"According to iResearch (in Chinese) the Chinese online search market reached RMB3.29 billion (US$499.4 million) in Q4 2010. The revenues represent a 66.8% year-over-year (YoY) increase and a 5.9% quarter-on-quarter (QoQ) increase.
[...]
iResearch also reported that search advertising accounted for 31% of total advertising spending in Q4. Its share is basically unchanged QoQ but up almost 11.5% YoY."
Source: Data from iResearch, reported by the Digital East Asia blog, 17th January 2011
dentsu 2022 Media Trends
2 years ago
No comments:
Post a Comment