The Asia Pacific region account for 70% of the world's virtual goods sales, down from 81% in 2007

"In 2007, the Asia/Pacific region accounted for more than 81% of the total worldwide virtual goods revenue. In 2010, North and South America regions accounted for nearly 20% of the revenue, with Europe, Middle East, and Africa (EMEA) accounting for 10%. The remaining 70% of worldwide virtual goods revenue remains in the Asia/Pacific region, says In-Stat (www.in-stat.com)."

Source:  Press release from InStat, 25th January 2011