Tuesday, 25 October 2011

Nearly 80% of US kids' spend on entertainment goes on physical goods

"[A]ccording to a study shared by NPD Group, kids between the ages of 2 and 14 in the US still overwhelmingly purchase physical goods.        
That is, 79 percent of their entertainment purchases by value - across all media types - are of the tangible variety.  "For every dollar kids (ages 2-14) spend on entertainment content, $0.79 goes to physical format content and $0.21 goes towards digital format content," the report authors shared with Digital Music News.
Oddly, the stat seems to fit.  In a presentation earlier this year, NPD Group analyst Russ Crupnick reported that 55 percent of music buyers - across all ages - are still solely purchasing CDs, though the broader number of buyers is shrinking. "

No comments: