Friday, 14 January 2011

Only 60% of American XBox Live members spend their time on the console playing games

"Speaking to attendees of BMO Capital Markets Digital Entertainment Conference in New York, Dennis Durkin, corporate vice president and chief operating and financial officer of Microsoft's Interactive Entertainment Business, said that 40 percent of Xbox Live members in the U.S. are spending their time on the console on non-gaming activities. That includes things like watching streaming movies on Netflix, listening to music content on the Zune and apps, and eyeballing friends on Twitter and Facebook.
"What we found is the core gamer might be the person who brought the console into the house, but as you widen the choices of content, it broadens what people can do with the system," Durkin said.
According to Durkin, those same members are also spending an average of three hours online, per day."
Source:  ZDNet, 12th November 2010

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