Or, as a summary
Most fans at #WorldCup based on Facebook check-ins:
#USA
#MEX
#COL
#CHI
#ARG
#ENG
#ITA
#GER
#FRA
#AUS
http://t.co/51gnGi5Opp
— Alberto Nardelli (@AlbertoNardelli) June 27, 2014
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Test
4 months ago
Friday, 27 June 2014
World Cup Checkins on Facebook
Data from Facebook
Or, as a summary
Or, as a summary
Thursday, 26 June 2014
The average Tinder user spends 77 minutes per usage day using the app
"It’s not just all soccer and samba in Brazil at the moment. There also seems to be an increase in a passion of a third, technologically-augmented kind: an explosion in location-based dating apps, fueled by a volatile mix of delirious FIFA World Cup tourists, excited locals, and perhaps copious quantities of alcohol.
Tinder—the dating app that sees 750 million swipes and 10 million matches every day—has seen a 50% increase in downloads and usage in Brazil since the World Cup began. Brazil is Tinder’s third-largest user base behind the US and the UK, and the app is available in Portuguese.
“The average Tinder user spends more than one hour a day on Tinder, approximately 77 minutes, and that number is up by nearly 50% in Brazil since the start of the World Cup,” Tinder spokesperson Rosette Pambakian told Quartz.
Grindr, an app for gay and bisexual men, has also seen numbers spike. Compared to early June, the number of times users have opened the app has increased by 31%; and time spent on each session has jumped by 26%, a spokesperson said. Brazil is the sixth-largest market for Grindr, with 202,972 active monthly users."
Tinder—the dating app that sees 750 million swipes and 10 million matches every day—has seen a 50% increase in downloads and usage in Brazil since the World Cup began. Brazil is Tinder’s third-largest user base behind the US and the UK, and the app is available in Portuguese.
“The average Tinder user spends more than one hour a day on Tinder, approximately 77 minutes, and that number is up by nearly 50% in Brazil since the start of the World Cup,” Tinder spokesperson Rosette Pambakian told Quartz.
Grindr, an app for gay and bisexual men, has also seen numbers spike. Compared to early June, the number of times users have opened the app has increased by 31%; and time spent on each session has jumped by 26%, a spokesperson said. Brazil is the sixth-largest market for Grindr, with 202,972 active monthly users."
Source: Quartz, 25th June 2014
Note - I'm assuming they mean per usage day - e.g. use it for 10 days per month, spend 770 mins
28% of UK digital display advertising is bought programmatically
"Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, according to the first ever study which quantifies how UK digital display advertising is traded.
Conducted by research and strategy consultancy MTM on behalf of the Internet Advertising Bureau UK (IAB), the “Media Owner Sales Techniques” study shows that of the £1.86 billion¹ spent on display ads across the internet and mobile in 2013, 28% (about £500m million) was traded programmatically. ‘Programmatic’ refers to display ads that are bought and sold using automated systems and processes such as real-time bidding.
Direct sales between publishers and agencies/advertisers accounted for half (51%) of UK digital display ad sales while just over a fifth (22%) were bought through ad networks.
“Prior to this new research there was no reliable way to evaluate how big a role programmatic plays in the display market so it was time to put a stake in the ground and give the industry accurate numbers,” says Tim Elkington, Director of Research & Strategy at the UK’s Internet Advertising Bureau.
“It’s important the industry understands how the market is split as it enables all those involved – media owners, advertisers and agencies – to take advantage of the exciting opportunities programmatic presents.”
Programmatic more dominant in mobile, less so in video
Whilst programmatic accounts for 28% of all digital display ads, this rises to 37% on mobile. In comparison, only 16% of internet video ads (excluding mobile video) are traded programmatically."
Conducted by research and strategy consultancy MTM on behalf of the Internet Advertising Bureau UK (IAB), the “Media Owner Sales Techniques” study shows that of the £1.86 billion¹ spent on display ads across the internet and mobile in 2013, 28% (about £500m million) was traded programmatically. ‘Programmatic’ refers to display ads that are bought and sold using automated systems and processes such as real-time bidding.
Direct sales between publishers and agencies/advertisers accounted for half (51%) of UK digital display ad sales while just over a fifth (22%) were bought through ad networks.
“Prior to this new research there was no reliable way to evaluate how big a role programmatic plays in the display market so it was time to put a stake in the ground and give the industry accurate numbers,” says Tim Elkington, Director of Research & Strategy at the UK’s Internet Advertising Bureau.
“It’s important the industry understands how the market is split as it enables all those involved – media owners, advertisers and agencies – to take advantage of the exciting opportunities programmatic presents.”
Programmatic more dominant in mobile, less so in video
Whilst programmatic accounts for 28% of all digital display ads, this rises to 37% on mobile. In comparison, only 16% of internet video ads (excluding mobile video) are traded programmatically."
