Tuesday, 11 October 2011

Asos' mobile sales rose 800% Y-o-Y in 2011

"Leading online fashion retailer Asos.com has launched its first apps for the Apple range of mobile devices, following strong sales growth via mobile devices.
The new service has been designed for iPhone, iPad and iPod Touch users, and along with the function to ‘save for later’ any item of interest sold by the trader, the app also includes a locator for local drop-off points for customers looking to return unwanted purchases.
Customer accounts are totally synchronised across all of the retailer’s platforms so whether they are using the new apps, the standard website or the mobile site all of their details will remain consistent.
James Hart, Asos E-commerce Director, said: Following year-on-year growth of over 800 per cent in mobile revenue, I’m delighted to release our iPad and iPhone shopping apps.
“We decided to take a considered approach to releasing these first apps, so that their foundations were rock-solid, thereby allowing us to now develop and improve the experiences at pace.”"

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