“The mobile Web is exploding in Brazil, helped with the increase of prepaid data, which is cheaper than going to cyber cafes and also more private,” noted Google’s head of mobile advertising for Latam, Peter Fernandez, during the Mobile Marketing Association Forum in São Paulo.
People are changing their lifestyle and how they consume information. Companies, as well as advertising agencies, carriers and applications developers have to understand that and move forward to provide these new customers what they demand.
“Now, 6% of shopping searches in Brazil are coming from mobile. It’s a 700% growth compared to the past year, and eight times faster than desktops,” noted Fernandez."