Friday, 7 January 2011

Magazine iPad edition download figures, November 2010

"After a splashy debut in the publishing world, magazines retooled for the iPad – such as Vanity Fair, Glamour and GQ – are not selling so well. Digital sales of these pubs dropped toward the end of this year, Women’s Wear Daily reports, based on figures made available to the Audit Bureau of Circulations.
Vanity Fair sold 8,700 digital editions of its November issue, down from its average of about 10,500 for the August, September and October issues, WWD said. Glamour sold 4,301 digital editions in September – but then went on to post a drop of 20% in sales for October and then another 20% in November. At 11,000 in sales, GQ’s November edition posted its worst performance since the iPad was released. Wired, whose iPad version debuted to much fanfare, averaged 31,000 in digital sales between July and September, but then its numbers started to decline in October and November, to 22,000 and 23,000, respectively, WWD concluded."
Source:  Data from ABC, reported by MarketingVox, 30th December 2010
Note:  I'm assuming that the figures are US-only, or mainly from the US.

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