40% of Coldplay's first 3 day UK sales for Mylo Xyloto are from downloads

"Coldplay are on course to score their fifth Official Albums Chart Number 1 this weekend, as well as notching up one of the best-selling opening weeks of any album release this year, according to today’s Official Chart Update.
‘Mylo Xyloto’, Coldplay’s fifth studio album, has kicked off the week to a flying start, racking up sales of over 122,000 in its first three days of sale.  The release is now set to become one of the fastest-selling albums of 2011, with a massive 40% of UK sales to date coming from downloads.  All eyes look set on the British rockers breaking the 200,000 sales barrier by Sunday, a feat this year only accomplished by two other Number 1 albums, Adele’s ‘21’ and Lady Gaga’s ‘Born This Way’.
A positive knock-on effect also appears to be taking shape on Coldplay’s back catalogue, with the band enjoying four additional slots in today’s Top 75; ‘Parachutes’ (49), ‘Viva La Vida or Death And All His Friends’ (51), X&Y (55) and ‘A Rush Of Blood To The Head’ (66)."
Source:  Press release from The Official Charts Company, 26th October 2011