Tuesday, 25 October 2011

Netflix lost over 800,000 subscribers in Q3 2011

"Netflix ended the third quarter of 2011 with just 23.8 million total subscribers — 810,000 fewer subscribers that the previous quarter, the company revealed today in its latest earnings report.
So, where did those lost subscribers go? Most of the losses are attributedto the company raising subscription rates by 60 percent on its DVD-by-mail service. The low numbers are also reflective of Netflix’s unpopular decision to split its DVD-by-mail business into a separate company called Qwikster — a move that Netflix later canceled after receiving backlash from its customer base."

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