GfK also revealed several other interesting bits of information about the browsing habits of these 200,000 consumers, including:
- the average smartphone user makes up to 24 web sites visits per day
- a vast majority of the sites visited are to traditional websites and not mobile specific sites
- the Top 50 websites constitute only about 40% of all visits
One site which stood out because of its popularity is Facebook. In every country that GfK measured, they reported that the popularity of Facebook is “consistently remarkable”. In fact, they identified a identify a group of mobile users where Facebook is almost the exclusive site visited."