Thursday, 6 October 2011

Mobile accounts for 10% of ecommerce website visits

"Mobile now makes up ten per cent of ecommerce website visits, but converts at just half the rate of PC visitors, according to research by Screen Pages.
The study indicated that 80 per cent of all mobile web browsing occurs on Apple devices; namely iPhones and iPads.
It also suggested that smaller marketers and retailers are losing hundreds of thousands of pounds by failing to grasp the opportunities presented by mobile devices.
Based on Google Analytics date, the paper looked at over 1.5 million visitors to 30 websites, none of which had been fully optimised for mobile usage.
"The commercial message here is clear," said Roger Willcocks, director of Screen Pages."
Source:  Research by Screen Pages, reported by the IAB UK, 5th October 2011

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