Note - The 'family' of services is Facebook, Instagram, Messenger, and WhatsApp
Test
4 months ago
Wednesday, 5 August 2020
Peacock has more than 10m subscribers
"Peacock, the latest major entrant to the streaming video universe, has added more than 10 million signups since its launch. Comcast, the owner of NBC News and Peacock's parent NBCUniversal, revealed Thursday as part of its second-quarter earnings.
“People are watching more frequently and for much longer than we projected,” NBCUniversal CEO Jeff Shell said on a call with analysts.
The news underscores the high interest in at-home entertainment at a time when consumers are staying home and movie theaters in most regions are closed."
Source: NBC News, 30th July 2020
'Hamilton' attracted 750,000 new subscribers to Disney+
"A filmed version of the Hamilton Broadway theatre production premiered to much fanfare on the Disney+ streaming platform on July 3rd.
Consequently, the Disney+ app was downloaded 752,451 times globally between July 3rd and July 5th, including 458,796 times in the US alone, according to a report in Variety, citing analytics firm Apptopia.
It means US downloads were 74 per cent higher than the average of the four weekends in June 2020 over comparable time periods (Friday through Sunday)."
Monday, 15 June 2020
Kids in the UK, US and Spain spend almost as much time with TikTok as YouTube
Data provided by 60,000 families with kids aged 4-14 in UK, US and Spain
1/3 of Americans say they avoid restaurants with online ratings of less than 4 stars
"Online reviews are a key driver of restaurant revenue, with one-third of customers saying that they avoid eateries with ratings of less than four stars. Social media is just as vital to driving business, with 72 percent of customers reporting that they have used Facebook to decide where to eat. Both of these channels are plagued with fraud, however, including fake reviews and phishing scams on social media. This month’s Deep Dive explores how restaurants can identify fake reviews and have them removed, and how they can educate their customers to spot impostors on social media."
Source: PYMNTS, 12th June 2020
Friday, 5 June 2020
The US was the top spending market for AVOD in 2019
Top five countries by AVoD expenditure ($ million)
Ranking Country 2019
1 USA 7,998
2 China 6,777
3 United Kingdom 1,620
4 Japan 1,611 4
5 India 632 5
Ranking Country 2019
1 USA 7,998
2 China 6,777
3 United Kingdom 1,620
4 Japan 1,611 4
5 India 632 5
Digital ad expenditure in Europe reached €64,8bn in 2019
"IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference today that digital advertising grew 12.3 percent in 2019 to €64.8bn, driven by strong growth in out-stream video, mobile and social spend. On average €4bn has been added to the digital advertising market every year since 2006.
2020 Digital Advertising Forecast
Given the impact that COVID-19 that had on the industry’s operations and investments, the 2019 results were accompanied by a 2020 forecast for digital investment by IAB Europe’s Chief Economist Dr. Daniel Knapp. In its April 2020 forecast, the IMF predicted that Covid-19 and the global lockdown will spark the worst economic recession since the Great Depression of the 1930s. Knapp modelled his forecasts on macroeconomic indicators, paired with industry data to estimate a decline of 16.3% for Europe (including the UK). However, Knapp highlighted that digital is looking to be the least affected advertising media, predicting a decline by -5.5% in 2020 in Europe compared to a stronger contraction (-21.3%) for other media.
2019 Digital Advertising Investment
The AdEx Benchmark study is the definitive guide to advertising expenditure in Europe, covering 28 markets, and is now in its fourteenth year. In 2019, a total of twenty-one markets experienced double-digit year-on-year growth.
Video grew by nearly 30 percent to almost €10bn; out-stream was the driving force behind this growth with an increase of 36 percent. In some markets out-stream experienced growth of more than 40 percent, for example Finland, Greece and the UK.
Social is fueling display growth across Europe, up 25.6 percent year-on-year with double-digit growth in all twenty-eight markets. Search remains the largest online advertising category in terms of revenue with a growth of 11.8 percent and a market value of €28bn. Total mobile ad spend grew by 24.9 percent in 2019 to exceed €30bn to account for nearly half (47 percent) of all digital ad spend in Europe.
[...]
The IAB Europe AdEx Benchmark study divides the digital ad market into three categories: Display, Search and Classifieds and Directories. Growth in these advertising formats has been underpinned by shifting uses in devices and changing consumption patterns.
[...]
CEE continues to dominate the growth in Europe and in 2019, as in 2018. The top five largest growth markets all came from the CEE region:
Serbia – 28.4 percent
Ukraine – 28.0 percent
Belarus – 25.2 percent
Croatia – 22.3 percent
Turkey– 19.1 percent
Top 10 rankings (by market size) are:
UK – €21.4bn
Germany – €9.4bn
France – €6.1bn
Russia – €4.9bn
Italy – €3.2bn
Spain – €3.2bn
Sweden – €2.3bn
Netherlands – €2.3bn
Switzerland – €1.8bn
Norway – €1.3bn"
Source: Press release from IAB Europe, 3rd June 2020
Download the 25 page presentation here
2020 Digital Advertising Forecast
Given the impact that COVID-19 that had on the industry’s operations and investments, the 2019 results were accompanied by a 2020 forecast for digital investment by IAB Europe’s Chief Economist Dr. Daniel Knapp. In its April 2020 forecast, the IMF predicted that Covid-19 and the global lockdown will spark the worst economic recession since the Great Depression of the 1930s. Knapp modelled his forecasts on macroeconomic indicators, paired with industry data to estimate a decline of 16.3% for Europe (including the UK). However, Knapp highlighted that digital is looking to be the least affected advertising media, predicting a decline by -5.5% in 2020 in Europe compared to a stronger contraction (-21.3%) for other media.
