Tuesday, 25 October 2011

Online display ad spend rose 21% in Europe in 2010

"The headline number for display in Europe is now €5.8 Billion – a 21.1% growth on last year’s figures. It’s difficult to acertain how much traditional display has really grown, as there is no break out numbers for Facebook. I think the IAB will have to do this next year – so we can a real feel for how the different channels are faring in terms of media spend. I have produced a chart of the top performing countries in the market. The UK and Germany are way out ahead, clocking in at just over 1 billion euro each. France comes in at third – closely followed by Italy."
Source:  Data from the IAB Europe, compiled by PwC, reported by ExchangeWire, 29th September 2011
Note - Data is compiled for 25 markets in Europe and relates to full year 2010

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