in two.
The survey, carried out by TNS Sifo and based on interviews with 1,400 Swedes, found that Spotify has a 22% reach among the Swedish population. In comparison, accumulated radio listening, including public and commercial radio, has a 72% reach, while commercial web-radio broadcasts only reaches three out of 50 people.
However, among Swedes under 35, Spotify has a staggering 46% reach, comfortably above the 38% reach of all commercial radio put together. These figures are likely to trouble the large commercial radio providers, like Sweden’s listed media group MTG."
Source: Data from TNS Sifo, reported by the Wall Street Journal, 16th May 2011
The survey, carried out by TNS Sifo and based on interviews with 1,400 Swedes, found that Spotify has a 22% reach among the Swedish population. In comparison, accumulated radio listening, including public and commercial radio, has a 72% reach, while commercial web-radio broadcasts only reaches three out of 50 people.
However, among Swedes under 35, Spotify has a staggering 46% reach, comfortably above the 38% reach of all commercial radio put together. These figures are likely to trouble the large commercial radio providers, like Sweden’s listed media group MTG."
Source: Data from TNS Sifo, reported by the Wall Street Journal, 16th May 2011
Thursday, 5 May 2011
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