2019 Digital Advertising Investment
The AdEx Benchmark study is the definitive guide to advertising expenditure in Europe, covering 28 markets, and is now in its fourteenth year. In 2019, a total of twenty-one markets experienced double-digit year-on-year growth.
Video grew by nearly 30 percent to almost €10bn; out-stream was the driving force behind this growth with an increase of 36 percent. In some markets out-stream experienced growth of more than 40 percent, for example Finland, Greece and the UK.
Social is fueling display growth across Europe, up 25.6 percent year-on-year with double-digit growth in all twenty-eight markets. Search remains the largest online advertising category in terms of revenue with a growth of 11.8 percent and a market value of €28bn. Total mobile ad spend grew by 24.9 percent in 2019 to exceed €30bn to account for nearly half (47 percent) of all digital ad spend in Europe.
[...]
The IAB Europe AdEx Benchmark study divides the digital ad market into three categories: Display, Search and Classifieds and Directories. Growth in these advertising formats has been underpinned by shifting uses in devices and changing consumption patterns.
[...]
CEE continues to dominate the growth in Europe and in 2019, as in 2018. The top five largest growth markets all came from the CEE region:
Serbia – 28.4 percent
Ukraine – 28.0 percent
Belarus – 25.2 percent
Croatia – 22.3 percent
Turkey– 19.1 percent
Top 10 rankings (by market size) are:
UK – €21.4bn
Germany – €9.4bn
France – €6.1bn
Russia – €4.9bn
Italy – €3.2bn
Spain – €3.2bn
Sweden – €2.3bn
Netherlands – €2.3bn
Switzerland – €1.8bn
Norway – €1.3bn"
Source: Press release from IAB Europe, 3rd June 2020
Download the 25 page presentation here
Thursday, 21 May 2020
Spotify paid (reportedly) over $100m for Joe Rogan's podcast
"Spotify signed an exclusive agreement with comedian Joe Rogan to carry his popular podcast on its audio streaming platform starting Sept. 1, per an announcement shared with Mobile Marketer. The company is paying more than $100 million for the rights to stream new episodes of "The Joe Rogan Experience" and its library going back to 2009, The Wall Street Journal reported, citing a person familiar with the deal.
The podcast will be free to all Spotify users, including paid subscribers and people who listen to its ad-supported service. Spotify also will carry video episodes of the podcasts as in-app "vodcasts," the company announced.
Rogan will maintain full creative control over the show, which features interviews with celebrities and experts on topics such as neuroscience, sports, comedy, health, infectious disease and culture. After the September debut, all prior episodes of "The Joe Rogan Experience" will be exclusive to Spotify by the end of the year, per Spotify."
Source: Mobile Marketer, 20th May 2020
The podcast will be free to all Spotify users, including paid subscribers and people who listen to its ad-supported service. Spotify also will carry video episodes of the podcasts as in-app "vodcasts," the company announced.
Rogan will maintain full creative control over the show, which features interviews with celebrities and experts on topics such as neuroscience, sports, comedy, health, infectious disease and culture. After the September debut, all prior episodes of "The Joe Rogan Experience" will be exclusive to Spotify by the end of the year, per Spotify."
Source: Mobile Marketer, 20th May 2020
Thursday, 7 May 2020
Etsy sold more than 12m masks in April 2020
"Etsy began pushing homemade masks in early April, and the results panned out in a big way: total sales on the platform doubled last month, by and large thanks to a surge in face mask sales. For comparison, Etsy’s marketplace sales figures between January and March were up only 16 percent.
More than 12 million face masks were sold during April, totaling around $133 million in sales. Etsy says they represented the second largest category of product sales across the entire site during the month of April."
Source: The Verge, 6th May 2020
More than 12 million face masks were sold during April, totaling around $133 million in sales. Etsy says they represented the second largest category of product sales across the entire site during the month of April."
Source: The Verge, 6th May 2020
Tuesday, 5 May 2020
'Trolls World Tour' generated nearly $100m in streaming revenues in 19 days
"Universal’s decision to take DreamWorks Animation’s Trolls World Tour into homes at the 48-hour rental price of $19.99 during exhibition’s COVID-19 shutdown has reportedly racked up an estimated $95M in rental fees in the title’s first 19 days. With VOD terms in the studio’s favor at an estimated 80%, Universal is banking an estimated $77M in revenues before marketing expenses. Those are better terms for Universal then the 50/50 or 60%-65%/40% splits they reap in their relationship with movie theaters."
Source: Deadline, 28th April 2020
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