(So Facebook is twice as big as the web...)
Source: Flurry, 26th August 2015
Earlier - 86% of time spent is in apps, reported in April 2014
Test
4 months ago
Friday, 28 August 2015
90% of time American smartphone owners spend on mobile is in apps
(So Facebook is twice as big as the web...)
Source: Flurry, 26th August 2015
Earlier - 86% of time spent is in apps, reported in April 2014
One billion people used Facebook on Monday 24th August
"We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day.
On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.
When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it's just the beginning of connecting the whole world.
I'm so proud of our community for the progress we've made. Our community stands for giving every person a voice, for promoting understanding and for including everyone in the opportunities of our modern world.
A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values.
Thank you for being part of our community and for everything you've done to help us reach this milestone. I’m looking forward to seeing what we accomplish together."
Source: Facebook post by Mark Zuckerberg, 27th August 2015
On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.
When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it's just the beginning of connecting the whole world.
I'm so proud of our community for the progress we've made. Our community stands for giving every person a voice, for promoting understanding and for including everyone in the opportunities of our modern world.
A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values.
Thank you for being part of our community and for everything you've done to help us reach this milestone. I’m looking forward to seeing what we accomplish together."
Source: Facebook post by Mark Zuckerberg, 27th August 2015
Wednesday, 26 August 2015
Nearly 70% of people opposed to the BBC licence fee changed their minds after being deprived of the service
"More than two-thirds of those originally opposed to paying the £145.50 licence fee changed their minds after being cut off from BBC services for a nine-day period, according to a study commissioned by the corporation.
Seventy families across the country agreed to have their access to the BBC’s television, radio and online services suspended, as part of a “deprivation study” designed to test the reactions of those who said they would prefer not to pay the licence fee.
Of the seventy households, 48 had initially said that they would prefer either to pay no licence fee and have no BBC access, or pay a reduced licence fee. After nine days without any access to the corporation, however, 33 of the 48 families, or 69 per cent, declared that they were now happy to pay.
Mike O’Donnell, a retired sales manager, and his wife, Pat, were among the families who were initially opposed to paying for the BBC. “I just thought the licence fee was another tax, and not good value for money,” said Mr O’Donnell, who admits to being a fan of EastEnders and 5 Live. “But being without the BBC was absolutely dreadful, just awful. I just didn’t realised how much we watched it.”
Many of those who took part in the trial said that they became frustrated by having to watch adverts on commercial TV channels, and the O’Donnells were no different. “The adverts just drove me nuts,” said Mr O’Donnell. “I lost track of what I was watching.”
A perceived lack of quality from the BBC’s rivals was also a common complaint. Mr O’Donnell said: “The weather on ITV is Mickey Mouse. You can tell that the person who’s reading it doesn’t understand it. Whereas when you watch it on the BBC they clearly know what they’re talking about and put the script together from the research they’ve done. It’s quite a profound difference. I now think the BBC is incredibly good value. I’d probably willingly pay even more. I’m actually quite a good ambassador for the BBC now.”
The BBC commissioned the study to dig deeper into existing research that suggests that around 30 per cent of people are opposed to paying the licence fee. It would appear to confirm suspicions held at a high level in the corporation that many viewers do not realise how much they depend on the broadcaster’s output."
Seventy families across the country agreed to have their access to the BBC’s television, radio and online services suspended, as part of a “deprivation study” designed to test the reactions of those who said they would prefer not to pay the licence fee.
Of the seventy households, 48 had initially said that they would prefer either to pay no licence fee and have no BBC access, or pay a reduced licence fee. After nine days without any access to the corporation, however, 33 of the 48 families, or 69 per cent, declared that they were now happy to pay.
Mike O’Donnell, a retired sales manager, and his wife, Pat, were among the families who were initially opposed to paying for the BBC. “I just thought the licence fee was another tax, and not good value for money,” said Mr O’Donnell, who admits to being a fan of EastEnders and 5 Live. “But being without the BBC was absolutely dreadful, just awful. I just didn’t realised how much we watched it.”
Many of those who took part in the trial said that they became frustrated by having to watch adverts on commercial TV channels, and the O’Donnells were no different. “The adverts just drove me nuts,” said Mr O’Donnell. “I lost track of what I was watching.”
A perceived lack of quality from the BBC’s rivals was also a common complaint. Mr O’Donnell said: “The weather on ITV is Mickey Mouse. You can tell that the person who’s reading it doesn’t understand it. Whereas when you watch it on the BBC they clearly know what they’re talking about and put the script together from the research they’ve done. It’s quite a profound difference. I now think the BBC is incredibly good value. I’d probably willingly pay even more. I’m actually quite a good ambassador for the BBC now.”