Wednesday, 25 June 2014
More than three quarters of online American teens use Facebook
"Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en masse. Ivy League researchers have forecast that the service will be all but dead by 2017; President Obama recently claimed that young people “don’t use Facebook anymore”; and when comScore recently reported that fewer college students were using Facebook, media outlets ran stories on the “social platforms college kids now prefer.”
But if you take a closer look at the data it tells a very different story. Sure, many data sources show that Facebook’s usage among young people has declined slightly — but the drops are small, and the huge majority of this audience still uses the site. For instance, that comScore report only found a three-percentage-point drop in college-aged adults’ Facebook usage and reported that 89% of this audience still used Facebook — far more than used any other social site.
To investigate teens’ social behaviors further, we recently asked 4,517 US online youth (aged 12 to 17) not just whether they use social sites like Facebook, Instagram, Snapchat, and Tumblr — but if they use those sites “about once a day,” “at least a few times each day,” or even if they were on any of the sites “all the time.”
The results were clear: Facebook remains young users’ favorite social network. More than three-quarters of online youth use Facebook — twice as many as use Pinterest or Tumblr or Snapchat, and more than use Instagram and WhatApp combined. And 28% of young users who are on Facebook say they use it “all the time,” a higher percentage than said this about any other social network."
But if you take a closer look at the data it tells a very different story. Sure, many data sources show that Facebook’s usage among young people has declined slightly — but the drops are small, and the huge majority of this audience still uses the site. For instance, that comScore report only found a three-percentage-point drop in college-aged adults’ Facebook usage and reported that 89% of this audience still used Facebook — far more than used any other social site.
To investigate teens’ social behaviors further, we recently asked 4,517 US online youth (aged 12 to 17) not just whether they use social sites like Facebook, Instagram, Snapchat, and Tumblr — but if they use those sites “about once a day,” “at least a few times each day,” or even if they were on any of the sites “all the time.”
The results were clear: Facebook remains young users’ favorite social network. More than three-quarters of online youth use Facebook — twice as many as use Pinterest or Tumblr or Snapchat, and more than use Instagram and WhatApp combined. And 28% of young users who are on Facebook say they use it “all the time,” a higher percentage than said this about any other social network."
Tuesday, 24 June 2014
The Top 10 San Francisco Airbnb hosts collectively control 248 property listings
"The top 10 San Francisco hosts on Airbnb collectively control 248 listings, or 5.2 percent of all the places for rent. They include property managers, hacker hostels and even hotels.
The No. 2 host by listings, Come2SF, with 51 houses and apartments, is also a property management company."
The No. 2 host by listings, Come2SF, with 51 houses and apartments, is also a property management company."
Source: SF Chronicle, June 2014
Note - The full article has maps, and lots more data about Aribnb in San Francisco
Monday, 23 June 2014
More than 200m tracks a week are streamed in the UK
"From the beginning of July, audio streams of music will be counted towards official chart rankings alongside single purchases and downloads.
The Official Charts Company, which compiles the weekly chart, said it was a necessary reform in light of the growing popularity of digital streaming, with the number of weekly audio streams now exceeding 200m.
This year alone has already seen nine different tracks exceed a million streams in a week, including Rather Be, the No 1 debut by Clean Bandit, and Waves by Mr Probz."
The Official Charts Company, which compiles the weekly chart, said it was a necessary reform in light of the growing popularity of digital streaming, with the number of weekly audio streams now exceeding 200m.
This year alone has already seen nine different tracks exceed a million streams in a week, including Rather Be, the No 1 debut by Clean Bandit, and Waves by Mr Probz."
Source: The Guardian, 23rd June 2014
180 UK Airbnb landlords list five or more properties in London
"Airbnb is a website that's fast becoming the bane of the hotel industry. The Silicon Valley startup, founded in 2008, lets people list their spare rooms – or even their entire home – for holiday leases online, opening up thousands of new places to stay in cities across the world.
It's one of the most frequently mentioned examples of the "sharing economy" the internet is powering; instead of companies and professionals leasing out houses and hotel rooms, individuals can make a bit of extra cash by sharing their home.
But the site's listings may not be what they first seem. Data from the site analysed by the Guardian suggests that professionals and buy-to-let investors with empty properties have carved out a huge presence on the site. The rise of these semi-professional landlords is causing concern among hoteliers and is potentially an extra headache for those struggling to get on the capital's crowded housing ladder.
The analysis of more than 13,000 Airbnb listings in London – by far the site's biggest UK market – shows more than 6,600 are leasing out an entire home or flat, rather than a spare room. More than 1,500 people listing properties on the site have multiple listings, with 180 listing five or more properties or rooms across London.
Some of the site's super users have dozens of properties across the city at once: one, who went by the name Petra, had 127 active listings on Thursday. The account did not return requests for comment.
The study also suggests many listings on the site – which vary from a £20-a-night spare room staying with a family in Newbury Park to a £900-a-night warehouse in Shoreditch – are rented out frequently, rather than just once or twice a year when the resident is away.
