Tuesday, 11 October 2011

98% of online Americans aged 18-24s use social media

"Has the term "social Web" become redundant? Nearly so, it seems, as 91% of online adults - or 129 million consumers - now access social media at least once a month.
So says a new study from Experian Simmons, which, even more remarkably, finds that 98% of online 18-to 24 year-olds use social media monthly.
Narrowing the generational divide, Experian Simmons finds that the greatest growth sector for social is among older Americans.
In fact, the share of those in the 65-plus category who use social media grew a relative 50% in the past two years alone. As such, nearly 3-in-4 online seniors now use social media in a typical month, as do 82% of those ages 55 to 64."
Full report here

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