"Last year, 2010, was another strong year for the UK video games and interactive entertainment industry, with annual sales figures of £1.53bn (entertainment software, pc & console games).
Total sales of console videogame software amounted to £1.45bn, with growth in 2 formats, Microsoft’s Xbox 360 and Sony’s PS3. The total revenue for console hardware sales amounted to £800m.
In terms of revenue the hardware market was headed by Microsoft’s Xbox 360 generating £232m, closely followed by Sony’s PS3 with revenue of £229m. Combined hardware units for these 2 platforms was 2.3m, the same as the 52 comparable weeks of 2009.
In terms of revenue the software market paints a similar picture with Xbox 360 generating £538m and PS3 at No2 with £414m. In terms of units sold Xbox 360 is No1 with 18.2m and PS3 is No2 with 13.8m.
Overall, in 2010 UK consumers bought a total of 63 million console & pc videogames – which works out at more than one per person in the UK."
Source: Press release from UKIE (The Association for United Kingdom Interactive Entertainment), 4th January 2011
dentsu 2022 Media Trends
2 years ago
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