Using the number of reviews as a minimum for how often a property has been leased (visitors don't have to leave any feedback, meaning the actual number of stays may be higher) shows that more than 3,100 of the London listings have had more than 10 visits, while 1,600 have had more than 20 stays in the short life of the UK arm of the site."
It's one of the most frequently mentioned examples of the "sharing economy" the internet is powering; instead of companies and professionals leasing out houses and hotel rooms, individuals can make a bit of extra cash by sharing their home.
But the site's listings may not be what they first seem. Data from the site analysed by the Guardian suggests that professionals and buy-to-let investors with empty properties have carved out a huge presence on the site. The rise of these semi-professional landlords is causing concern among hoteliers and is potentially an extra headache for those struggling to get on the capital's crowded housing ladder.
The analysis of more than 13,000 Airbnb listings in London – by far the site's biggest UK market – shows more than 6,600 are leasing out an entire home or flat, rather than a spare room. More than 1,500 people listing properties on the site have multiple listings, with 180 listing five or more properties or rooms across London.
Some of the site's super users have dozens of properties across the city at once: one, who went by the name Petra, had 127 active listings on Thursday. The account did not return requests for comment.
The study also suggests many listings on the site – which vary from a £20-a-night spare room staying with a family in Newbury Park to a £900-a-night warehouse in Shoreditch – are rented out frequently, rather than just once or twice a year when the resident is away.
Using the number of reviews as a minimum for how often a property has been leased (visitors don't have to leave any feedback, meaning the actual number of stays may be higher) shows that more than 3,100 of the London listings have had more than 10 visits, while 1,600 have had more than 20 stays in the short life of the UK arm of the site."
Source: The Guardian, 20th June 2014
Friday, 20 June 2014
Twitter and TV led to increased brand awareness than TV alone
"Various research methods, including Nielsen’s Brand Effect for Twitter, Datalogix’s matched household modeling, Twitter’s in-Tweet surveys and sophisticated social listening data, have been employed to track results spanning 15 US-based SMG clients’ brand campaigns as well as general social TV engagements.
Results confirm that social TV is here and the opportunity to use it to enhance and amplify brand experiences is only getting bigger. Thus far, lab results demonstrate that Twitter’s ability to amplify significant cultural moments, far beyond original broadcast audiences.
1. Twitter + TV = Increased Brand Awareness vs TV Alone. For brands that used Twitter alongside their TV advertising, the study found on average a 6.9% increase in awareness for exposed audiences and significant increases for exposed and engaged audiences across awareness, intent and favorability measures.
2. Twitter Amplification = Sales Lift. For the brands that measured sales impact, we saw sales increases of 4% on average in households exposed to ads on Twitter and TV vs just TV ads alone.
3. The Twitter / TV Multitasker is Here – and TV Ad Recall is High for them. Only one quarter of tweeting occurs during the ad break, and it was highest during reality shows (27%). This supports existing Twitter research that found viewers who are actively engaging in social media while viewing TV are genuinely paying attention to both screens as TV show tune away is less and ad recall was higher for TV Twitter multitaskers.
Our results found that television ad recall was also 13% higher among Twitter users versus non-multitaskers.
4. Real-Time TV Content Engagement is on Twitter. Tweeting about events/shows is higher (20%) than “general browsing” about a specific event/show (15%.) In addition, most tweeting happens when something in show/game/ad is worthy of a tweet (70%).
Results underscore that content is paramount with consumers today, and with well-planned, powerfully viral, topical executions, it is possible to extend reach significantly beyond original viewing audiences."
Results confirm that social TV is here and the opportunity to use it to enhance and amplify brand experiences is only getting bigger. Thus far, lab results demonstrate that Twitter’s ability to amplify significant cultural moments, far beyond original broadcast audiences.
1. Twitter + TV = Increased Brand Awareness vs TV Alone. For brands that used Twitter alongside their TV advertising, the study found on average a 6.9% increase in awareness for exposed audiences and significant increases for exposed and engaged audiences across awareness, intent and favorability measures.
2. Twitter Amplification = Sales Lift. For the brands that measured sales impact, we saw sales increases of 4% on average in households exposed to ads on Twitter and TV vs just TV ads alone.
3. The Twitter / TV Multitasker is Here – and TV Ad Recall is High for them. Only one quarter of tweeting occurs during the ad break, and it was highest during reality shows (27%). This supports existing Twitter research that found viewers who are actively engaging in social media while viewing TV are genuinely paying attention to both screens as TV show tune away is less and ad recall was higher for TV Twitter multitaskers.
Our results found that television ad recall was also 13% higher among Twitter users versus non-multitaskers.
4. Real-Time TV Content Engagement is on Twitter. Tweeting about events/shows is higher (20%) than “general browsing” about a specific event/show (15%.) In addition, most tweeting happens when something in show/game/ad is worthy of a tweet (70%).
Results underscore that content is paramount with consumers today, and with well-planned, powerfully viral, topical executions, it is possible to extend reach significantly beyond original viewing audiences."
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