However, it is key to keep in mind that these figures do not reflect the volume of downloads nor that this activity is necessarily illegal, as free legal digital downloads can be obtained.
Other learnings from our survey show the growing importance of IT and telecom devices, whether used for music streaming on a computer (26%), streaming music on a mobile phone (21%), watching music video on mobile phones (23%) and downloading or using music apps (20%)."
Source: Digital music consumption and digital music access, Nielsen Music, for Midem, 12th January 2011
Methodology: "This analysis is based on a survey conducted by Nielsen (survey of 26,644 online consumers in 53 markets across the globe during September 2010). The broad set of questions covered music purchasing and listening habits."
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