Source: Parks Associates, 22nd June 2016
Test
4 months ago
Friday, 1 July 2016
Google & Facebook 'get 75% of all new online ad spending'
"The bulk of spending by brands on digital advertising is going to Google and Facebook. Combined, they accounted for 75 per cent of all new online ad spending in 2015, according to the Internet Trends report published this month by Mary Meeker of Kleiner Perkins Caufield & Byers, the US venture capital fund. In the US, 85 cents of every new dollar spent on digital went to the two companies in the first quarter of 2016.
This matters because digital is fast becoming advertising’s biggest source of revenue. It will eclipse television in the US next year , according to eMarketer, the research firm, with the lion’s share likely to go to the digital duopoly of Facebook and Google. Executives in Cannes put a brave face on what this might mean for their industry but the consequences of two companies becoming the gatekeepers for most digital advertising are profound."
Source: FT, 23rd June 2016
This matters because digital is fast becoming advertising’s biggest source of revenue. It will eclipse television in the US next year , according to eMarketer, the research firm, with the lion’s share likely to go to the digital duopoly of Facebook and Google. Executives in Cannes put a brave face on what this might mean for their industry but the consequences of two companies becoming the gatekeepers for most digital advertising are profound."
Source: FT, 23rd June 2016
Note - I'm assuming that this is a global figure
Tuesday, 28 June 2016
Instagram has 500m monthly and 300m daily active users
"Instagram passed 500 million users, and growth is accelerating as the photo sharing app clears a hurdle that has stalled competitors.
The most recent 100 million users joined up faster than the previous 100 million, indicating the app owned by Facebook Inc. won't be hindered any time soon by the growth plateau that plagues competitor Twitter Inc. Instagram said daily active users have reached 300 million. That's about double what Snapchat Inc. and Twitter see.
Facebook bought Instagram in 2012 for about $750 million. Since then, the photo network has grown exponentially due to the ease of sharing images—a medium that can cross language barriers and create connections between people even without formal social ties. About 80 percent of Instagram's users come from outside of the U.S.
Instagram was able to rely on the world's largest social network to assist growth, while tapping into Facebook's advertisers to start ramping up its business. In the last year, Instagram started focusing on being a destination for photos and video from events."
The most recent 100 million users joined up faster than the previous 100 million, indicating the app owned by Facebook Inc. won't be hindered any time soon by the growth plateau that plagues competitor Twitter Inc. Instagram said daily active users have reached 300 million. That's about double what Snapchat Inc. and Twitter see.
Facebook bought Instagram in 2012 for about $750 million. Since then, the photo network has grown exponentially due to the ease of sharing images—a medium that can cross language barriers and create connections between people even without formal social ties. About 80 percent of Instagram's users come from outside of the U.S.
Instagram was able to rely on the world's largest social network to assist growth, while tapping into Facebook's advertisers to start ramping up its business. In the last year, Instagram started focusing on being a destination for photos and video from events."
Source: Bloomberg, 21st June 2016
Tuesday, 14 June 2016
Apple Music has 15m paying subscribers
"The news was revealed by Apple executive Eddy Cue, who announced the new number during a keynote at WWDC.
What’s surprising about this milestone is just how quickly the service has managed to rack up millions of users. It was only in February of this year that DMN announced Apple Music hitting 11 million subscribers. To put Apple Music’s growth into perspective, Spotify took 6 years to hit 10 million paying users.
Apple Music has added another two million users in just two months.
The platform entered the music streaming market last year, and has managed to hit 15 million subscribers one year from launch."
What’s surprising about this milestone is just how quickly the service has managed to rack up millions of users. It was only in February of this year that DMN announced Apple Music hitting 11 million subscribers. To put Apple Music’s growth into perspective, Spotify took 6 years to hit 10 million paying users.
Apple Music has added another two million users in just two months.
The platform entered the music streaming market last year, and has managed to hit 15 million subscribers one year from launch."
Earlier - 13m announced in late April
35% of the ads on the top 100 podcasts were for 5 companies
"Midroll sells ads for over 200 podcasts, including some of the most popular ones like WTF with Marc Maron and the Bill Simmons Podcast. The not-so-secret reality about podcast ads, though, are that advertisers are quite concentrated: a FiveThirtyEight intern heroically listened to the top 100 shows on the iTunes chart and counted 186 ads; 35 percent of them were from five companies. More tellingly, nearly all of the ads were of the direct marketing variety."
Source: Stratechery, 7th June 2016
Monday, 13 June 2016
App downloads are falling
Source: Recode, 8th June 2016
Note - what i wonder about this is whether people actually download apps to new devices any more. When I got a new phone I tapped it to my old one, and then it replicated the apps. But I'm not sure whether it downloaded these apps again from the app store, or just transferred them across. If it just transferred them across then app downloads will fall, as the number of people getting smartphones for the first time falls.
Friday, 3 June 2016
Snapchat 'has more daily active users than Twitter'
"Roughly 150 million people use Snapchat each day, making the messaging app more popular than Twitter, according to a Bloomberg report Thursday.
Twitter, by comparison, is estimated to have less than 140 million active daily users, the report said. Bloomberg used an average of analysts' estimates to make the comparison.
Snapchat, which had 110 million daily users in December, is seeing its user base rise because of its popularity with young people, according to Bloomberg, which cited people familiar with the matter.
Snapchat didn't immediately respond to requests for comment. Twitter declined to comment on the report."
Twitter, by comparison, is estimated to have less than 140 million active daily users, the report said. Bloomberg used an average of analysts' estimates to make the comparison.
Snapchat, which had 110 million daily users in December, is seeing its user base rise because of its popularity with young people, according to Bloomberg, which cited people familiar with the matter.
Snapchat didn't immediately respond to requests for comment. Twitter declined to comment on the report."
Source: CNet, 2nd June 2016
Wednesday, 1 June 2016
Tuesday, 31 May 2016
800m Facebook users use 'translate' each month
"Machine learning is accomplishing Facebook’s mission of connecting the world across language barriers. Facebook is now serving 2 billion text translations per day. Facebook can translate across 40 languages in 1,800 directions, like French to English. And 800 million users, almost half of all Facebook users, see translations each month.
That’s all based on Facebook’s own machine learning translation system. In 2011 it started working with Microsoft Bing to power translations, but has since bene working to transition to its own system. In December 2015, Facebook finally completed the shift, and now exclusively uses its own translation tech."
That’s all based on Facebook’s own machine learning translation system. In 2011 it started working with Microsoft Bing to power translations, but has since bene working to transition to its own system. In December 2015, Facebook finally completed the shift, and now exclusively uses its own translation tech."
Source: Techcrunch, 23rd May 2016
130m visual searches are done each month on Pinterest
130 million "visual" searches using Pinterest's image search tool each month (explained here: https://t.co/h7X1klq1ZB) #EmTechDigital— Tom Simonite (@tsimonite) May 23, 2016
2.3m American households own a virtual reality headset
"Parks Associates announced new consumer research today showing that 2% of U.S. broadband households, or 2.3 million households, own a virtual reality headset. The research firm will host CONNECTIONS™: The Premier Connected Home Conference May 24-26 in San Francisco, where its analysts will discuss findings from 360 View: CE Adoption and Trends, a survey of 10,000 U.S. broadband households, which reveals 5% of U.S. broadband households plan to buy a VR headset in 2016, an increase from only 1% who made a purchase the year prior."
Source: Parks Associates, 16th May 2016
Note - This figure seems high, until you realised that it includes Google Cardboard.
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