Thursday, 27 October 2011

Digital platforms account for nearly 30% of all UK radio listening

"Listening to radio via a digital platform in terms of weekly reach* has increased by 12% year on year,
with 22.8 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each
week (up from 20.4 million in Q3, 2010).
Digital listening  hours for Q3, 2011  reached 304 million hours,  up 16%, from 262 million hours in Q3,
2010.   DAB radio maintains its position as the most popular device when it comes to listening to digital
radio, accounting for 63.9% of all digital hours, however listening via DTV (digital television) and internet
have both continued to rise year on year (hours up by 8% and 32%  respectively), albeit from a smaller
- DAB hours are 194 million (162m in Q3, 2010 – up 20%)
- DTV hours are 50 million (47m in Q3, 2010 – up 8%)
- Internet hours are 40 million (30m in Q3, 2010 – up 32%)
The  share of radio listening via a digital platform now stands at 28.2%  of all radio listening, increasing
from 24.8% in  Q3, 2010 and up quarter on quarter by 5% (c.f. 26.9% in Q2, 2011).   DAB listening
increased its share from  15.3% in Q3, 2010 to  18% in Q3, 2011, while the share of  DTV listening
increased from 4.4% in Q3, 2010 to reach 4.7% this quarter; and internet listening, which currently stands
at 3.7% for Q3, 2011, is up from 2.8% in Q3, 2010"
Source:  Data from Rajar, reported in a press release, 27th October 2011

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