The BBC commissioned the study to dig deeper into existing research that suggests that around 30 per cent of people are opposed to paying the licence fee. It would appear to confirm suspicions held at a high level in the corporation that many viewers do not realise how much they depend on the broadcaster’s output."
Source: Radio Times, 25th August 2015
Early Metrics for Advertising on Instagram
"Instagram has launched advertising in 6 markets including US, Canada, UK, France, Germany and Australia. Our early advertising index shows a global CPM of $6.29 (USD). While this is a very early indicator (and about 90% higher than Facebook’s overall global CPM in Q1), it does point to a brand’s value of Instagram as a premium channel to engage with customers. The CPC for these ads is is $0.42 which is only two cents higher than all Facebook ads.
Overall available ad impressions on Instagram is a lot lower than Facebook and carefully managed and tested by Instagram to continue an optimal user experience. However with 40% of all Instagram engagement being one way (i.e. consumers following brands), there is clearly an appetite from the Instagram audience to engage with high quality content."
Overall available ad impressions on Instagram is a lot lower than Facebook and carefully managed and tested by Instagram to continue an optimal user experience. However with 40% of all Instagram engagement being one way (i.e. consumers following brands), there is clearly an appetite from the Instagram audience to engage with high quality content."
Tuesday, 25 August 2015
Load times for news sites, with and without the Crystal mobile ad blocker
Source: Blog post from Crystal ad blocker company MurphyApps, 22nd August 2015
Note - this ad blocker will work on the Safari browser with iOS9, due for release in September 2015
Monday, 24 August 2015
Facebook drives more traffic to news sites than Google
Source: Data from Parse.ly, reported by Fortune, 18th August 2015
Note - "[Parse.ly]'s clients include more than 400 major news and media outlets, including traditional publishers such as Wired, The Atlantic, Reuters and The Daily Telegraph, as well as a large group of digital-only outlets such as Mashable, The Next Web, and Business Insider. Collectively, the network accounts for about 6 billion pageviews and more than one billion unique visitors per month."
More than 21m pictures have been created with Disney's Show Your Disney Side app
"Walt Disney World has introduced a number of new characters to its photo-generator application following a successful earlier launch with more than 21 million images created, in a move to increase engagement and further encourage fans to have fun with the brand.
The Show Your Disney Side app boasts a substantial amount of use with Disney fans, maximizing engagement and positive brand sentiment. Many of the millions of photos created were shared throughout social channels, which furthers a genuine fan-connection even more."
Source: Mobile Marketer, 18th August 2015
The Show Your Disney Side app boasts a substantial amount of use with Disney fans, maximizing engagement and positive brand sentiment. Many of the millions of photos created were shared throughout social channels, which furthers a genuine fan-connection even more."
Source: Mobile Marketer, 18th August 2015
25% of smartphones shipped in India are locally made
"Smartphone shipments in India grew by 24.8% Q-o-Q during the April-June 2015 at 24.41 million units according CMR Research.
The biggest standout in the report was the growing share of locally manufactured/assembled mobile handsets which went up to 24.8% during Q2 from 19.9% during Q1 2015. This is expected to further rise with the long list of device vendors now exploring local manufacturing.
Xiaomi recently launched its first made-in-India smartphone, the Redmi 2 Prime while Chinese rival Lenovo with daughter brand Motorola are too looking at beginning manufacturing in the country.
Chinese brands contribution to smartphone sales in India grew by 97% year-on-year during Q2 2015 against 48% for Indian brands. Still, Samsung continued to lead the mobile device market with a 20.6% share, Micromax took the 2nd spot which Intex took 3rd place."
Source: Next Big What, 20th August 2015
Source: Next Big What, 20th August 2015
The New York Times has over a million paying digital subscribers
"The New York Times Company announced today that as of Thursday, July 30, it had passed the one million paid digital-only subscriber mark, less than four-and-a-half years after launching its pay model. This number is in addition to its 1.1 million print-and-digital subscribers.
In making the announcement, Mark Thompson, president and chief executive officer of The New York Times Company, said, “This is a major milestone for our digital consumer business, which we launched in 2011 and has continued a strong and steady growth trajectory. It puts us in a unique position among global news providers. We believe that no other news organization has achieved digital subscriber numbers like ours or comparable digital subscription revenue. It’s a tribute to the hard work and innovation of our marketing, product and technology teams and the continued excellence of our journalism.”"
In making the announcement, Mark Thompson, president and chief executive officer of The New York Times Company, said, “This is a major milestone for our digital consumer business, which we launched in 2011 and has continued a strong and steady growth trajectory. It puts us in a unique position among global news providers. We believe that no other news organization has achieved digital subscriber numbers like ours or comparable digital subscription revenue. It’s a tribute to the hard work and innovation of our marketing, product and technology teams and the continued excellence of our journalism.”"
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